Attaboy makes

Attaboy makes creative projects through powerful storytelling, stunning design and insightful problem solving.

12/23/2015

This week we review a recent focus group with four teenage skaters, discussing the pains of Facebook video, what to do with VX footage, and skating hard for 3 months in return for 15% off skate purchases.

This week we review a recent focus group with four teenage skaters, discussing the pains of Facebook video, what to do with VX footage, and skating hard for ...

12/18/2015

This week we review our brand strategy brief, discussing brand personality, abstract vs prescriptive tag lines, and Attaboy makes as a documentarian umbrella.

https://www.youtube.com/watch?v=R9v4SWvou9U

This week we review our brand strategy brief, discussing brand personality, abstract vs prescriptive taglines, and Attaboy makes as a documentarian umbrella.

11/18/2015

This week we discuss venture partnerships, and perform a competitive audit on Hookit, Spot Digger, Nike SB, and Riders, with lots of sneezing and tomfoolery for extra measure.

https://www.youtube.com/watch?v=i2Q8wj6vukQ

This week we discuss venture partnerships, and perform a competitive audit on Hookit, Spot Digger, Nike SB, and Riders, with lots of sneezing and tomfoolery ...

11/12/2015

How many skate spots can you name in your city?

This week we discuss skaters opening up their city by mapping spots, popup skateparks, and awesome statistics in TransWorld SKATEboarding's report.

https://www.youtube.com/watch?v=UCkHFavD6PI

This week we discuss skaters opening up their city by mapping spots, popup skateparks, and awesome statistics in Transworld’s “State of Skate” report.

10/28/2015

This week we discuss preempting skate session turnout, global apparel brands jumping on the skateboarding bandwagon, and Rob Dydrek and Tony Hawk as prime-time celebrities.

https://www.youtube.com/watch?v=cJ0ozcXs2TM

This week we discuss preempting skate session turnout, global apparel brands jumping on the skateboarding bandwagon, and Rob Dydrek and Tony Hawk as prime-ti...

09/17/2015

This week we discuss leveraging Instagram, refocussing advertisements around sessions, and getting to profitability earlier.

https://www.youtube.com/watch?v=WDoOAsDvtTo

This week we discuss leveraging Instagram, refocussing advertisements around sessions, getting to profitability earlier.

09/11/2015

This week we discuss New York and Los Angeles on the spectrum of the American skateboarding experience, wrangling influencers, and white-labeling skate merchandise for crews.

https://www.youtube.com/watch?v=X7v39jqxTRU

This week we discuss New York and Los Angeles on the spectrum of the American skateboarding experience, wrangling influencers, and white-labeling skate merch...

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