12/19/2025
🍷 RAVENSWOOD IS BACK 🍷
The legendary Zinfandel has been resurrected, and founder Joel Peterson is back as “spirit guide” for the brand. In latest column for , they interviewed the 78-year-old icon who founded Ravenswood nearly 50 years ago to talk about where wine has been and where it’s going.
Peterson’s insights are fascinating:
📉 The wine industry is facing real challenges—from neo-prohibition messaging to GLP-1 drugs that “suppress your desire for joy” (his words!)
💔 “The joy got corporatized and complicated”—wine used to be about discovery, not just another expensive hobby
✨ But there’s hope: smaller, authentic producers who “live the life and walk the walk” are keeping the magic alive
And the best detail? Those tiny initials on the new Ravenswood back label—PFM—stand for “Pure F***ing Magic,” from a story about ravens singing to him during his first harvest. 🖤
Read the full conversation about authenticity, the state of American wine, and why Peterson is cautiously optimistic about the future. Link in bio.
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