Pietra Communications

05/08/2020

2020 Mother's Day Gift Guide - Stephs Cheers and Jeers AKA Saranta The Kitchen Witch

This Mother's Day Gift Guide features "The Weight of Smoke" as a great read for the history-loving momma:
http://stephscheersandjeers.com/2020-mothers-day-gift-guide/

#mothersday #giftguide #audiobooks

Stephs Cheers and Jeers were provided samples of products mentioned in this gift guide in return for inclusion in this guide. In honor of Mother’s Day, I have compiled a list of wonderful gift ideas for the Mom in your life! For The Mom That Uses CBD: CBD MCT Oil 1000MG from Oncali is the ...

05/07/2020

CIBJO offers free resources during COVID-19 pandemic

CIBJO offering blue books as a free resource during the Covid-19 pandemic:
https://www.jewellermagazine.com/Article/8883/CIBJO-offers-free-resources-during-COVID-19-pandemic

The international jewellery confederation, CIBJO, has made its Blue Books – which define grading standards, nomenclature, and responsible sourcing practices for diamonds, coloured gemstones, pearls, coral, and precious metals – free for all to download for the duration of the COVID-19 pa...

05/07/2020

These are 8 most mesmerising blue jewellery pieces

Prestige features eight pieces of stunning blue jewelry on their website. Read about them here:
https://www.prestigeonline.com/th/style/jewellery/these-are-8-most-mesmerising-blue-jewellery-pieces/
#jewelry #jewellery #luxury #blue #style

Blue gemstones have long been a favourite with royalty and revered as symbols of peace and power. Here are eight remarkable blue jewellery pieces we love.

04/30/2020

Cecile Raley Designs is featured on p.40 of INSTORE Magazine's May issue. Read the full issue here:
https://lsc-pagepro.mydigitalpublication.com/publication/?i=657768
#ethical #alluring #responsiblysourced #jewelry #jewellery #artdeco #inspired

04/27/2020

Mother’s Day Capsule Collection by Cecile Rale

A color-blocked Mother's Day capsule collection by Cecile Raley Designs is featured in FashionEdits
https://fashionedits.com/mothers-day-capsule-collection-by-cecile-raley/
#fashion #style #jewelry #mothersdaygift

Mother’s Day Capsule Collection by Cecile Raley Designs Introduces New Color-Blocked Rings and PendantsYvonne Raley mixes and matches gemstones, developin

04/24/2020

150+ Marketers to Follow

Pietra Communications Founder, Olga Gonzalez, featured in Rubicly's list of top 150 Marketers to follow:
https://www.rubicly.com/150-marketers-to-follow/

#marketing #digitalmarketing #inspire #innovate #entrepreneurship #womeninbusiness #wmbe #jewelry

A list of inspiring and innovative marketers that everyone in the marketing profession should follow.

04/24/2020

New York Volunteers are Making Protective Gear for Healthcare Workers

Sharing the press release for NYCMakesPPE. Read the incredible story of this coalition of local Makerspaces helping fellow NYers during this pandemic.

https://nycmakesppe.reportablenews.com/pr/everyday-new-yorkers-are-making-ppe-to-protect-healthcare-workers-and-giving-them-away-for-free

#nycmakesppe #covid19 #nyc #flattenthecurve

NYC Makes PPE, a grassroots coalition of makers and healthcare professionals, has delivered thousands of face shields, masks, and other equipment to help address shortages in New York area hospitals.

04/21/2020

“Professional Jeweller is hugely important to the industry”, the trade celebrates 10 years of PJ

Congrats to Professional Jeweller for celebrating its 10th year!
https://www.professionaljeweller.com/professional-jeweller-is-hugely-important-to-the-industry-the-trade-celebrates-10-years-of-pj/
#professionaljeweller #10yearanniversary #business #jewelry #trade #celebrate

Industry professionals reveal why Professional Jeweller is a 'must read' as they wish us a happy birthday!

04/21/2020

The Anatomy of Content Marketing [Infographic]

Great article on Business 2 Community on the anatomy on content marketing.
https://www.business2community.com/infographics/the-anatomy-of-content-marketing-infographic-02303809
#contentmarketing #seo #blogs #business #HeartofYourStory

Content marketing is and will continue to be one of the most effective forms of digital marketing. In times when…

04/20/2020

Tom Herman: Humble Beginnings to Masterful Artistry - Pietra Communications

During these times it is important to be thankful for the little things--sunshine, spring, health, and celebrating creativity. Today, we wanted to introduce you to an incredible artist, Tom Herman, the designer behind Seven Fingers Jewelry. Read our interview here.

http://www.pietracommunications.com/portfolio/tom-herman-humble-beginnings-to-masterful-artistry/

#jewelry #jewelrydesigner #creative #interview

Growing up in small towns, Tom Herman shares the story of his humble upbringing, and how that has inspired his attitude towards jewelry making. Thrust into the world of jewelry, Tom has spent years learning and mastering his craft. His works reflect his interests, such as the Art Nouveau movement, a...

04/20/2020

WJA New York Metro

WJA New York Metro shares the story of our Founder, Olga Gonzalez, today on Member Monday! Check it out here.

On this #wonderful Monday, WJA Metro is featuring Olga Gonzalez, the current President-Elect 🌟
Olga, a passionate #gem and #jewelry lover, has been working in the trade since 2005, when she became an exhibition assistant in the Christie’s New York jewelry department 💎 And has since founded in one of the leading gem-centric communications agencies, Pierre Communications. A #certified gemologist (FGA and DGA), appraiser, and art historian, she uses her knowledge and gemologist science and jewelry history to develop #creative digital marketing strategies, and keeps her clients consistently covered in the press ✨✨✨✨

This is her 11th year serving on the WJA-NY Metro board. As a millennial Latina, she is all about supporting fellow #minority and woman-owned businesses 💪🏼

During this coronavirus pandemic, she is focused on helping companies stay relevant. Pietra Communications is featuring editorials #online to keep small businesses in the #spotlight. Feel free to DM her directly if you want to be featured ❣️

During her #evenings Olga is working on some #fun and #fabulous free webinars for the chapter with the board, cooking many Jamie Oliver recipes 🥘 taking hip hop classes online, and has themed nights with #friends on ‘Houseparty’. She is also helping out her grandmother, so her mother, who is a rockstar #dietician working at four nursing homes throughout the state of New Jersey, can help others and not worry about the home front.

@olgagonzaleznyc @pietracommunications
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#wejewelryaparttogether
#wja #pietracomms #heartofyourstory #digitalmarketing #entrepreneurship #socialdistancing #monday #instajewels #publicrelations
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Want to be featured on Member Monday? DM us ✨

04/16/2020

Mother’s Day Capsule Collection by Cecile Raley Designs Introduces New Color-Blocked Rings and Pendants - Pietra Communications

Cecile Raley Designs mixes and matches gemstones, developing unique pieces of fine jewelry, just in time for Mother's Day.

http://www.pietracommunications.com/portfolio/mothers-day-capsule-collection-by-cecile-raley-designs-introduces-new-color-blocked-rings-and-pendants/

#jewelry #mothersday #giftsformom #jewelry #statementring #finejewelry #color #coloredgems #HeartofYourStory #pietracomms

Yvonne Raley mixes and matches gemstones, developing unique pieces of fine jewelry, just in time for Mother's Day.

04/15/2020

Across Collections, INOX Jewelry Adds Father’s Day Gifts for Every Dad - Pietra Communications

Across collections, INOX Jewelry adds Father's Day gifts for every dad.
http://www.pietracommunications.com/portfolio/across-collections-inox-jewelry-adds-fathers-day-gifts-for-every-dad/
#fathersdaygifts #gifts #day #mensjewelry #mensfashion #mensstyle

With much of the country mandated to stay in and stay safe, responding to measures seeking to flatten the curve on Coronavirus infections, the retail landscape has moved from brick and mortar to online shopping this Father’s Day season. Families are looking for affordable options, and INOX Jewelry...

04/13/2020

In the Land of Whispers Trailer Debuts for Mother's Day - Pietra Communications

The "In the Land of Whispers" Trailer Debuts for Mother's Day:
http://www.pietracommunications.com/portfolio/in-the-land-of-whispers-trailer-debuts-for-mothers-day/
#mothersday #mothersdaygifts #audiobook #stayinside #funathome #getlostinabook #trailer

For Mother’s Day, why not gift Mom the story of Pocahontas and John Smith? George Robert Minkoff’s audiobook trilogy In the Land of Whispers: The Weight of Smoke, The Dragons of the Storm, and The Leaves of Fate. The earliest and most important unrequited love in the first settlement in Virginia...

04/07/2020

Claudio Pino's Futuristic Jewelry - Pietra Communications

Sometimes we just need to escape and think about the future, and the beautiful things to come. Check our our interview with Claudio Pino, and enjoy some stunning futuristic and kinetic jewelry. Which piece is your fav?

http://www.pietracommunications.com/portfolio/claudio-pinos-futuristic-jewelry/

#jewelry #jewelrydesign #ClaudioPino #designer #accessories #rings #statementrings

Complex, futuristic designs meet kinetics, in the world of Claudio Pino jewelry. In this interview, he reflects on his career, starting from childhood memories shared with his father, through his jewelry debut in blockbuster films, such as The Hunger Games. With all of his success, Pino preserves th...

04/06/2020

Importance And Advantages Of Marketing For Startups In The Early Stage

Inc 42 has a great article on the importance of startups marketing in the beginning of the business. Marketing is critical, and with the advent the current pandemic digital marketing is critical. Now, more than ever, people are craving a personal voice. Here are some great ideas on how to experiment with that, whether your business is new, or well established.
https://inc42.com/resources/importance-and-advantages-of-marketing-for-startups-in-the-early-stage/
#digitalmarketing #marketing #business #ideas #workfromhome #strategy #pietracomms

Let’s examine growth hacks that are helping early-stage startups reach their growth target—at minimum spends.

04/01/2020

Go on Whimsical Adventures with Your Kids at Home - Powered By Mom

Have kids at home that you need to entertain during self-quarantine time? Powered by Mom reviewed the Tickle Plenty audiobook series by George Robert Minkoff, and shared how kids were enthralled by the imaginative storytelling and adventure. Read more here:

https://www.powered-by-mom.com/go-on-whimsical-adventures-with-your-kids-at-home/

#homeschooling #audiobooks #childrensbooks #kids #justforkids #familyfun #review

I was SO happy to discover these incredibly fun audiobooks for my kids. Three great whimsical adventures with Tickle Plenty and her Friends await.

03/31/2020

INOX Jewelry launches microsites, supporting online sales for retailers.
https://independentretailer.com/2020/03/31/inox-jewelry-launches-microsites-supporting-online-sales-for-retailers/
#retail #retailsales #supportsmallbusiness #jewelry #jewelrynews #jewelrytrade

03/30/2020

Elena Kriegner's Together Necklace - Pietra Communications

Support a designer that is supporting others during the COVID-19 pandemic. Read about Elena Kriegner's Together Necklace by clicking the link below. We are all in this together.

http://www.pietracommunications.com/portfolio/the-together-necklace/

#covid19 #coronavirus #giveback #givingback #elenakriegner #sterlingsilver #jewelry #jewelrydesigner #heartofyourstory #pietracomms

The following is a message on behalf of Elena Kriegner: Creativity Materialized. The New York-based designer has created a new design, which gives back to help support those struggling as a direct result of COVID-19. Read the company’s statement below.   We are all in this TOGETHER We want to do ...

03/27/2020

ASJRA's Sparkling Movie List - Pietra Communications

TGIF! While everyone is chilling out in their sweats on Netflix this weekend, we wanted to thank ASJRA for this incredible "must watch" list of classic movies about, or featuring, jewelry.

Also, ASJRA is taking on some great initiatives to support independent designers. Catch up, and let us know what you think!

http://www.pietracommunications.com/portfolio/asjras-sparkling-movie-list/

#netflix #movienight #jewelry #jewelrynightin #mustwatch #bling #classics #film #asjra

While many are in COVID-19 self-quarantine mode, we want to thank our friends at ASJRA (Association for the Study of Jewelry and related Arts) for offering a platinum and diamond lining. Here is their list of movies movies with, or about, jewelry. We hope you enjoy, drop a line, and let us know what...

03/25/2020

INOX Jewelry's New Microsites Support Retailers - Pietra Communications

INOX Jewelry's New Microsite Supports Retailers.

http://www.pietracommunications.com/portfolio/inox-jewelrys-new-microsites-support-retailers/

#mensjewelry #mensfashion #fathersday #fathersdaygifts #retail #retailnews #retailjewelers #supportsmallbusiness

Jewelry Stores Partner with INOX on Men’s E-store Microsite Program, Encouraging Sales While Coronavirus Restrictions Slow Foot Traffic. Empowering businesses during trying times, INOX Jewelry has developed a tool for retailers, to supplement online sales. As brick and mortar shops are forced to c...

03/23/2020

Empowering Businesses to Be Recognizable - Pietra Communications

Pietra Communications was featured in an article with Project Hatch. Check out the interview with founder and gemologist, Olga Gonzalez, here:

https://www.projecthatch.co/interview/empowering-businesses-to-be-recognizable-in-the-market/

#PR #PRPros #Communications #Marketing #DigitalMarketing #EventPlanning #Business #Strategy #Growth #Niche #HeartofYourStory #PietraComms #Interview

The following interview was published on Project Hatch. Read it below, or click here to view on their site. When Pietra Communications was founded, I was working in-house focusing on PR and Marketing for the gem and jewelry trade, and had several clients I was doing freelance PR for on the side. A f...

03/18/2020

Let Your Imagination Carry You Away - Pietra Communications

Let your imagination carry you away, with the Tickle Plenty audiobook series...perfect for kids while home from school, authored by George Robert Minkoff and narrated by the award-winning Alison Larkin.

http://www.pietracommunications.com/portfolio/let-your-imagination-carry-you-away/

#kids #children #audiobooks #books #imagine #imagination #homeschool

A message from author, George Robert Minkoff “Most likely your kids are home from school climbing the walls. Are you climbing the walls with them? May I suggest a story time with the Tickle Plenty audiobooks I created for my granddaughter, in order to keep her happy when she was home from school. ...

03/13/2020

Cecile Raley Designs featured on Project Hatch. Read the interview here:
https://www.projecthatch.co/interview/how-my-jewelry-business-sold-14-000-items-on-etsy/
#jewelry #jewelrydesign #interview #artjewelry

03/02/2020

Oh So Tempting Jewelry, by Original Eve - Pietra Communications

Oh So Tempting Jewelry, by Original Eve
http://www.pietracommunications.com/portfolio/tempting-jewelry-by-original-eve/
#jewelry #customjewelry #luxury #earrings #rings #necklaces #bracelets #style #jewelrydesign #jewelrydesigner #originaleve #pietracomms #heartofyourstory

Eve Streicker discusses her love of creation through jewelry design, and the perks of crafting personal relationships through her art.

03/02/2020

Rebus Trunk Show | San Francisco 2020

Looking to design your dream signet ring, and in the San Francisco area March 27th-29th? Make an appointment to meet internationally acclaimed designer and hand-engraver, Emmet Smith, to create your own custom ring for sealing letters and wearing in style.
https://www.eventbrite.co.uk/e/rebus-trunk-show-san-francisco-2020-tickets-85669659257
#signetring #sanfrancisco #rebus #ring #jewelry #california #style #classic

Award winning signet ring specialist Rebus will be visiting San Francisco this Spring for it's next US trunk show. This will give locals the convenient opportunity to book private consultations with the Rebus team, without booking a flight to London. Design consultations will be offered from Friday....

02/17/2020

Paloma Sanchez: Globetrotter and Gem Artist - Pietra Communications

Read our latest blog about globetrotter and gem artist, Paloma Sanchez. We absolutely love her candy-colored jewelry, and are excited to share our interview with her.

http://www.pietracommunications.com/portfolio/paloma-sanchez-globetrotter-and-gem-artist/

#jewelry #jewelrydesign #jewelrydesigner #PalomaSanchez #interview #womeninbusiness #pietracomms #HeartofYourStory

Paloma Sanchez is a world traveler. Through her passion for gems and mining, she has delved into the practices and cultures of Sri Lanka and Madagascar, alongside other countries central to the trade. Sanchez crafts beautiful pieces, where local aesthetic is celebrated, while giving back to communit...