Creative Public Relations for a Digital World We look at digital and social media as integral to a successful New York PR campaign.
Crenshaw Communications is a creative New York PR agency with deep experience in consumer marketing, technology PR, health, and business-to-business communications. The Crenshaw team has been recognized for the creativity and quality of our work as a New York PR agency, earning PRSA’s “Best of the Best” Award and being named “Best New PR Agency” by Inside PR. Whether the goal is to drive web traff
ic, launch a new product, or create a leadership brand position, we extend PR agency tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands.
Operating as usual
No day is 'typical' in but Krystle Cajas outlines what her day could look like as a PR exec! https://bit.ly/3RW39yI
Ever wonder what a 'typical' day of a PR executive looks like?
Today is - Hannah shares her experience of managing in the fast paced world of : https://bit.ly/3Vfl9aj
Stress is a natural part of any job but especially PR. How can we manage things like ADHD in an industry that is always "on"?
pros know how to get crafty when pitching to media. Our Dorothy points out a few things to look for when trying to crafting that story. https://bit.ly/3RzfxEO
Brand storytelling techniques are all well and good. But what if the story is hiding? Here are some PR techniques for finding it.
After more than two years of meeting and interacting with co-workers behind a screen, we traveled to Washington D.C. for the return of our company retreat! We spent time with friends - old and new- while attending many professional development sessions. We even has time to sneak in a visit to the .🇺🇸🦅❤️🤍💙
So when can we do this again?!
Read all about our wonderful time on our in Washington D.C.!
Where should we go in 2023?! https://bit.ly/3Szs2Bq
Crenshaw Communications spends three days in Washington D.C. for our annual company retreat!
continue to make news daily. Caty Posey highlights a few trends pros should pay attention to for pros: https://bit.ly/3LGdwFG
Streaming is hot in the adtech world right now. Check out three trends PR pros should keep a watch on.
Jordan explains how speaking opportunities are a great way to drive for . https://bit.ly/3S3YICy
In addition to media coverage as a key generator for thought leadership, how can PR leverage industry speaking opps in their plans?
Today we welcome Lori Mouradian to the team! Lori will be joining us as an account coordinator for our tech accounts. We are excited to have her join us! 🎉🎉
When faced with budget cuts, our Dorothy
shares a few reasons why you shouldn't cut in a . https://bit.ly/3Qf3WtW
Worried about a recession? Think about these factors before you hit the pause button on a strategic PR program.
Employer branding is a business imperative, according to our , Dorothy. Check out her latest post on how strategic supports employer branding: https://bit.ly/3cwZiJQ
In a historically tight talent market, employer branding -- supported by smart PR -- can be powerful.
Have you ever been by media? Matt shares some thoughts on how to handle this if it ever happens to you. https://bit.ly/3AvSDaT
What happens when a reporter shows interest in an exclusive or story offered by PR, only to go silent? How do you explain "ghosting" and what should you do if it happens?
Adam shares his top tips for managing relationships with media to help garner media placements. https://bit.ly/3KgOJHg
When pitching journalists, you have to understand who you are targeting, especially with cybersecurity media.
New to PR? Colleen shares a few posts that can help you understand the media landscape to succeed! https://bit.ly/3A5L1f5
New to ad tech PR? Check out a few of our posts that can help ease you into the industry.
Bindi explains what top-tier media means and how each company can consider different outlets top-tier based on their goals. https://bit.ly/3Ajq2a5
In PR, many companies want to be featured in "top-tier" media. How does PR define top-tier depending on a companies needs and wants?
Cancel culture - two very powerful words in today's society. Our CEO Dorothy outlines tips on how not to get canceled and avoid a disaster. https://bit.ly/3Qnv8H9
Any brand or individual can be cancelled in an instant, and the costs are high. Some simple PR principles can help avoid membership in the cancel club.
As continue to hold their status as a popular tool, Veronica shares some tips on how to land that podcast interview. https://bit.ly/3SnDDnq
Podcasts are powerful thought leadership tools in PR. Check out these tips for landing that interview!
In today's corporate world, pros can work basically anywhere! Alysha shares tips from her experience on how to master being a ! https://bit.ly/3z7yRSf
Remote work has given PR pros the opportunity to work from anywhere as long as there is Wi-Fi. How can they do this successfully in today's corporate world?
We announced to staff this week that for our 2022 company retreat, we would be heading to the nations capital - Washington D.C.! For many, it will be the first time they are meeting co-workers! Stay tuned for more to come.🇺🇸
What are , and and why are they useful for pros? Ron shares some tips for good from these services. https://bit.ly/3OhOa0b
What are HARO, Qwoted and ProfNet ad how do PR pros benefit from them?
Jen shares some thoughts on navigating media at high-profile events like or . https://bit.ly/3uPtE09
High profile events are great for exposure but can be tricky for PR pros to navigate the media for executives.
As evolves, Cliff highlights a few "old-school" tactics that we shouldn't dismiss so quickly and explains why they still hold value to the industry. https://bit.ly/3P6ntg2
PR continues to evolve with the times, but what "old-school" tactics should PR pros hold onto?
We are proud to welcome Helena Yared as an account coordinator to our team. She will be supporting many of our accounts and will be a great asset to the team. Welcome, Helena! 💻💙🗞
As we approach , our CEO Dorothy shares why you should hire an independent PR firm: https://bit.ly/3OseJk9
Do independent PR agencies offer advantages for clients? Or is calling an agency "independent" a euphemism for "cheaper"?
Sarah outlines five way to amplify PR efforts beyond traditional . https://bit.ly/3QQK6GX
How can PR pros amplify their PR efforts beyond traditional tactics?
Texts sent around this week….📱
Sasha outlines five essential for campaigns and how to evaluate each. https://bit.ly/3ndtxqW
Our Dorothy questions how professionals can enforce ethical behavior in the industry: https://bit.ly/3O35wyM
Colleen O'Connor helps those not in understand what we exactly do on a daily basis by debunking common myths and facts: https://bit.ly/3Q8pQ30
“So, what exactly do you do? What is PR exactly?” Debunking the timeless myths and facts of public relations will never end.
Hannah describes her relationship with and what this feeling means for those in very techy roles. https://bit.ly/3lcl3PU
Our current , Chanel, shares some tips and tricks on how to kill it in this role based on her experience: https://bit.ly/3LRvRi5
What is a PR assistant and what is their role on their team? How can they make the most of their role?
to the return of team building at the beautiful (and sunny) game! ⚾️🏟💙
Very excited to welcome to the team Caty, our newest to our accounts. We are thrilled to have her join our growing team! 🎉💻
Veronica shares some stellar tips for mastering the follow up pitch! https://bit.ly/3vuJCME
Sometimes emails get overlooked, how can PR pros master the follow up?
As warmer weather arrives, our chief of staff
Colleen O'Connor shares a checklist! https://bit.ly/3roeygA
As spring comes along, so does spring cleaning - even for PR pros!
Our CEO Dorothy Crenshaw explains what purpose driven brands are and how to create a strong brand for your company. bit.ly/3rol1YN
Zooming through the week at Crenshaw HQ! 🛴
Kicking off this week by onboarding Alysha Duff to our team! She will be joining us and our team and we are very excited to have her on some amazing accounts. Welcome Alysha! 💻📝💙
Jennifer shares a few tips on how to prep for the media interview, so you can absolutely nail it! https://bit.ly/3ITfj7h
Securing a great interview is only the start. PR pros need to follow these steps to ensure a great interview.
A strong start on a program makes for a more lasting relationship, according to Cliff. Check out some tips he has for starting a PR program. https://bit.ly/3wxpHz2
Starting up with PR? What should you keep in mind when starting up a new program?
vs - what is the difference? Sarah explains the difference and how pros use them. https://bit.ly/3CRbcqG
When do you distribute a media alert vs a press release? Check out these PR tips on the difference and knowing when to use them.
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Zooming through the week at Crenshaw HQ! 🛴 . . . #publicist #pr #publicrelations #media #branding #marketing #publicity #prlife #publicrelationsagency #pragency #socialmedia #crenshawcomm #crenshawcommunications #proi #clientcoverage #mediarelations #prsany #prsa
#HappyThanksgiving from our team to yours! We are so thankful for an amazing team this year and every year! 🦃🥧🍂🍗 . . . #publicist #pr #publicrelations #media #branding #marketing #publicity #prlife #publicrelationsagency #pragency #socialmedia #crenshawcomm #crenshawcommunications #proi #clientcoverage #mediarelations #prsany #prsa
