12/12/2025
🍷 RAVENSWOOD IS BACK 🍷
The legendary Ravenswood Zinfandel has been resurrected, and founder Joel Peterson is back as "spirit guide" for the brand. In Dorothy J. Gaiter and John Brecher's latest column for they interviewed the 78-year-old icon who founded Ravenswood nearly 50 years ago to talk about where wine has been and where it's going.
Peterson's insights are fascinating:
📉 The wine industry is facing real challenges—from neo-prohibition messaging to GLP-1 drugs that "suppress your desire for joy" (his words!)
💔 "The joy got corporatized and complicated"—wine used to be about discovery, not just another expensive hobby
✨ But there's hope: smaller, authentic producers who "live the life and walk the walk" are keeping the magic alive
And the best detail? Those tiny initials on the new Ravenswood back label—PFM—stand for "Pure F***ing Magic," from a story about ravens singing to him during his first harvest. 🖤
Read the full conversation about authenticity, the state of American wine, and why Peterson is cautiously optimistic about the future. Link in bio.
Ravenswood Zinfandel is back! And if you’re wondering if the new owners honor the old owner-winemaker, there is a tiny hint on the back label that might provide a clue. A half-century ago next year, Joel Peterson founded Ravenswood in Sonoma and proved what a great wine Zinfandel could be. Now 7...