BizBash

12/19/2025

’Tis the season to outdo everyone else 👀🎄

Forget twinkle lights. This holiday season was about cultural relevance, real-world buzz, and experiences worth leaving the house for. Brands transformed rooftops, storefronts, and city streets into places to shop, sip, smash, dance, and celebrate.

🔥 Tap the link below to step inside the season’s most talked-about activations.
https://www.bizbash.com/experiential-marketing/inside-the-season-s-most-festive-holiday-activations

12/18/2025

We're in a Basel state of mind 💭

Art Basel Miami Beach 2025 proved once again that Miami doesn’t just host culture, it accelerates it. With 80,000+ collectors and spectators, 280 galleries from 43 countries, and nearly 50 first-time exhibitors, the fair delivered global scale with unmistakable energy.

From the debut of the digital-forward Zero 10 sector to headline-making brand activations that actually moved the needle, this was collaboration in motion. Under bold leadership and a city built for creative collision, Miami Art Week continues to raise the bar... and the Basel 😉

Read the full breakdown to see all the art, ambition, and activations for yourself.
https://www.bizbash.com/experiential-marketing/notable-firsts-at-art-basel-miami-beach-plus-top-brand-activations-surprise-and-delight-moments-and-more-from-miami-art-week-2025

12/17/2025

Spotify Wrapped's Spotify Wrapped❤️‍🔥

Spotify didn’t just drop data, they turned the Wrapped announcement itself into an immersive, hands-on experience. The press briefing became a physical world with interactive installations (like personalized projection booths, merch, feature demos, and real-world activations in 30 cities including a giant subway art piece in NYC), all designed to let guests live Wrapped before fans even opened the app... and it powered massive engagement numbers right out of the gate.

🎧 250M users. 575M shares. 65 hours. This year’s Wrapped wasn’t a recap... it was a full-blown immersive experience.

See it all for yourself at the 🔗 below:
https://www.bizbash.com/experiential-marketing/see-how-spotify-transformed-this-year-s-wrapped-announcement-into-an-immersive-experience

12/15/2025

This gala raised the bar... and then served cocktails on it 👀

Dallas’ Perot Museum hosted Night at the Museum, transforming a world-class institution into an after-hours playground with immersive exhibits, signature cocktails, and unforgettable food-and-beverage moments. From Wolfgang Puck Catering’s iconic 10-Minute Restaurant to surprise bites in the elevator, every detail delivered event-within-an-event magic.

🏛️ The result? A $2M+ fundraising night that proved experiential dining can be the main attraction.

See it all at the link: https://www.bizbash.com/food-beverage-trends/inside-perot-s-2025-night-at-the-museum

12/12/2025

Bold doesn’t always mean loud ☁️

Pantone’s Color of the Year 2026 is Cloud Dancer... a lofty white that proves simplicity is a statement. A calm, creative canvas in a noisy world, this shade invites clarity, intention, and elevated design.

From ethereal lighting to sculptural textures and layered neutrals, Cloud Dancer opens space for events that feel thoughtful, modern, and quietly powerful. Although the all-white choice sparked mixed reactions, sometimes the most impactful design choice is knowing when to let the details breathe.

🤍 Here’s how we expect to see more of it in the year ahead:
https://www.bizbash.com/event-design/event-design-ideas-inspired-by-pantone-s-color-of-the-year-2026

12/11/2025

Google Cloud just changed the game... literally.

The team took over all of PayPal Park for an exclusive, soccer-fueled night with top C-suite leaders, capped off with a private dinner on the goal line. A first-of-its-kind takeover, powered by Grow Marketing, and a preview of the World Cup energy coming to the U.S. in 2026.

Customization "transforms a moment in time into a memorable experience. It creates an atmosphere where attendees feel seen and appreciated. It elevates the customer experience and highlights the importance of each individual attendee" said Marissa Tinter, senior director of account and brand strategy at Grow Marketing.

Peak performance? Consider it delivered ⚽🔥
https://www.bizbash.com/sporting-events/google-cloud-scored-big-with-this-soccer-inspired-customer-event

12/09/2025

This is what “winning the fan moment” looks like ⚽️

The National Women's Soccer League Championship just delivered a sold-out PayPal Park (18,000 fans), a 57% YoY attendance jump, and the highest single-game ticket revenue in league history. And brands? They showed up like pros... new partners like Canon USA and E.L.F. BEAUTY beauty turned the Bay Area into a fan-first playground all week long.

Women’s sports just took over 🔥 See how at the link below.
https://www.bizbash.com/sporting-events/pitch-perfect-how-brands-scored-with-fans-during-the-nwsl-championship

12/08/2025

The moment you've all been waiting for... IS HERE.

With 500+ submissions across 75+ categories, we can proudly say: these are the best of the best 🏆✨

Our 13th Annual EEA winners didn’t just raise the bar... they redefined what’s possible in unforgettable experiences. From Live Events & Experiences to Best of 25 Years, this year’s honorees set a new gold standard and claimed their well-earned place in the spotlight.

👇 Reveal them all at the link below.
https://www.bizbash.com/event-production-planning/winners-of-bizbash-s-13th-annual-event-experience-awards

Winners of BizBash's 13th Annual Event Experience Awards

12/05/2025

Three distinct moments, one continuous (cash) flow 😉💰

In Phoenix, Capital One Business brought camp vibes, spa serenity, and a Southwest Soirée to life for 1,200 founders and execs... designed to feel authentic to the resort, highly branded for the audience, and built to spark real connection all weekend.

🏕️ "We wanted to evoke that same feeling you get when you’re at ‘camp’ building memories, sharing stories, and coming together as a group, and ultimately, I think we accomplished just that,” said Danielle Gallagher, lead producer with 14B Marketing.

Read the full story + see the creative 👇
https://www.bizbash.com/corporate-events/how-three-thematic-environments-elevated-this-years-inc-5000-conference

12/02/2025

Small space, BIG flavor 🥕

Hidden Valley Ranch turned an NYC apartment into a full-on restaurant, complete with an entire menu dedicated to its iconic seasoning blend.

Rooted in the insight that younger consumers are redefining living spaces (and what “home cooking” even means), this pop-up proved you don’t need a massive kitchen to cook with main-character confidence... you just need the right seasoning 😉

🔗 Read the full story below:
https://www.bizbash.com/experiential-marketing/season-ing-s-greetings-why-hidden-valley-ranch-hosted-a-pop-up-restaurant

12/01/2025

Two summits. One city. Zero limits.

In April, Louisville becomes the epicenter for leaders who build experiences, drive markets, and shape culture. This is invite-only energy: unfiltered dialogue, serious strategy, and leaders who’ve done the work.

We're off to the races 🏇 Apply now to attend.

BizBash Experiential Leadership Summit 👇
https://informaconnect.com/leadership-summit/

Sports Leadership Summit 👇
https://informaconnect.com/sports-leadership-summit/