06/28/2025
CBS Unveils New Music Competition Show ‘The Road,’ Premiering This Fall
June 25, 2025by Lauryn Sink
Pictured (L-R, top row): Channing Wilson, Britnee Kellogg, Blaine Bailey, Cassidy Daniels, Forrest McCurren, Briana Adams, Adam Sanders and Olivia Harms. (L-R, bottom row): Jon Wood, Billie Jo Jones, Cody Hibbard and Jenny Tolman. Photo: Evan Mulling/CBS
CBS has unveiled a new music competition show, The Road, set to premiere this fall. The docu-follow format trailing the up-and-coming musicians as they navigate the life of a touring musician will air on Sundays (9:00-10:00 p.m., ET/PT) on the CBS Television Network and will be available to stream live and on-demand on Paramount+.
The 12 rising-artists will compete as opening acts for Keith Urban at music venues across the country. Throughout the season, Urban is joined by executive producers Blake Shelton and Taylor Sheridan, “Tour Manager” Gretchen Wilson and more artists to be announced, along with live venue audiences, to determine who advances to the next city.
This season’s featured artists include Adam Sanders, Billie Jo Jones, Blaine Bailey, Briana Adams, Britnee Kellogg, Cassidy Daniels, Channing Wilson, Cody Hibbard, Forrest McCurren, Jenny Tolman, Jon Wood and Olivia Harms.
The Road is produced by MTV Entertainment Studios, Sheridan (Bosque Ranch Productions), Shelton (Lucky Horseshoe Productions), David Glasser (101 Studios), Lee Metzger (Lucky Horseshoe Productions) and Urban.
