Pietra Communications

08/29/2025

In the jewelry industry, trust and authenticity are everything. As Pietra Communications CEO, Olga Gonzalez, shared with HR Spotlight, professional gemological credentials like the GG or FGA aren’t just letters after your name, they are a global signal of credibility, expertise, and commitment to excellence. 💎

Read the full article here: https://hrspotlight.com/the-anatomy-of-a-shortlisted-resume-an-expert-hr-perspective/

How companies are navigating the stress test of their DEI commitments amid financial and political pressures.

08/22/2025

To our Pietra Communications Friends & Family,

If you love bagels as much as we do, you won’t want to miss this. The 6th Annual New York BagelFest is back on Sunday, November 16, 2025, at Citi Field, and it’s bigger, bolder, and more delicious than ever.

Picture this: over 50+ of the world’s best bagel shops and food brands all under one roof, unlimited tastings, the Bagel Rolling World Championship, hands-on workshops, kids’ activations, live competitions, cultural programming, and the chance to meet the bakers behind your favorite bagels. From NYC icons like Ess-a-Bagel and Utopia Bagels, to international stars like St-Viateur (Montreal) and Si Si Bagels (Madrid)—this is the ultimate bagel celebration.

As part of our community, we’re giving you an exclusive 20% discount off regular-priced GA tickets. Use code PIETRACOMMS at checkout when you purchase General Admission Tickets or use the access code BAGELUP for discounted bundle packages here: BagelFest Tickets.

🎟 Ticket Options:

GA Festival Pass ($69 → $55.20 with PIETRACOMMS code) – 3 hours of unlimited bagel tastings & entertainment
All Access Pass ($129 → $109 with BAGELUP code) – Full-day entry (9am–4pm), Citi Field stadium tour, and exclusive T-shirt
Everything Bagel Bundle ($349 → $299 with BAGELUP code) – Includes all BagelFest + weekend events (tours, masterclass, growth lab, industry mixer & swag bag)

This is a family-friendly event, with activities for kids, plus plenty of fun (and food) for everyone. Whether you’re a bagel purist or love to experiment with bold toppings, BagelFest is where the entire bagel world comes together.
Tickets sell quickly every year. Don’t miss your chance to join us in celebrating New York’s most iconic food.

🥯 Get your exclusive tickets here: https://www.bagelfest.com/tickets

We can’t wait to see you there!

08/19/2025

Fast fashion fades, but heritage endures. Antique and vintage jewelry is having a renaissance, where sustainability meets craftsmanship, and every piece carries a story. For Millennials and Gen Z, pre-owned jewels aren’t just beautiful; they’re a statement of values, individuality, and legacy.

Olga Gonzalez, CEO of Pietra Communications, explores this movement in her latest piece for Observer: Heritage Craftsmanship Meets Sustainability: The Rise of Antique and Vintage Jewelry.

🔗 https://observer.com/2025/08/vintage-antique-jewelry-millennials-gen-z/

Gemologist and CEO of Pietra Communications, Olga González, examines the rising appeal of antique and vintage jewelry among Millennials and Gen Z, exploring how these generations are reshaping sust…

08/16/2025

🥯 NEW DROP ALERT! 🥯🔥 Say hello to the Bagel Ambassador Sandwich, crafted in honor of New York’s very own bagel tastemaker, Sam Silverman! This limited‑edition beauty layers falafel, herby za’atar cream cheese, fresh tomato, crisp cucumber, crunchy cabbage, all drizzled with HOT SAUCE, nestled between a toasty sesame bagel. It’s crunchy. It’s creamy. It’s spicy. It’s a bold fusion that fuses NYC bagel tradition with vibrant Middle Eastern flavor. Available only at Ess‑a‑Bagel’s 1st Avenue, 32nd Street, and 51st Street locations from August 15 through September 15. Go taste the delicious legacy!

08/07/2025

Unlock your brand’s true potential with a content calendar that actually works✨ Dive into our smart guide: learn how to plan ahead, align with marketing goals, and streamline your posting schedule. From templates to best practices, it’s your roadmap to consistency, creativity, and results.

Read more ➜ https://www.pietracommunications.com/portfolio/how-to-build-a-social-media-content-calendar-that-actually-works/

08/06/2025

Jewelry. Mystery. Murder.

When diamonds and danger collide, you get the latest thrilling installment from award-winning journalist and author Rob Bates. Known for weaving his deep insider knowledge of the diamond industry into page-turning fiction, Bates takes readers into a world where glittering gems hide deadly secrets.

Pietra Communications is proud to support his work, where storytelling sparkles as brilliantly as the jewels at the heart of the mystery. Discover more about the book, the inspiration behind it, and the man who turns the world of fine jewelry into an unforgettable whodunit.

Read the full feature: https://www.pietracommunications.com/portfolio/robbatesmurdermystery/

07/28/2025

Our CEO will be one of the speed mentors at the WJA x GIA Mentorship Night on August 5th from 5–8 PM at GIA New York (50 W 47th St.)

This free event is open to members of the jewelry trade who want to connect with some of the industry’s leading experts across design, manufacturing, auctions, marketing, and more.

Whether you’re just getting started or looking to level up, bring your questions and come ready to build community, get guidance, and grow.

07/24/2025

Three of our clients, and are dazzling in the Summer 2025 issue of The Bite Magazine. Each brings a distinct voice to the season’s most stylish looks, from modern equestrian glamour to heirloom-quality antique designs and bold sculptural statements.

Karina Brez’s equestrian-inspired jewels, including her Cowgirl LUV® and Garden collections, are featured for their timeless elegance and meaningful symbolism, with gemstones that evoke the freedom of open pastures and the romance of blooming florals. Levy’s Fine Jewelry offers a glimpse into their rich century-long family legacy, with estate and antique treasures that tell stories of generations past, perfect for collectors and vintage lovers alike. Vivienne Charles brings sculptural artistry to the fore with jewelry that speaks volumes...each piece a wearable expression of emotion, femininity, and strength.

Three distinct styles. One unifying thread: undeniable beauty. Dive into The Bite Magazine’s full issue to discover the pieces that are redefining summer style for every jewelry lover.

Read the full issue: https://www.thebitemag.com/issue37/

07/22/2025

Tariffs. Gold. Jewelry prices. What’s really going on?

Pietra Communications CEO Olga Gonzalez breaks it down in her latest feature for Observer, pulling back the curtain on how looming trade wars are shaking up the jewelry industry, from skyrocketing material costs to sourcing dilemmas and what it all means for consumers and designers alike.

If you’re a jewelry lover, retailer, designer, or just want to understand why your favorite pieces might be getting more expensive, this is a must-read.

🔗 Read the full article: https://observer.com/2025/07/tariffs-gold-prices-jewelry-industry-2025/

07/22/2025

Three of our clients, Karina Brez, Levy’s Fine Jewelry, and Vivienne Charles, are dazzling in the Summer 2025 issue of The Bite Magazine. Each brings a distinct voice to the season’s most stylish looks, from modern equestrian glamour to heirloom-quality antique designs and bold sculptural statements.

Karina Brez’s equestrian-inspired jewels, including her Cowgirl LUV® and Garden collections, are featured for their timeless elegance and meaningful symbolism, with gemstones that evoke the freedom of open pastures and the romance of blooming florals. Levy’s Fine Jewelry offers a glimpse into their rich century-long family legacy, with estate and antique treasures that tell stories of generations past, perfect for collectors and vintage lovers alike. Vivienne Charles brings sculptural artistry to the fore with jewelry that speaks volumes...each piece a wearable expression of emotion, femininity, and strength.

Three distinct styles. One unifying thread: undeniable beauty. Dive into The Bite Magazine’s full issue to discover the pieces that are redefining summer style for every jewelry lover.

Read the full issue: https://www.thebitemag.com/issue37/

07/18/2025

The ripple effects of rising tariffs and record‐high gold prices are reaching far beyond finance; they’re reshaping the jewelry industry from mine to market. This Observer story, written by Pietra Communications CEO, Olga Gonzalez, breaks down why consumers are paying more, how designers are adapting, and why now more than ever, transparency and domestic craftsmanship matter.

Read to understand the forces behind today’s jewelry price tags, and learn how to shop smarter and support brands that prioritize clarity and quality.

https://observer.com/2025/07/tariffs-gold-prices-jewelry-industry-2025/

Olga González, gemologist and communications strategist, examines how rising tariffs and shifting global trade policies are reshaping the jewelry industry—from pricing and production to sourcing an…