08/27/2026
The wildest part about starting a business?
Strangers will support you faster than people who have known you for years.
They’ll watch every post.
Follow every move.
Ask how business is going.
Then spend their money with someone doing the exact same thing you do.
And that’s okay.
Stop expecting your friends, family, and acquaintances to be your customers. Your business wasn’t built for their approval.
Build for the people who see your value.
Sometimes your biggest supporters won’t know your middle name.
And sometimes the people closest to you will only start clapping once everybody else does.
Keep building anyway.