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Geopath

Geopath The industry standard that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights & market research innovation.

Geopath is the not-for-profit organization that generates the standard currency for the out of home (OOH) industry.

Operating as usual

We're less than a week away from our OOH OH fireside chat with Michael Lieberman and Dylan Mabin. What topics are you lo...
08/24/2022

We're less than a week away from our OOH OH fireside chat with Michael Lieberman and Dylan Mabin. What topics are you looking forward to in the discussion? Leave your questions below and let us know what you’re interested in.

Don’t forget to reserve your seat: https://buff.ly/3zY0jm7

ICYMI: Out-of-Home Office Hours (OOH OH) are BACK. On August 30th at 2PM EST, hear Geopath President Dylan Mabin and Geo...
08/18/2022

ICYMI: Out-of-Home Office Hours (OOH OH) are BACK. On August 30th at 2PM EST, hear Geopath President Dylan Mabin and Geopath Chairperson Michael Lieberman conduct a fireside chat about Geopath’s new strategic vision, the implementation roadmap, and the benefits it will have for the entire advertising industry.

Reserve your seat: https://buff.ly/3zY0jm7

Out of Home Office Hours (OOH OH) are BACK. We’re thrilled to relaunch the series on August 30 at 2pm EST with Geopath C...
08/15/2022

Out of Home Office Hours (OOH OH) are BACK. We’re thrilled to relaunch the series on August 30 at 2pm EST with Geopath Chairperson and CEO, US of Kinetic Michael Lieberman. Michael will sit down with Geopath President Dylan Mabin for a fireside chat to discuss how Geopath’s new strategic vision was developed in collaboration with leaders from across the industry, the roadmap for implementation, and the benefits to the entire advertising sector.

Reserve your seat here: https://buff.ly/3zY0jm7

05/17/2022
ICYMI: Our president, Kym Frank, interviews Bob Liodice, CEO & President of the Association of National Advertisers (ANA...
02/08/2021

ICYMI: Our president, Kym Frank, interviews Bob Liodice, CEO & President of the Association of National Advertisers (ANA) on "Speaking Frankly."

Kym and Bob discussed issues impacting the greater advertising industry such as the “death of cookies,” the rollout out of 5G, as well as thoughts on the future of OOH.

https://soundcloud.com/user-977542573/speaking-frankly-with-bob-liodice

We are excited to announce that Geopath President, Kym Frank, has been named a 2020 Industry Leaders Honoree among this ...
07/29/2020

We are excited to announce that Geopath President, Kym Frank, has been named a 2020 Industry Leaders Honoree among this year’s Cynopsis Top Women in Media!

Congratulations Kym, and to the rest of the recipients as well!

Read more: https://www.cynopsis.com/events/2020-top-women-in-media/

Probably shouldn't have stopped thinking about it...but it's definitely time to ramp things up!   Vistar Media
06/19/2020
States are Reopening. It’s Time to Start Thinking About OOH Again.

Probably shouldn't have stopped thinking about it...but it's definitely time to ramp things up! Vistar Media

Ultimately, we know that people will go back outside. And they’ve already done so, with the average distance traveled amongst Americans up at least 28% since the first week of April, according to G…

OOH Data Shows Americans' Daily Travel Continues To Return To Normal
05/07/2020
OOH Data Shows Americans' Daily Travel Continues To Return To Normal

OOH Data Shows Americans' Daily Travel Continues To Return To Normal

Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. The average American is now traveling 12.5 miles daily -- which, while still well below recent norms, is 28% higher than the....

 friends - join us for Happy Hour Thursday 5/7 at 5:00PM Eastern. We'd love to see you!
05/06/2020
OOH Networking Happy Hour Registration

friends - join us for Happy Hour Thursday 5/7 at 5:00PM Eastern. We'd love to see you!

There’s a 300 person limit Thursday May 7, 2020 05:00 PM in Eastern Time

So excited that Rex Briggs was able to repurpose the Geopath/Intermx population movement data. He has been modeling the ...
04/22/2020
Rex Briggs COVID-19 Analysis

So excited that Rex Briggs was able to repurpose the Geopath/Intermx population movement data. He has been modeling the impact social distancing has had on the spread of . How is your state is performing?

Best Selling Author and Measurement Expert Rex Briggs applies his analytic and software system design expertise to address COVID-19 and Rebooting the Economy.

Amazing work honoring healthcare workers from our friends The Buntin Group
04/16/2020
OOH Thanks Healthcare Workers – Geopath Blog

Amazing work honoring healthcare workers from our friends The Buntin Group

OOH Thanks Healthcare Workers The Buntin Group Thanks Medical Workers Through Outdoor Advertising Campaign by Scott Fiaschetti 16. April 2020 Uncategorized 0 Similar to some of our recent blog posts, we at Geopath wanted to highlight another great OOH campaign ran by one of our members, thanking the...

"Together, we can face challenging times ahead and come out on the other side of 'stay at home' orders, cancellations, a...
03/24/2020
OAAA Has Your Back

"Together, we can face challenging times ahead and come out on the other side of 'stay at home' orders, cancellations, and health risks." OAAA Anna Bager

From Anna Bager, OAAA President & CEO We've Got Your Back Today’s crisis — with [...]

02/24/2020

Congratulations to everyone involved. "Uber Inks Deal with Adomni to Put Ad Displays Atop Vehicles" – Adweek

Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating 02/19/2020 http://ow.ly/Gr2K30qj9LC
02/19/2020
Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating

Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating 02/19/2020 http://ow.ly/Gr2K30qj9LC

Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery is projected to be down 9.4% and cable network delivery is down 2.4%, forcing both broadcast (+8.8%) and....

“Since the campaign was first put into action, the state has seen an overall growth in tourism spending of 9.9%, a figur...
02/16/2020
WV Office of Tourism: Marketing the Mountain State to the world

“Since the campaign was first put into action, the state has seen an overall growth in tourism spending of 9.9%, a figure that outpaces national growth by 58%.” WV Office of Tourism: Marketing the Mountain State to the world https://www.wvnews.com/news/wvnews/wv-office-of-tourism-marketing-the-mountain-state-to-the/article_3e472169-de2b-574e-ab91-9c89adca3e81.html

CHARLESTON — When Gov. Jim Justice was elected in 2016, he made clear his intention to prioritize spending for advertising to try to sell the rest of the country and

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“We [need to] connect it to all the different demand side and supply side [companies] and make sure that planners are aware of the fact that this data now exists for out of home. It’s inherent in those programmatic systems — not just programmatic for digital, but programmatic for any sort of efficiency.” - Dylan Mabin, President, Geopath. https://digiday.com/media/how-geopath-is-trying-to-capitalize-on-oohs-moment-in-the-sun-by-updating-and-aligning-industry-measurement/amp/
The Brooklyn Outdoor team was so proud to have our CEO + President Co-emcee the conference this year! 😊⁠

Big Shout out to Marc Fenty, Horizon Media and Rick Robinson, OAAA for being the best co-emcees. Thank you Geopath for the opportunity and everyone who joined us! ⁠

It's not too late to support OOH United and make your pledge to move the diversity initiative forward at www.oohunited.org⁠!⁠

We'd like to thank Geopath, Diverse & Engaged, our committee members and all of our sponsors for making this initiative possible. 🙌⁠

Our team had the best time at the conference + expo! ⁠🥳 It was so great to create, connect and collaborate (and celebrate!), with all clients and friends. We can’t wait until next year! Cheers and thanks for the good times. 🥂⁠

Geopath
Our Chief Research Officer, Paul Donato, joined Geopath for a panel on the future of OOH measurement at this past week.

📸 Photo Credit: Geopath
"The three of us are thrilled to co-emcee this year’s conference with a shared purpose bringing us together – our love and passion for the OOH Media industry. The changing landscape of the last two years has reminded us that our strength lies within our differences and not our similarities. Let’s take this time to re-connect, collaborate on growing our business, and commit to creating an industry of opportunity and inclusivity. We’re optimistic about our future and yet we know we have much to learn. Expect the camaraderie to run high, the speakers to inspire, and many, many robust conversations about what’s next for OOH. Can’t wait to see all of you!!"⁠

- Candice Simons of Brooklyn Outdoor, Marc Fenty of Horizon Media, and Rick Robinson of OAAA.

A special thank you to Geopath and for including us in this special opportunity. We're truly honored!⁠

It's the LAST DAY to submit your entries for the Local Case Study Contest in partnership with Geopath. Don't miss the chance to win BIG & showcase your work, which will be featured at the May 2022 Geopath/OAAA OOH Media Conference & Expo.

Submit now: bit.ly/3G67Hg6
It's the LAST DAY to submit your entries for the Local Case Study Contest in partnership with Geopath. Don't miss the chance to win BIG & showcase your work, which will be featured at the May 2022 Geopath/OAAA OOH Media Conference & Expo.

Submit now: bit.ly/3G67Hg6
There is exactly ONE WEEK left to submit your entry for OAAA's 7th annual Local Case Study Contest in partnership with Geopath. Awards will go out to the top six entries!

Register here: https://bit.ly/3HaZ1Xi
There is exactly ONE WEEK left to submit your entry for OAAA's 7th annual Local Case Study Contest in partnership with Geopath. Awards will go out to the top six entries!

Register here: https://bit.ly/3HaZ1Xi
In case you missed it! We're currently accepting submissions for our 7th annual Local Case Study Contest in partnership with Geopath. The grand prize includes $500 and feature at the May 2022 Geopath/OAAA OOH Media Conference & Expo!

Submit today: bit.ly/3G67Hg6
In case you missed it! We're currently accepting submissions for our 7th annual Local Case Study Contest in partnership with Geopath. The grand prize includes $500 and feature at the May 2022 Geopath/OAAA OOH Media Conference & Expo!

Submit today: bit.ly/3G67Hg6
Do you have a favorite project from last year? We're searching for the top campaigns produced in 2021 to compete at our 7th annual Local Case Study Contest in partnership with Geopath. Submit your entry today: bit.ly/3G67Hg6
Do you have a favorite project from last year? We're searching for the top campaigns produced in 2021 to compete at our 7th annual Local Case Study Contest in partnership with Geopath. Submit your entry today: bit.ly/3G67Hg6
It's that time year again! We're looking for local campaign success stories for our seventh annual Local Case Study Contest in partnership with Geopath, which generates quantifiable proof of the value of within local ad communities.

Submit your entries today for a chance to win a cash prize and exposure: https://bit.ly/3G67Hg6
It's that time year again! We're looking for local campaign success stories for our seventh annual Local Case Study Contest in partnership with Geopath, which generates quantifiable proof of the value of within local ad communities.

Submit your entries today for a chance to win a cash prize and exposure: https://bit.ly/3G67Hg6
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