Pure Michigan - Dark Skies
This time of year, the state of Michigan is magnificent. Here is some beautiful new work for Pure Michigan created with our friends from McCann/Detroit. Writing this kinda music to this gorgeous film makes you almost forget how insane the winters there can be. Thanks to all at McCann for reaching out to JSM Music for the project.
AT&T "Shot" Award
The 2019 AICP Show certainly did not disappoint last night. Congratulations to BBDO Worldwide and all the production partners on another award for AT&T “Shot”. Massive thanks to all for reaching out to JSM Music to collaborate with you to create the score and sound design for this amazing work. #Respect - Biscuit Filmworks, Work Editorial, Company 3 & Sonic Union. #JSMMusic
Cannes Lions Titanium Shortlist - Domino's "Paving For Pizza"
Awards season just keeps getting better. Cannes Lions International Festival of Creativity has just revealed the shortlisted entries for the 2019 Glass: The Lion for Change; Innovation Lions and Titanium Lions. Everyone at @JSM Music is thrilled to learn that our collaboration with CP+B for the Domino's Pizza “Paving For Pizza” campaign made the Titanium Lions Shortlist. This campaign has already had an amazing 2019 awards run. Hopefully, this is just the beginning for us, and all of our incredible clients in Cannes this year with additional shortlisted category and work announcements coming soon. #LetsGoToTheBeach. #JSMMusic
Verizon 5G "Humanability"
Next-generation wireless speeds not only enhance the quality of our lives, more importantly, it can also save our lives. Powerful new work for Verizon that humanizes the power of 5G and puts it in the hands of our doctors and surgeons. Unreal.
Thanks to all at mcgarrybowen for inviting JSM Music to collaborate with you and score this important campaign which launches during the NBA Finals. #Respect. Park Pictures, @Cut + Run, The-Artery & Sonic Union Read more here: https://www.adweek.com/creativity/verizon-spotlights-5g-powered-cancer-treatment-in-nba-finals-ad/
2019 Award Season
Awards season is in full swing and 2019 is looking pretty solid, so far. Congratulations to all of our agency and production partners, and massive thanks for including JSM Music in helping to create such amazing work. Let’s keep it going. It’s working. McCann BBDO Worldwide VaynerMedia CP+B Droga5 Momentum Worldwide #OneShow #Webby #D&AD #NewYorkFestivals #AndyAwards #JSMMusic
Army National Guard - "Hometown Heroes"
“Sometimes the front lines, are in our own backyard”. Super proud that JSM Music was brought in to compose and produce the music for this powerful new campaign for the Army National Guard. Big thanks to all at McCann and to all of our production partners. SMUGGLER, Work Editorial, Company 3, Framestore & Sonic Union. “Hometown Heroes” #JSMMusic
Enfamil - #MostImportantPerson
The most important person in the world is never a politician, nor an athlete, a musician, an actor, a financial genius, tech whiz or even you. Beautiful new work for Enfamil reminds us who truly is the most important person in the world, always.
Huge thanks to all at McCann for reaching out to JSM Music to partner up with you and solid production partners for this new campaign. Happy Friday, everyone. Gattie and Lopez & The Mill. #MostImportantPerson #JSMMusic https://www.shootonline.com/video/mccann-health-ny-enfamil-come-formula-identify-most-important-person-world
Verizon - 5G - Be The First In Real Time
5G is the future of speed and power and Verizon is leading the way with Ultra Wideband and the era of Real Time. This is gonna change everything. Huge thanks to all at the community for reaching to JSM Music to create and produce the music for this powerful new campaign. Production partners on this campaign was top shelf all around: PRETTYBIRD, EXILE, MPC, & Lime Studios
Progressive Spring 2019
Funny new work just finished for Progressive with our funny friends from Arnold Worldwide. Thank you funny friends from Arnold for keeping this campaign funny. Moxie Pictures, Cosmo Street Editorial & Brickyard VFX
Budweiser - This Buds for #3
There are those with extraordinary talents that will be forever remembered only for what they did in their profession. And there is certainly nothing wrong with that. But then there are those who use their extraordinary talents as a means to achieve a greater more meaningful purpose and selflessly transform and positively impact the lives of so many, just because they can, and because it’s the right thing to do. And that, is truly extraordinary. It was a privilege for us to create and produce the music for this project for Budweiser with our talented and passionate creative partners at VaynerMedia. Bravo to all involved. #thisbudsfor3 Dwyane Wade #JSMMusic
EndCan - Louder Than Silence
JSM takes on projects for many different reasons. Always for the level and quality of the creative work and mastery of craft, sometimes the money, the fame, the recognition, the challenge and for the risk. There are also many projects we take on because it’s just the right thing to do. When Fortnight Collective reached out to us to partner with them on this project, we had zero hesitation. The work is clean, simple, beautifully concepted, skillfully crafted and powerful. We are honored to have been involved.
It’s time to get loud. We’re proud to partner with National Foundation to End Child Abuse and Neglect to help break the silence with this campaign. Now it’s your turn. Please share this video. #SpeakUp #ChildAbusePreventionMonth #LouderthanSilence. #JSMMusic JSM Music
Qualcomm - Pushing Forward
Thanks to all at McCann for reaching out to JSM Music to collaborate on this new campaign for Qualcomm, and congrats to all the production partners involved. Beautiful work all around. Iconoclast, Arcade Edit & Method Studios.
Lowell Herb Co
Seems it was about time that JSM did a spot for weed. Beautiful stuff for Lowell Herb Co with really chill clients, great production partners and a cameo from Bella Thorne. Pre-rolled goodness. Chill out people. JSM Music has your back. Who wants a hit?
Infiniti - What We make
This is not an INFINITI SUV commercial. This is a NOT SUV commercial for Infiniti. Pleased to share this cool work we just made with our buds from CP+B. Thanks buds for the JSM Music love. RESET content, Cut + Run, Lime Studios & MPC
Busch - 2019 Buschhhhhhhhhh
Brand new work for Busch just completed with our friends from Deutsch/NY. Lots of spots. Really funny and smart campaign. It's winter, so don’t go outside, stay in, drink Buschhhhhhhh and watch these for hours. Thank you all for the JSM Music love, you funny people: RadicalMedia LLC & Mackcut
Busch - Car 2 Can
Really cool idea for Busch, the Official Beer of NASCAR, from our friends at Deutsch. JSM got to plug into our Marshall stack and shred as they cut up Kevin Harvick's #4 racecar and turned it into 40 Collector's Edition cans. #Daytona500
Microsoft - ”When everybody plays, we all win."
We are so proud to have been involved in this beautiful new Super Bowl work for Microsoft. Thanks to all for reaching out to JSM Music to give you back all the feels you gave to all of us. And, according to YouTube, 4.8 million people have been reached in less than 24 hours with this wonderful story of how when technology empowers each of us, it empowers all of us.
”When everybody plays, we all win." #Truth.
Hugs all around: McCann, m:united, Hungry Man, Rock Paper Scissors Editorial, The Mill & Sonic Union. #SuperBowl2019
Planters "Crunch Time" Super Bowl LIII
Well, we all have professional goals. And we hit many of those goals with this.
1. Another JSM Music Super Bowl Commercial. #37
2. Be involved with Mötley Crüe on something, anything, especially a Super Bowl commercial.
3. Do something, anything, that involves Charlie Sheen. #Winning.
4. Do something, anything, as 100+ million people watch Alex Rodriguez almost eat kale, get saved with nuts, then nod, then gaze into the camera and then give 100+ million people and an animated nut man a confident and heartfelt thumbs up.
5. Work with aforementioned animated nut man, Mr. Peanut. Finally.
Most importantly, we got to work with some really fun and super talented people from VaynerMedia. Solid production partners on this: @Redacted Content, Quality Post & Sonic Union. Read more about the work here: https://people.com/food/super-bowl-2019-commercial-charlie-sheen-planters/, https://adage.com/article/special-report-super-bowl/mr-peanut-drives-a-nut-save-a-rod-kale-chips/316417/, https://adage.com/article/special-report-super-bowl/mr-peanut-drives-a-nut-save-a-rod-kale-chips/316417/
Meijer - Christmas 2018
Last winter, on a cold and snowy night, Lily went missing. In a span of time that seemed like a lifetime of worry, desperation and sadness, she eventually returned home. This beautiful holiday spot for Meijer is all about her. #TrueStory. Hugs to all at The Distillery Project for reaching out to JSM Music to score Lily’s adventure - SMUGGLER, Cutters Editorial, Flavor, Another Country & Good Dog Animals
Meek Mill - Prisoners Need a New Set of Rights
There are so many things I love about my business, the things I get to do, and the people I get to do them with. It’s an emotional business of creating meaningful work to reach millions of people in ways that can truly affect change and help build awareness for real issues that impact our society - #ChangeThroughCreativity.
Our criminal justice system is a disaster and reform is necessary and long overdue. I am very proud that JSM Music joined the VaynerMedia and Roc Nation teams on this project featuring Meek Mill. His reality is incomprehensible, and there are hundreds of thousands of others who share that same nightmarish reality. #Reform #Respect
AT&T "Shot"
Working on this totally didn’t suck.
Amazing work with awesome creative and production partners. Huge thanks to all BBDO New York and AT&T for reaching out to JSM Music to create the score and sound design for this project - Biscuit Filmworks, Work Editorial, Company 3 & Sonic Union.
Verizon - Thanksgiving
For those of you fortunate enough to have your fathers with you this Thanksgiving, this one is for you. For those of you not fortunate enough to have your fathers with you this Thanksgiving, this one is for you too. Much love to all at The community and Verizon for inviting all of us at JSM Music to work on this simple and powerful work. It’s like you all knew we needed to work on this. Thank you.
Microsoft - Reindeer Games
We are so proud to have been involved in this beautiful new holiday work for Microsoft. This young man, Owen Simmons, simply stole our hearts. Thanks to all at Microsoft, m:united & McCann for reaching out to JSM Music to help give you back all the feels Owen’s story and Microsoft gave to us. Hugs all around: Hungry Man, Rock Paper Scissors, @The Mill & Sonic Union. To learn more about Owen and his journey, please watch the Behind the Scenes here: https://jsmmusic.slateapp.com/showreel/view/5bf310b885678
Infiniti - Rules of Luxury
Luxurious new work with our friends from CP+B for INFINITI. So fancy. Awesome team on this. RESET, Rock Paper Scissors, MPC, & Lime Studios.
US Army "Who We Are"
Our business has always been one of “how do you like me now?” Music is the most subjective element in every gig. Each project has its own unique intangibles, players, creative direction and production partners with layers upon layers of hierarchy to impress, up every rung of the ladder of reviews, comments and potential revisions, to then ultimately earn the approval of our work and thus include it as a meaningful and compelling element of the creative and business initiative. It is the nature of the beast. This gig was no different, although the players on this multi-spot campaign were especially hardcore. From McCann, to Peter Berg, the actor and director of such films as “Friday Night Lights, “Lone Survivor”, “Entourage”, “Ballers” “Patriots Day” & “Mile 22” to the uniformed and decorated very top decision makers of the US Army. To say we are proud and honored to have been part of this new campaign is a massive understatement. Thank you to all involved for including @JSM Music. You know who are. Most importantly, thank you to all who serve and protect this great nation. “There are those who are compelled to act when others don’t -- those are the men and women who become Soldiers. #WarriorsWanted” #Respect https://www.youtube.com/watch?v=RES1SsXppig
Fios Fiber Fan
We are so thrilled to continue our creative collaborative partnership with McCann with this most recent spot in the ongoing campaign for Verizon Fios featuring Stranger Things Gaten Matarazzo. Fun stuff. Hugs to all for keeping the band together. NO6 Edit, Charlex, O Positive, & Company 3.
American Airlines 2018
We had a blast creating and producing the music for this new campaign for American Airlines with our buds from CP+B. Here are the first 4 spots. Fun stuff with more to come…. Hugs to such great creative partners and friends for reaching out. Cabin Editing Company, Lime Studios & MPC.
Audible
“What would it look like if we listened more?” A timeless and meaningful question. We are thrilled to share this beautiful new work from JSM Music for Audible with our friends from mcgarrybowen. Huge thanks to all involved for reaching out to us to collaborate, reimagine, create and produce this new arrangement and master recording of the amazing song “Just Like Heaven” by The Cure. Just one spot of a massive multi-platform campaign and initiative. Such an awesome group of passionate creatives, producers and solid production teams. Arts + Sciences, Rock Paper Scissors, & Sonic Union.
9/11 "Believe in Something, even if it means sacrificing everything."
"Believe in Something, even if it means sacrificing everything."
17 Years. Not a day has gone by when I do not think of that day. Not one. Impossible. That day, there was no racial divide. That day, there was no lower, middle nor upper class. That day, we all lost someone, as well as part of ourselves. That day we all wept for the people and families that we never met. That day, we cared more about each other than we ever did before. That day, we realized how fortunate we were for lives that we had. That day, we realized that materialism truly meant nothing. That day, we were all unified as we stared true evil in the face. That day, the site of our flag made us unapologetically proud and humbled, and we stood, we ALL stood proudly, with unwavering respect as tears filled our eyes in its presence. That day, all lives mattered. Let us never forget that day; the victims, the families, the ones left behind, the children who lost parents, the parents who lost children, the husbands who lost wives and the wives who lost husbands and the brothers and sisters who lost their siblings. Let us never forget the overwhelming embrace of unity, love and respect that day created for all us.
Out of the tens of thousands of music projects I have been involved with over the years, this one JSM Music was involved in creating and producing 17 years ago, stands alone. Specifically, this song which honors the first responders. It was one of many songs on an album where all of the proceeds went to the first responders, and to their families. All of the songs were written and performed by some of the phenomenally talented artists in our commercial music production industry - our colleagues and our friends. It was the ultimate cathartic experience for all of us involved.
We started writing the songs on 9/12/01 and released the CD 10 days later. The images you see were found online as more details of the attacks were released. They were not meant to be slick nor polished in its production.
AMEX US Open 2018
If you’re watching the @US Open Tennis Championships, you are listening to @JSM Music. Here are a couple more new American Express spots we collaborated on for the rollout of the global campaign. Huge thanks to mcgarrybowen and all involved in creating the work. "Don't produce a commercial without us". ;)
Mastercard Your Next Swing
"Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots - but you have to play the ball where it lies." ~ Bobby Jones. Just like in life, you hit the shots you know you can hit, not the ones you think you should. And as in life, "of all the hazards, fear is the worst." ~ Sam Snead. Ben Hogan once said "The most important shot in golf, is the next one." Huge thanks to all our friends at McCann for reaching out to JSM Music to collaborate with you once again on this ongoing Mastercard campaign and to further support, arguably, the greatest game in the world. #Priceless Cosmo Street Editorial, Sonic Union & The Mill.
Infiniti Konrad Gunther Summer Sales Event
This is a little story about German Racer Konrad Gunther, and how INFINITI showed up on his beloved and exclusive Bilster Berg Track, schooled him and essentially really pissed him off. It's a beautiful story. Heartwarming, even. Huge thanks to all at CP+B for reaching out to JSM Music to help tell this story through our music in this brand new multi-spot campaign. Strong direction by Craig Gillespie who most recently directed the Oscar-nominated, "I, Tonya". MJZ, Cut + Run MPC & Lime Studios
Verizon - Huge News
Massive brand. Enormous sign. Huge announcement. Far from subtle music. Perfect. Our most recent work for Verizon with our friends from McCann. Ginormous hugs to all from all of us at JSM Music for the opportunity to play along with you... Hungry Man, NO6, & @The Mill
NY Lottery Spy Mission
We've heard that winning the New York Lottery is a really good thing to happen and makes people really happy. However, given that has not happened to us, yet, getting to work on the NY Lottery account is also a really good thing and makes people happy. Thanks to all at McCann for reaching out to JSM Music to play along with such a talented and fun group of happy people. Hugs! Furlined, Mackcut, Method Studios, Sonic Union & Company 3.
Cannes Winner TV Doctors of American/Season 2
Spending time at the Cannes Lions International Festival of Creativity with colleagues and friends from all over the world, never sucks. Sitting in a jury room for 4 straight days, in the dark with no windows, with the crystal clear Golfe de La Napoule taunting me and calling my name, kinda definitely sucked. However, spending time in Cannes with colleagues and friends from all over the world, and then finding out that one of the campaigns JSM Music created the soundtracks for had shortlisted 5 times and walked away with winning 2 Lions, definitely didn't suck, and almost made the jury room experience joyous, fun and tolerable. No. That's not true. It totally didn't.
Congratulations to all at McCann on the SECOND award winning season for TV Doctors of America/Season 2 for Cigna. Great work all around. Let's go for the 3 peat next year!
Domino's Pizza Paving
Smart idea, strong multi-platform execution and a total privilege to be a part of. Huge thanks to all at CP+B for reaching out to JSM Music for this most recent initiative for Domino's Pizza. Chelsea Pictures, Stefan Sonnenfeld and CO3, Union Editorial, Lime Studios, & Method Studios. Pizza, asphalt and a side of R&B. Yummy.
Commercial Music Production
