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Jennifer Bett Communications

Jennifer Bett Communications www.jenniferbett.com
A new, creative, and mutli-dimensional approach to overall consumer awareness.

Operating as usual

Studs CEO Anna Sophie Harman and CBO Lisa Bubbers chatted with Crain's New York Business about how they've set Studs apa...
03/09/2022
Studs says its ear-piercing studios can grow as fast as a software company and dent Claire’s dominance

Studs CEO Anna Sophie Harman and CBO Lisa Bubbers chatted with Crain's New York Business about how they've set Studs apart from piercing chains that have previously dominated the space — and spoke to their plans to scale their brand beyond those industry leaders. https://www.crainsnewyork.com/chasing-giants/ear-piercing-startup-studs-looks-poke-out-place-claires-dominated-industry-nyc-business

City-based startup targets 18-35-year-olds with a broad array of "earscaping" options

Air Company's co-founder Gregory Constantine spoke with Byrdie about the company's debut into the beauty scene with Air ...
03/07/2022
Air Eau De Parfum Is the World First Fragrance Made From Air

Air Company's co-founder Gregory Constantine spoke with Byrdie about the company's debut into the beauty scene with Air Eu Da perfume, the world's first fragrance made from air, which first launched at the end of 2021. Constantine detailed how they developed the scent utilizing ethanol production technology, planning to continue paving the way for significant emissions reduction. https://www.byrdie.com/air-eau-de-parfum-5220628

Air Company's first-ever fragrance is made from air and it's equal part sustainable and cool. Inside, our writer talks to its founder the innovation.

This month, PopSugar's shopping editors, Macy Cate Williams and Krista Jones decided to put The Yes's algorithm to the t...
03/04/2022
5 Unique Pieces Our Editors Scored From The Yes

This month, PopSugar's shopping editors, Macy Cate Williams and Krista Jones decided to put The Yes's algorithm to the test. With so many different shopping sites out there, they expressed, it can be hard to find pieces you like, but The Yes makes it easy — allowing you to click "yes" or "no" on pieces to curate a feed that matches your personal style. https://www.popsugar.com/fashion/the-yes-review-48715695

With the amount of shopping sites out there, finding pieces that fit your personal style can sometimes be challenging. You have to do major digging to uncover

Business Insider's Avery Hartmans recently tried out nuuly and quickly found that it cured her fast-faction addiction. "...
03/03/2022
I've been using Urban Outfitters' clothing rental service for 3 months and it completely cured my addiction to fast-fashion

Business Insider's Avery Hartmans recently tried out nuuly and quickly found that it cured her fast-faction addiction. "After three months of using Nuuly, I can safely say that my relationship with consumerism has shifted. Owning clothes is out; renting them is in." https://www.businessinsider.com/nuuly-clothing-rental-experience-urban-outfitters-2022-2

Broader shifts in how we shop and live in the pandemic era led me to question whether I really need to own everything I want to wear.

kencko 's founder Tomás Froes shared his personal health journey with Barron's 's Emily Farache, discussing his inspirat...
03/02/2022
Good Company: Kencko’s Mission to Improve America’s Diet

kencko 's founder Tomás Froes shared his personal health journey with Barron's 's Emily Farache, discussing his inspiration for the B-Corp nutrition brand on a mission to help consumers meet their nutritional goals while also minimizing waste.https://www.barrons.com/articles/good-company-kenckos-mission-to-improve-americas-diet-01645121850

The start-up’s smoothies boost its customers’ daily intake of fruits and vegetables from breakfast to dinner

Over the last year, an increasing number of companies — including Sagely Naturals, kencko, Floyd and Litter-Robot by Whi...
03/01/2022
Why more DTC brands are testing linear TV ads

Over the last year, an increasing number of companies — including Sagely Naturals, kencko, Floyd and Litter-Robot by Whisker— have turned to linear TV ads to diversify reach. In a new feature, the brands connected with Modern Retail talk shop about this strategy. https://www.modernretail.co/startups/why-more-dtc-brands-are-testing-linear-tv-ads/

As digital channels like Facebook become more expensive and less reliable, some DTC brands are giving linear TV a try.

Studs founders Anna Sophie Harman and Lisa Bubbers joined The Glossy Podcast, sharing how they shifted Studs' business m...
02/25/2022
Studs founders Anna Harman and Lisa Bubbers on their plan to open 'many hundreds' of stores

Studs founders Anna Sophie Harman and Lisa Bubbers joined The Glossy Podcast, sharing how they shifted Studs' business model to adjust for pandemic times — and their plans for expanding its retail footprint. https://www.glossy.co/podcasts/studs-founders-anna-harman-and-lisa-bubbers-on-their-plan-to-open-many-hundreds-of-stores/?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=220209&=1

As for expanding its store footprint, Studs has a good start: Harman and Bubbers opened six new stores in 2021, and they plan to own more than 20 stores by the end of 2022.

Congratulations to Bearaby, Floyd, HATCH Collection, Studs, kencko, Three Wishes Cereal, and The Naked Market for making...
02/23/2022
The Foremost 50 | 2021

Congratulations to Bearaby, Floyd, HATCH Collection, Studs, kencko, Three Wishes Cereal, and The Naked Market for making The Lead's 50 Foremost list of high-growth, direct-to-consumer brands that are reinventing and redefining the future of fashion, retail and consumer.
https://the-lead.co/the-foremost-50-2021/?utm_medium=email&_hsmi=203989285&_hsenc=p2ANqtz-_LkFQWhi9tN4nRApZI94UmzyV_crDG9ZjwpO6Ry-JGJaGMpY7-X2lL01-z6ARoXCiJOV8YiVP40_G9oU2PxSNVr7_w7g&utm_content=203989285&utm_source=hs_email

High-growth D2C brands reinventing & redefining the future of fashion, retail, & consumer.

PopSugar's Macy Cate Williams recently tested out July's Carry On and immediately fell in love. "Beyond being incredibly...
02/22/2022
My Honest Review of the July Carry-On Suitcase

PopSugar's Macy Cate Williams recently tested out July's Carry On and immediately fell in love. "Beyond being incredibly light (so important to me!), the suitcase has a couple special features that really impress me."https://www.popsugar.com/smart-living/july-carry-on-suitcase-review-48711973

I travel often, so I have taken on the goal as a shopping editor to test out as many suitcases as possible. One particularly tricky category is the carry-on; I

Last week, The Yes founder Julie Bornstein chatted with Glossy's Danny Parisi sharing how she used her experience launch...
02/21/2022
'Simpler is better': The Yes' Julie Bornstein on how to build an effective loyalty program

Last week, The Yes founder Julie Bornstein chatted with Glossy's Danny Parisi sharing how she used her experience launching Sephora's Beauty Insider program in 2007 to inform this new loyalty program called Yes Funds. https://www.glossy.co/fashion/simpler-is-better-the-yes-julie-bornstein-on-how-to-build-an-effective-loyalty-program/

Yes Funds quietly soft-launched in December of 2021, and Bornstein said she’s ready to talk about the lessons she learned from her time at Sephora and the way she’s applying them to the modern retail market. The key to a good loyalty program in 2022, she said, is to take the “program” out of...

Today on Insider, Founder Jennifer Bett Meyer and Partner Melissa Duren Conner had the opportunity to speak with Sean Cz...
02/18/2022
The top leaders of a PR firm took maternity leave at the same time — here's how they made sure their business didn't miss a beat

Today on Insider, Founder Jennifer Bett Meyer and Partner Melissa Duren Conner had the opportunity to speak with Sean Czarnecki about JBC's commitment to empowering parents and supporting parental leave. The pair spent this winter learning how to both keep the agency thriving and support expecting team members while they and other senior execs took parental leave around the same time. We're thrilled to have shared our toolkit with Insider and hope it inspires businesses of all makes and models to champion comprehensive parental leave policies. https://lnkd.in/dNu57cEY

"I don't think this is something that you do in Slack or in an email — like, 'Hi, I'm pregnant, I'll see you in three months.'"

Big news: TechCrunch just announced that Dutch has raised $20 million in Series A funding, bringing its total fundraisin...
02/17/2022
Dutch raises $20M to scale its telemedicine platform for pets – TechCrunch

Big news: TechCrunch just announced that Dutch has raised $20 million in Series A funding, bringing its total fundraising to $25 million. Launching the virtual veterinarian care platform in July 2021, Dutch founder and CEO Joe Spector was inspired after seeing his brother's anxious dog struggle to find treatment, later adopting his own pandemic puppy. Check out the full announcement: https://techcrunch.com/2022/02/17/dutch-raises-20m-to-scale-its-telemedicine-platform-for-pets/

Virtual veterinarian care platform Dutch has raised $20 million in Series A funding led by Forerunner Ventures and Eclipse Ventures. The San Francisco-based company’s latest round comes seven months after its market launch and brings its total funding raised to $25 million. Dutch utilizes lic…

Primary.com co-founders Christina Carbonell and Galyn Bernard chatted with CNBC's Michelle Fox to discuss the key for so...
02/14/2022
This company found a cure for employee burnout: a four-day workweek

Primary.com co-founders Christina Carbonell and Galyn Bernard chatted with CNBC's Michelle Fox to discuss the key for solving employee burnout: a four-day workweek. With countless weeks of juggling work and home life, the co-founders realized that their team was not coming back on Monday feeling refreshed or productive. In May 2020, they decided to make a shift and shorten their workweek, and Carbonell shared they noticed an immediate change.
https://www.cnbc.com/2022/02/11/the-four-day-workweek-helped-online-retailer-primary-cure-employee-burnout.html

The four-day workweek has been shown to boost employee morale without sacrificing productivity for online retailer Primary.

Modern air conditioner brand Windmill Air has reimagined the previously unaesthetic AC unit. As winter weather continues...
02/10/2022
Sophie Collé and Windmill Want Your AC Unit to Be A Work of Art

Modern air conditioner brand Windmill Air has reimagined the previously unaesthetic AC unit. As winter weather continues they decided to double down on design and team up with Sophie Collé a self-taught, New York-based furniture designer specializing in everything colorful and whimsical. This week, they launched two Sophie Collé designed winter covers for their units, serving to insulate the unit over the winter months and add additional visual appeal to your space. Collé connected with Clever's Rachel Davies to discuss the inspiration behind the designs and which piece is her favorite. https://www.architecturaldigest.com/story/sophie-colle-windmill-air-ac-unit-collaboration-interview

The new collab is a breath of fresh air

Thank you to Refinery29's Alexandra Polk for spotlighting Parachute Home's latest launch: their first-ever organic cotto...
02/09/2022
Parachute’s New Cotton Bedding Meets The Organic “Gold Standard”

Thank you to Refinery29's Alexandra Polk for spotlighting Parachute Home's latest launch: their first-ever organic cotton collection, which includes everything from bedding sets, blankets, bath towels to loungewear! This collection is made from ethically sourced, Global Organic Textile Standard certified cotton, the gold standard for organic cotton certification. This is just one of many first steps for the brand as they plan to become certified carbon neutral by Earth Day 2022. Learn more about their latest collection and sustainability efforts at the link in bio. #jbcclientshttps://www.refinery29.com/en-us/parachute-organic-cotton-bedding

Our lifestyle writer tried Parachute's brand new GOTS-certified organic cotton collection and now understands the hype behind those sustainable threads.

These past couple of years have forced many of us to spend more time cooking at home, confronting how much waste we gene...
02/08/2022
Must-Have Eco-Friendly Kitchen Products, According to a Sustainability Advocate

These past couple of years have forced many of us to spend more time cooking at home, confronting how much waste we generate on a daily basis. Camilla Marcus sustainability advocate and founder of westbourne joined Thrillist's Andrea Devoto to share her tips for reducing kitchen waste and her favorite eco-friendly kitchen products. https://www.thrillist.com/shopping/nation/eco-friendly-sustainable-kitchen-products

From durable kitchen tools to eco-friendly cleaning and storage ideas, shop everything you need to make your cooking space more sustainable.

In the most recent episode of the Vogue Business master class series on brand integrity and authenticity, Sarah Davis, f...
02/07/2022
Episode 2: Ensuring authenticity in ultra-luxury resale

In the most recent episode of the Vogue Business master class series on brand integrity and authenticity, Sarah Davis, founder and CCO of Fashionphile joined Vogue's Lucy Maguire to discuss Fashionphile's focus on ultra-luxury and authenticity. https://www.voguebusiness.com/consumers/episode-2-ensuring-authenticity-in-ultra-luxury-resale?uID=b4279b702d791de27c339fd51f4232f0a555e634cbc3a4d75357b060b68aa43b&utm_campaign=newsletter_weekly&utm_source=newsletter&utm_brand=vb&utm_mailing=VB_NEWS_FRIDA

In the second episode of the Vogue Business and OpSec Security master class series on brand integrity and authenticity, Fashionphile founder Sarah Davis talks about the importance of meaningful partnerships at every stage in the supply chain.

BetterUp's CEO Alexi Robichaux teamed up with Chief Impact Officer Prince Harry, the Duke of Sussex and 23-time grand sl...
02/04/2022
Prince Harry Reveals How He Spends His Self Care Time as He Teams Up with Serena Williams

BetterUp's CEO Alexi Robichaux teamed up with Chief Impact Officer Prince Harry, the Duke of Sussex and 23-time grand slam winner Serena Williams for the first-ever annual Inner Work Day Event this week. Thanks to People for sharing the insights and takeaways from the day! https://people.com/royals/prince-harry-teams-up-serena-williams-self-care-time-betterup-inner-work-day/

Prince Harry and Serena Williams joined BetterUp's Inner Work Day to discuss fueling personal and professional growth.

First imagined in May 2020, Stoggles, cofounded by Max Greenberg and Rahul Khatri, went to market last fall with glasses...
02/02/2022
The new fashion eyewear brand coming for Warby Parker's throne

First imagined in May 2020, Stoggles, cofounded by Max Greenberg and Rahul Khatri, went to market last fall with glasses made for pandemic times. Generating approximately $13.5 million in 2021 after just a year in business, the cofounders connected with Fortune's Rachel King on the brand's recent fundraising round and future plans for expansion beyond the health care industry for 2022. https://fortune.com/2022/02/02/startup-year-one-stoggles-glasses-eyewear/

The perk of anti-fog coating would surely offer some relief (and extra visibility) in the age of face masks.

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Thanks Inc. Magazine and Jennifer Bett Communications for the feature! Read our inspiration for starting the brand with our co-founders, Christina Carbonell and Galyn Bernard. ❤
Jennifer Bett Communications Is Hiring A Director of Fashion & Lifestyle In #NewYork #NYCjobs OR #LosAngeles #LAjobs https://bit.ly/3sNxzZg
Proof that #FFCworkshopNYC was 💥💥💥! NYC, you made our conference dreams come true! ✨ From our amazing attendees to the mic drop moments that blew us away on stage! 👏 Thank you EVERYONE! Industry City Visa Jennifer Bett Communications
HEY NYC 👋 We are just a few weeks away from #FFCWorkshopNYC with Visa & @Jennifer Bett Communications and we couldn’t be more excited 🤩Check out all the amazing things we have lined up and purchase your ticket at the link below! 🎟🎟 You won't want to miss this! and stay tuned for more deets - including some 🔥 speaker announcements! http://bit.ly/37D8a9g
HEY NYC 👋 We are just a few weeks away from #FFCWorkshopNYC with Visa & Jennifer Bett Communications and we couldn’t be more excited 🤩 Head to the link below to check out all the amazing things we have lined up and to purchase your ticket! 🎟🎟 You won't want to miss this! and stay tuned for more deets - including some 🔥 speaker announcements! https://www.femalefoundercollective.com/workshop
ATTN NEW YORK!! Mark your calendars 🗓 because we’re coming for you on March 4️⃣th, 2020! ⚡️ Together with Jennifer Bett Communications and Visa we’re bringing you a one-day immersive educational experience rooted in supporting the advancement of women in the workplace and bringing women together to inspire one another 🌟 We couldn’t be more excited for our second annual female founders day in the big apple 🍎 Learn more and grab your tickets while they’re hot (AKA while supplies last!) 🎟 http://bit.ly/37D8a9g
Thank you to the amazing companies who hosted toy boxes for us, which will help brighten the holidays for youth staying at HELP USA shelters! #VVAToyDrive Thank you!! L&K Partners, Inc. #GamUSAInc Robert Derector Associates Avison Young | Hospitality Group Perkins Eastman Icon Interiors Inc The Telcar Group Freaks Action Network Structure Tone Corgan Inc. Marlboro Group Nucor Construction Outsource Consultants, Inc. Jennifer Bett Communications SEPHORA Scott Brownrigg Kenneth Cole Herman Miller Holt Construction Corp. Montroy Andersen DeMarco Clune Construction FDNY High School VVA Project Managers The International Preschools ViacomCBS
Key Takeaways from last month's “Workshop: A Day for Female Founders,” a one-day immersive conference with some of the world’s most successful female founders held at The Riveter https://www.forbes.com/sites/clairecoghlan/2019/10/07/8-takeaways-from-the-founders-of-parachute-drybar-ritual-fabfitfun--more/#753646ce3c40 Forbes Jennifer Bett Communications Visa Rebecca Minkoff
One for my #femalefounders ... a recap of last week's Female Founder Collective l#FFCWorkshopLA at The Riveter, produced by Rebecca Minkoff, She's Next, Empowered by Visa and Jennifer Bett Communications. Ft. PS- I made this..., FabFitFun, Ritual, Parachute Home, Drybar, Molly Sims and more.
Huge appreciation to Melissa Duren Connor and Libby Baker Baumgarten for hosting my New York Institute of Technology (NYIT) students! They came away from the lively and informative living room style conversation filled with more direction about how to develop their integrated communications plans (ICPs) for their real-world client, Digital Grandparents -- and more insight into how PR pros give their best thinking to clients every day! And, Shontal Hogan has to be the best meeting coordinator -- ever! The students & I look forward to ongoing collaboration with Jennifer Bett Communications -- and hope to see you in May, when the students will pitch their ICPs to their client! Thanks, indeed, for helping to grow the next generation of communications professionals! p.s. Looks like I can't post our fab photo with Melissa, Libby,& the students -- but you get the picture! Much gratitude.