Pietra Communications

10/07/2025

Even Norway is talking about BagelFest! 🥯🇳🇴

When a New York bagel festival makes international headlines, you know it’s something special. The Norwegian publication Bakeri.net just featured BagelFest in their article “Verdens beste bagelbakere møtes i New York” — “The world’s best bagel bakers meet in New York.”

From NYC to Averøy, the love for bagels knows no borders. 🌍
Read the story here: https://www.bakeri.net/verdens-beste-bagelbakere-motes-i-new-york/177690

10/06/2025

Jewelry is more than sparkle; it’s story, values, and connection. At Pietra Communications, we believe that in today’s crowded market, beautiful design alone isn’t enough. It’s how your narrative is told, and who believes it, that makes a brand last.

🔗 Read more about how and build brands that endure: https://www.pietracommunications.com/portfolio/jewelry-pr-and-how-storytelling-builds-brands-that-last/

10/02/2025

Breaking New Ground in Gemology

The Young Durability Scale is a landmark advancement that redefines how gemstone durability is understood and measured. Developed by gemologist Kennon Young, this innovative framework integrates hardness, fracture toughness, and inclusions into a single model, moving far beyond the limitations of the Mohs scale.

In an exciting twist, jade rises to the top of the scale for durability due to its incredible toughness, outranking even diamond in this new paradigm. Meanwhile, diamond, despite its unmatched hardness, scores lower because of cleavage vulnerabilities and internal inclusions.

What this means:

-Jewelers and designers can make smarter decisions when choosing gemstones for high-wear pieces

-Retailers and consumers gain clarity about real-world performance, not just scratch resistance

-Insurance, collectors, and auction houses acquire a more scientifically grounded way to assess risk and value

Check out the full feature here to learn more about how this new scale is poised to reshape the industry: https://www.pietracommunications.com/portfolio/young-durability-scale/

10/01/2025

Our CEO, Olga González, FGA DGA was featured in Techronicler’s roundup, “The Green Tech Revolution: Must-Read Stories from Industry Pioneers”. In the piece, she chats about tech-based transparency in the supply chain. For luxury goods, it shows a shift in how industries merge high-value craftsmanship and combine it with social responsibility.

Check it out: https://techronicler.com/the-green-tech-revolution-must-read-stories-from-industry-pioneers/

09/29/2025

Thrilled to share that Pietra Communications' CEO has been featured in JCK Online for her role as USA Coordinator for the 2026 International Gem & Jewellery Show (IGJS) in Jaipur.

This program is an incredible opportunity to connect U.S. retailers, manufacturers, and designers with India’s thriving jewelry sector. With the show tripling in size for 2026, she is part of building stronger bridges between the U.S. and India’s world-class jewelry community.

We thank the team at JCK for the feature; read the article here:
🔗 https://www.jckonline.com/editorial-article/olga-gonzalez-igjs-coordinator/

Olga Gonzaléz, founder and head of Pietra Communications, has been appointed U.S. buyer coordinator for the 2026 International Gem & Jewellery Show (IGJS)

09/26/2025

The Gem & Jewellery Export Promotion Council (GJEPC) has appointed Olga Gonzalez, FGA DGA, CEO of Pietra Communications, as the official USA Coordinator for the IGJS Jaipur 2026 USA Buyer Program.

This premier initiative offers U.S. retailers, manufacturers, and designers exclusive access to India’s thriving gem and jewelry sector, complete with stipends, factory tours in Jaipur, Mumbai, and Surat, and tailored support throughout the journey, if accepted into the program.

With 150 exhibitors and 600 hosted international buyers, IGJS Jaipur 2026 will be their largest April edition yet, a one-of-a-kind opportunity to connect with world-class suppliers and experience India’s rich jewelry heritage.

📅 April 9–11, 2026 | Jaipur, India

Send us a DM to learn more about it! Read the press release here: https://www.pietracommunications.com/portfolio/igjs-jaipur-show-2026-usa-buyer-program-appoints-usa-coordinator/

09/25/2025

We’re on a roll! BagelFest 2025 is everything you’ve been waiting for, returning to Citi Field on November 16 with a stacked global lineup. From Montreal to Madrid, Honolulu to NYC, 25 of the world’s best bagel makers will battle it out for the crown (and schmear glory).

Don’t get left out, tickets are live now at bagelfest.com.

09/25/2025

Lox in your calendars! BagelFest 2025 is rolling into Citi Field on Sunday, November 16 with a hole lot of global flavor, stacked lineups, and schmear joy. 🥯

Read more about it here: https://www.pietracommunications.com/portfolio/bagelfest-2025-returns-to-citi-field-with-a-stacked-global-lineup/

We will be there, eating bagels all day. Come join!

09/25/2025

Observer has published a new Expert Insights article by Olga González, CEO of Pietra Communications, exploring how cohort-based programs are reshaping small business growth.

Titled “From Subsidies to Sustained Growth: The Case for Cohort Models,” the piece examines why one-off grants and subsidies often fall short, and how structured, peer-driven cohorts like Goldman Sachs 10,000 Small Businesses (10KSB) foster long-term resilience, job creation, and leadership development.

Read the full article here 👉 https://observer.com/2025/09/cohort-based-small-business-growth/

09/24/2025

Pietra Communications CEO, Olga González, authored a feature for the latest issue of Gems & Jewellery Magazine on the Young Diamantaires (YD), a global network redefining the future of the diamond industry.

From a WhatsApp chat in 2016 to an international association registered in Dubai, YD has become a movement built on trust, collaboration, and inclusivity. Their story reflects a generational shift in leadership, one that prioritizes integrity, shared learning, and global impact over hierarchy and prestige.

Discover how the next generation of diamantaires is shaping the industry through education, community, and innovation: https://www.pietracommunications.com/portfolio/young-diamantaires-step-into-a-new-era/

08/29/2025

In the jewelry industry, trust and authenticity are everything. As Pietra Communications CEO, Olga Gonzalez, shared with HR Spotlight, professional gemological credentials like the GG or FGA aren’t just letters after your name, they are a global signal of credibility, expertise, and commitment to excellence. 💎

Read the full article here: https://hrspotlight.com/the-anatomy-of-a-shortlisted-resume-an-expert-hr-perspective/

How companies are navigating the stress test of their DEI commitments amid financial and political pressures.

08/22/2025

To our Pietra Communications Friends & Family,

If you love bagels as much as we do, you won’t want to miss this. The 6th Annual New York BagelFest is back on Sunday, November 16, 2025, at Citi Field, and it’s bigger, bolder, and more delicious than ever.

Picture this: over 50+ of the world’s best bagel shops and food brands all under one roof, unlimited tastings, the Bagel Rolling World Championship, hands-on workshops, kids’ activations, live competitions, cultural programming, and the chance to meet the bakers behind your favorite bagels. From NYC icons like Ess-a-Bagel and Utopia Bagels, to international stars like St-Viateur (Montreal) and Si Si Bagels (Madrid)—this is the ultimate bagel celebration.

As part of our community, we’re giving you an exclusive 20% discount off regular-priced GA tickets. Use code PIETRACOMMS at checkout when you purchase General Admission Tickets or use the access code BAGELUP for discounted bundle packages here: BagelFest Tickets.

🎟 Ticket Options:

GA Festival Pass ($69 → $55.20 with PIETRACOMMS code) – 3 hours of unlimited bagel tastings & entertainment
All Access Pass ($129 → $109 with BAGELUP code) – Full-day entry (9am–4pm), Citi Field stadium tour, and exclusive T-shirt
Everything Bagel Bundle ($349 → $299 with BAGELUP code) – Includes all BagelFest + weekend events (tours, masterclass, growth lab, industry mixer & swag bag)

This is a family-friendly event, with activities for kids, plus plenty of fun (and food) for everyone. Whether you’re a bagel purist or love to experiment with bold toppings, BagelFest is where the entire bagel world comes together.
Tickets sell quickly every year. Don’t miss your chance to join us in celebrating New York’s most iconic food.

🥯 Get your exclusive tickets here: https://www.bagelfest.com/tickets

We can’t wait to see you there!