Geopath

Geopath The industry standard that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights & market research innovation.
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On September 19th, 2016, the organization formerly known as the Traffic Audit Bureau for Media Measurement, or TAB, will become Geopath. Geopath is the not-for-profit organization that generates the standard currency for the out of home (OOH) industry.

Operating as usual

We are excited to announce that Geopath President, Kym Frank, has been named a 2020 Industry Leaders Honoree among this ...
07/29/2020

We are excited to announce that Geopath President, Kym Frank, has been named a 2020 Industry Leaders Honoree among this year’s Cynopsis Top Women in Media!

Congratulations Kym, and to the rest of the recipients as well!

Read more: https://www.cynopsis.com/events/2020-top-women-in-media/

Probably shouldn't have stopped thinking about it...but it's definitely time to ramp things up! #OOH #DOOH Vistar Media
06/19/2020
States are Reopening. It’s Time to Start Thinking About OOH Again.

Probably shouldn't have stopped thinking about it...but it's definitely time to ramp things up! #OOH #DOOH Vistar Media

Ultimately, we know that people will go back outside. And they’ve already done so, with the average distance traveled amongst Americans up at least 28% since the first week of April, according to G…

OOH Data Shows Americans' Daily Travel Continues To Return To Normal
05/07/2020
OOH Data Shows Americans' Daily Travel Continues To Return To Normal

OOH Data Shows Americans' Daily Travel Continues To Return To Normal

Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. The average American is now traveling 12.5 miles daily -- which, while still well below recent norms, is 28% higher than the....

#OOH friends - join us for Happy Hour Thursday 5/7 at 5:00PM Eastern. We'd love to see you!
05/06/2020
OOH Networking Happy Hour Registration

#OOH friends - join us for Happy Hour Thursday 5/7 at 5:00PM Eastern. We'd love to see you!

There’s a 300 person limit Thursday May 7, 2020 05:00 PM in Eastern Time

04/28/2020
Brooklyn Outdoor

Brooklyn Outdoor

Vita Coco's coconut water is 'Impossible to Hate' and so is their creative! 🥥🥥

Watch this Geopath #go2020ooh virtual presentation on how Vito Coco partnered with Yelp's biggest hater for this fun campaign!

#ooh #outdooradvertising

So excited that Rex Briggs was able to repurpose the Geopath/Intermx population movement data. He has been modeling the ...
04/22/2020
Rex Briggs COVID-19 Analysis

So excited that Rex Briggs was able to repurpose the Geopath/Intermx population movement data. He has been modeling the impact social distancing has had on the spread of #COVID19. How is your state is performing? #OOH #DOOH

Best Selling Author and Measurement Expert Rex Briggs applies his analytic and software system design expertise to address COVID-19 and Rebooting the Economy.

Amazing work honoring healthcare workers from our friends The Buntin Group #OOH
04/16/2020
OOH Thanks Healthcare Workers – Geopath Blog

Amazing work honoring healthcare workers from our friends The Buntin Group #OOH

OOH Thanks Healthcare Workers The Buntin Group Thanks Medical Workers Through Outdoor Advertising Campaign by Scott Fiaschetti 16. April 2020 Uncategorized 0 Similar to some of our recent blog posts, we at Geopath wanted to highlight another great OOH campaign ran by one of our members, thanking the...

"Together, we can face challenging times ahead and come out on the other side of 'stay at home' orders, cancellations, a...
03/24/2020
OAAA Has Your Back

"Together, we can face challenging times ahead and come out on the other side of 'stay at home' orders, cancellations, and health risks." #OOH #DOOH OAAA Anna Bager

From Anna Bager, OAAA President & CEO We've Got Your Back Today’s crisis — with [...]

02/24/2020

Congratulations to everyone involved. "Uber Inks Deal with Adomni to Put Ad Displays Atop Vehicles" – Adweek #OOH #DOOH

Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating 02/19/2020 http://ow.ly/Gr2K30qj9LC
02/19/2020
Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating

Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating 02/19/2020 http://ow.ly/Gr2K30qj9LC

Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery is projected to be down 9.4% and cable network delivery is down 2.4%, forcing both broadcast (+8.8%) and....

“Since the campaign was first put into action, the state has seen an overall growth in tourism spending of 9.9%, a figur...
02/16/2020
WV Office of Tourism: Marketing the Mountain State to the world

“Since the campaign was first put into action, the state has seen an overall growth in tourism spending of 9.9%, a figure that outpaces national growth by 58%.” WV Office of Tourism: Marketing the Mountain State to the world https://www.wvnews.com/news/wvnews/wv-office-of-tourism-marketing-the-mountain-state-to-the/article_3e472169-de2b-574e-ab91-9c89adca3e81.html

CHARLESTON — When Gov. Jim Justice was elected in 2016, he made clear his intention to prioritize spending for advertising to try to sell the rest of the country and

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Saturday 00:00 - 05:00

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Me Wendy L. Hickey Kym Frank & Jean Luc Decaux
Kevin Me & Jeremy @ GO2018- Outfront Media Party ⭐️
GO2018 Main Stage sessions wrap up with presentations from Josh Horn/Publicis, Jayanta Jenkins/Twitter and Mari Johnson/High Brew Coffee.