BizBash

12/12/2025

Bold doesn’t always mean loud ☁️

Pantone’s Color of the Year 2026 is Cloud Dancer... a lofty white that proves simplicity is a statement. A calm, creative canvas in a noisy world, this shade invites clarity, intention, and elevated design.

From ethereal lighting to sculptural textures and layered neutrals, Cloud Dancer opens space for events that feel thoughtful, modern, and quietly powerful. Although the all-white choice sparked mixed reactions, sometimes the most impactful design choice is knowing when to let the details breathe.

🤍 Here’s how we expect to see more of it in the year ahead:
https://www.bizbash.com/event-design/event-design-ideas-inspired-by-pantone-s-color-of-the-year-2026

12/11/2025

Google Cloud just changed the game... literally.

The team took over all of PayPal Park for an exclusive, soccer-fueled night with top C-suite leaders, capped off with a private dinner on the goal line. A first-of-its-kind takeover, powered by Grow Marketing, and a preview of the World Cup energy coming to the U.S. in 2026.

Customization "transforms a moment in time into a memorable experience. It creates an atmosphere where attendees feel seen and appreciated. It elevates the customer experience and highlights the importance of each individual attendee" said Marissa Tinter, senior director of account and brand strategy at Grow Marketing.

Peak performance? Consider it delivered ⚽🔥
https://www.bizbash.com/sporting-events/google-cloud-scored-big-with-this-soccer-inspired-customer-event

12/09/2025

This is what “winning the fan moment” looks like ⚽️

The National Women's Soccer League Championship just delivered a sold-out PayPal Park (18,000 fans), a 57% YoY attendance jump, and the highest single-game ticket revenue in league history. And brands? They showed up like pros... new partners like Canon USA and E.L.F. BEAUTY beauty turned the Bay Area into a fan-first playground all week long.

Women’s sports just took over 🔥 See how at the link below.
https://www.bizbash.com/sporting-events/pitch-perfect-how-brands-scored-with-fans-during-the-nwsl-championship

12/08/2025

The moment you've all been waiting for... IS HERE.

With 500+ submissions across 75+ categories, we can proudly say: these are the best of the best 🏆✨

Our 13th Annual EEA winners didn’t just raise the bar... they redefined what’s possible in unforgettable experiences. From Live Events & Experiences to Best of 25 Years, this year’s honorees set a new gold standard and claimed their well-earned place in the spotlight.

👇 Reveal them all at the link below.
https://www.bizbash.com/event-production-planning/winners-of-bizbash-s-13th-annual-event-experience-awards

Winners of BizBash's 13th Annual Event Experience Awards

12/05/2025

Three distinct moments, one continuous (cash) flow 😉💰

In Phoenix, Capital One Business brought camp vibes, spa serenity, and a Southwest Soirée to life for 1,200 founders and execs... designed to feel authentic to the resort, highly branded for the audience, and built to spark real connection all weekend.

🏕️ "We wanted to evoke that same feeling you get when you’re at ‘camp’ building memories, sharing stories, and coming together as a group, and ultimately, I think we accomplished just that,” said Danielle Gallagher, lead producer with 14B Marketing.

Read the full story + see the creative 👇
https://www.bizbash.com/corporate-events/how-three-thematic-environments-elevated-this-years-inc-5000-conference

12/02/2025

Small space, BIG flavor 🥕

Hidden Valley Ranch turned an NYC apartment into a full-on restaurant, complete with an entire menu dedicated to its iconic seasoning blend.

Rooted in the insight that younger consumers are redefining living spaces (and what “home cooking” even means), this pop-up proved you don’t need a massive kitchen to cook with main-character confidence... you just need the right seasoning 😉

🔗 Read the full story below:
https://www.bizbash.com/experiential-marketing/season-ing-s-greetings-why-hidden-valley-ranch-hosted-a-pop-up-restaurant

12/01/2025

Two summits. One city. Zero limits.

In April, Louisville becomes the epicenter for leaders who build experiences, drive markets, and shape culture. This is invite-only energy: unfiltered dialogue, serious strategy, and leaders who’ve done the work.

We're off to the races 🏇 Apply now to attend.

BizBash Experiential Leadership Summit 👇
https://informaconnect.com/leadership-summit/

Sports Leadership Summit 👇
https://informaconnect.com/sports-leadership-summit/

12/01/2025

Brands hit the jackpot at BravoCon 2025 🎰✨

From Wayfair to Lexus, this year’s sponsors didn’t just show up... they took over Las Vegas. With 15 first-time partners, over 50 live events, and 150+ Bravolebs, BravoCon returned bigger, brighter, and more immersive than ever. Caesars Forum turned into a playground of over-the-top builds, fan-first experiences, and nonstop “OMG did you see that?” moments.

Take a spin through the most jaw-dropping activations 👇
https://www.bizbash.com/experiential-marketing/highlights-from-bravocon-2025

11/26/2025

This glow arcade will change how you think about skincare 🕹️

Medicube reimagined its hero device through nostalgia-driven play, transforming SoHo into a retro arcade built around lift, firm, tighten, and glow. By tapping into familiar games and childhood memories, they turned complex beauty tech into something instantly recognizable AND irresistibly fun.

🩵 Step inside the neon-lit Glow Mode takeover...
https://www.bizbash.com/experiential-marketing/see-inside-this-korean-beauty-brand-s-colorful-arcade-experience

11/26/2025

Are you an event pro killing it right now? Know someone who is? Then keep reading 👇

BizBash’s 2026 40 Under 40 nominations are now open and we're celebrating the innovators, disrupters, and leaders whose impact knows no limits.

They don’t just plan events. They shape the future of our industry.

Does this sound like someone on your team…or maybe YOU? 😎

Nominate by Jan. 12, 2026. Link below.
https://bizbash.formstack.com/forms/40_under_40_nomination

11/25/2025

Missed the month’s best brand ideas? Not on our watch 🚨

This November delivered some serious creativity and we captured 45 (yes, forty-five) standout ideas worth borrowing. From L.L.Bean’s flannel-filled experience, Absolut’s scene-stealing bar, to kate spade new york’s polished moments, and e.l.f. Cosmetics's thoughtful engagement touchpoints.

See it all and more at the 🔗 below.
https://www.bizbash.com/experiential-marketing/cool-event-ideas-from-november-2025