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PM360 Magazine The only magazine that provides timely, credible, actionable and essential pharma marketing "how to" - that inspires innovation and fuels brand success.

In a study by ZS Associates on what unconscious triggers could help move people from hesitancy to willingness to get a #...
07/29/2021
Authority Figures Don’t Convince People to Get Vaccinated—But These Seven Tactics Do

In a study by ZS Associates on what unconscious triggers could help move people from hesitancy to willingness to get a #COVID19 #vaccine, it was found that using authority figures actually backfired. But 7 bias triggers proved to be effective:

How can you convince anyone who is still hesitant about getting the COVID-19 vaccine to change their mind? That question ...

#COVID19 has already accelerated the growth of #digitalhealth tenfold, but many expect digital technology to really resh...
07/28/2021
Digital Health’s Growing Importance During COVID-19 and Far Beyond

#COVID19 has already accelerated the growth of #digitalhealth tenfold, but many expect digital technology to really reshape the health system over the next 10 years. Alisha Moopen of Aster DM Healthcare previews what to expect:

As the COVID-19 pandemic continues to take its toll across the world, costing lives and bringing upheaval and change to ...

#Socialmedia #influencers may be the perfect sources for market researchers to turn to learn more about the lives of #pa...
07/28/2021
The Unexpected Narrative of Breast Cancer Social Media Influencers

#Socialmedia #influencers may be the perfect sources for market researchers to turn to learn more about the lives of #patients. Lisa Logan of KMK Consulting, Inc. looks at what researchers can learn from these influencers and the type of info they most share:

It is well-known in healthcare that doctors have increasingly less time to spend during each patient visit. Patients with chronic ...

#lifesciences #marketers face a lot of variables and uncertainty in their lifecycle management planning, so how can they...
07/28/2021
When it Comes to Lifecycle Management, Integrate, Don’t Ignore Uncertainty

#lifesciences #marketers face a lot of variables and uncertainty in their lifecycle management planning, so how can they best prepare? Dr. Neal Hansen of Align Strategy explains the best approach to integrating risk no matter the situation:

While the COVID-19 pandemic has taught us that we cannot predict everything, we can and should anticipate most potential future ...

In this #casestudy from Intersect ENT Cynthia Freeman breaks down their “Scratching the Surface” campaign and how they u...
07/27/2021
Case Study: Scratching More Than Just the Surface

In this #casestudy from Intersect ENT Cynthia Freeman breaks down their “Scratching the Surface” campaign and how they used Scratch-N-Sniff cards to help educate #patients suffering from chronic #sinusitis with nasal polyps about #SINUVA:

Chronic sinusitis (CS) with nasal polyps is a condition that often causes difficulty breathing through the nose and reduces the ...

#Payer strategies for #lifesciences companies mostly focus on securing coverage at a viable price. But HeeSun Yu of VMLY...
07/27/2021
5 Essential Steps to Address Access Barriers Beyond Coverage

#Payer strategies for #lifesciences companies mostly focus on securing coverage at a viable price. But HeeSun Yu of VMLY&Rx Payer says strategies need to expand beyond that to ensure #patients can access #medications quickly, conveniently, and affordably:

For years, payer strategies in the U.S. have had just one goal in mind: gaining access to the market for ...

We're entering a new era in patient-focused #drugdevelopment. However, Fabio Gratton of InVibe Labs says #lifesciences c...
07/27/2021
Why the Patient Voice Should Influence Drug Development—and How It Can

We're entering a new era in patient-focused #drugdevelopment. However, Fabio Gratton of InVibe Labs says #lifesciences companies need to embrace next-generation #marketresearch capabilities to truly incorporate the patient voice:

Big Tech companies have mastered the consumer experience, enabling the likes of Apple, Google, and Amazon to evolve within a ...

07/19/2021

It's almost time for the people of #pharma to vote for the best representatives of our creative and compassionate #healthcare industry! Enter the running for 2021 #PM360PharmaChoice before Sep 24th https://buff.ly/2Opo954

Today, FINN Partners promoted Kristie Kuhl to Managing Partner, Global Health Practice Leader. We spoke with Kuhl and Gi...
07/15/2021

Today, FINN Partners promoted Kristie Kuhl to Managing Partner, Global Health Practice Leader. We spoke with Kuhl and Gil Bashe about the growth of FINN"s Health Practice and Kuhl's plans to serve #lifesciences during a time of tremendous transformation: https://buff.ly/2VK9BBI

Today, FINN Partners promoted Kristie Kuhl to Managing Partner, Global Health Practice Leader. We spoke with Kuhl and Gil Bashe about the growth of FINN"s Health Practice and Kuhl's plans to serve #lifesciences during a time of tremendous transformation: https://buff.ly/2VK9BBI

Arran Stewart @jobdotcom discusses the post-pandemic workplace. Now that employees have worked from home for a year, wha...
07/14/2021
How We Design the Post-Pandemic Workplace

Arran Stewart @jobdotcom discusses the post-pandemic workplace. Now that employees have worked from home for a year, what changes will be made at the office? It's not business as usual, that's for sure. Read more:

The dust is starting to settle across the labor market after the upheaval of the past year. Companies are beginning ...

@JoinGoodwin's Steven Tjoe reviews what you need to know about the FDA’s April withdrawal of January 2021's 510(k) requi...
07/14/2021
Promotion of Devices Subject to the FDA’s COVID-19 Enforcement Policies

@JoinGoodwin's Steven Tjoe reviews what you need to know about the FDA’s April withdrawal of January 2021's 510(k) requirement. Protect your clients’ interests – and know your limitations:

On April 16, 2021, the FDA announced the withdrawal of their January 15, 2021 proposal to exempt 84 medical device ...

Is it even possible to mitigate the risks associated with your next product or campaign launch? Vince Perry of TruthSeru...
07/13/2021
The Sliding Timeline of a Launch: How to Mitigate Risk No Matter the Cause

Is it even possible to mitigate the risks associated with your next product or campaign launch? Vince Perry of TruthSerum thinks so - and talks us through building an effective Plan B – and Plan C.

I’m certain that some biopharma brand directors looked upon 2020 with high hopes for a stellar launch. What could go ...

It's almost time for the people of #pharma to vote for the best representatives of our creative and compassionate #healt...
07/13/2021

It's almost time for the people of #pharma to vote for the best representatives of our creative and compassionate #healthcare industry! Enter the running for 2021 #PM360PharmaChoice before Sep 24th https://buff.ly/2Opo954

It's almost time for the people of #pharma to vote for the best representatives of our creative and compassionate #healthcare industry! Enter the running for 2021 #PM360PharmaChoice before Sep 24th https://buff.ly/2Opo954

Technology-driven wearables give medical teams the critical heads up in the #treatment of chronic diseases. Luminous’ No...
07/13/2021

Technology-driven wearables give medical teams the critical heads up in the #treatment of chronic diseases. Luminous’ Noël Theodosiou and Sergio Corbo discuss the cost savings and improved outcomes happening at the intersection of Medtech and pharma. https://buff.ly/3hAqVAi

Technology-driven wearables give medical teams the critical heads up in the #treatment of chronic diseases. Luminous’ Noël Theodosiou and Sergio Corbo discuss the cost savings and improved outcomes happening at the intersection of Medtech and pharma. https://buff.ly/3hAqVAi

Perturbed at passé platitudes? Put a pin in the Product/Price/Place/Promotion marketing premise with Amanda Powers-Han. ...
07/12/2021
The New Four Ps of Marketing

Perturbed at passé platitudes? Put a pin in the Product/Price/Place/Promotion marketing premise with Amanda Powers-Han. She’ll pique your passion with @greaterthanone.inc’s four preferred Ps that prioritize people. https://buff.ly/3yGSzTl

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s ...

The best endings begin with the best plans, right? So, let's start well and end well! Ira Haimowitz, SVP at Medicz Healt...
07/12/2021
The True Power of Data-Driven Brand Promotional Planning

The best endings begin with the best plans, right? So, let's start well and end well! Ira Haimowitz, SVP at Medicz Health, gives the Who, What, and How behind plans that build the best closed-loop #marketing cycles. We LOVE it when a plan comes together.

It’s mid-year, which means pharma marketers are deep into brand planning for the next budget process. As we discussed in ...

Learn the secret sauce behind pharma's best long-term relationships and marketing. Blake Shewey stirs the pot with Snow ...
07/12/2021

Learn the secret sauce behind pharma's best long-term relationships and marketing. Blake Shewey stirs the pot with Snow Companies' Three Keys to Sustained Patient Engagement. https://buff.ly/3dQApXc

Learn the secret sauce behind pharma's best long-term relationships and marketing. Blake Shewey stirs the pot with Snow Companies' Three Keys to Sustained Patient Engagement. https://buff.ly/3dQApXc

Seniors who take 5 or more medications are at risk for Adverse Drug Reactions (ADRs) that may be complicated by genetics...
07/12/2021
Mitigating Medication Safety Issues Among the Elderly with Pharmacogenomics

Seniors who take 5 or more medications are at risk for Adverse Drug Reactions (ADRs) that may be complicated by genetics. Joel Diamond, MD FAAFP, CMO 2bprecise suggests that PGx testing has many benefits for the polypharmacy community. Find out what we’ve learned already:

While uptake of pharmacogenomics (PGx) is accelerating across virtually all clinical specialties, particular attention is being paid to the value ...

Arran Stewart @jobdotcom discusses the post-pandemic workplace. It’s not going to look the same, but if a year away has ...
07/09/2021
How We Design the Post-Pandemic Workplace

Arran Stewart @jobdotcom discusses the post-pandemic workplace. It’s not going to look the same, but if a year away has taught us anything, what employees want is flexibility and work-life balance. Read more:

The dust is starting to settle across the labor market after the upheaval of the past year. Companies are beginning ...

@JoinGoodwin's Steven Tjoe reviews critical points to consider about the FDA’s April withdrawal of the January 2021 prop...
07/08/2021
Promotion of Devices Subject to the FDA’s COVID-19 Enforcement Policies

@JoinGoodwin's Steven Tjoe reviews critical points to consider about the FDA’s April withdrawal of the January 2021 proposal to exempt 84 medical devices from premarket notification (The 510(k) requirement). Learn how to protect your clients’ interests – and know your limitations:

On April 16, 2021, the FDA announced the withdrawal of their January 15, 2021 proposal to exempt 84 medical device ...

It’s launch time! If 2020 has taught us anything, we know a LOT can go wrong - but it doesn’t have to. Vince Parry @Trut...
07/08/2021
The Sliding Timeline of a Launch: How to Mitigate Risk No Matter the Cause

It’s launch time! If 2020 has taught us anything, we know a LOT can go wrong - but it doesn’t have to. Vince Parry @TruthSerumNTWK talks us through building an effective Plan B – and Plan C. You’ve got this:

I’m certain that some biopharma brand directors looked upon 2020 with high hopes for a stellar launch. What could go ...

Analysis paralysis is real – and prevents data crunchers from mining the information that will actually help patients. I...
07/08/2021
PM360 Q&A with Theresa Greco, Chief Commercial & Operations Officer, Prognos Health

Analysis paralysis is real – and prevents data crunchers from mining the information that will actually help patients. In this month’s PM360 Q&A, Theresa Greco of Prognos Health talks about the new Prognos Marketplace. Its solutions are intuitive, timely, and will have a huge impact on life science.

Never has there been more healthcare data available, but the process for life sciences companies to acquire the data they ...

Both the #FDA and #EMA changed the #clinicaltrial regulatory landscape during #COVID19 to expedite treatments. Jasmine B...
07/07/2021
How COVID Has Reshaped the Clinical Trial Regulatory Landscape

Both the #FDA and #EMA changed the #clinicaltrial regulatory landscape during #COVID19 to expedite treatments. Jasmine Begin and Daniel Semere of Premier Research examine how those changes are also leading to a renewed focus to improve the #patientjourney:

The concept of patient centricity is hardly new, but in recent months it has assumed new urgency as industry and ...

Technology-driven wearables and increasingly better monitoring systems make a real difference in the treatment of chroni...
07/07/2021
Bridging the Divide Between Pharma and MedTech in Chronic Disease Care

Technology-driven wearables and increasingly better monitoring systems make a real difference in the treatment of chronic diseases. Luminous’ Noel Atheo and Sergio Corbo discuss the cost savings and improved outcomes happening at the intersection of Medtech and pharma.

Effective disease management, especially for chronic conditions, is multi-disciplinary, incorporating medication as well as lifestyle management. As the world’s biggest ...

Today FINN Partners announced it has acquired Agency Ten22, a leading communications and marketing firm that serves #hea...
07/07/2021
Finn Partners Acquires Leading Health Technology Communications Firm Agency Ten22

Today FINN Partners announced it has acquired Agency Ten22, a leading communications and marketing firm that serves #healthIT clients. PM360 spoke with Beth Friedman, Agency Ten22's Founder and CEO, and Gil Bashe of FINN about the acquisition:

Finn Partners, a global independent marketing and communications agency, has acquired Agency Ten22, a leading Atlanta-based communications and marketing firm ...

At some point, we’re pushed to put a pin in the Product/Price/Place/Promotion premise of marketing. Amanda Powers-Han, C...
07/07/2021
The New Four Ps of Marketing

At some point, we’re pushed to put a pin in the Product/Price/Place/Promotion premise of marketing. Amanda Powers-Han, CMO @greaterthanone.inc proposes four preferable Ps that puncture these passé platitudes and point to PEOPLE. We promise they’re pretty persuasive!

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s ...

We all love when a good plan comes together, right? But the best endings begin with the best plans. @IraHaimowitz, SVP M...
07/06/2021
The True Power of Data-Driven Brand Promotional Planning

We all love when a good plan comes together, right? But the best endings begin with the best plans. @IraHaimowitz, SVP Medicx Health, gives us the Who, What, and How behind plans that build successful closed-loop marketing cycles. Let’s get started:

It’s mid-year, which means pharma marketers are deep into brand planning for the next budget process. As we discussed in ...

Why do some pharma brands achieve better long-term recognition than others? Here’s a hint: It starts with better relatio...
07/06/2021
The Three Keys to Sustained Patient Engagement

Why do some pharma brands achieve better long-term recognition than others? Here’s a hint: It starts with better relationships. Blake Shewey shares Snow Companies Three Keys to Sustained Patient Engagement. Learn More:

As Snow Companies’ 20th anniversary approached, my colleagues and I recently discussed why some pharma brands achieve better long-term recognition ...

Even though #Google recently pushed back its phase-out of third-party #cookies to 2023, marketers still need to prepare ...
07/06/2021
Driving ROI in the Midst of a Cookiepocalypse

Even though #Google recently pushed back its phase-out of third-party #cookies to 2023, marketers still need to prepare for a future without them. Devin Kanach of TI Health explains how to drive true quantifiable #ROI without relying on cookie #data:

Over the past several years, the suffix “pocalypse” has been used for just about everything under the sun. Aside from ...

#COVID19 obviously changed how #sales reps engage with #HCPs, and that means reps require a whole new set of skills. Dav...
06/29/2021
4 Ways to Shape Your Sales Team for Success Post-Pandemic

#COVID19 obviously changed how #sales reps engage with #HCPs, and that means reps require a whole new set of skills. Dave Melville of The Bowdoin Group offers 4 steps to ensure you are hiring the right sales reps to be successful in this new environment:

The ability to engage physicians through marketing and sales efforts has grown more challenging for pharmaceutical companies over the past ...

#Lifesciences companies have been forced to change their approach to #MedicalAffairs due to #COVID19. Brian Harper of Mo...
06/29/2021
The Impact of Insights-Driven Engagement in Medical Affairs

#Lifesciences companies have been forced to change their approach to #MedicalAffairs due to #COVID19. Brian Harper of Monocl explains how #data is being used to improve engagements with #HCPs and shift away from the standard Opinion Leadership approach:

Until very recently, functional operations for many Medical Affairs teams relied on legacy processes underpinned by multiple, disconnected systems. Strategies ...

A survey from H1 and the Medical Science Liaison Society found only 18% of #MSLs had a valuable exchange with a #KOL at ...
06/29/2021
Five Tips to Make the Most out of Virtual Medical Conferences

A survey from H1 and the Medical Science Liaison Society found only 18% of #MSLs had a valuable exchange with a #KOL at a #virtualconference. But Ariel Katz and Samuel Dyer have five suggestions for how #lifesciences companies can improve engagement during virtual events:

A recent article in Nature1 revealed that 74% of scientists think that conferences should continue to be virtual or have ...

At this year’s virtual #ASCO, Charles Benaiah of watzan, debuted a new #socialmedia platform called ililli. We spoke to ...
06/28/2021
ililli Is a New Platform that Aims to Make Talk Social

At this year’s virtual #ASCO, Charles Benaiah of watzan, debuted a new #socialmedia platform called ililli. We spoke to him about the platform, which was developed with the boom of audio in mind, and the opportunities for #lifesciences #marketers:

Talk is in. Podcasts are exploding. According to Forbes, an estimated 100 million people listened to a podcast in each ...

Modular content can help #lifesciences companies improve their digital engagement strategy by delivering more content at...
06/28/2021
Solving the Speed vs. Risk Dilemma with Modular Content

Modular content can help #lifesciences companies improve their digital engagement strategy by delivering more content at faster speed. But, as Pooja Ojala of Veeva Systems explains, #lifesciences companies must also ensure they don't compromise safety:

Last year, the life sciences industry rushed to make the transition to a fully digital engagement model overnight. As COVID-19 ...

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Hey! Have you seen @ValuerAI’s latest blog post “How to Create a Successful Startup Partnership”? Check out the article and share your thoughts with us! #startup #innovationeconomy #innovation
It is always good when a woman scientist (and she is older) is recognized for her work. Dr. Michela Gallagher is doing some great Alzheimer's research. She is the CEO of Baltimore biopharmaceutical company, AgeneBio, and her work is being funded by the NIH and the Alzheimer's Drug Discovery Foundation (ADDF is my client). Last year, she was the recipient of the Melvin R. Goodes Prize (from ADDF) for Excellence in Alzheimer's Drug Discovery.
Thanks @pm360magazine for including #closerlook exec, Chris Abtahi, in your Payer strategy story!