Pietra Communications

01/09/2026

Lead poisoning isn’t a mystery. It’s a policy failure.

This piece for Observer, written by our CEO, examines why childhood lead exposure, one of the most preventable public health crises in the U.S., still harms hundreds of thousands of children every year.

The science is settled.
The solutions are proven.
What’s missing is enforcement, coordination, and political will.

From aging infrastructure and weak housing enforcement to environmental injustice that leaves vulnerable communities carrying the burden, lead poisoning persists not because we don’t know how to fix it...but because we’ve chosen not to prioritize prevention as essential infrastructure.

This isn’t about uncertainty.
It’s about accountability.

Read the full article and join the conversation on why prevention must come before damage: https://observer.com/2026/01/childhood-lead-poisoning-infrastructure-policy/

01/08/2026

Our agency's January newsletter has dropped. Discover what’s new, what matters, and thoughts on purpose-driven PR, marketing, and branding in 2026.

https://conta.cc/49ivABP

01/08/2026

The January Issue of a+ Magazine Singapore features Rebecca Rau in "The New Vanguard" fine jewelry designer feature.

01/07/2026

Get the angle right. Get the timing right.
Everything else follows.

01/06/2026

See & Be Kitchen is featured in Hudson Valley Magazine!

Based in Cairo, NY, See & Be Kitchen is launching the First Rise Challenge: an eight-week, heart-forward competition to find its founding franchisee and help shape the future of this beloved Catskills bakery as it prepares for national expansion.

Rooted in slow-fermented sourdough, community partnership, and purpose-driven entrepreneurship, the First Rise Challenge is more than a competition...it’s an apprenticeship to ownership for bakers, operators, and creative entrepreneurs ready to lead with craft and soul.

📍 Open to applicants in NY, PA, NJ, CT, and MA
🗓 Applications open through February 1
🍞 “Be our first. Bake the future.”

Read the full feature and learn more about how you can rise with See & Be Kitchen: https://hvmag.com/food/see-be-kitchen-franchisee-challenge/

Based in Cairo, See & Be Kitchen launches the First Rise Challenge to select the brand’s founding franchisee over an eight-week competition.

01/05/2026

Fine jewelry doesn't commemorate approval. It commemorates agency.

01/02/2026

Sustainability fatigue is real...and it isn’t coming from apathy. It’s coming from repetition without depth.

As sustainability language becomes more widespread, audiences are no longer moved by broad claims or polished phrasing alone. They’re looking for specificity, honesty, and proof. What matters now is not how often responsibility is mentioned, but how clearly it’s explained and how consistently it’s practiced.

This piece explores why sustainability storytelling must evolve beyond buzzwords and performance, and how brands can build trust through humility, transparency, and long-term commitment. Because in today’s landscape, credibility isn’t created by saying more. It’s earned by saying what’s true, with clarity and care.

Read more: https://www.pietracommunications.com/portfolio/sustainability-fatigue-is-real-move-beyond-the-buzzwords/

12/31/2025

As we enter a new year and look ahead in business, it’s worth reconsidering what progress actually means in the age of AI.

We are surrounded by infinite creation. Content, ideas, strategies, and visuals can now be generated instantly and endlessly. When everything can be made, the real advantage no longer lies in producing more, but in choosing better. Discernment, judgment, and context are becoming the most valuable skills we have.

The year ahead won’t reward constant output or participation in every trend. It will reward those who know how to edit, contextualize, and elevate. Those who understand that leadership today is about reducing noise, not adding to it. That trust is built through clarity and care, not speed. That meaning endures longer than visibility.

As we plan for the months ahead, the most important question may not be “What can we create?” but “What is worth keeping?”

Read more here: https://olgagonzlez.medium.com/the-age-of-ai-belongs-to-the-curators-9ec15c5f8fe3?sk=2ff7b774acb7ff9f79706d52953edadb

12/30/2025

Jewelry as energy.

Our conversation with Gabrielle Saunders, founder of Ruveil, explores how she is redefining fine jewelry through intention, resonance, and mindful luxury. From cymatics and sound frequencies to responsible sourcing and storytelling, her work lives at the intersection of science, spirit, and craftsmanship.

Read and reflect here: https://www.pietracommunications.com/portfolio/millennial-jewelers-to-know-ruveil/

12/29/2025

Featured in New York Trend
Where ancient artifacts meet modern glamour.

Rebecca Rau Jewels is redefining heritage jewelry with the unveiling of the THEN & NOW Collection, a powerful fusion of rare historical artifacts and contemporary gemstones, precious metals, and pearls. Recently spotlighted in New York Trend, the collection traces human creativity across centuries, transforming objects dating from 1200 BC to 1880 AD into wearable works of art.

Previewed at M.S. Rau and officially debuted during New York City Jewelry Week, THEN & NOW is a study in preservation through reinvention: where ritual, resilience, and adornment converge. From Gothic glass and Bactrian amulets to Renaissance jasper fragments reimagined with modern stones, each piece carries history forward into the present.

12/28/2025

A little love for a fellow BNI friend and entrepreneur.

Kero, an amazing business owner and friend from my BNI group, is doing something truly special: a custom tuxedo giveaway for someone getting married in 2026 🤍

If you’re tying the knot next year (or know someone who is), definitely enter or pass this along to a future groom who deserves to look and feel incredible on their big day.

Supporting small businesses supporting big moments!

Enter on IG:
https://www.instagram.com/p/DSy7Svdjky0/

!

12/23/2025

U.S. fine jewelry retailers, designers, and wholesalers are invited to apply for IGJS Jaipur 2026, taking place April 9–11, 2026 in Jaipur, India.

Pietra Communications' CEO, Olga Gonzalez, has been named USA Coordinator for the program by the Gem & Jewellery Export Promotion Council of India (GJEPC), and will be coordinating the U.S. buyer group for this incredible experience.

IGJS Jaipur 2026 is a premier, invitation-only trade platform connecting buyers with India’s top jewelry and gemstone suppliers. The 2026 edition will be the largest to date, featuring up to 150 curated exhibitors from Jaipur, Mumbai, and Surat.

Why attend?
• Jaipur: global hub for colored gemstones & fine jewelry
• Mumbai: India’s natural diamond capital
• Surat: world center for lab-grown diamonds
• No buying requirement
• If fully approved, flight stipend + hotels & meals covered during show nights
• Optional factory visits in Mumbai & Surat (limited to 25 buyers each, looking for mass production)

For those traveling with Olga's group, she is also organizing an optional Jaipur city day tour ahead of the show...a beautiful way to experience the culture, connect with peers, and settle in before business begins.

Get ready for high-level sourcing, warm hospitality, and meaningful global connections. Questions about eligibility, logistics, or whether this is the right fit? We are happy to chat; DM me or reach out directly at [email protected].

Let’s chat sourcing global, together.