11/26/2025
AM/FM Radio To Boost Holiday Retail
Wednesday Nov 26, 2025
Thanksgiving and Black Friday kick off one of the busiest shopping periods of the year. According to Nielsen, AM/FM reaches 77% of adults 18+ each week leading into Thanksgiving, with reach climbing to 78% during Christmas week...
The holiday season also brings a surge in listening. MRI data shows nearly 80 million adults plan to listen to holiday music on AM/FM or via streaming with listening peaking on weekends leaving more time in cars where people are highly more active... no wonder the word, "Happy" is applied so often to Thanksgiving...