MultiVu

MultiVu Award-winning content creation, distribution & media strategy division within @Cision
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Operating as usual

...and the #1 blog post of 2020: “MultiVu Creative Submits PSA for New York Governor Andrew Cuomo’s Wear a Mask Contest”...
01/11/2021

...and the #1 blog post of 2020: “MultiVu Creative Submits PSA for New York Governor Andrew Cuomo’s Wear a Mask Contest”!

While our teams are scattered across the country, our home-base is in New York’s Brookfield Place, making this competition an exciting and important challenge for our production team! We were excited to share a little creativity around this important issue. Full post: https://fal.cn/3cFyn

#marcomms #creative #animatedvideo #psa #newyork #wfh #socialdistancing #oneteam #virtualcomms

The countdown is back on with #2: “How Organizations Have Altered Their Comms Strategy During COVID-19,” our second most...
01/08/2021

The countdown is back on with #2: “How Organizations Have Altered Their Comms Strategy During COVID-19,” our second most viewed blog of 2020. It focused more specifically on the nuances that shifted the work our teams had to address throughout the year to continue supporting our clients’ marcomms goals. Full post here: https://fal.cn/3cCI1

#marcomms #strategy #virtualcomms #wfh #socialdistancing #oneteam

The countdown continues today with “Media Pitching During a Pandemic,” our third most viewed blog post in 2020. It shed ...
01/06/2021

The countdown continues today with “Media Pitching During a Pandemic,” our third most viewed blog post in 2020. It shed light on the 2020 media landscape, particularly with regard to media pitching, and the ways in which the industry was forced to adapt to change during COVID-19. Read it here: https://fal.cn/3cA6O

#marcomms #strategy #virtualcomms #journalism #earnedmedia #wfh #socialdistancing #oneteam

Continuing the Top 5 Blogs of 2020 countdown! “How Being Forced Apart Made Us All Better” was our fourth most viewed blo...
01/05/2021

Continuing the Top 5 Blogs of 2020 countdown! “How Being Forced Apart Made Us All Better” was our fourth most viewed blog in 2020. Written by our Senior Director of Product Development & Marketing Melissa Elsner, it spoke to the changes our MultiVu team felt and how we united in the face of those unexpected challenges in the earliest days of the pandemic. Full post here: https://fal.cn/3czcf
#marcomms #strategy #wfh #socialdistancing #oneteam #virtualcomms

We're counting down the top 5 blogs of 2020! Today we're featuring “Business Continuity During the Covid-19 Outbreak," o...
01/04/2021

We're counting down the top 5 blogs of 2020! Today we're featuring “Business Continuity During the Covid-19 Outbreak," our fifth most viewed blog of 2020. We announced our virtual resource hub and gave insight into the actions our team took to ensure business continuity during the pandemic.

Read it in full here: https://fal.cn/3cy4N

#marcomms #strategy #wfh #socialdistancing #oneteam #virtualcomms

12/25/2020
Happy Merry!

Merry Christmas to those who celebrate, and happy merry everything otherwise! Even though the holidays look different this year, we hope you have a chance to find some peaceful moments this weekend. ☃️🤶🎅🎄🎁

2020 has been an opportunity to test adaptable – and especially virtual – solutions. As we end Q4 and look ahead to a ne...
12/23/2020
Three Must-Have Solutions for Your 2021 Marcomms Plan

2020 has been an opportunity to test adaptable – and especially virtual – solutions. As we end Q4 and look ahead to a new year, it is not only important to acknowledge an entirely transformed media and communications landscape, but also to consider how our own marcomms strategies fit into that picture. Here at MultiVu, we have seen three virtual solutions emerge as the most effective, versatile, and adaptable options regardless of demographic, scale, or industry. Read which three here: https://fal.cn/3cpve
#marcomms #strategy #2021 #virtualcomms #wfh

2020 has been an opportunity to test adaptable – and especially virtual – solutions. As we end Q4 and look ahead to a new year, it is not only important to acknowledge an entirely transformed media and communications landscape, but also to consider how our own marcomms strategies fit into that p...

Are you ready for the All-Digital CES 2021? Hoping to still connect with your "media friendlies" and looking for ways to...
12/17/2020
Four Innovative Solutions to Get Your Team (Virtually) CES READY!

Are you ready for the All-Digital CES 2021? Hoping to still connect with your "media friendlies" and looking for ways to transition your plans to virtual events? We have some innovative solutions - and the deadline for the CES Co-Op tour is TOMORROW! Read all about it and our other options here: https://fal.cn/3ciy3
#CES2021 #virtualevents #mediastrategy

We are CES READY! and excited to share that Cision PR Newswire is the official news distribution partner of CES 2021. Since CES 2021 is “all digital,” we’ve had a number of organizations ask us how to connect with their media “friendlies” and drive earned media coverage this year. You can ...

What better way to ring in the new year than with a redefined content marketing strategy, filled with plans for new and ...
12/16/2020
Available Now: MultiVu’s January 2021 Editorial Calendar

What better way to ring in the new year than with a redefined content marketing strategy, filled with plans for new and repurposed content?! Are you ready to engage with your audiences and drive traffic to your channels? January is filled with opportunities to re-engage your favorite audiences and interact with new ones. Our 2021 editorial calendar with ideas for January is available now: https://fal.cn/3ch0B
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#ContentMarketing #ContentStrategy #VirtualStrategy #ContentIsKing #EditorialCalendar #WFH #SocialDistancing #OneTeam

What better way to ring in the new year than with a redefined content marketing strategy, filled with plans for new and repurposed content?! Are you ready to engage with your audiences and drive traffic to your channels? January is filled with opportunities to re-engage your favorite audiences and i...

Now available: our 2021 Editorial Calendar! Holidays, awareness weeks, and themed months provide creative and relevant o...
12/02/2020
Now Available: MultiVu's 2021 Editorial Calendar

Now available: our 2021 Editorial Calendar! Holidays, awareness weeks, and themed months provide creative and relevant opportunities to engage media outlets and your target audience. Our hope is that this will be a useful tool – especially when it comes to generating enough content to keep your followers interested and engaged all year long. When you're ready to plan, we are available to help you and your team create a custom strategy around creative content: https://fal.cn/3bYvr
#editorialcalendar #contentmarketing #creativecontent #marketingstrategy #strategy #wisdomwednesday

Though this year has certainly altered most marcomms plans, as we close Q4 and head into another year of content, it's time to share our 2021 Editorial Calendar. Our hope is that this will be a useful tool – especially when it comes to generating enough content to keep consumers interested and eng...

We're simply amazed at the generous, giving spirits of so many today. We had several organizations use a Multichannel Ne...
12/01/2020

We're simply amazed at the generous, giving spirits of so many today. We had several organizations use a Multichannel News Release (MNR) to serve as a digital HQ for their #GivingTuesday campaigns. Check out our "News" feed for the details of each: https://fal.cn/3bWZn
#nonprofit #charity #community #donate #philanthropy #socialgood #fundraiser #oneteam

11/26/2020
Happy Thanksgiving!

We are so grateful for each of you, especially in 2020. Happy Thanksgiving!

This week we're featuring some content we love!! Tampax teamed up with Amy Schumer for their period education campaign, ...
11/25/2020
Content We Love: Tampax Partners With Amy Schumer To Turn Your Question Marks Into Periods

This week we're featuring some content we love!! Tampax teamed up with Amy Schumer for their period education campaign, and it was a winning combination. They used a Multichannel News Release (MNR) to house their content and shared it widely on social - even with a custom Snapchat filter. And while Schumer draws us in with the hilarious videos, Tampax also demonstrates their values - tampon donations, million-dollar commitments to organizations striving for equality, and a partnership with Girlology to create the Tampax & Girlology Period Foundation. LOVE! https://fal.cn/3bOSb
#TimeToTampax #Blog #WisdomWednesday #GirlPower #WFH #SocialDistancing #OneTeam

Misinformation is everywhere, so we love that Tampax chose a Multichannel News Release to launch their new period education campaign. Partnering with a strong female comedian like Amy Schumer provided the engaging

Did you know we offer a MultiVu Subscription? It combines the experience of our teams with expertise in YOUR organizatio...
11/18/2020
Subscription is the Adaptable Crisis Solution

Did you know we offer a MultiVu Subscription? It combines the experience of our teams with expertise in YOUR organization...and is easily adaptable as life inevitably throws you a curveball. Learn more about becoming a partner as you plan for 2021: https://fal.cn/3bELk

#planning #marketingstrategy #strategy #wfh #socialdistancing #oneteam

I don't need to tell you how COVID-19 has changed corporate business processes, goals, and strategies. But what I can tell you is how MultiVu has helped our subscription partners through the uncertainty of this time by providing visibility for COVID-19 response efforts, fast executions, and stabilit...

11/16/2020
Virtual Fundraisers

It's been a big couple of weeks for country music. 🎸🎼 Here, the Country Music Hall of Fame and Museum used a fundraising strategy that we love! They combined a Multichannel News Release (MNR) - a digital content HQ - with a Digital Broadcast Distribution to get their video content to media outlets. Let us help you customize a plan for your own (virtual or not) fundraiser!
#fundraiser #bethechange #strategy #marketingstrategy #mediastrategy #wfh #socialdistancing #oneteam

Thank you, truly, to all veterans and their families, past, present, and future. We salute you today and every day. #Vet...
11/11/2020

Thank you, truly, to all veterans and their families, past, present, and future. We salute you today and every day.
#VeteransDay #WeSaluteYou #ThankYou #OneTeam

As 2020 draws to a close (yay!), it leaves time for reflection and goal setting as we head into another year. December’s...
11/10/2020
Available Now: MultiVu’s December 2020 Editorial Calendar

As 2020 draws to a close (yay!), it leaves time for reflection and goal setting as we head into another year. December’s interfaith holiday traditions are an opportunity to engage with your audience with joy and a giving spirit while also setting the stage for a strong, strategically focused, and adaptable 2021. This editorial calendar has content marketing suggestions for just these occasions!
https://fal.cn/3bttg
#editorialcalendar #content #contentmarketing #strategiccontent

As 2020 draws to a close (yay!), it leaves time for reflection and goal setting as we head into another year. This month’s interfaith holiday traditions are an opportunity to engage with your audience with joy and a giving spirit while also setting the stage for a strong, strategically focused and...

We're in the thick of an earnings season right now, and you may find your team wondering: should we read our quarterly r...
11/04/2020
To pre-record, or not to pre-record, that is the question.

We're in the thick of an earnings season right now, and you may find your team wondering: should we read our quarterly report live or pre-record that portion? This blog post discusses the pros and cons of each option. https://fal.cn/3bmrt
#earnings #conferencecalls #bestpractices #wisdomwednesday #wfh #socialdistancing #oneteam

Public companies report their earnings performance to their shareholders on a quarterly basis – generally in January, April, July, and October. These quarterly reports can have a great effect on the company’s stock price. According to Investopedia.com, they can cause investors to…

11/03/2020
Virtual Live Events

Recently, we've seen organizations combine a virtual media tour with virtual live events like Facebook Live, executive updates, virtual meetings, or conference calls. This power-packed combination gets their message in front of the media, and then they can meet their audience where they are to connect, answer questions, and listen. We love this innovative strategy to maximize audience reach! #strategiccomms #strategy #liveevents #facebooklive #sunshineforall #wfh #socialdistancing #oneteam

10/30/2020
Spooky Tours

Holidays are a great time to feature content for your brand! We've had Media Tours with a holiday theme - even for Halloween! What holiday are you targeting for your next campaign? For ideas, check out our monthly editorial calendar: https://fal.cn/3bh24

#halloween2020 #halloween🎃 #mediatours #contentmarketing #editorialcalendar #wfh #socialdistancing #oneteam

The COVID-19 pandemic undoubtedly affected businesses across the board. We went from conference rooms to our living room...
10/28/2020
The Virtual Revolution: How the Pandemic Transformed the Satellite Media Tour

The COVID-19 pandemic undoubtedly affected businesses across the board. We went from conference rooms to our living rooms and had to get acquainted with working with our teams remotely on a full-time basis. In March, the traditional studio set-up for Satellite Media Tours came to a grinding halt, and we embarked upon what may be the future of broadcast – the virtual revolution.
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Enter the Virtual Media Tour! Seasoned spokespeople and the average mom alike are now equals on the same playing field, conducting interviews from the comfort of their living rooms or home offices. Clients, producers, and talent now communicate virtually while live interviews are being broadcast across the U.S. How does the virtual revolution change your view on leveraging broadcast media for your brand?
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Here’s what we’ve learned over the past several months at MultiVu: https://fal.cn/3bd3v
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#VMTs #VirtualMediaTours #Broadcast #BeyondBroadcast #WFH #SocialDistancing #OneTeam

The COVID-19 pandemic undoubtedly affected businesses across the board. We went from conference rooms to our living rooms and had to get acquainted with working with our teams remotely on a full-time basis. In March, the traditional studio set-up for Satellite Media Tours came to a grinding halt, an...

November brings with it time to slow down and be thankful for the friends and family in our lives. With the holidays cen...
10/15/2020
Available Now: MultiVu’s November 2020 Editorial Calendar

November brings with it time to slow down and be thankful for the friends and family in our lives. With the holidays centering around gratitude, this month is the perfect opportunity to bring joy to your audience while rounding out your end-of-year marcomms strategy. Read our content marketing suggestions for Nov. 2020: https://fal.cn/3aWBu #ContentMarketing #EditorialCalendar

November brings with it time to slow down and be thankful for the friends and family in our lives. With the holidays centering around gratitude, this month is the perfect opportunity to bring joy to your audience while rounding out your end-of-year marcomms strategy.

Did you miss our Oct. 1 webinar, “Reinventing Your Media Strategy for the Virtual World"? We had a great conversation wi...
10/14/2020
Webinar Recap: Reinventing Your Media Strategy for the Virtual World

Did you miss our Oct. 1 webinar, “Reinventing Your Media Strategy for the Virtual World"? We had a great conversation with the USO and The HON Company about the need to pivot in 2020 and how a Virtual Media Tour was part of their strategies. Read the full recap here: https://fal.cn/3aVBU #webinar #mediastrategy #moderncomms

On Thursday, Oct. 1, 2020, Cision’s MultiVu hosted a webinar, “Reinventing Your Media Strategy for the Virtual World.” We quickly contextualized the discussion around 2020 and how its impacts have created the need for most of us to adapt to socially distanced and virtual strategies.

While media tours may be virtual for the time being, that doesn’t make them any less creative and customizable! This is ...
10/12/2020

While media tours may be virtual for the time being, that doesn’t make them any less creative and customizable! This is an example from a recent Virtual Media Tour with the USO featuring three spokespeople, instead of a typical tour only featuring one. Interview time was split between the three executives. #MediaMonday #VMT #virtualmediatour #mediatour #wfh #socialdistancing #oneteam

10/11/2020
#WeTakePRIDE

Today is National Coming Out Day. Regardless of their ‘out’ status, we unequivocally uplift our LGBTQ employees as vital and celebrated members of our team and communities! #WeTakePRIDE #pride #nationalcomingoutday #lgbtq #lgbt #lgbtpride #lgbtcommunity #loveislove #equality

The situation: Your in-house designer is OOO, so your boss puts you on a design project.A problem: You’re not a designer...
10/07/2020
6 Design Tips for the Non-Designer

The situation: Your in-house designer is OOO, so your boss puts you on a design project.

A problem: You’re not a designer, or at least you don’t think you are.

Solution: Follow these tips to get yourself out of that design crunch.6 Design Tips for the Non-Designer: https://fal.cn/3aN00 #designtips #webdesign

The situation: Your in-house designer is OOO, so your boss puts you on a design project. A problem: You’re not a designer, or at least you don’t think you are. Solution: Follow these tips to get yourself out of that design crunch.

Coming up in 2 hours!!! Still time to register: https://fal.cn/oct1webinar
10/01/2020

Coming up in 2 hours!!! Still time to register: https://fal.cn/oct1webinar

COMING UP IN 24 HOURS!! We've partnered with our parent company @Cision for a webinar "Reinventing Your Media Strategy for the Virtual World" tomorrow, October 1st at 2:00 PM ET. We'll hear from two distinguished thought leaders - Gayle Fishel from USO and Ben Daufeldt from HONCompany - on how they had to pivot their strategies this year. Please join us! https://fal.cn/3aEnt

COMING UP IN 24 HOURS!! We've partnered with our parent company @Cision for a webinar "Reinventing Your Media Strategy f...
09/30/2020

COMING UP IN 24 HOURS!! We've partnered with our parent company @Cision for a webinar "Reinventing Your Media Strategy for the Virtual World" tomorrow, October 1st at 2:00 PM ET. We'll hear from two distinguished thought leaders - Gayle Fishel from USO and Ben Daufeldt from HONCompany - on how they had to pivot their strategies this year. Please join us! https://fal.cn/3aEnt

Last week, we produced a Virtual Media Tour remotely from the homes of two spokespeople. This tour featured somber, yet ...
09/28/2020

Last week, we produced a Virtual Media Tour remotely from the homes of two spokespeople. This tour featured somber, yet important info from Honda and Cars.com - TV and radio interviews all morning on tips and technology that can help prevent hot car deaths. This is such a great way to continue to communicate good info in both English and Spanish! #newsyoucanuse #VMT #virtualmediatour #mediatour #satellitemediatour #earnedmedia #mediastrategy #moderncomms #wfh #socialdistancing #oneteam

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