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PM360 Magazine The only magazine that provides timely, credible, actionable and essential pharma marketing "how to" - that inspires innovation and fuels brand success.

Healthcare marketing agency Calcium announced the formation of the Integrated Strategy Group, a new unit that will bring...
03/08/2022
Calcium Announces Integrated Strategy Group

Healthcare marketing agency Calcium announced the formation of the Integrated Strategy Group, a new unit that will bring together multiple disciplines to create more impactful strategies based on insights, analytics, and an emphasis on customer engagement and activation:

Calcium, a healthcare marketing agency, announced the formation of the Integrated Strategy Group, a unit within the agency that brings ...

The global independent marketing and communications agency FINN Partners promoted Senior Partner Michael Heinley to the ...
03/08/2022
FINN Partners Promotes Michael Heinley to Global Head of Client Engagement & Growth

The global independent marketing and communications agency FINN Partners promoted Senior Partner Michael Heinley to the newly created position of Global Head of Client Engagement & Growth. We spoke with Michael Heinley and Gil Bashe about what the new role entails:

FINN Partners, a global independent marketing and communications agency, has promoted Senior Partner Michael Heinley to the newly created position ...

03/03/2022

For our May issue's Focus On section on HCP Engagement and Education, we are looking for experts in the space to address either of two questions:

1. What are the biggest lessons to emerge from the pandemic about how life sciences companies can improve their approach to HCP engagement? How have HCPs needs/wants from the industry changed? What areas of engagement/education are still lacking from an HCP perspective and require life sciences companies to do better?

2. What is the best process for identifying the right key opinion leaders (KOLs) for your brand to work with? What kind of data or information is most important for making this determination? How is the rise of digital opinion leaders (DOLs) and more virtual speaker programs and similar events altering your approach?

As always, we are looking for approximately 200-word responses per person (responses should be single-authored). But, if you have more to say then feel free to go over word count—just know we will cut it down (of course, you will have the opportunity to review our edits before anything is published). Also, keep your responses focused on just one question. If you would like to address multiple questions, once again have at it, but ultimately only one response per person will be published. On that note, PM360 will select the best responses and publish them in our May issue’s Focus On section.

Along with your response include your name, title, company, and email, and please send a high-resolution headshot to [email protected]. All responses must be sent in by March 31.

Young #biotech companies can learn from the legacy-based inefficiencies that have hampered #BigPharma to implement #data...
03/01/2022
9 Tips for Biotech Startups to be Data Driven on Day 1

Young #biotech companies can learn from the legacy-based inefficiencies that have hampered #BigPharma to implement #data based processes that can help the company succeed from day 1. Frits Stulp and Duncan van Rijsbergen of Iperion explain how:

Whether ambitious young biotechs have their sights set on being the “world’s first” in their field, or a lucrative exit ...

Fern Lazar of FINN Partners has been promoted to take over the role of Managing Partner, Global Health Practice Leader f...
03/01/2022
FINN Partners Names Fern Lazar as New Leader of its Global Health Practice

Fern Lazar of FINN Partners has been promoted to take over the role of Managing Partner, Global Health Practice Leader from Kristie Kuhl, JD who will depart the agency for Zeno Group. Lazar is expected to lead the Health Practice’s continued expansion into Europe and Asia:

FINN Partners, the full-service marketing and communications company, has promoted Fern Lazar, MBA, to Managing Partner, Global Health Practice Leader. ...

Recent data from the Apollo Intelligence InCrowd, Inc unit and industry association IntellusWorldwide reveal four impera...
02/28/2022
4 Imperatives to Optimize the Pharma Sales Team in 2022

Recent data from the Apollo Intelligence InCrowd, Inc unit and industry association IntellusWorldwide reveal four imperatives that successful #pharma #sales and #marketing teams must follow to work effectively with #doctors and drive engagement in 2022’s terms:

As pharma commercial and marketing teams plan for 2022 and examine their sales forces along with virtual and digital options ...

It's #RareDiseaseDay2022, and did you know only 15% of #clinicaltrials for #RareDiseases retain enough #patients through...
02/28/2022
Enhancing Patient Access and Retention in Rare Disease Clinical Trials

It's #RareDiseaseDay2022, and did you know only 15% of #clinicaltrials for #RareDiseases retain enough #patients through trial completion? Scott Gray of Clincierge offers ways to help alleviate some issues to make it easier for patients to stay in trials:

Rare diseases were in the spotlight recently when an early-stage clinical trial involving gene-editing therapies from CRISPR Therapeutics announced encouraging ...

Congratulations to the 2021 #PM360PharmaChoice Video Bronze Winner, Verywell Family! Check out their outstanding campaig...
02/25/2022

Congratulations to the 2021 #PM360PharmaChoice Video Bronze Winner, Verywell Family! Check out their outstanding campaign and all the PharmaChoice winners chosen by you! https://buff.ly/3L2mXON

Congratulations to the 2021 #PM360PharmaChoice Video Silver winners,  Patients & Purpose, Otsuka, and Lundbeck. Check ou...
02/25/2022

Congratulations to the 2021 #PM360PharmaChoice Video Silver winners, Patients & Purpose, Otsuka, and Lundbeck. Check out their outstanding campaign and all the PharmaChoice winners chosen by you! https://buff.ly/3sbRm4B

Check out the 2021 #PM360PharmaChoice winners including our Video Campaign Gold Winners, VMLY&R and AstraZeneca See why ...
02/25/2022

Check out the 2021 #PM360PharmaChoice winners including our Video Campaign Gold Winners, VMLY&R and AstraZeneca See why they were voted industry faves! https://buff.ly/3Gp0sQq

In November 2021, Greater Than One appointed Matthew Howes as its new President. We spoke with him about his new Capabil...
02/25/2022
Greater Than One’s New President Matthew Howes Has a New Model for Agency Operations

In November 2021, Greater Than One appointed Matthew Howes as its new President. We spoke with him about his new Capability Convergence model for agency operations, how clients' needs are changing, the most important trend to know for 2023, and much more:

In November 2021, Greater Than One (GTO), a privately held, global creative and media agency, appointed Matthew Howes as its ...

As a #pharma #marketer, you've likely heard the term #WalledGarden, but do you completely understand what it means? Or i...
02/25/2022
To Wall or Not to Wall

As a #pharma #marketer, you've likely heard the term #WalledGarden, but do you completely understand what it means? Or if it's worth the investment compared to a platform that doesn't have one? Evan Johnson of Watzan explains everything you must know:

The marketing jargon du jour is “Walled Gardens.” Given that Facebook, Google, and Amazon are commonly labelled as Walled Gardens ...

Check out the 2021 #PM360PharmaChoice winners, including our Bronze Variety campaign winners, Propeller Health and Ethic...
02/24/2022

Check out the 2021 #PM360PharmaChoice winners, including our Bronze Variety campaign winners, Propeller Health and Ethicon. See why the industry chose them as our favorites! https://buff.ly/32TxwCv

Don't miss the 2021 #PM360PharmaChoice winners, chosen by you! Check out the Unbranded Gold WIner, Mind+Matter and AmyLy...
02/24/2022

Don't miss the 2021 #PM360PharmaChoice winners, chosen by you! Check out the Unbranded Gold WIner, Mind+Matter and AmyLyx Pharma https://buff.ly/34lNd6f

Check out the 2021 #PM360PharmaChoice winners including our Variety Silver Champs, Intouch Group, Sanofi Genzyme, and Re...
02/24/2022

Check out the 2021 #PM360PharmaChoice winners including our Variety Silver Champs, Intouch Group, Sanofi Genzyme, and Regeneron Pharmaceuticals. See why they were voted industry faves! https://buff.ly/3HoI9ML

Congratulations to the 2021 #PM360PharmaChoice Social Media Bronze winner, Good Apple along with Apellis Pharma Check ou...
02/24/2022

Congratulations to the 2021 #PM360PharmaChoice Social Media Bronze winner, Good Apple along with Apellis Pharma Check out their outstanding campaign and all the PharmaChoice winners chosen by you! https://buff.ly/3B2buu2

Check out the 2021 #PM360PharmaChoice winners including our Unbranded Silver Champ, Patient Worthy and see why they were...
02/23/2022

Check out the 2021 #PM360PharmaChoice winners including our Unbranded Silver Champ, Patient Worthy and see why they were voted industry faves! https://buff.ly/3sdFCyA

Partnerships between smaller pharma/biotech companies and big pharma can lead to exciting innovations in the life scienc...
02/23/2022
What Makes for Successful Collaborations Between Big and Small Pharma?

Partnerships between smaller pharma/biotech companies and big pharma can lead to exciting innovations in the life sciences industry. But what makes for a successful partnership? We asked leaders at Anima Biotech, Portage Biotech, Proqr Therapeutics, Therapeutics, Pyxis Oncology, Selecta Biosciences, and TFF Pharma to find out:

In the life sciences industry, collaboration is at the heart of innovation. You need look no further for the perfect ...

Check out the 2021 #PM360PharmaChoice winners including our Social Media Silver Champs, Propeller and Janssen Pharma htt...
02/23/2022

Check out the 2021 #PM360PharmaChoice winners including our Social Media Silver Champs, Propeller and Janssen Pharma https://buff.ly/3gyeOn3

Pharma is at risk of losing its hard-fought momentum – and the consequences will see patient and stakeholder trust crumb...
02/23/2022

Pharma is at risk of losing its hard-fought momentum – and the consequences will see patient and stakeholder trust crumble. Reuters Events: Pharma USA 2022 (March 16-17, Philadelphia) is the ONLY place you’ll guarantee further acceleration, unrestrained innovation, and drastically improved health outcomes. Secure your spot now https://buff.ly/3BuvRAi
#REpharmaUSA - Break pharma's boundaries. Rebuild US healthcare.

Congratulations to the 2021 #PM360PharmaChoice Variety Gold winner,  Closer Loonk Inc, Syneos Health, and Argenx Pharma....
02/23/2022

Congratulations to the 2021 #PM360PharmaChoice Variety Gold winner, Closer Loonk Inc, Syneos Health, and Argenx Pharma. Check out their outstanding campaign and all the PharmaChoice winners chosen by you! https://buff.ly/3rmA4Ct

Have you checked out the 2021 #PM360PharmaChoice Awards winners? Read about our Social Media Gold Winners, JPA Health wi...
02/23/2022

Have you checked out the 2021 #PM360PharmaChoice Awards winners? Read about our Social Media Gold Winners, JPA Health with AstraZeneca and see what makes them our industry's favorite! https://buff.ly/3otPTpk

02/22/2022
5318 Keynote speaker video% 4 WEEKS OUT UPDATED

Reuters Events’ incredible speaker line-up of 150+ pharma changemakers, stakeholders and patient leaders are counting down the days to Pharma USA (March 16-17). Join them at the most important meeting of the year - register now! https://buff.ly/3BuvRAi
#REpharmaUSA - Break pharma's boundaries. Rebuild US healthcare.

02/21/2022
5318 Attending companies video 4 WEEKS OUT

Your team HAS to be at Pharma USA (March 16-17, Philadelphia) to build on the hard-fought momentum 2020-21 brought. Not convinced yet? Explore the event to see why 100s of pharma execs from leading companies have already registered! https://buff.ly/3BuvRAi
#REpharmaUSA - Break pharma's boundaries. Rebuild US healthcare.

02/18/2022
5318 Keynote speaker video% 4 WEEKS OUT UPDATED

Shout it from the rooftops! Kite, Novo Nordisk, Novartis, Biogen, Organon, Sanofi, AstraZeneca and Sandoz are all taking to the keynote stage in Philadelphia at Reuters Events: Pharma USA (March 16-17). Register now for C-Suite insights on the future of our industry! https://buff.ly/3BuvRAi #REpharmaUSA - Break pharma's boundaries. Rebuild US healthcare.

It's four weeks until the most extraordinary meeting of pharma's year. Miss it, and you'll never deliver the people-driv...
02/17/2022

It's four weeks until the most extraordinary meeting of pharma's year. Miss it, and you'll never deliver the people-driven, tech-enabled transformation that your company seeks. Secure your Reuters Events: Pharma USA pass now to guarantee whole-team success https://buff.ly/3BuvRAi
#REpharmaUSA - Break pharma's boundaries. Rebuild US healthcare.

Congrats to Biolumina and AstraZeneca for taking home silver for Sales Aid in the 2021 #PM360PharmaChoice Awards! Check ...
02/16/2022

Congrats to Biolumina and AstraZeneca for taking home silver for Sales Aid in the 2021 #PM360PharmaChoice Awards! Check out their stunning campaign. https://buff.ly/36jf5bT

02/15/2022
Medical Device Project & Portfolio Management - marcus evans Conferences

Excited to have partnered with marcusevans for another premium event, the 7 th Annual Medical Device Project & Portfolio Management
April 27-28 in Minneapolis (MN)
Join us in this exclusive event and find out how to
• Maximize PPM execution and deliverables for all stakeholders and sizes of organizations via agile and digital methodologies
• Measure project management KPIs for efficiency, progress and performance
• Focus on the role of customer insights and Voice of the Customer (VoC) within portfolio management decision making processes and outcomes
• Bring departments into alignment to create a wholistic view
• Sustain a productive culture in a pre and post COVID environment via data analytics, agility, and talent management
• Develop highly specialized resources through continuous improvement in corporate culture to leverage buy in
For more info and discounts available, visit the website or email Ayis Panayi at [email protected]. See you all there!

Medical Device Project & Portfolio Management | 27 April-28 April 2022 | | Minneapolis, MN | USA

02/11/2022
Medical Device Project & Portfolio Management - marcus evans Conferences

Excited to have partnered with marcusevans for another premium event, the 7 th Annual Medical Device Project & Portfolio Management
April 27-28 in Minneapolis (MN)
Join us in this exclusive event and find out how to
• Maximize PPM execution and deliverables for all stakeholders and sizes of organizations via agile and digital methodologies
• Measure project management KPIs for efficiency, progress and performance
• Focus on the role of customer insights and Voice of the Customer (VoC) within portfolio management decision making processes and outcomes
• Bring departments into alignment to create a wholistic view
• Sustain a productive culture in a pre and post COVID environment via data analytics, agility, and talent management
• Develop highly specialized resources through continuous improvement in corporate culture to leverage buy in
For more info and discounts available, visit the website or email Ayis Panayi at [email protected]. See you all there!

Medical Device Project & Portfolio Management | 27 April-28 April 2022 | | Minneapolis, MN | USA

Congrats to #PM360PharmaChoice Self-Promotion Gold Winner Calcium for their long-running “COWCIUM” promotion. It’s pitch...
02/10/2022

Congrats to #PM360PharmaChoice Self-Promotion Gold Winner Calcium for their long-running “COWCIUM” promotion. It’s pitch perfect for brand nourishment! Rock on! https://buff.ly/3rDQPcE

Join us today at 1 PM EST  PM360 and @AmplityHealth industry experts bring you a 3-part webinar series on the trends and...
02/10/2022

Join us today at 1 PM EST PM360 and @AmplityHealth industry experts bring you a 3-part webinar series on the trends and challenges surrounding patient access to recently approved specialty products in 2022 and beyond. Join us live February 10, 2022 at 1 PM EST https://buff.ly/33WACX0

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Hey! Have you seen @ValuerAI’s latest blog post “How to Create a Successful Startup Partnership”? Check out the article and share your thoughts with us! #startup #innovationeconomy #innovation
It is always good when a woman scientist (and she is older) is recognized for her work. Dr. Michela Gallagher is doing some great Alzheimer's research. She is the CEO of Baltimore biopharmaceutical company, AgeneBio, and her work is being funded by the NIH and the Alzheimer's Drug Discovery Foundation (ADDF is my client). Last year, she was the recipient of the Melvin R. Goodes Prize (from ADDF) for Excellence in Alzheimer's Drug Discovery.
Thanks @pm360magazine for including #closerlook exec, Chris Abtahi, in your Payer strategy story!