
10/05/2025
What does the wine world need to change? 🍷
asked thoughtful winemakers with decades of experience one simple question: What one thing would you like to see changed in the wine world?
Their answers might surprise you:
🔹 “Make hot dog wines for starters” – yes, really
🔹 End the obsession with points and scores
🔹 Lower alcohol wines for better balance
🔹 Meet wine lovers where they actually ARE (hello, social media)
🔹 Support small family wineries over massive conglomerates
🔹 Make wine about connection, not competition
From Napa to Sonoma to Oregon, these winemakers share a common vision: wine should be accessible, fun, and about bringing people together – not intimidating or precious.
One winemaker dreams of creating 7% alcohol wines specifically for baseball games. Another wants marketing that simply says “Wine. Friends. Wine. Family Farms.”
The message? It’s time for wine to stop taking itself so seriously.
Read the full column to hear from Kerith Overstreet (Bruliam) Cathy Corison John and Tracey Skupny Theodora Lee Doug and Lee Nalle Eugenia Keegan , Chris Howell (Cain) Rolando Herrera (Mi Sueño), and more voices shaping wine’s future. Link in bio.👇