Pietra Communications

12/23/2025

U.S. fine jewelry retailers, designers, and wholesalers are invited to apply for IGJS Jaipur 2026, taking place April 9–11, 2026 in Jaipur, India.

Pietra Communications' CEO, Olga Gonzalez, has been named USA Coordinator for the program by the Gem & Jewellery Export Promotion Council of India (GJEPC), and will be coordinating the U.S. buyer group for this incredible experience.

IGJS Jaipur 2026 is a premier, invitation-only trade platform connecting buyers with India’s top jewelry and gemstone suppliers. The 2026 edition will be the largest to date, featuring up to 150 curated exhibitors from Jaipur, Mumbai, and Surat.

Why attend?
• Jaipur: global hub for colored gemstones & fine jewelry
• Mumbai: India’s natural diamond capital
• Surat: world center for lab-grown diamonds
• No buying requirement
• If fully approved, flight stipend + hotels & meals covered during show nights
• Optional factory visits in Mumbai & Surat (limited to 25 buyers each, looking for mass production)

For those traveling with Olga's group, she is also organizing an optional Jaipur city day tour ahead of the show...a beautiful way to experience the culture, connect with peers, and settle in before business begins.

Get ready for high-level sourcing, warm hospitality, and meaningful global connections. Questions about eligibility, logistics, or whether this is the right fit? We are happy to chat; DM me or reach out directly at [email protected].

Let’s chat sourcing global, together.

12/19/2025

AI isn’t just reshaping work; it’s rewriting the rules of leadership. In Techronicler’s latest feature, top voices stress that the leaders who thrive won’t be the loudest… they’ll be the most human, consistent, and authentic.

As Olga González, FGA DGA, CEO of Pietra Communications, said in the piece:

“The most effective way to strengthen your voice is to become a niche expert in your domain."

We’re in a moment where thought leadership is the new currency, and real voices will rise above the noise.

read more: https://techronicler.com/need-of-the-ai-hour-leading-voices-to-carve-a-path/

Google's responsive fluidity tops other search engines for usability. Instant tweaks, quick predictions cut wait times. Experts explain how it boosts focus and flow. Dive in!

12/19/2025

See & Be Kitchen is rising, and inviting the next generation of bakery leaders to rise with them.

The beloved Catskills bakery has officially launched the First Rise Challenge, an uplifting 8-week competition designed to select See & Be Kitchen’s very first franchisee as the brand prepares for regional expansion across the Northeast.

Beginning January 1, 2026, aspiring bakery owners, operators, and values-driven entrepreneurs will move through creative, community-centered, and operational challenges that mirror real bakery life, from sharing their “why” to hosting local activations and presenting a launch plan to an expert panel of industry leaders.

The selected founding franchisee will receive up to $100,000 in incentives, including 50% off the franchise fee, one year of waived royalties, and complimentary initial packaging.

With priority territories across New York and the Northeast, this is more than a business opportunity; it’s a chance to build community through craft, purpose, and heart.

👉 Applications are now open: https://franchise.seeandbekitchen.com/

Read more on Bake Magazine: https://www.bakemag.com/articles/21057-see-and-be-kitchen-launches-competition-to-find-first-franchisee



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12/15/2025

See & Be Kitchen, the beloved Catskills bakery known for long-fermented sourdough, handcrafted pastries, and a joyful, people-first culture, is officially inviting the next generation of bakery leaders to rise.

Introducing The First Rise Challenge, an uplifting, high-energy 8-week “apprenticeship to ownership” competition designed to select See & Be Kitchen’s founding franchisee as the brand prepares for regional expansion across the Northeast.

This isn’t just about business.
It’s about heart, craft and community.

Beginning January 1, 2026, challengers will move through a series of creative, operational, and community-centered challenges, from sharing their “why,” to hosting local activations, testing systems, mastering artisan baking principles, and presenting a real-world launch plan to an expert panel of industry leaders.

The founding franchisee will receive exclusive incentives valued at up to $100,000, including:
– 50% off the franchise fee
– One year of waived royalties
– Complimentary initial packaging
– Hands-on support across operations, marketing, training and tech

If you believe a great bakery is built on integrity, generosity, teamwork, and the magic of feeding a community, this is your moment.

Applications are now open at franchise.seeandbekitchen.com

12/15/2025

See & Be Kitchen, the beloved Catskills bakery known for its long-fermented sourdough, handcrafted pastries, and people-first culture, is rising into its next chapter. Introducing The First Rise Challenge...an uplifting, eight-week “apprenticeship to ownership” journey launching January 1, 2026, designed to select the brand’s founding franchisee.

This isn’t a typical franchise search. It’s an invitation to lead with heart, craft, and community. Over eight themed weeks, challengers will share their stories, test their leadership, deepen their understanding of artisan baking, and activate their local communities, mirroring the real experience of running a See & Be Kitchen bakery. From storytelling and culture fit to systems, finance, and a final bake-off judged by industry leaders, the First Rise Challenge is about finding a true partner to help shape the future of the brand.

If you’re a baker, operator, or entrepreneur who believes great food is built on integrity, joy, teamwork, and a deep love of nourishing people, this is your moment to rise. With systems support, hands-on training, access to capital, and exclusive founding incentives valued up to $100,000, See & Be Kitchen is opening the door to a new kind of franchise, one rooted in craft, care, and community.

Applications are now open for priority territories across the Northeast.
Learn more and apply at franchise.seeandbekitchen.com and https://www.pietracommunications.com/portfolio/see-bee-kitchen-launches-the-first-rise-challenge-to-find-its-founding-franchisee/

12/12/2025

We wanted to share a preview of a feature in Gem-A’s Gems & Jewellery Magazine (Vol. 24, Issue 3), spotlighting ANTY and its founder, Amany Afify, a millennial designer whose work is redefining what modern jewellery can mean.

In the Millennial Jewellers feature, Amany shares the inspirations behind her work, including her upcoming 925 silver collection with diamonds and coloured stones, an ode to the cycles of day and night. She also reflects on Pharaoh’s Grace, a deeply meaningful collection created during her own journey of rediscovery, woven with ancient symbols of rebirth.

Read more: https://www.pietracommunications.com/portfolio/millennial-jewelers-to-know-series-anty/

12/10/2025

This month, Rapaport published a great piece on why estate and vintage jewelry continues to grow, even as the rest of the category is shaped by lab-grown debates and shifting consumer priorities. “Why Now’s the Time to Play Up Jewelry from the Past” examines the cultural moment driving customers toward history, rarity, and craftsmanship.

As Joseph Denaburg of Levy’s Fine Jewelry explains, “When celebrities get engaged with antique diamonds, it definitely drives attention… But vintage engagement rings were already popular. What resonates is the idea of owning something one-of-a-kind, a jewel that has seen a century of life and will outlast us.”

This echoes what we’re hearing across the industry: today’s buyers want story, not sameness.

Read the full article: https://rapaport.com/magazine-article/why-nows-the-time-to-play-up-jewelry-from-the-past/

12/08/2025

Our December newsletter has just gone out, and it explores the shift happening at the intersection of luxury, digital strategy, and purpose. For years, exclusivity in luxury meant silence...the less you said, the more desirable you appeared. But the digital world changed the rules. Today, luxury brands must be visible to be believed, while still maintaining the magic that makes them exceptional. In this edition, we dive into how brands can use SEO to protect prestige rather than dilute it, how purpose-driven PR creates real emotional resonance, and why social impact storytelling matters more than ever.

Read more: https://conta.cc/48IfdOG

Email from Pietra PR Exclusive insights on SEO for the new luxury landscape, purpose-driven PR strategies, and storytelling with social impact, including an inside look at sourcing in India. Pietr

12/08/2025

Luxury was built on exclusivity; then the internet changed everything.
If today’s luxury shoppers can’t find you online, you don’t look rare…
you look invisible.

But here’s the paradox:
Traditional SEO tips (keywords + volume) erase the magic of luxury brands.

The future of luxury SEO isn’t about shouting louder. It’s about selective visibility, masterful storytelling and technical excellence that reflects the brand’s standards.

Exclusivity is no longer hiding. Exclusivity is knowing what to reveal.

12/04/2025

A night to remember.

Rebecca Rau Jewels unveiled the highly anticipated THEN & NOW Collection to a full, and at moments standing-room-only, crowd at the Jill Newhouse Gallery during NYC Jewelry Week. Collectors, editors, buyers, and tastemakers gathered to experience a breathtaking fusion of ancient artifacts and contemporary fine jewelry, brought to life by fourth-generation art and antique dealer turned visionary designer Rebecca Rau.

With 12 extraordinary pieces, several created exclusively for the exhibition, the debut transported guests through centuries of craftsmanship.

“Each artifact in the collection is unbelievably storied, having lived countless lives before reaching my hands. It’s a privilege to transform them into fresh, provocative jewels while honoring their histories and distinct beauty. Seeing the jewelry pieces resonate so deeply with guests of the opening was incredibly moving. THEN & NOW is about transformation, and it was a pleasure to see it made an impact on all who attended.”
—Rebecca Rau

The debut marks Rebecca Rau Jewels’ arrival in New York, and a bold new chapter for a designer reshaping how we connect with history through adornment.

Read more: https://www.pietracommunications.com/portfolio/rebecca-rau-jewels-nycjw-launch/

12/03/2025

Numbers inform. Stories transform.

When it comes to creating real social impact, statistics alone rarely move people to act...but stories do.

In advocacy and nonprofit work, attention is the most valuable resource, and the organizations that win it aren’t the ones with the biggest numbers. They’re the ones that tell the most meaningful stories.

Whether you're trying to raise awareness, drive donations, or inspire action, storytelling turns abstract issues into real experiences that people can feel, share, and support. Storytelling isn't optional; it's your strongest tool for impact.