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BizBash

25 years of bold ideas, game-changing experiences, and shaping the future of events.

Stay up on industry trends by subscribing to BizBash's free e-newsletters and magazines here: http://bizba.sh/2rgmjXV

BizBash is North America's #1 source of ideas, news, and resources for event and meeting professionals. Each month nearly 225,000 unique users look to BizBash for venue discovery, event style, technology, and tools for their next event.

10/31/2025

We call this one... "cowboy core" 🤠

The Wild West is back and bolder than ever, with brands turning rodeos into runway-worthy moments and saloons into VIP lounges. Western themes are proving their staying power, inspiring event pros to think beyond barns and bales. It’s about creating immersive spaces where modern luxury meets country soul.

🌵 Tap the link to see 22 cowboy-cool event ideas that’ll have everyone saying “yeehaw”...
https://www.bizbash.com/event-design/cowboy-cool-event-ideas-from-recent-events

Photos: Courtesy of Walmart, Line 8 Photography, Courtesy of BMF, Getty Images, Ricky Clack, Quinn Tucker, Courtesy of BEIS

10/30/2025

The future is full throttle 🏎️🔥

Red Bull’s Max Verstappen snagged the Texas trophy at this year’s U.S. Grand Prix... but the real win? F1 just locked in Austin through 2034 🤯

The city ran at top speed all weekend with fans packed Circuit of The Americas, ABIA broke records with 45K+ departures in one day, and brands like Barilla, Uber, and ESPN turned Austin into a playground of pop-ups, parties, and premium experiences.

From the track to downtown, F1 didn’t just race... it took over.

🏁 Catch the full breakdown at the link below.
https://www.bizbash.com/sporting-events/f1-austin-2025-see-inside-us-grand-prix-events-from-uber-red-bull-espn-and-more

10/29/2025

Welcome to Agentforce City ✨

In the heart of San Francisco, Salesforce built an AI wilderness where imagination met innovation under a canopy of data and design. From PepsiCo to Pandora, brands blazed new trails in the “agentic enterprise,” showing how AI can spark real human connection🌲

"I think for the events industry, [Dreamforce is] an example of how it’s not just 'content is key' anymore—it’s the venue, the flow, and the environment that matter just as much (if not more) than the schedule," Michael Utell said.

made the city come alive with seamless feedback loops, real-time routing, and brand activations that felt more like adventures than demos.

🔮 See what happens when technology and imagination meet...
https://www.bizbash.com/corporate-events/dreamforce-2025-highlights-from-ai-centric-conference

10/28/2025

If you missed it... we didn’t 😉

Our "Cool Event Ideas of the Month" is your one-stop inspo drop, featuring 40 creative concepts from brands that know how to make an impact. This October, The Disney went floral, Uber One went full arcade, NBCUniversal served up diner nostalgia, and HBO Max? Let’s just say... things got spooky 🎈

See it all for yourself at the 🔗 below.
https://www.bizbash.com/experiential-marketing/cool-event-ideas-from-october-2025

10/27/2025

There's no "censored" cocktails here 😎

At the experience in New York, Patrón Tequila turned censorship into conversation. From blacked-out signage to cleverly censored cocktails, every detail made a statement about transparency. Because when your tequila is made with only 100% Blue Weber Agave, water, and yeast, you’ve got nothing to hide... just plenty to say.

As Patrón puts it best: "Our secret ingredient is that we have no secret ingredients."

Join the conversation at the link🍸
https://www.bizbash.com/experiential-marketing/how-patrons-clever-speakuneasy-brought-attention-to-its-regulatory-fight

10/24/2025

Raise your spirits... literally 👻

From smoky rum sippers to pumpkin-spiced mocktails, these 20 Halloween cocktails are shaking up spooky season with bold flavors, eerie garnishes, and photo-ready flair.

🕸️ Whether you’re planning a luxe autumn gala or a full-blown haunted bash, these pours are guaranteed to steal the show.

Serve up your most spirited soirée yet at the 🔗
https://www.bizbash.com/food-beverage-trends/halloween-cocktails-for-your-next-spooky-season-soiree

10/23/2025

Who says you can’t be everywhere at once? 👀

MoonLab Productions proves otherwise. When Groceryshop Las Vegas took over Mandalay Bay Resort and Casino, the crew delivered six distinct brand activations... spanning Instacart, Uber Eats, Ibotta, Pacvue, Grocery TV and a direct collaboration with the show producers themselves.

🛒 From overlapping builds to nonstop deadlines, they transformed logistical complexity into a showcase of coordination, creativity, and craftsmanship.

See MoonLab's masterclass at the 🔗 below:
https://www.bizbash.com/trade-shows/moonlab-productions-work-at-groceryshop-las-vegas

10/22/2025

The crunch heard across NYC 🪩

For one electric weekend, New York City’s East Village became home to Studio Cheez: a late-night experience that blurred the line between snack time and nightlife.

Guests sipped Cheez-Tinis, danced under the glow of orange light, and discovered just how far a brand can go when it leans fully into its flavor 🧡 Proving that snacks really can steal the spotlight.

Take a peek at the 🔗 below...
https://www.bizbash.com/experiential-marketing/see-inside-cheez-its-nyc-nightclub

10/21/2025

Masterclass or music festival? 💭

From Google’s interactive tech hub to T-Mobile’s neon takeover and American Express’s luxe lounges, top brands transformed Zilker Park and the entire Austin metro into its annual playground of creativity and connection.

✨ With 75,000 fans per day, major headliners, and citywide pop-ups, the ACL Music Festival proved that when music and marketing collide, magic happens.

Step inside the activations that stole the show 👇
https://www.bizbash.com/experiential-marketing/austin-city-limits-2025-music-festival-featuring-brand-activations-exclusive-events-and-more

10/20/2025

All aboard the "brandwagon" ✨🌈

Canva just hit the road, literally. 40+ cities, one month, and an audacious goal to train 1 million creators. From Sydney to San Francisco, the Canva crew is rolling coast to coast... not your average tech roadshow, but a festival of creativity on wheels.

🌎 As Jimmy Knowles, Global Head of Experiential, puts it: “We’re meeting our community where they are.”

Tap the 🔗 to join the journey.
https://www.bizbash.com/experiential-marketing/all-aboard-the-brandwagon-canva-hits-the-road-for-a-global-creativity-tour

10/16/2025

Disney, but make it dark 🦇

Sleepy Hollow has never looked so chic. This fall, The Walt Disney Company reimagined Halloween magic with a darkly elegant twist... where fantasy met fashion in an immersive three-day experience that celebrated its most iconic villains. From Maleficent-inspired moments to Nightmare Before Christmas nostalgia, every detail was pure cinematic artistry.

🖤 Hosted at the historic Tarrytown House Estate, creators stepped straight into a moody, gothic dreamscape, each room a curated content set, each moment made for magic.

Tap to step inside...
https://www.bizbash.com/event-design/disney-hosts-an-immersive-halloween-creator-experience-dripping-in-dark-glamour

10/15/2025

This wasn't just about birdies and bogeys... it was about brands 🏌

brought the heat as powerhouse brands like T-Mobile, Michelob ULTRA, Ralph Lauren, and Elijah Craig turned the course into a showcase of style, sport, and swagger.
From VIP lounges to sleek tech activations, the energy on (and off) the fairway proved that golf’s new era is all about dynamic brand experiences and bold creativity.

See the full Ryder Cup Europe effect for yourself:
https://www.bizbash.com/sporting-events/ryder-cup-2025-activations

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Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

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Stay up on industry trends by subscribing to BizBash's free e-newsletters and magazines here: http://bizba.sh/2rgmjXV BizBash is North America’s #1 source of inspiration, news, and resources for event and meeting professionals. From trade shows and conferences to webinars, white papers, daily newsletters, weekly GatherGeeks podcast episodes, print and digital magazine issues, and more, BizBash empowers the biggest names in live experiences with ideas, intelligence, and resources to create smarter events. Best Subject-Related Package Award by the ABM, the association of business information and media companies, at the 59th annual Jesse H. Neal Awards