Sonic Union

Sonic Union Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sonic Union, Broadcasting & media production company, 19 Union Square West, 8th Floor, New York, NY.

Operating as usual

Since 2020, we’ve fine-tuned Zoom etiquette, perfected Slack tone and even got the hang of discussing NFT markets.Our Pa...
12/21/2021

Since 2020, we’ve fine-tuned Zoom etiquette, perfected Slack tone and even got the hang of discussing NFT markets.

Our Partner and Mix Engineer Joe O'Connell took a moment with POST MAGAZINE to discuss how we’ve adapted by mixing a splash of cautious optimism with heaps of teamwork and high-speed data transfers between 17 Avid Pro Tools systems.

https://www.postmagazine.com/Publications/Post-Magazine/2021/November-December-2021/Outlook-Navigating-the-pandemic-and-adapting-rem.aspx

Since 2020, we’ve fine-tuned Zoom etiquette, perfected Slack tone and even got the hang of discussing NFT markets.

Our Partner and Mix Engineer Joe O'Connell took a moment with POST MAGAZINE to discuss how we’ve adapted by mixing a splash of cautious optimism with heaps of teamwork and high-speed data transfers between 17 Avid Pro Tools systems.

https://www.postmagazine.com/Publications/Post-Magazine/2021/November-December-2021/Outlook-Navigating-the-pandemic-and-adapting-rem.aspx

As soon as you step into Adam Pendleton’s exhibit of “Who Is Queen?” in the Marron Atrium of the MoMA, it feels personal...
12/15/2021

As soon as you step into Adam Pendleton’s exhibit of “Who Is Queen?” in the Marron Atrium of the MoMA, it feels personal. The towering five-story structures make a visitor feel small, but the layers of text and soundscape draw you in.

Before you even begin processing the written and over-written text on the massive structure, Pendleton’s curated audio elements are filling the room with emotion. “When the whole piece is “on” and all elements are conversant, you hear the sound collage, and then when the sound collage is not audible, you’ll hear the audio from the video works. They phase in and out,” notes Pendleton.

Executive Creative Director, Halle Petro, and Mix Engineer, Owen Shearer supported and collaborated with Pendleton and his team for the audio portion of this exhibit. We encourage all to visit this wonderful and dynamic work, available through February 21, 2022 at MoMA The Museum of Modern Art.

https://www.shootonline.com/spw/sonic-union-crafts-soundscape-adam-pendleton%E2%80%99s-%E2%80%9Cwho-queen%E2%80%9D-display-moma

THINKING IN SOUND: Check out Rob B's feature in LBBOnline! Rob chats about his creative approach, developing his own sou...
11/10/2021
Thinking In Sound: Music First Mixing with Rob Ballingall | LBBOnline

THINKING IN SOUND: Check out Rob B's feature in LBBOnline! Rob chats about his creative approach, developing his own sound effects, and how his love of nature influences his work in creative audio.

https://www.lbbonline.com/news/thinking-in-sound-music-first-mixing-with-rob-ballingall

Little Black Book, Sonic Union composer and mixer on interconnecting sound and music, recording his own effects and listening to music in an a la carte, 'snobby' way

Allow us a moment to spotlight one of our own - Gina Petrarca joined up as an intern in 2018, left to finish her studies...
10/21/2021
Kenan Thompson shows how easy car buying from home is in new Autotrader campaign | shots

Allow us a moment to spotlight one of our own - Gina Petrarca joined up as an intern in 2018, left to finish her studies and came back earlier this year to join our production team from LA. We’re incredibly proud to lift up her first major production as a post producer!
Mixed by Rob DiFondi, this Autotrader campaign from the lovely peeps at 72andSunny and Arcade Edit features actor-comedian Kenan Thompson doing what he does best!

https://www.shots.net/news/view/kenan-thompson-shows-how-easy-car-buying-from-home-is-in-new-autotrader-campaign

Iconic comedic actor touts Autotrader’s at-home car buying features in new Finally, It’s Easy ads.

We took Monday off for a combo morning discussion in groups small and large, and to take a mental health day off shortly...
10/14/2021
Sonic Union | NYC Audio Post Production

We took Monday off for a combo morning discussion in groups small and large, and to take a mental health day off shortly thereafter.
A few special guests showed up! We got in the ring with our data management inventor/guru (way cooler than it sounds). We heard from our social maven for all things hype and then Adam’s bleached denim jacket from ’86 showed up and stole the show.
Sure, there was a lot of coffee, but our excitement to see clients in the near future was pure! We are eager to share all the new tech, new looks, and layouts at the studios, new food, and new community involvement.
As those elevator doors open for you once again, we’ll be there to welcome you and you can trust your work-away-from-home will be in good hands. See you soon!
#work #community #future #goodvibesonly

Sonic Union is a leader in Audio Post Production and Creative Sound. Our Award Winning group of Sound Designers, Mix Engineers, Creative Producers, Casting Directors, Composers, and VR/Immersive Experts can help bring your project to life. Also, we have snacks.

09/29/2021
The race for creating the ultimate electric pickup is on! ⚡️

The race for creating the ultimate electric pickup is on! ⚡️Wieden + Kennedy helps Ford announce a revolutionary time in the automaker’s production + assembly history with a stunning piece of work, directed by Terrence Malick.

Exile Edit's edit is fantastic and we absolutely love the soundscape featuring VO from Don Cheadle and mix + sound design from Joe O'Connell.

AGENCY: W+K NEW YORK
CREATIVE DIRECTORS: Stuart Jennings & Eric Helin
COPYWRITER: Thea Ryan
ART DIRECTOR: Michael Lee
SENIOR PRODUCER: Bianca Cochran
GROUP ACCOUNT DIRECTOR: Mike Welch
ACCOUNT DIRECTOR: Phil Pennington
ACCOUNT SUPERVISOR: Guy Campbell
DIRECTOR OF BUSINESS AFFAIRS: Amber Lavender
TRAFFIC: Sonia Bisono

PRODUCTION: SUPERPRIME
Director: Terrence Malick
Managing Director/Executive Producer: Rebecca Skinner
Managing Director: Michelle Ross
Executive Producer: Charlotte Woodhead
Head of Production: Matt Sanders
Producer: Vincent Landay
DP: Alexis Zabé
1st AD: Garrett Freberg
Editor: Joe Gleason

EDITORIAL COMPANY: Exile
Editor: Grant Surmi
Executive Producer: Sasha Hirschfeld
Post Producer: LauRenn Reed
Editorial Assistants: Eliza Kanter, Evan Frediksen

VFX/Finishing: Exile
Visual Effects Supervisor Dino Tsaousis

COLOR: Roundabout Entertainment
Colorist: Bryan McMahan
Color Producer: Jeanette Zepeda

AUDIO POST: SONIC UNION
Mix Engineer/Sound Designer: Joe O'Connell
Mix Engineer/Sound Designer: Julienne Guffain
Audio Post Producer: Justine Cortale

Riding the wave of success with Famous Order partnerships (Travis Scott, BTS), McDonald's presents Saweetie as their new...
08/10/2021
McDonald's Saweetie Meal Arrives With New Ad and Sweepstakes

Riding the wave of success with Famous Order partnerships (Travis Scott, BTS), McDonald's presents Saweetie as their newest star to mix up some tasty classics!
The Wieden+Kennedy crew do an amazing job of making these spots fun, and Fernando Ascani put in some early Egg-McMuffin-worthy ADR sessions to knock this out! Great job team!

https://www.adweek.com/creativity/saweetie-demonstrates-the-possibilities-of-her-new-mcdonalds-meal-in-glitzy-ad/

Fans are encouraged to order the deal through the McDonald's app for a chance to win bags by Brandon Blackwood and more.

Three is a magic number - and we've got the news to prove it! Congrats to Kelly Oostman and Michelle Madias on your prom...
07/09/2021
Sonic Union expands the team | shots

Three is a magic number - and we've got the news to prove it!

Congrats to Kelly Oostman and Michelle Madias on your promotions to Sound Designer/Mix Engineer and a big warm welcome to the Sonic Union fam, Rob DiFondi! Check it out in shots.net!

Sonic Union promotes Kelly Oostman and Michelle Kerzner, and welcomes Rob DiFondi.

06/11/2021
Verizon - "Every Customer"

National treasure Kate McKinnon swung by the Bryant Park spot for some overdubs in the latest Verizon 5G campaign!

It's always a good time with the McCann team!

Mix by Joe O'Connell

12/23/2020
Wonderful Trapsmastime

Over the years, Sonic Union has picked up a few holiday traditions:
• Throw a party! Twas all about Zoom n' brews this year.
• Put our spin on a holiday classic! Getting closer and closer to 'Full Album' territory.
• Give, give and give! Our hearts went out to Food Bank For New York City, Citymeals on Wheels, City Harvest and Feeding America. Please join us in supporting them!
For a year filled with social distance, somehow we've never felt closer to our colleagues and clients. We couldn't have done it without you. Wishing you a safe and happy holiday!

Twas' the end of 2020, Josh Gad adapted a classic - giving us one more chance to appreciate this year's ass kick. We had...
12/16/2020
‘Twas the End of 2020 | Virtual Bash - Narrated by Josh Gad

Twas' the end of 2020, Josh Gad adapted a classic - giving us one more chance to appreciate this year's ass kick.

We had a ball working with the Taylor Strategy team on this charming holiday spot for Captain Morgan!

Senior Audio Producer: MK Valentino
Sound Design + Mix: Rob McIver
Music Supervision: Justin Morris

https://www.youtube.com/watch?v=EKEyGu6Abgg

Cozy up with Captain Morgan by the fire and let Josh Gad tell you a story about saying good riddance to 2020.

12/10/2020
Dolly Parton - A Holly Dolly Christmas

What made our 2020, you ask? Getting to record some fun Christmas Carols for the one and only DOLLY PARTON! Thanks to our friends at Spotify for spreading some much needed holiday cheer!

Sound Design & Mix: Brian Goodheart

Music Production and Arrangement: Sonic Union Halle Petro Amanda Fink Mandell

With schools operating remotely across the country, kids have been experiencing social isolation, stress and anxiety lik...
12/08/2020
Cleveland woman discusses mental health advice for teens in new national podcast

With schools operating remotely across the country, kids have been experiencing social isolation, stress and anxiety like never before. We Got You, a new podcast created and produced by our ECP Halle Petro, helps kids aged 9-13 get their hard questions answered by older teens who have already faced such obstacles. We’re proud to share this week’s episode of Jayla, an 18 year old from Cleveland and the Boys and Girls Club 2020 Youth Award Winner. Jayla shares her experiences with anxiety and sexual abuse as a child, and shows how she got through it.

The podcast is also produced by Highland Heights native Halle Petro.

No judging when we say find your joy wherever you can this year! For Rufus, the family pup, it's an 8k hi-def Microsoft ...
12/04/2020
A Dog Gets to Enjoy Microsoft's Gaming Worlds in Cute Holiday Ad

No judging when we say find your joy wherever you can this year! For Rufus, the family pup, it's an 8k hi-def Microsoft dreamworld of Minecraft's Dogtopia and their other legendary games.

McCann New York takes us through this cute story while Rock Paper Scissors NYC adds their magic touch; and JSM Music scores a heartwarming piece that leads us into Supergrass' 'Alright!'

Michael Marinelli loved working with the team on sound design and mix!

https://musebycl.io/gaming/dog-gets-enjoy-microsofts-gaming-worlds-cute-holiday-ad

And 'Dogtopia' in Minecraft actually exists

If your eyes have been glued to the news recently, perhaps you've noticed an exciting rebrand from CBS.Their newly compo...
11/05/2020
CBS Sets First-Ever Company-Wide Brand Refresh

If your eyes have been glued to the news recently, perhaps you've noticed an exciting rebrand from CBS.

Their newly composed mnemonic from Antfood Music & Sound Design is done so well; Joe O'Connell was thrilled to contribute with the Dolby Atmos mix!

https://www.adweek.com/tv-video/cbs-sets-first-ever-companywide-brand-refresh-to-become-relevant-to-today/

Streamlined overhaul features return of ‘This is CBS’ slogan, now as a five-note mnemonic

10/08/2020
New York Lottery - "All Aboard"

The artist Vi Luong and Hornet really captured New York's majesty in the latest New York Lottery campaign, "All Aboard." Each vignette shows off some of the state's most recognizable destinations, complete with Vernon Duke’s classic jazz tune, “Autumn in New York."

Steve Rosen, Paul Weiss, Fernando Ascani, Justine Cortale and Nathanael Taylor had a great ride with the McCann, Hornet + Human team!

08/20/2020
March for Our Lives - "Youth Activism - Gun Violence"

"Gun violence isn't just going to stop until there's a force fighting harder against it."

Parkland Survivor Emma Gonzalez narrated this moving call to action against gun violence, which aired during last night's Democratic National Convention.

Together with SS+K, Rock Paper Scissors & March For Our Lives.

08/19/2020
Campaign Zero - "Why?"

Finding answers is at the heart of activism; asking the right questions is where we start.

Campaign Zero created the #NixThe6 initiative reviewing police union contracts in nearly 600 cities - then asked WHY?

We're proud to have worked on this PSA with Wieden+Kennedy.

"Gramercy", directed by Jamil McGinnis and Pat Heywood, made its world premiere at the Locarno Film Festival and is avai...
08/12/2020

"Gramercy", directed by Jamil McGinnis and Pat Heywood, made its world premiere at the Locarno Film Festival and is available to stream online this week. The film was listed by Variety as one of the 10 Shorts Not To Miss at This Year's Locarno Film Festival. Proud to be a part of this amazing team!

Mix Engineer/Sound Designer: Owen Shearer
Assistant Engineer: Michelle Madias
Audio Post Producer: Pat Sullivan

Link to Stream the Film: https://play.locarnofestival.ch/film/gramercy/

"Gramercy", directed by Jamil McGinnis and Pat Heywood, made its world premiere at the Locarno Film Festival and is available to stream online this week. The film was listed by Variety as one of the 10 Shorts Not To Miss at This Year's Locarno Film Festival. Proud to be a part of this amazing team!

Mix Engineer/Sound Designer: Owen Shearer
Assistant Engineer: Michelle Madias
Audio Post Producer: Pat Sullivan

Link to Stream the Film: https://play.locarnofestival.ch/film/gramercy/

"It's a real beaut!" Our love for the great American road trip, nostalgia, craftsmanship and iconic brands resulted in u...
08/11/2020

"It's a real beaut!" Our love for the great American road trip, nostalgia, craftsmanship and iconic brands resulted in us commissioning a series of imagined road signs with
Route 9 Signs!

Story about the process coming soon!

#sonicunion #postproduction #wanderlust #scalemodel

07/20/2020
Ralph Lauren - "Polo Deep Blue"

With a summer like this, we could all use a little getaway!

Cool off with this stunning work from the Ralph Lauren, tanCAR and Work Editorial team; featuring narration by the late philosopher, Alan Watts.

Mixed by Joe O'Connell in Dolby Atmos.

#DiveInDeepBlue #DolbyAtmos #SoundInspired

Only an immensely talented group of people could turn Crystal Lake's murderous wonderboy into a misunderstood and lovabl...
06/30/2020
A Jason Voorhees-like slasher becomes poster boy for New York's pandemic safety campaign

Only an immensely talented group of people could turn Crystal Lake's murderous wonderboy into a misunderstood and lovable #catdad.

Our friends at Chimney and Ogilvy Health did all of the heavy lifting, and we were just happy to contribute to a message we genuinely believe in.
#justwearamask #newyorktough

Sound Design and Mix: Owen Shearer
Music Supervision: Justin Morris SuperSonic Music Search
VO Casting: Maria Pappalardo

He wears a mask, but not the right one, in PSA from Ogilvy Health

Today at 4pm! Listen to Julienne AG talk about her process on this excellent panel with New York Post Alliance! Register...
06/18/2020

Today at 4pm! Listen to Julienne AG talk about her process on this excellent panel with New York Post Alliance!

Register here: https://us02web.zoom.us/meeting/register/tZEvd--orD8rGNRVX83zjbEcNRj9YXl34bha?fbclid=IwAR0-RjqaxpOWKTs_ew5tZS-sqXaHQ_6W4GjmuchY2ugtj2Z1equjsppirxA

#webinar #panel #audiopostproduction

Today at 4pm! Listen to Julienne AG talk about her process on this excellent panel with New York Post Alliance!

Register here: https://us02web.zoom.us/meeting/register/tZEvd--orD8rGNRVX83zjbEcNRj9YXl34bha?fbclid=IwAR0-RjqaxpOWKTs_ew5tZS-sqXaHQ_6W4GjmuchY2ugtj2Z1equjsppirxA

#webinar #panel #audiopostproduction

Starting today, one member from your session will get a virtual spin and a chance to win a prize!
06/15/2020

Starting today, one member from your session will get a virtual spin and a chance to win a prize!

Starting today, one member from your session will get a virtual spin and a chance to win a prize!

“Humanity is all we have, and it is my hope that we are all learning new and valuable ways to support one another.” Aman...
05/27/2020
#WFH Diaries: Amanda Fink Mandell of Sonic Union

“Humanity is all we have, and it is my hope that we are all learning new and valuable ways to support one another.” Amanda Fink Mandell is in Muse by Clio today as part of their #WFHDiaries! Also Baby Delilah is adorbs

Work/Life #WFH Diaries: Amanda Fink Mandell of Sonic Union By Tim Nudd on May 27 2020 - 5:30am twitter facebook Even as parts of the world begin to open up amid the pandemic, most folks are still working from home. We're checking in with creative people to see how they're faring. Here's an update fr...

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19 Union Square West, 8th Floor
New York, NY
10003

Telephone

(212) 302-3001

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