This Mastercard project was 6 months in the making. In advertising, that’s a lifetime. The longer it took, the better, for we enjoyed every moment of being a part of this production.
From idea, to story board, to directors treatment, to shoot, to edit, to creating countless musical options, to ever changing cuts and timings. In the end, it was all worth it, and in all honesty, we're sad it’s over.
The spot poses the question “What’s Priceless to You?” Short answer, in our professional lives, it’s working on stuff like this with creative partners like this.
Huge thanks to all. #Respect Leo Messi Mastercard McCann New York McCann Worldgroup