Pietra Communications

11/07/2025

Bagel lovers, this one’s for you. amNY just featured the return of New York BagelFest, coming back to Citi Field on Nov. 16 for its sixth year!

Join over 2,000 bagel enthusiasts for a full day of taste-testing, entertainment, and voting for the “Best Bagel” among 25+ top makers from NYC and around the world, from local icons like Ess-a-Bagel and Utopia Bagels to international favorites like Bagel Belly (Denmark) and Si Si Bagels (Spain).

🎟️ Tickets start at $69.
📍 Citi Field | Nov. 16 | 9AM–4PM

Read more on amNY ➡️ https://www.amny.com/lifestyle/eat-and-drink/bagelfest-return-citi-field-nov-16/

11/03/2025

“The Hidden Cost of Gold: Miners, Mercury and a Path to Sustainability” by Olga Gonzalez, CEO of Pietra Communications, offers a deep dive into how 10–15 million artisanal miners worldwide are affected by mercury use, and how innovators, activists, and the luxury industry are helping rewrite the future of gold.

From the Amazon to Ghana to Indonesia, mercury-free mining is no longer just a hope; it’s happening. Fairmined gold. Women-led cooperatives. Shaking tables instead of toxic fumes. Reforestation where rivers once ran poisoned. This is what real change looks like when science, policy, and ethical luxury align.

Proud to spotlight the powerful work of AMATAF miners in Peru, and leaders like Nathalie Kelley, and so many others driving a global shift toward clean gold.

Gold can be beautiful and responsible, and this movement is proving it.

If you're in NYC, we hope to see many of you TONIGHT at the Pure Earth Benefit, where all proceeds support mercury-free mining, reforestation and community training programs around the world.

Read the full article on

Link in bio.

10/31/2025

Rebecca Rau Jewels’ Then & Now collection just made its debut in WWD, and it’s unlike anything in modern fine jewelry:

https://wwd.com/accessories-news/jewelry/rebecca-raus-then-and-now-collection-artifacts-modern-fine-jewelry-1238328178/

A fourth-generation antique dealer, Rebecca transforms genuine artifacts dating from 1200 BC to 1880 AD into one-of-a-kind jewels, honoring their past while giving them new life through colored gemstones, pearls, and precious metals.

From a 1st–2nd century jasper fragment set in 18K gold, to a 13th-century Spanish harness reborn as a tourmaline-and-pearl necklace, each piece blurs the line between museum relic and modern adornment.

First previewed at M.S. Rau in New Orleans, the collection officially launches during NYC Jewelry Week on November 20 at Jill Newhouse Gallery. A rare fusion of antiquity, artistry, and imagination, and a reminder that jewelry is a conversation across centuries.

Drawing upon genuine historical artifacts spanning from 1200 BC to 1880 AD, Then & Now integrates ancient treasures with modern gemstones.

10/31/2025

Behind gold’s timeless beauty lies a complex story of people, rivers, and renewal. Across the globe, artisanal miners are embracing mercury-free methods: reforesting land, protecting communities, and redefining what it means to mine responsibly.

In Olga Gonzalez's latest piece for Observer, she explores how technology, international collaboration, and ethical luxury are transforming the gold industry from the ground up. Featuring insights from Pure Earth, Reciprocity Jewels, Nathalie Kelley, and leaders driving real change.

Read "The Hidden Cost of Gold: Miners, Mercury and a Path to Sustainability” here: https://observer.com/2025/10/eliminating-mercury-gold-mining/

10/26/2025

Actress and activist Nathalie Kelley, known for her roles in Fast and Furious: Tokyo Drift, The Vampire Diaries, and The Baker and the Beauty, is using jewelry design to tell a story of sustainability, empowerment, and regeneration.

In collaboration with Peruvian jeweler Andrea José, Nathalie created a one-of-a-kind necklace for Pure Earth’s 2025 Pure Gold Auction, crafted in 18k Fairmined gold from AMATAF, a woman-led network of artisanal miners in the Peruvian Amazon who work mercury-free.

Inspired by her Quechua heritage, the piece features a jaguar pendant set with an Umba sapphire from Anza Gems and recycled yellow sapphires from Perpetuum Jewels, symbolizing the Amazonian sunrise and the resilience of nature.

“Gold doesn’t have to come at the expense of poisoned rivers and lost forests,” Nathalie says. “By supporting miners who lead the way with mercury-free practices, we can transform the industry—and wear jewelry that reflects our values.”

The auction will be held online and at Pure Earth’s Benefit at The Current, New York City, on November 3, 2025, with Nathalie in attendance. Funds raised will support communities working to end mercury pollution and restore ecosystems around the world.

✨ Learn more at and visit pureearth.org

Read the story at: https://www.pietracommunications.com/portfolio/nathalie-kelley-strikes-gold-sustainably/

10/25/2025

Experience timeless British craftsmanship with Rebus, the London jeweller renowned for hand-engraved signet rings, pendants, and cufflinks. Each piece is crafted to order by master artisans, preserving centuries-old skills while creating something deeply personal.

We stopped by the Rebus Annual Trunk Show in New York City, to enjoy an exclusive one-on-one design consultation. Explore their stunning ring collection, discover your style, whether initals or a meaningful symbol, and bring your story to life through bespoke design.

They’re our go-to for custom signet rings—always classic, never out of style.

10/23/2025

On Monday, I had the pleasure of attending the Community for Ethical Jewelry’s Board Retreat, and I absolutely loved meeting so many of these incredible humans in person. You often hear about who’s doing meaningful work in this space, exchange emails, and connect virtually, but there’s nothing quite like that in-person connection when everything finally aligns.

Held the day after the Chicago Responsible Jewelry Conference (amazing job organizing, Susan!), the retreat was both refreshing and inspiring. Being surrounded by mission-driven professionals who are actively working toward greater transparency and sustainability in the jewelry trade reminded me why this work matters so much.

Here’s to continued collaboration, shared purpose, and collective impact in building a more ethical future for our industry!

10/22/2025

Beautiful design alone no longer guarantees visibility. In today’s jewelry landscape, what truly sets brands apart is the story behind the sparkle, and how that story is shared with the world.

At Pietra Communications, we believe PR isn’t just about promotion...it’s about values-driven storytelling that honors craft, culture, and community.

From sustainable startups to heritage houses, jewelry brands that connect emotionally through narrative create something far more enduring than trends: they build legacies.

Read our editorial to discover how PR transforms artistry into authenticity and stories into visibility that lasts.

📖 https://www.pietracommunications.com/portfolio/jewelry-pr-and-how-storytelling-builds-brands-that-last/

Discover how values-driven jewelry PR builds credibility, visibility, and legacy. Pietra Communications crafts stories that connect artistry and audience.

10/21/2025

There’s more to the New York bagel than meets the eye. It’s a story of heritage, entrepreneurship, and community. From the Lower East Side to global kitchens, the humble bagel has become a cultural and economic force, fueling billions in growth while keeping tradition alive.

In our CEO's latest article for Observer, she explores how bakers, brands, and visionaries (from Queens to Copenhagen) are shaping a new culinary economy rooted in craft, culture, and connection.

Read the full feature here 👉 https://observer.com/2025/10/business-of-bagels-new-york-food-economy/

📍 Featured: BagelFest, BagelUp, Utopia Bagels, Olmo Bagels, Bagel Market, Modern Bread & Bagel, Dutchman’s Wood Fired Bagels, and more.

10/18/2025

🎙️ How to Stand Out in the Podcast Era

Podcasts have become one of today’s most powerful storytelling tools — offering brands and thought leaders a direct line to their audience’s attention. But the difference between a good guest and an unforgettable one comes down to preparation.

From understanding a show’s rhythm and refining your key messages, to collaborating with hosts and perfecting your sound, every detail shapes how your story is heard.

Our latest editorial explores how to craft podcast appearances that connect, engage, and leave a lasting impression, transforming interviews into moments of genuine storytelling.

Read more: https://www.pietracommunications.com/portfolio/how-to-stand-out-in-the-podcast-era/

In today’s media landscape, podcasts have emerged as one of the most powerful storytelling tools available to brands and thought leaders alike. Unlike traditional interviews, podcasts allow for intimacy, nuance, and connection. Listeners often tune in during their daily commutes, workouts, or quie...

10/18/2025

Are you a retailer or designer looking to explore manufacturing opportunities overseas? Have you dreamed of visiting India to experience its incredible jewelry sourcing firsthand, but weren’t sure where to start?⁠
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GJEPC (The Gem & Jewellery Export Promotion Council of India) is now inviting applicants for their April 2026 International Gem & Jewellery Show (IGJS) in Jaipur. 🇮🇳⁠
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As the official USA Coordinator for the trip, I’m here to help guide you through the process. Think of me as a bedazzled concierge and industry friend for the journey. This will be my third trip to India, after falling in love with the country myself and bringing several clients along to explore its extraordinary artistry, craftsmanship, and sourcing opportunities.⁠
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If you’re curious about how this trip could benefit your store or brand, drop me a DM or comment below. I’d love to chat and share more details!⁠
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