BizBash

07/07/2025

ESPN didn’t just show up for the NBA Finals... they flourished 🌼

To celebrate the Oklahoma City Thunder’s first-ever NBA title, ESPN unveiled “Blooming Into Greatness”— an immersive fan experience featuring towering, intricate floral sculptures of both the Thunder and Indiana Pacers logos 🏀 Designed by the enigmatic Mr. Flower Fantastic, these stunning installations popped up outside each team’s arena, inviting fans to “give their team their flowers” by contributing blooms to the living artwork.

From misted blooms to misty eyes, this was fandom in full bloom.
https://www.bizbash.com/sports/media-gallery/22944662/espn-honors-nba-finals-with-floral-fan-tribute

Mr. Flower Fantastic replicated the iconic logos of the Oklahoma City Thunder and the Indiana Pacers out of flowers in the lead-up to the NBA Finals.

06/27/2025

Inside Cannes Lions 2025 ✨

This year, the French Riviera wasn’t just a backdrop — it was a canvas. And the world’s boldest brands painted it with power, presence, and pure creative brilliance. Cannes Lions International Festival of Creativity 2025 was a declaration that experience is the new media, and brands like Spotify, Pinterest, Meta, and dozens more showed us how.

🏖️ From beach takeovers and yacht salons to cabana content labs and rooftop studios, over 90 awe-inspiring activations transformed the coastline into a high-impact, high-style playground for storytellers, strategists, and culture-shapers alike.

Whether it was LinkedIn’s largest-ever presence or Canva’s buzzing debut, these immersive moments weren’t just created for Cannes... they were built to make a lasting impression.

Take a closer look 🔗
https://www.bizbash.com/22943790

06/26/2025

If Fanatics Fest has zero fans, we’re dead.

Fanatics just turned the Javits Center into the mecca of fandom — sports, culture, collectibles, chaos (the good kind) 🔥 125,000+ fans showed up ready to flex, cheer, compete, and cop the drops.

"Our goal with this event in general is to create brand evangelists for Fanatics, and so everything that we do is with the fan in mind. A lot of our brand partners and league partners showed up in a really big way" said Fanatics Events Senior, VP Michael Armstrong.

Join the celebration now...
https://www.bizbash.com/sports/article/22944225/inside-fanatics-fest-2025

06/25/2025

Ever wish there was a formula to your event's success? You're in luck 😉

Join BizBash and Cvent TOMORROW at 1PM for an exclusive webinar that pulls back the curtain on consistently successful events...

✅ Learn strategic frameworks that remove planning guesswork

✅ See real-world examples from top event pros

✅ Access practical templates to streamline ex*****on

✅ Apply proven methodologies across conferences, corporate events & more

Don’t miss your chance to master the blueprint.

Register now:
https://event.on24.com/wcc/r/4990301/976347787A03763F7FC652DB8D7CDE03

06/25/2025

Minecraft Has Leveled Up — IRL 🧱

Think you know Minecraft? Think again. Step into seven jaw-dropping realms packed with block-busting action, zombie showdowns, and real-time adventures... all in the real world.

✨ From forest beginnings to village heroics, this epic journey hands you an Orb of Interaction — a glowing, buzzing, color-shifting guide that lets you smash blocks, battle mobs, and collect resources like you’re inside the game itself. And yes, it feels as cool as it sounds.

Whether you’re a seasoned builder or a first-time crafter, this experience ignites the game’s magic like never before.

Your quest starts now.
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22944109/see-how-minecraft-was-transformed-into-a-irl-video-game

The popular game has been turned into an interactive in-person experience that just opened in Canada.

06/24/2025

Swipe for a sneak of 50 next-level event ideas you wish you’d thought of 👀

From a spy lair hidden in a porta-potty to a Times Square takeover and a 22-foot-tall Arnold Schwarzenegger, these brand moments weren’t just cool — they were cultural.

Peek into the wildest, most creative event ideas from Liquid I.V., Martha Stewart, Foot Locker, Netflix, and more. June came in HOT with boundary-pushing brand experiences that turned heads and set new standards 🔥

If you missed what went down this month, you’re missing maaajor inspo.

👇 Ready to steal some ideas?
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22943783/cool-event-ideas-from-june-2025

Here’s a look at some steal-worthy ideas we spotted in June 2025.

06/23/2025

Silicon Valley, who?

The south’s tech crown just got claimed 🔥 With carnival rides, 80+ tech talks, AI deep dives, and non-stop networking — Renderatl - Render-Atlanta 2025 wasn’t your mother's tech conference 🎡

Housed in the iconic AmericasMart Atlanta, from workshops that actually work to fireside chats that ignite ideas, Atlanta proved it’s building the future right here.

See it for yourself at the 🔗 below...
https://www.bizbash.com/meetings-trade-shows/meetings/article/22943894/how-renderatl-is-redefining-the-concept-of-tech-conferences

06/19/2025

Success isn’t luck — it’s strategy.

Stop rolling the dice on event outcomes ✋

Join BizBash with Cvent THURSDAY, June 26 at 1PM ET for an exclusive FREE webinar revealing the event success blueprint used by top pros.

You’ll walk away with:
✔️ Strategic frameworks that erase guesswork

✔️ Real-world case studies from event leaders

✔️ Plug-and-play templates for streamlined prep

✔️ Methodologies built for conferences, corporate events & customer programs

🎟️ Don’t wing it. Win it.
https://event.on24.com/wcc/r/4990301/976347787A03763F7FC652DB8D7CDE03?partnerref=cvent

06/18/2025

Going Beyond The Glass 🥃

What happens when a tequila brand redefines what a tasting can be? You get a cinematic, tech-fueled journey that awakens every sense.

Don Julio Tequila’s latest experience was a tribute to tequila and a bold step into the world of founder Don Julio González. Guests didn’t just sip... they stepped inside his legacy ✨

Across a series of Mercer Labs Museum of Art and Technology's dynamic rooms, visitors moved from the sun-soaked fields of Jalisco to the heart of a modern Mexican celebration. Along the way, they crafted cocktails, breathed in the rich aromas of roasted agave and oak, and were surrounded by 4D spatial audio and stunning projections that brought tequila’s story to life.

Missed it? Catch the vibes at the 🔗 below:
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22943624/see-inside-this-hightech-multisensory-experience-from-don-julio

06/17/2025

Consider this a cultural reset 🔁

Walmart and Apartment Therapy didn’t just launch a home collection — they Reframeada the meaning of success. At an exclusive Venice soirée, they celebrated the Becky G & Alejandra Mainstays line while turning the spotlight on Latinas’ real-life milestones — from launching businesses to creating generational change 🎉

It’s not just about decor. It’s about honoring every frame-worthy moment.

👑 Tap the link to see how these changemakers are redefining celebration...
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/article/22943427/walmart-apartment-therapys-celebration-of-becky-gs-home-collection

06/16/2025

This is how brand storytelling goes platinum.

Gov Ball wasn't just a music festival... it was NYC's ultimate summer kickoff 🗽 From Kiehl's Since 1851 making history as the first beauty brand to sponsor a stage, to 7-Eleven’s nostalgic stoop and Slurpee bar, brands turned up the volume on immersive, fan-first experiences.

The Governors Ball Music Festival proved once again: when experiences are this good, the brands are the headliner 🕺

📢 Get inspired by the most buzzworthy activations of the year. Explore the full recap with 25+ ideas from BizBash at the link:
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22943319/see-eyecatching-brand-activations-from-the-gov-ball-music-festival-2025

The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

06/13/2025

You (almost) missed it.

The Early Bird gets the deal — but not for much longer. 🐦

Complete your nomination for the 13th Annual Event Experience Awards by JUNE 20th to lock in our lowest price of the season. Save big and get ahead of the competition.

Don't miss your chance to shine. Submit your work today ✨
https://bizbash-eventexperienceawards.awardsplatform.com/