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Jennifer Bett Communications

Jennifer Bett Communications www.jenniferbett.com
A new, creative, and mutli-dimensional approach to overall consumer awareness.

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Drew Barrymore has one of the most versatile resumes in Hollywood, from acting and producing to most recently, investing...
04/15/2022
Drew Barrymore on investing in natural goods retailer Grove Collaborative

Drew Barrymore has one of the most versatile resumes in Hollywood, from acting and producing to most recently, investing in Grove Collaborative, an online retailer for all your natural household and personal care needs. In a conversation with Fortune, Barrymore shared more about her investment and her goals for becoming a "sustainability advocate." https://fortune.com/2022/04/07/why-i-invested-drew-barrymore-grove-collaborative/

The actress and talk show host is also joining the company as a 'sustainability advocate.'

In a recent report by Female Founders Fund shared with Fortune, the number of female-founded unicorns has quadrupled in ...
04/13/2022
Exclusive: Female-founded unicorns quadrupled last year—but still made up just 15% of billion-dollar companies

In a recent report by Female Founders Fund shared with Fortune, the number of female-founded unicorns has quadrupled in the past year. And with an influx of capital into women-led companies, we will only continue to see their growth in 2022. https://fortune.com/2022/04/11/female-founded-unicorns-quadrupled-2021/

Women-led companies like Bumble, 23andMe, Papaya Global, BlockFi, and Maven Clinic hit the billion-dollar threshold.

Last week, Primary.com co-founders Galyn Bernard and Christina Carbonell took to Fast Company to dive into the strategy ...
04/12/2022
We made a 4-day workweek standard in 2020. Here’s why we’re sticking with it

Last week, Primary.com co-founders Galyn Bernard and Christina Carbonell took to Fast Company to dive into the strategy behind implementing a four-day work week and how it enables their teams to work smarter and more productively.https://www.fastcompany.com/90737787/we-made-a-4-day-workweek-standard-in-2020-heres-why-were-sticking-with-it

The cofounders of Primary maintain that taking every Friday off doesn’t mean that any of them are thinking or achieving less. Their goal is for everyone to work smarter and more productively.

In a recent report by TechCrunch Glow Labs founders, Annie Reardon and Renee Russo, shared how their recent round of fun...
04/12/2022
Glow Labs raises seed round to help NFT creators reward their loyal customers – TechCrunch

In a recent report by TechCrunch Glow Labs founders, Annie Reardon and Renee Russo, shared how their recent round of funding will support their mission to help creators create customized loyalty offerings with ease. https://techcrunch.com/2022/04/12/glow-labs-raises-seed-round-to-help-nft-creators-reward-their-loyal-customers/?guccounter=1

Forerunner, Female Founders Fund are among the venture firms backing blockchain loyalty rewards software Glow Labs

Last week, childrenswear subscription service Dopple announced its venture into the resale market. With a new service ca...
04/11/2022
Childrenswear subscription service Dopple enters resale market

Last week, childrenswear subscription service Dopple announced its venture into the resale market. With a new service called ReDopple, customers can purchase secondhand goods from over 380 brands, while sellers can get up to 80% of the sale value in cash or Dopple credit. "We noticed there were all these Facebook buy, sell, trade, groups, and they're mostly moms buying, selling, and trading these specific brands that we carry," CEO and co-founder Chao Wang told Marketing Brew. https://www.morningbrew.com/retail/stories/2022/04/07/childrenswear-subscription-service-dopple-enters-resale-market

Moms with young kids (one in two) plan to spend more on secondhand in the next 5 years, per ThredUp’s 2021 resale report.

Congratulations to The Folklore founder Amira Rasool, who just secured $1.7 million pre-seed funding! With this funding,...
04/07/2022
How The Folklore's 26-Year-Old Founder Amira Rasool Is Set on Building a Luxury Fashion Conglomerate in Africa

Congratulations to The Folklore founder Amira Rasool, who just secured $1.7 million pre-seed funding! With this funding, the online multi-brand concept store is launching The Folklore Connect, an extension of her business that will allow global retailers to purchase inventory from The Folklore's database of 30 African designers. https://www.inc.com/rebecca-deczynski/the-folklore-amira-rasool-african-fashion-conglomerate.html

Amira Rasool of The Folklore just secured $1.7 million in pre-seed funding, helping her launch a B2B service connecting retailers with designers and brands from the continent.

Despite Apple and Google pushing for privacy changes, competing platforms are still gathering people's online data — and...
04/06/2022
You’re Still Being Tracked on the Internet, Just in a Different Way

Despite Apple and Google pushing for privacy changes, competing platforms are still gathering people's online data — and won't be stopping anytime soon. In a new report, The New York Times is uncovering how companies like Stoggles, a fashionable protective eyewear brand, are cutting down spending on Facebook and Instagram ads to 60% of its budget, replacing it with Google search, Amazon and TikTok ads to reach more shoppers and appeal to a younger audience. https://www.nytimes.com/2022/04/06/technology/online-tracking-privacy.html?

Apple and Google are pushing privacy changes, but a shift in digital tracking is giving some platforms a bigger advertising advantage.

Rihanna, queen of maternity style, was spotted in HATCH Collection's The Skin to Skin Bra, one of the retailer's best-se...
04/05/2022
Get Rihanna's Comfy $38 Bra Before It Inevitably Sells Out

Rihanna, queen of maternity style, was spotted in HATCH Collection's The Skin to Skin Bra, one of the retailer's best-selling designs. PopSugar's Macy Cate Williams shared Rihanna's outfit details, along with her favorite Hatch pieces that are bound to sell out! https://www.popsugar.com/fashion/rihanna-hatch-maternity-bra-48775263

Rihanna was spotted in Los Angeles this week showing off her baby bump in the bestselling Hatch bra that's only $38. See photos, and shop it here.

As the "Great Resignation" continues, many companies are pushing for increased transparency around paid parental leave p...
04/04/2022
'Paid family leave is exacerbating the gender pay gap': Nearly 500 companies pledge transparency around paid parental leave as talent war looms

As the "Great Resignation" continues, many companies are pushing for increased transparency around paid parental leave policies that not only attract employees, but also increase retention. Nearly 500 companies — including us at JBC — signed up to share policies on theSkimm new database dedicated to supporting more expansive paid family leave. Learn more at Digiday: https://digiday.com/marketing/paid-family-leave-is-exacerbating-the-gender-pay-gap-nearly-500-companies-pledge-transparency-around-paid-parental-leave-as-talent-war-looms/

As the so called "Great Resignation" looms, nearly 500 companies join theSkimm in pledging transparency around paid parental leave.

This weekend, NBC Nightly News with Lester Holt featured Primary.com co-founders and co-CEOs Christina Carbonell and Gal...
04/04/2022
Watch NBC Nightly News with Lester Holt Excerpt: More companies shifting to four day workweeks - NBC.com

This weekend, NBC Nightly News with Lester Holt featured Primary.com co-founders and co-CEOs Christina Carbonell and Galyn Bernard, highlighting how their company aims to reduce employee burnout and stress by implementing a flexible, four-day workweek. https://www.nbc.com/nbc-nightly-news/video/more-companies-shifting-to-four-day-workweeks/899141567

Watch NBC Nightly News with Lester Holt excerpt 'More companies shifting to four day workweeks' on NBC.com

Some JBC news! Since launching in 2014, we've been committed to navigating media's rapidly changing landscape, so this A...
04/01/2022

Some JBC news! Since launching in 2014, we've been committed to navigating media's rapidly changing landscape, so this April, we're proud to be launching our own in-house Affiliate Marketing division!

We believe your earned media should work seamlessly alongside your affiliate marketing to generate results in the most efficient way possible, and our new division is just one way we're doing that. Here's to constantly evolving to offer the very best for our partners!

westbourne's Camilla Marcus chatted with Forbes about her journey from opening the first zero-waste certified restaurant...
03/31/2022
Chef Turned Food Entrepreneur Aims To Build A Zero-Waste Brand

westbourne's Camilla Marcus chatted with Forbes about her journey from opening the first zero-waste certified restaurant in NYC back in 2018 to bringing that same vision to an online food business. https://www.forbes.com/sites/eshachhabra/2022/03/17/chef-turned-food-entrepreneur-aims-to-build-a-zero-waste-brand/?sh=7b7b24c6734f

"From the moment we opened the first zero-waste certified restaurant in NYC in 2018, the mission of westbourne has been to bring craveable, sustainable food, experiences, and products that will become the new staples to the fast growing climate-aware community," says founder Chef Camilla Marcus.

CUUP debuted its first venture into the swimwear category last year, and this season, the brand is offering all new colo...
03/30/2022
Are CUUP Swimsuits Worth It? Here Are Our Honest Thoughts

CUUP debuted its first venture into the swimwear category last year, and this season, the brand is offering all new colors (including the super-pretty Orchid and Fern) and styles (like a brand-new bottom called The Brief.) The Zoe Report's editors decided to review this season's swimwear additions, proving the pieces can be worn beyond the pool. https://www.thezoereport.com/fashion/cuup-swimwear-reviews

TZR editors tried on several popular swimsuit styles from CUUP, and here are our honest reviews on the bikinis.

The Bump named Branch Basics the best pregnancy-safe cleaning product line to help expecting parents prepare for their n...
03/28/2022
2022 Best of Pregnancy Winner for Safe Cleaning Products

The Bump named Branch Basics the best pregnancy-safe cleaning product line to help expecting parents prepare for their newborn's arrival. Founded by three women on a mission to help people live healthier lives, Branch Basics is made up of a singular concentrate that, when mixed with water, eliminates dozens of toxic cleaners.

https://www.thebump.com/a/best-of-pregnancy-winner-pregnancy-safe-cleaning-products

Looking for the best pregnancy products? Check out the cleaning products that won The Bump Best of Pregnancy Award for 2022.

With CO2 levels climbing to record highs despite experts' ongoing warnings, Bloomberg Green spoke with four CEOs— includ...
03/25/2022
Bloomberg Green: Can carbon capture reverse climate change?

With CO2 levels climbing to record highs despite experts' ongoing warnings, Bloomberg Green spoke with four CEOs— including Air Company's Greg Constantine—at the helm of innovative start-ups that aim to reverse global emissions about where to go from here. https://www.bloomberg.com/news/videos/2022-03-18/bloomberg-green-carbon-capture-climate-change-video?sref=j68vUYdp

CO2 levels are 50% higher than they were before the industrial revolution -- but what if there's a way to reverse that trend? In this edition of Bloomberg Green, we deep dive into carbon capture, utilization and storage. We speak to the CEOs of four innovative start-ups sucking CO2 out of the air an...

Thrillist's Andrea Devoto spoke with One Stripe Chai Co. founder Farah Jesani to learn what inspired her to build her ow...
03/25/2022
Why Farah Jesani Is on a Mission to Make Chai as Popular as Coffee in the U.S.

Thrillist's Andrea Devoto spoke with One Stripe Chai Co. founder Farah Jesani to learn what inspired her to build her own chai company, how it opened the doors for learning more about her culture, and her must-haves for the perfect cup of chai. https://www.thrillist.com/shopping/nation/one-stripe-chai-co-founders-story

Here's everything you need to make the perfect cup of chai at home, recommended by the founder of One Stripe Chai. Co., Farah Jesani.

Inc. Magazine highlighted The Yes as one of four digital innovators transforming the fashion industry! Through its first...
03/24/2022
4 Digital Innovations Transforming the Fashion Industry

Inc. Magazine highlighted The Yes as one of four digital innovators transforming the fashion industry! Through its first-of-its-kind algorithm and style quiz, The Yes helps customers find the clothing they want without having to sift through hundreds of search results. https://www.inc.com/rebecca-deczynski/digital-transformations-fashion-industry-metaverse-artificial-intelligence.html

Businesses big and small are getting into artificial intelligence, social commerce, and more. The rewards are already promising.

This week, Carla Dunham, CMO of Foxtrot, chatted with Forbes about Foxtrot's "Up & Comers" program for emerging brands t...
03/24/2022
Foxtrot Focuses On Female Food And Beverage Makers For Up & Comers Program

This week, Carla Dunham, CMO of Foxtrot, chatted with Forbes about Foxtrot's "Up & Comers" program for emerging brands that launched last year. She emphasized the retailer's mission to support specifically female food and beverage founders, as women-led businesses have been disproportionately impacted by the pandemic. https://www.forbes.com/sites/shaynaharris/2022/03/21/foxtrot-focuses-on-female-food-and-beverage-makers-for-up--comers-program/?sh=70c7589318d0

Foxtrot teams with Cherry Bombe to Catalyze Female-Identifying Entrepreneurs with Marketing Support, Funding, and Investor Exposure

With the "Great Resignation" giving way to a new generation of female entrepreneurs, Anu Duggal founder of Female Founde...
03/23/2022
Female entrepreneurship is growing as number of female active business owners rise

With the "Great Resignation" giving way to a new generation of female entrepreneurs, Anu Duggal founder of Female Founders Fund, spoke with CNBC's Julia Boorstin to share her insights on women leaving corporate America to start their own businesses. https://www.cnbc.com/video/2022/03/18/female-entrepreneurship-is-growing-as-number-of-female-active-business-owners-rise.html

CNBC's Julia Boorstin reports on female entrepreneurship data.

Carloyn Witte, founder and CEO of Tia met with The Wall Street Journal to give a tour of Tia's facilities, share her ins...
03/23/2022
Tech-Savvy Health Companies Gain Momentum With Patients and Investors

Carloyn Witte, founder and CEO of Tia met with The Wall Street Journal to give a tour of Tia's facilities, share her insights on a new wave of healthcare business models, and discuss her vision for creating what she calls "a modern medical home for women." https://www.wsj.com/video/tech-savvy-health-companies-gain-momentum-with-patients-and-investors/96424903-977C-4A97-8E2D-68FD937DB4D2.html

New healthcare business models that lean on technology to care for specific populations, such as women or patients with diabetes, are attracting investors and gaining momentum with patients. Photo: Andria Chamberlin for The Wall Street Journal

This week on Digiday, Parachute Home's Ariel Kaye opened up about how the bedding and lifestyle brand is shaking up its ...
03/22/2022
'Mailboxes crowded': How DTC brand Parachute is looking to stand out with 'whimsical' brand imagery as more brands diversify with direct mail

This week on Digiday, Parachute Home's Ariel Kaye opened up about how the bedding and lifestyle brand is shaking up its imagery, aiming to stand out with direct mail. "If we want to be this lifestyle brand — that is the goal — and build awareness in a more meaningful way, then how do we make it so that if we’re one of the 12 [catalogs in someone’s mailbox to make sure] we're getting the eyeballs?" said Foujan Volk, VP of Brand and Marketing "We have to pique interest to get them to open the book."
https://digiday.com/marketing/mailboxes-crowded-how-dtc-brand-parachute-is-looking-to-stand-out-with-whimsical-brand-imagery-as-more-brands-diversify-with-direct-mail/

Mailboxes are getting more crowded as more DTC brands diversify their advertising mix.

Studs founders Anna Sophie Harman and Lisa Bubbers joined Morning Brew to discuss their social media strategy, which inc...
03/22/2022
Ear-piercing brand Studs talks social media strategy

Studs founders Anna Sophie Harman and Lisa Bubbers joined Morning Brew to discuss their social media strategy, which includes everything from captions with internet slang to products modeled after emojis, all with one major goal in mind: self-expression. https://www.morningbrew.com/retail/stories/2022/03/07/ear-piercing-brand-studs-talks-social-media-strategy

The company sees YouTube as fit for storytelling and TikTok as better for trendsetting.

Camilla Marcus, founder of westbourne and co-founder of ROAR— Restaurants Organizing and Advocating and Rebuilding — joi...
03/21/2022
ROAR co-founder Camilla Marcus examines COVID's impact on restaurant industry

Camilla Marcus, founder of westbourne and co-founder of ROAR— Restaurants Organizing and Advocating and Rebuilding — joined CBS's Dana Tyler to discuss the pandemic's impact on New York restaurants, how it altered the restaurant industry as a whole and where the industry goes from here. https://www.cbsnews.com/newyork/video/roar-co-founder-camilla-marcus-examines-covids-impact-on-restaurant-industry/?intcid=CNM-00-10abd1h

It has been two years since the coronavirus pandemic shut down New York. It was a catastrophic hit for the restaurant industry. Camilla Marcus, co-founder of ROAR - Restaurants Organizing, Advocating and Rebuilding, joined CBS2's Dana Tyler to talk about the pandemic's impact.

Nicole Wegman, founder and CEO of Ring Concierge joined cheddar news' segment ChedHER to share her process behind creati...
03/17/2022
Ring Concierge CEO on Empowering Women Through Jewelry

Nicole Wegman, founder and CEO of Ring Concierge joined cheddar news' segment ChedHER to share her process behind creating luxury designs for women, by women, and how social media has played a crucial role in building her business.https://cheddar.com/media/ring-concierge-ceo-on-empowering-women-through-jewelry

The luxury jewelry industry is heavily male-dominated. Nicole Wegman, Founder and CEO of Ring Concierge, joins ChedHER to discuss how she's creating luxury designs for women, by women and how social media has played a major role in building her business.

In honor of Women's History Month, PopSugar's Kalea Martin highlighted 15 women-owned food brands to shop not only this ...
03/16/2022
15 Women-Owned Food Brands to Shop Beyond March

In honor of Women's History Month, PopSugar's Kalea Martin highlighted 15 women-owned food brands to shop not only this March, but all year round. Among those featured included five JBC clients, including One Stripe Chai Co., Three Wishes Cereal, westbourne, Swoon, and Kosterina Olive Oil. Check out the full list at our link in bio. https://www.popsugar.com/food/women-owned-food-brands-48729680?stream_view=1#photo-48729688

From Prevail beef jerky to Moonshot's climate-conscious crackers, shop these 15 women-owned food brands that are changing the industry.

Studies show that at least one-third of all caregivers provide care to others while suffering from poor health themselve...
03/15/2022
BetterUp And Walmart Team Up To Help Millions Of Caregivers Prioritize Their Own Mental Health And Wellness

Studies show that at least one-third of all caregivers provide care to others while suffering from poor health themselves. Recognizing the challenges caregivers face, BetterUp is launching a new program called BetterUp for Caregivers: Designed by doctors and behavioral scientists, it's the first platform of its kind that will provide customized tools and community support, launching exclusively on Walmart’s Wellness Hub. https://www.forbes.com/sites/jackkelly/2022/03/10/betterup-and-walmart-team-up-to-help-millions-of-caregivers-prioritize-their-own-mental-health-and-wellness/?sh=5904d3a74d46

The mental health crisis has propelled U.S. employers to prioritize mental health in the workplace; however, caregivers do not work in a traditional office setting and have not been able to take part in the "mental health awakening" sweeping Corporate America.

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Thanks Inc. Magazine and Jennifer Bett Communications for the feature! Read our inspiration for starting the brand with our co-founders, Christina Carbonell and Galyn Bernard. ❤
Jennifer Bett Communications Is Hiring A Director of Fashion & Lifestyle In OR https://bit.ly/3sNxzZg
Proof that was 💥💥💥! NYC, you made our conference dreams come true! ✨ From our amazing attendees to the mic drop moments that blew us away on stage! 👏 Thank you EVERYONE!

Industry City

Visa
Jennifer Bett Communications
HEY NYC 👋 We are just a few weeks away from with Visa & Bett Communications and we couldn’t be more excited 🤩Check out all the amazing things we have lined up and purchase your ticket at the link below! 🎟🎟 You won't want to miss this! and stay tuned for more deets - including some 🔥 speaker announcements!

http://bit.ly/37D8a9g
HEY NYC 👋 We are just a few weeks away from with Visa & Jennifer Bett Communications and we couldn’t be more excited 🤩 Head to the link below to check out all the amazing things we have lined up and to purchase your ticket! 🎟🎟 You won't want to miss this! and stay tuned for more deets - including some 🔥 speaker announcements! https://www.femalefoundercollective.com/workshop
ATTN NEW YORK!! Mark your calendars 🗓 because we’re coming for you on March 4️⃣th, 2020! ⚡️

Together with Jennifer Bett Communications and Visa we’re bringing you a one-day immersive educational experience rooted in supporting the advancement of women in the workplace and bringing women together to inspire one another 🌟 We couldn’t be more excited for our second annual female founders day in the big apple 🍎

Learn more and grab your tickets while they’re hot (AKA while supplies last!) 🎟 http://bit.ly/37D8a9g
Thank you to the amazing companies who hosted toy boxes for us, which will help brighten the holidays for youth staying at HELP USA shelters!

Thank you!! L&K Partners, Inc. Robert Derector Associates Avison Young | Hospitality Group Perkins Eastman Icon Interiors Inc The Telcar Group Freaks Action Network Structure Tone Corgan Inc. Marlboro Group Nucor Construction Outsource Consultants, Inc. Jennifer Bett Communications SEPHORA Scott Brownrigg Kenneth Cole Herman Miller Holt Construction Corp. Montroy Andersen DeMarco Clune Construction FDNY High School VVA Project Managers The International Preschools ViacomCBS
Key Takeaways from last month's “Workshop: A Day for Female Founders,” a one-day immersive conference with some of the world’s most successful female founders held at The Riveter

https://www.forbes.com/sites/clairecoghlan/2019/10/07/8-takeaways-from-the-founders-of-parachute-drybar-ritual-fabfitfun--more/

Forbes
Jennifer Bett Communications
Visa
Rebecca Minkoff
One for my ... a recap of last week's Female Founder Collective l#FFCWorkshopLA at The Riveter, produced by Rebecca Minkoff, She's Next, Empowered by Visa and Jennifer Bett Communications.

Ft. PS- I made this..., FabFitFun, Ritual, Parachute Home, Drybar, Molly Sims and more.
Huge appreciation to Melissa Duren Connor and Libby Baker Baumgarten for hosting my New York Institute of Technology (NYIT) students! They came away from the lively and informative living room style conversation filled with more direction about how to develop their integrated communications plans (ICPs) for their real-world client, Digital Grandparents -- and more insight into how PR pros give their best thinking to clients every day! And, Shontal Hogan has to be the best meeting coordinator -- ever!

The students & I look forward to ongoing collaboration with Jennifer Bett Communications -- and hope to see you in May, when the students will pitch their ICPs to their client! Thanks, indeed, for helping to grow the next generation of communications professionals! p.s. Looks like I can't post our fab photo with Melissa, Libby,& the students -- but you get the picture! Much gratitude.
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