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BizBash 25 years of bold ideas, game-changing experiences, and shaping the future of events.

Stay up on industry trends by subscribing to BizBash's free e-newsletters and magazines here: http://bizba.sh/2rgmjXV

BizBash is North America's #1 source of ideas, news, and resources for event and meeting professionals. Each month nearly 225,000 unique users look to BizBash for venue discovery, event style, technology, and tools for their next event.

Three distinct moments, one continuous (cash) flow 😉💰In Phoenix, Capital One Business brought camp vibes, spa serenity, ...
12/05/2025

Three distinct moments, one continuous (cash) flow 😉💰

In Phoenix, Capital One Business brought camp vibes, spa serenity, and a Southwest Soirée to life for 1,200 founders and execs... designed to feel authentic to the resort, highly branded for the audience, and built to spark real connection all weekend.

🏕️ "We wanted to evoke that same feeling you get when you’re at ‘camp’ building memories, sharing stories, and coming together as a group, and ultimately, I think we accomplished just that,” said Danielle Gallagher, lead producer with 14B Marketing.

Read the full story + see the creative 👇
https://www.bizbash.com/corporate-events/how-three-thematic-environments-elevated-this-years-inc-5000-conference

Small space, BIG flavor 🥕Hidden Valley Ranch turned an NYC apartment into a full-on restaurant, complete with an entire ...
12/02/2025

Small space, BIG flavor 🥕

Hidden Valley Ranch turned an NYC apartment into a full-on restaurant, complete with an entire menu dedicated to its iconic seasoning blend.

Rooted in the insight that younger consumers are redefining living spaces (and what “home cooking” even means), this pop-up proved you don’t need a massive kitchen to cook with main-character confidence... you just need the right seasoning 😉

🔗 Read the full story below:
https://www.bizbash.com/experiential-marketing/season-ing-s-greetings-why-hidden-valley-ranch-hosted-a-pop-up-restaurant

Two summits. One city. Zero limits. In April, Louisville becomes the epicenter for leaders who build experiences, drive ...
12/01/2025

Two summits. One city. Zero limits.

In April, Louisville becomes the epicenter for leaders who build experiences, drive markets, and shape culture. This is invite-only energy: unfiltered dialogue, serious strategy, and leaders who’ve done the work.

We're off to the races 🏇 Apply now to attend.

BizBash Experiential Leadership Summit 👇
https://informaconnect.com/leadership-summit/

Sports Leadership Summit 👇
https://informaconnect.com/sports-leadership-summit/

Brands hit the jackpot at BravoCon 2025 🎰✨From Wayfair to Lexus, this year’s sponsors didn’t just show up... they took o...
12/01/2025

Brands hit the jackpot at BravoCon 2025 🎰✨

From Wayfair to Lexus, this year’s sponsors didn’t just show up... they took over Las Vegas. With 15 first-time partners, over 50 live events, and 150+ Bravolebs, BravoCon returned bigger, brighter, and more immersive than ever. Caesars Forum turned into a playground of over-the-top builds, fan-first experiences, and nonstop “OMG did you see that?” moments.

Take a spin through the most jaw-dropping activations 👇
https://www.bizbash.com/experiential-marketing/highlights-from-bravocon-2025

This glow arcade will change how you think about skincare 🕹️Medicube reimagined its hero device through nostalgia-driven...
11/26/2025

This glow arcade will change how you think about skincare 🕹️

Medicube reimagined its hero device through nostalgia-driven play, transforming SoHo into a retro arcade built around lift, firm, tighten, and glow. By tapping into familiar games and childhood memories, they turned complex beauty tech into something instantly recognizable AND irresistibly fun.

🩵 Step inside the neon-lit Glow Mode takeover...
https://www.bizbash.com/experiential-marketing/see-inside-this-korean-beauty-brand-s-colorful-arcade-experience

Are you an event pro killing it right now? Know someone who is? Then keep reading 👇BizBash’s 2026 40 Under 40 nomination...
11/26/2025

Are you an event pro killing it right now? Know someone who is? Then keep reading 👇

BizBash’s 2026 40 Under 40 nominations are now open and we're celebrating the innovators, disrupters, and leaders whose impact knows no limits.

They don’t just plan events. They shape the future of our industry.

Does this sound like someone on your team…or maybe YOU? 😎

Nominate by Jan. 12, 2026. Link below.
https://bizbash.formstack.com/forms/40_under_40_nomination

Missed the month’s best brand ideas? Not on our watch 🚨This November delivered some serious creativity and we captured 4...
11/25/2025

Missed the month’s best brand ideas? Not on our watch 🚨

This November delivered some serious creativity and we captured 45 (yes, forty-five) standout ideas worth borrowing. From L.L.Bean’s flannel-filled experience, Absolut’s scene-stealing bar, to kate spade new york’s polished moments, and e.l.f. Cosmetics's thoughtful engagement touchpoints.

See it all and more at the 🔗 below.
https://www.bizbash.com/experiential-marketing/cool-event-ideas-from-november-2025

An LA block party with a rom-com twist? Say no more ❤️Netflix celebrated the Season 2 launch of Nobody Wants This with a...
11/20/2025

An LA block party with a rom-com twist? Say no more ❤️

Netflix celebrated the Season 2 launch of Nobody Wants This with a thoughtfully designed Block Party in Los Angeles... complete with engraved necklaces, a tarot card sauna, and references pulled straight from the show’s standout moments.

🎬 The event blended playful design with a more elevated, grounded tone, creating an immersive experience that appealed to fans seeking authenticity and connection. The venue was transformed into a neighborhood-inspired space filled with character details, fan-forward surprises, and a fresh take on the traditional pop-up format.

See it all for yourself at the 🔗 below.
https://www.bizbash.com/experiential-marketing/inside-netflixs-nobody-wants-this-block-party

Surface-level metrics? Snooze 😴TODAY, we’re showing you how to turn event data into business gold. Join BizBash + Cvent ...
11/20/2025

Surface-level metrics? Snooze 😴

TODAY, we’re showing you how to turn event data into business gold. Join BizBash + Cvent at 1:00 PM ET for Measuring What Matters: How to Evaluate Event ROI — the FREE webinar that’s all about proving your impact (and looking like the ROI rockstar you are).

You’ll learn how to:
🎯 Connect events to real business outcomes
🎯 Focus on metrics that actually matter
🎯 Use AI + automation to make reporting effortless

We go live soon. Grab your spot now before the (virtual) doors close👇
https://event.on24.com/wcc/r/5112780/32C36D05E64A745EFDF8533F887D6114

It made it out of the group chat 🍻Say goodbye to “we should hang soon.” Heineken’s new Group Chat Bar Experience, create...
11/18/2025

It made it out of the group chat 🍻

Say goodbye to “we should hang soon.” Heineken’s new Group Chat Bar Experience, created with NBA’s Josh Hart, transforms digital banter into IRL connection. “A refreshing social life matters more than you realize,” said Guilherme de Marchi Retz, the VP of marketing at Heineken USA.

Backed by research showing people feel 83% more energized after in-person hangs, this activation pushes fans to trade screen time for face time. It’s your group chat... but brought to life, meme by meme, joke by joke, moment by moment.

📲 Hit the link to dive into the activation everyone’s talking about.
https://www.bizbash.com/sporting-events/heinken-takes-the-plans-out-of-the-group-chat-inside-its-social-first-partnership-with-josh-hart

This was a cultural reset 🔄With 12,000 creatives showing up and showing out, plus powerhouse activations from brands lik...
11/14/2025

This was a cultural reset 🔄

With 12,000 creatives showing up and showing out, plus powerhouse activations from brands like Dove and Chase Ink, this year’s CultureCon festival proved what happens when culture, creativity, and community collide. As Imani Ellis said, “Imagination is its own form of bravery.” And this event? Fearless.

👇 Swipe for the moments that sparked something.
https://www.bizbash.com/event-production-planning/inside-culturecon-2025-creativity-culture-and-record-crowds-collide

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Stay up on industry trends by subscribing to BizBash's free e-newsletters and magazines here: http://bizba.sh/2rgmjXV BizBash is North America’s #1 source of inspiration, news, and resources for event and meeting professionals. From trade shows and conferences to webinars, white papers, daily newsletters, weekly GatherGeeks podcast episodes, print and digital magazine issues, and more, BizBash empowers the biggest names in live experiences with ideas, intelligence, and resources to create smarter events. Best Subject-Related Package Award by the ABM, the association of business information and media companies, at the 59th annual Jesse H. Neal Awards