MPA - The Association of Magazine Media

MPA - The Association of Magazine Media MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Formerly Magazine Publishers of America
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Magazine Media deliver powerful relationships that influence, inspire, and endure. The Magazine Media Brand experience is based on trusted editorial, complemented by relevant advertising. This dual immersion in edit and ads satisfies the interests and passions of millions of readers – when, where, and how they choose. The reader’s commitment to this unique brand experience results in superior levels of ad receptivity, online search, purchase intent, and extraordinary engagement in and sharing of both edit and ads.

Mission: MPA – The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents 175 domestic magazine media companies with more than 900 titles, approximately 30 international companies and more than 100 associate members. Staffed by magazine media specialists, MPA is headquartered in New York City, with a government affairs office in Washington, DC.

Operating as usual

Light up your event revenue! Don't miss this presentation by Cannabis Group's Noelle Skodzinski on growing your events b...
10/24/2019

Light up your event revenue! Don't miss this presentation by Cannabis Group's Noelle Skodzinski on growing your events business. Register for Brand Power today. https://buff.ly/2nhzUO9

Liz Plosser, Editor in Chief of Women's Health, talks data and content at Brand Power on 11/5. Register today! https://b...
10/21/2019

Liz Plosser, Editor in Chief of Women's Health, talks data and content at Brand Power on 11/5. Register today! https://bit.ly/2kTGiuu

Hear from Mark Cripps, CMO of The Economist Group, at Brand Power on 11/5. Register today! https://bit.ly/2kTGiuu
10/17/2019

Hear from Mark Cripps, CMO of The Economist Group, at Brand Power on 11/5. Register today! https://bit.ly/2kTGiuu

Light up your event revenue! Don't miss this presentation by Cannabis Group's Noelle Skodzinski on growing your events b...
10/02/2019

Light up your event revenue! Don't miss this presentation by Cannabis Group's Noelle Skodzinski on growing your events business. Register for Brand Power today. https://buff.ly/2nhzUO9

Hear how Where Women Create successfully expanded into 4 publications to shed light on the passions and creative process...
09/30/2019

Hear how Where Women Create successfully expanded into 4 publications to shed light on the passions and creative processes of its readers. Register for Brand Power today! https://buff.ly/2nhzUO9

Liz Vaccariello reveals how Parents magazine’s extraordinary understanding of their readers has sparked a cultural conve...
09/23/2019

Liz Vaccariello reveals how Parents magazine’s extraordinary understanding of their readers has sparked a cultural conversation around millennial parenting. View more speakers and register for Brand Power today! https://bit.ly/2kTGiuu

View the Q2 2019 Online Engagement Report!
09/11/2019
Online Engagement Report

View the Q2 2019 Online Engagement Report!

MPA – The Association of Magazine Media has just launched a new research analysis about online media as part of its Magazine Media 360° reporting suite. The Magazine Media 360° Online Engagement Report compiles metrics that demonstrate the level of audience engagement with Web and Mobile Web sit...

One-third of the magazine media brands included in MPA’s report had audience increases of 10% or greater in June 2019 ye...
08/23/2019
MPA: Magazine Media Audiences Grow At Faster Rate YOY

One-third of the magazine media brands included in MPA’s report had audience increases of 10% or greater in June 2019 year-over-year. Of this group, more than half had increases in print, as well as online audiences.

The total audience across magazine media brands, including readers on print and digital, web, mobile web and video platforms, was 1.6 billion in June 2019, up 5.5% year-over-year.

Instagram is becoming more of a platform for news and information than simply images, and it’s working for a lot of maga...
07/25/2019
Instagram Is the Fastest-Growing Platform for Magazine Media

Instagram is becoming more of a platform for news and information than simply images, and it’s working for a lot of magazines.

Even for politics and news magazines, Instagram is the only platform with significant follower growth so far this year.

Marketers can be more proactive with their media spending by purchasing space on responsible properties that align with ...
07/24/2019
It’s 10 p.m. Do You Know Where Your Ads Are?

Marketers can be more proactive with their media spending by purchasing space on responsible properties that align with overall brand values.

Consumer advocacy has led many companies to evaluate their physical supply chains to ensure they align with their stated brand values. It’s only a matter of time until consumers turn their attention to media placements. Before they do, marketers would be wise to review their media ecosystems.

MPA released the Magazine Media 360° Social Media Report for 2nd Quarter 2019 which includes a metric designed to measur...
07/23/2019
SMR Current Results

MPA released the Magazine Media 360° Social Media Report for 2nd Quarter 2019 which includes a metric designed to measure audience engagement. View the data!

Last chance to register! Three experts will highlight the brand extensions that are delivering the best results for thei...
06/24/2019

Last chance to register! Three experts will highlight the brand extensions that are delivering the best results for their companies. Free for members! buff.ly/2XF0pKQ

WEBINAR: Three experts will highlight the brand extensions that are delivering the best results for their companies. Fre...
06/19/2019

WEBINAR: Three experts will highlight the brand extensions that are delivering the best results for their companies. Free for members! Register today. https://bit.ly/31F7eyu

The 2019 Factbook has over 100 pages of current and useful information that articulate how magazine media is unique and ...
06/07/2019

The 2019 Factbook has over 100 pages of current and useful information that articulate how magazine media is unique and its effectiveness compared to other media. www.magazine.org/Factbook

A great opportunity for the junior employees and interns at your companies! Join MPA Next for Headshots and Happy Hour o...
06/04/2019

A great opportunity for the junior employees and interns at your companies! Join MPA Next for Headshots and Happy Hour on June 27 at the Grant Thornton Rooftop Lounge. RSVP: [email protected]

New MPA Report: magazine media brands equal or outperform non-magazine brand sites in engagement www.magazine.org/OER
05/23/2019
Online Engagement Report

New MPA Report: magazine media brands equal or outperform non-magazine brand sites in engagement www.magazine.org/OER

MPA – The Association of Magazine Media has just launched a new research analysis about online media as part of its Magazine Media 360° reporting suite. The Magazine Media 360° Online Engagement Report compiles metrics that demonstrate the level of audience engagement with Web and Mobile Web sit...

Independent and enthusiast magazine media executives from across the country came together for robust conversation and c...
05/17/2019

Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the Annual IMAG Conference in Charleston, SC. Learn more here: https://bit.ly/2JtD7nQ

Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the Annual IMAG Conference in Charleston, SC. Learn more here: https://bit.ly/2JtD7nQ

The Economist, Forbes, Racer X, Smithsonian Magazine, The Taunton Press and Yankee take home top awards at the 2019 Imag...
05/13/2019
WINNERS OF THE 2019 IMAGINATION AWARDS ANNOUNCED BY MPA – THE ASSOCIATION OF MAGAZINE MEDIA

The Economist, Forbes, Racer X, Smithsonian Magazine, The Taunton Press and Yankee take home top awards at the 2019 Imagination Awards. Congrats!

Charleston, SC (May 9, 2019) – MPA – The Association of Magazine Media today announced the winners of the fourth annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands and

Register for #IMAG19 to hear how top experts are creating smart and engaging content for the cannabis community. https:/...
05/03/2019

Register for #IMAG19 to hear how top experts are creating smart and engaging content for the cannabis community. https://buff.ly/2GwnZDt

Hear from these speakers— and many more!— at #IMAG19. You won't want to miss this. Register here: www.magazine.org/IMAG1...
05/02/2019

Hear from these speakers— and many more!— at #IMAG19. You won't want to miss this. Register here: www.magazine.org/IMAG19

Membership programs can be a great opportunity to tap into your brand’s super fans. Before you take the leap, learn abou...
04/23/2019

Membership programs can be a great opportunity to tap into your brand’s super fans. Before you take the leap, learn about the advantages (and disadvantages!) at #IMAG19. Register today! www.magazine.org/imag19

Growing acceptance of legal marijuana has led to a new high in cannabis-focused media. Register for #IMAG19 to hear how ...
04/18/2019

Growing acceptance of legal marijuana has led to a new high in cannabis-focused media. Register for #IMAG19 to hear how top experts are creating smart and engaging content for the #cannabis community. www.magazine.org/imag19

Register for #IMAG19 to hear from top leaders at Garden & Gun, Active Interest Media and Morris Communications. www.maga...
04/17/2019

Register for #IMAG19 to hear from top leaders at Garden & Gun, Active Interest Media and Morris Communications. www.magazine.org/IMAG19

Hear from Active Interest Media's Jon Dorn and Hearst Enthusiast Group's Bill Strickland at #IMAG19. Register today! www...
04/10/2019

Hear from Active Interest Media's Jon Dorn and Hearst Enthusiast Group's Bill Strickland at #IMAG19. Register today! www.magazine.org/IMAG19

Hear from top executives at Garden & Gun, The Economist, New York Media, Active Interest Media, Morris Communications an...
04/05/2019
IMAG 2019 Conference

Hear from top executives at Garden & Gun, The Economist, New York Media, Active Interest Media, Morris Communications and more! View #IMAG19 speakers and register here: www.magazine.org/IMAG19

Please contact Marisa Levy at [email protected] or 212-872-3786 if you have questions or need assistance with registration. For speaking opportunities, please contact Susan Russ at [email protected]. For sponsorship opportunities, please click here or contact Alison Heisler at [email protected]...

How does Parents Magazine continue to resonate so deeply with consumers and marketers alike? Hear from Editor in Chief L...
03/19/2019

How does Parents Magazine continue to resonate so deeply with consumers and marketers alike? Hear from Editor in Chief Liz Vaccariello on March 27. RSVP for this MPA Next event today!

The New Yorker, The New York Times Magazine and Topic Win Top Honors at The 2019 National Magazine Awards ellies2019.org
03/15/2019

The New Yorker, The New York Times Magazine and Topic Win Top Honors at The 2019 National Magazine Awards ellies2019.org

Address

757 Third Avenue, 11th Floor
New York, NY
10017

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 18:00
Sunday 10:00 - 18:00

Telephone

(212) 872-3700

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