Jennifer Bett Communications

Jennifer Bett Communications www.jenniferbett.com A new, creative, and mutli-dimensional approach to overall consumer awareness.
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05/27/2020

This afternoon, @try.frame CEO and co-founder Kendall Bird spoke with @cheddar about the mental health startup's launch of Frame Matching, a brand-new service that matches you with the perfect therapist — currently in beta in Los Angeles. Watch the segment now on Cheddar

Calling business owners! Office Hours — LIVE! is a new recurring weekly webinar series from @jbettcomm that hosts media ...
05/27/2020

Calling business owners! Office Hours — LIVE! is a new recurring weekly webinar series from @jbettcomm that hosts media and communication specialists to talk about how startups can navigate the current climate and beyond. This week’s special guest is @paul.munford, founder and editor-in-chief of luxury newsletter Lean Luxe. Join us on Zoom tomorrow, Thursday, May 28 at 2:30 p.m. EST, at the link in our bio.

On @theskimm's latest episode of Skimm'd From the Couch, @hatchgal CEO and founder @arianegoldman sits down — remotely —...
05/27/2020

On @theskimm's latest episode of Skimm'd From the Couch, @hatchgal CEO and founder @arianegoldman sits down — remotely — with @carlyanddanielle to chat about how climbing the corporate ladder for years helped prepare her for striking out on her own. Ariane first started @twobirdsnyc, which, in 2010, inspired her to launch Hatch, having identified a space in the maternity market. Tune in to hear how Ariane has built a community of support for women, which is more important now than ever. Listen now on Apple Podcasts.

What if soda didn’t have to be so bad for you? @unitedsodas CEO @marisazupan speaks with @adweek about why marketing a b...
05/26/2020

What if soda didn’t have to be so bad for you? @unitedsodas CEO @marisazupan speaks with @adweek about why marketing a better-for-you product shouldn't focus solely on health and wellness and how she aimed to create a beverage that will appeal to anyone with taste buds. Read more on @adweek.

Camp may be postponed, but @kiwico_inc is here to save summer. While the science and engineering subscription-box brand ...
05/26/2020

Camp may be postponed, but @kiwico_inc is here to save summer. While the science and engineering subscription-box brand can't replicate all the magic of summer camp, it's created a series of activity boxes that will keep kids occupied with entertaining and educational activities — and some even include making pretend campfires in your living room. Read more now on @fastcompany.

Since launching in 2014, home essentials brand @parachutehome founder @arielkaye has been passionate about helping custo...
05/21/2020

Since launching in 2014, home essentials brand @parachutehome founder @arielkaye has been passionate about helping customers discover what is most important for them to achieve a warm, comfortable, and purposeful home. Her new book, How To Make A House A Home helps do just that. For more insights from @arielkaye read more of her essay on @byshondaland now.

We are proud to announce the launch of @theyes, an entirely new fashion shopping experience designed around each user. T...
05/20/2020

We are proud to announce the launch of @theyes, an entirely new fashion shopping experience designed around each user. The app, founded by @julie.bornstein and @aggarwal9407, leverages AI to completely transform the modern retail experience. @voguemagazine’s @brookebobb, @fastcompany’s @lizsegran, @fashionista_com’s @anavcolon, @techcrunch’s @loizosconnie and @glossyco’s @jillmanoff spoke to the co-founders, as well as creative and fashion director @ttomasihill, about how The Yes is needed now, more than ever, to reinvent the e-commerce landscape. Read more now.

05/19/2020

More people under quarantine are finding themselves ordering alcohol online, and as a result, the alcohol industry faces its own new "new normal," with more liquor stores signing up for delivery sites like @minibardelivery. CEO Lindsey Andrews talks with @eater about the growth the platform has seen since the shelter-in-place order began this spring — and what she predicts the future of alcohol purchases will look like. Watch now on @eater.

When @takearecess made its tagline ‘an antidote to modern times,’ it didn’t know how appropriate it would soon become. T...
05/19/2020

When @takearecess made its tagline ‘an antidote to modern times,’ it didn’t know how appropriate it would soon become. The brand launched its line of CBD-infused sparkling waters in late 2018 to provide those looking to feel creative and productive with a sense of calm and focus. Now 18 months later, Recess has introduced an immersive website, three new flavors and an apparel line, dubbed Realitywear. Speaking with @adweek, @bwitte shares how the brand is thinking creatively, challenging industry norms and crafting its own playbook. Read more on @adweek now.

Sustainability has always been top of mind for @floyddetroit, which recently pledged that by 2025, 70% of its materials ...
05/18/2020

Sustainability has always been top of mind for @floyddetroit, which recently pledged that by 2025, 70% of its materials will come from recycled or renewable sources. And last week, the brand launched its limited-edition collaboration with @hellothingthing, which set out to reimagine Floyd's original Side Table using post-industrial plastics from local toy and automotive factories. Read more now from @lizsegran on @fastcompany.

We are proud to announce the launch of @unitedsodas, a new, modern soda brand reimagining the category for the 21st-cent...
05/13/2020

We are proud to announce the launch of @unitedsodas, a new, modern soda brand reimagining the category for the 21st-century consumer. CEO @marisazupan speaks with @jeffcbeer of @fastcompany about founding this better-for-you soft drink, and how the creation of the brand was centered around the idea of variety. With 12 initial flavors that span the spectrum of color and taste, United Sodas has a choice for everyone. Read more now on @fastcompany.

Join us this Thursday at 2:30 p.m. EST with @glossyco Editor-in-Chief @jillmanoff, who will be talking all things beauty...
05/13/2020

Join us this Thursday at 2:30 p.m. EST with @glossyco Editor-in-Chief @jillmanoff, who will be talking all things beauty, wellness and fashion. Find the Zoom link below and tell an entrepreneur you know who could use a little inspiration this week.

https://us02web.zoom.us/j/82050268374

Small businesses all over the country are being affected by the economic toll of the pandemic, and @cocokind’s founder @...
05/13/2020

Small businesses all over the country are being affected by the economic toll of the pandemic, and @cocokind’s founder @priscilla.tsai understands this firsthand. Today on @allure, Priscilla speaks to @hey.shea.shea about how she had to shift, and shift immediately, in order to keep her business running. And while times are challenging for cocokind, she's grateful for her team, community and customers who stand behind cocokind everyday. Read more now on @allure.

In the last few weeks, we've seen through our pro-bono Office Hours program that through this crisis, the spirit of entr...
05/12/2020

In the last few weeks, we've seen through our pro-bono Office Hours program that through this crisis, the spirit of entrepreneurship and innovation is very much alive. Today, we're thrilled to introduce a new extension of our pro-bono services — JBC Office Hours—LIVE! — a weekly webinar series where @jbettcomm partners @jennybett and @maduren host live video calls with industry insiders and editors to share invaluable insights on how startups and small businesses can navigate communications and PR during the current climate and beyond. Join us for our first installment this Thursday at 2:30 p.m. EST with @glossyco Editor-in-Chief @jillmanoff, who will be talking all things beauty, wellness and fashion. Find the Zoom link in our bio, and tag an entrepreneur you know who could use a little inspiration this week.

Ali Cayne has fearlessly mastered the career pivot. @hillarykerr chats with @ali_havenskitchen on @secondlifepod about h...
05/11/2020

Ali Cayne has fearlessly mastered the career pivot. @hillarykerr chats with @ali_havenskitchen on @secondlifepod about how at the age of 48 she is building an impressive culinary brand and powerhouse career with skills she learned from her first life as a mom of five. Read more now on @whowhatwear.

For @farmgirlflowers founder @christinastembel, things haven’t been easy. At the start of quarantine, the direct-to-cons...
05/07/2020

For @farmgirlflowers founder @christinastembel, things haven’t been easy. At the start of quarantine, the direct-to-consumer flower business collapsed by 60%, but after posting a 26-minute video on youtube explaining exactly what was happening to them, the brand saw a sudden boost in sales in which they estimate will spike 226% over last year during Mother’s Day! Christina tells Matt Haber she's giving it the fight of her life. Read more now on @incmagazine.

Two months and a lifetime ago, parents around the world quickly pivoted the way they work. Those lucky enough to have th...
05/06/2020

Two months and a lifetime ago, parents around the world quickly pivoted the way they work. Those lucky enough to have the privilege of transitioning from offices or co-working spaces began unexpectedly working from their homes. Many of these parents (such as the founders of @branchbasics, @kiwico_inc, @hatchgal, @tenlittlekids and @primallypure) found themselves doing so alongside a shift to homeschooling and with a sudden lack of childcare. Read more about their tips on how they're all balancing running their companies from home while parenting now on @Forbes.

The idea of an office has shifted from a physically-shared area to a home you (virtually) share with coworkers. This swi...
05/06/2020

The idea of an office has shifted from a physically-shared area to a home you (virtually) share with coworkers. This switch is anything but easy and requires some rethinking of what a productive work area should be. @mariekondo shares the biggest tips from her new book "Joy at Work" with @apartmenttherapy's @nicolettanne to help you declutter and reorganize your workspaces to help increase productivity. Read more now on @apartmenttherapy.

The idea of an office has shifted from a physically-shared area to a home you (virtually) share with coworkers. This swi...
05/06/2020

The idea of an office has shifted from a physically-shared area to a home you (virtually) share with coworkers. This switch is anything but easy and requires some rethinking of what a productive work area should be. @mariekondo shares the biggest tips from her new book "Joy at Work" with @apartmenttherapy's @nicolettanne to help you declutter and reorganize your workspaces to help increase productivity. Read more now on @apartmenttherapy.

05/04/2020

Based out of Brooklyn, @aircompany is making vodka using only air, water and renewable electricity. The startup's technology has already won a grant from @nasa, and its World Changing Idea is actively fighting climate change. Hear from the founders themselves, @gregconstantine and Dr. Stafford Sheehan, on making the world’s first carbon-negative vodka on @FastCompany.

@magicspooncereal has learned a lot of lessons one year into the business. @rachelking25 chats with co-founders @gababou...
05/04/2020

@magicspooncereal has learned a lot of lessons one year into the business. @rachelking25 chats with co-founders @gababoutgabi and @gregsewitz about why they chose to tackle the stale cereal industry, the impact of influencers and DTC and the process to get the perfect formulation. They also talk about the hurdles and challenges that have made the brand only stronger in the end. Read more now on @fortunemag.

The coronavirus pandemic has hit most businesses hard, but not all are suffering. In fact, some are actually growing at ...
04/29/2020

The coronavirus pandemic has hit most businesses hard, but not all are suffering. In fact, some are actually growing at an exponential rate — specifically, alcohol delivery apps such as @minibardelivery. Co-founder and CEO Lindsey Andrews spoke to @worthmag about how the company is keeping up with demand and what trends they've seen since shelter-in-place has been instated. Read more now on @worthmag.

And...we're live! Get a taste of what you're in for with this sneak peek on Apple Podcasts. You can catch our first offi...
04/27/2020
‎The Partner Ship Podcast on Apple Podcasts

And...we're live! Get a taste of what you're in for with this sneak peek on Apple Podcasts. You can catch our first official episode *this* Wednesday - like, in two days. Any guesses who we'll have on?

‎Entrepreneurship · 2020

Sustainable fashion brand @naadam.co has seen a huge spike in consumer demand for their products during the current pand...
04/27/2020

Sustainable fashion brand @naadam.co has seen a huge spike in consumer demand for their products during the current pandemic as the majority of their consumers are adjusting to working from home. @naadam.co co-founder and CEO @matthewscanlan spoke with @forbes writer @meggentaylor around the economy of comfort and how this pandemic has created shifts in consumer behavior. Read more now on @forbes.

@farmgirlflowers founder @ChristinaStembel is used to flying solo when it comes to funding her bootstrapped business. Bu...
04/22/2020

@farmgirlflowers founder @ChristinaStembel is used to flying solo when it comes to funding her bootstrapped business. But she feels let down at a critical juncture by the federal relief program designed to help small businesses like hers. Christina spoke to the San Francisco Business Times the importance of small businesses receiving such loans during this time. Read more online now.

Working from home right now might not be as easy as it may seem. If you don't already have an office, it's likely you're...
04/22/2020

Working from home right now might not be as easy as it may seem. If you don't already have an office, it's likely you're taking over a corner of your home and while it's a less-than-ideal situation, it is doable. To provide you with some inspiration, @lonnymag editor @shelbywax asked the founders of @parachutehome, @hatchgal, @andieswim, @floyddetroit, @branchbasics and @havenskitchen to share their real-life WFH set-ups. Catch a glimpse on @lonnymag now.

With all the talk about clean beauty today, it can be challenging to decide which brands are the most trustworthy. Lucki...
04/20/2020

With all the talk about clean beauty today, it can be challenging to decide which brands are the most trustworthy. Luckily each year @Byrdiebeauty's Eco Beauty Awards make this a little easier, and we're excited to share that @cocokind has won two categories for the awards: Best Affordable Skincare Line and Best Oil Cleanser for their accessible, sustainable and clean formulas. Read more now from @faith_xue on @byrdiebeauty.

In the last few weeks, @minibardelivery has seen a major uptick across its national markets. Specifically, Minibar’s har...
04/20/2020

In the last few weeks, @minibardelivery has seen a major uptick across its national markets. Specifically, Minibar’s hard-hit home market of New York has seen soaring figures, including in the outer boroughs. Co-founder and CEO Lindsey Andrews spoke to @gabrielabarkho of @modernretailco about handling an unprecedented surge, hiring staff amid high order volume and what this spike means for the alcohol delivery industry. Read more online now.

In 2019, @reesecooper signed onto @stockx influencer program, marking the start of a growing relationship. Today, the on...
04/15/2020

In 2019, @reesecooper signed onto @stockx influencer program, marking the start of a growing relationship. Today, the online marketplace and clothing reseller released its collaborative documentary with the fashion designer. Titled "We're Not Particularly Talented, We Just Try Hard," the film provides a behind-the-scenes look of Reese's first womenswear presentation at New York Fashion Week — and his decision to show at Paris Fashion Week despite not making the official schedule. Check out the full documentary on @highsnobiety's YouTube page.

As most U.S. states are practicing a shelter-in-place, many residents are turning to delivery services to support local ...
04/15/2020

As most U.S. states are practicing a shelter-in-place, many residents are turning to delivery services to support local businesses — including mom-and-pop liquor stores. @minibardelivery co-founder Lindsey Andrews talks to @rebe###xa of @thegoodsbyvox about what trends she's seen on the platform since the the quarantine has been instated. Read more now on @thegoodsbyvox.

@asktia's number-one diagnosis is stress-related: Not many may know this, but chronic stress influences every cell in ou...
04/13/2020

@asktia's number-one diagnosis is stress-related: Not many may know this, but chronic stress influences every cell in our body. Chief Medical Officer Dr. Stephanie McClellan discusses how to understand the key factors that shape our health so we can proactively improve it. Listen to her 33Voices episode now to learn more.

This period of self-isolation and social distancing has, without a doubt, changed everything we know about our day-to-da...
04/13/2020

This period of self-isolation and social distancing has, without a doubt, changed everything we know about our day-to-day lives and routines. For @melanietravis, founder and CEO of DTC swimwear line @andieswim, her mornings are now a time for her to do what makes her calm, grounded, and ready to take on the day. Follow along with Melanie's morning routine from her morning walks with @snoopingsara to her company-wide Zoom @andieswim team check-ins, live now on @thethirty.

Embodying their shared commitment to quality goods and everyday comfort, @parachutehome and @madewell have introduced a ...
04/08/2020

Embodying their shared commitment to quality goods and everyday comfort, @parachutehome and @madewell have introduced a limited-edition collaboration of breezy bedding and sleepwear essentials that bring a little more comfort into everyday life. Founder and CEO @arielkaye's highlights include an oversized pajama set, textured lumbar pillows and a denim dog bed, because our furry friends deserve a little cozy, too. Read more now about today's launch from @housebeautiful's @brittneyplz.

Embodying their shared commitment to quality goods and everyday comfort, @parachutehome and @madewell have introduced a ...
04/08/2020

Embodying their shared commitment to quality goods and everyday comfort, @parachutehome and @madewell have introduced a limited-edition collaboration of breezy bedding and sleepwear essentials that bring a little more comfort into everyday life. Founder and CEO @arielkaye's highlights include an oversized pajama set, textured lumbar pillows and a denim dog bed, because our furry friends deserve a little cozy, too. Read more now about today's launch from @housebeautiful's @brittneyplz

The road to building a business is never easy and @winkylux's CEO and co-founder @natmack1 knows this first hand. You do...
04/06/2020

The road to building a business is never easy and @winkylux's CEO and co-founder @natmack1 knows this first hand. You don't have to be perfect at what you do in order to start a business. The passion for what you do builds confidence and know-how. "You can’t wait until you know everything," she says, "but I think it’s about not being afraid of not being an expert." Read more now on @cnbcmakeit .

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Huge appreciation to Melissa Duren Connor and Libby Baker Baumgarten for hosting my New York Institute of Technology (NYIT) students! They came away from the lively and informative living room style conversation filled with more direction about how to develop their integrated communications plans (ICPs) for their real-world client, Digital Grandparents -- and more insight into how PR pros give their best thinking to clients every day! And, Shontal Hogan has to be the best meeting coordinator -- ever! The students & I look forward to ongoing collaboration with Jennifer Bett Communications -- and hope to see you in May, when the students will pitch their ICPs to their client! Thanks, indeed, for helping to grow the next generation of communications professionals! p.s. Looks like I can't post our fab photo with Melissa, Libby,& the students -- but you get the picture! Much gratitude.