Jennifer Bett Communications

Jennifer Bett Communications www.jenniferbett.com
A new, creative, and mutli-dimensional approach to overall consumer awareness.

Operating as usual

Co-founder and CEO of Tia, Carolyn Witte, joined Bloomberg Quicktake this week to discuss how Tia targets the underserve...
09/24/2021
Bloomberg Quicktake "Take Focus" Full Show 09/21/21

Co-founder and CEO of Tia, Carolyn Witte, joined Bloomberg Quicktake this week to discuss how Tia targets the underserved women's health market. Carolyn shared, Tia is "designed by and for women." Watch the full segment:

https://www.bloomberg.com/news/videos/2021-09-21/bloomberg-quicktake-take-focus-full-show-09-21-21-video

Live from New York, this is news for the new media. Watch global stories and go deeper with original shows on business, technology, politics, and culture. (Source: Bloomberg)

The cast of Bridesmaids has reunited to promote I am a voter.'s Register a Friend Day. Co-founder, Mandanadayani,shared ...
09/23/2021
‘Bridesmaids’ Cast Reunites To Promote I Am A Voter’s Register A Friend Day

The cast of Bridesmaids has reunited to promote I am a voter.'s Register a Friend Day. Co-founder, Mandanadayani,
shared with Forbes, "Register a Friend Day is a day we created to celebrate community, to ensure that not just ourselves, but all of those whom we love are registered too." Read more about the initiative:

https://www.forbes.com/sites/gabbyshacknai/2021/09/23/bridesmaids-cast-reunites-to-promote-i-am-a-voters-register-a-friend-day/?sh=3aebef553bd1

Today, the cast of 'Bridesmaids' is reuniting for the first time ever to promote Register a Friend Day in partnership with I am a voter.

"The mission of The Yes is to make shopping personalized, smarter, easier and more fun,” Taylor Tomasi Hill, the brand’s...
09/22/2021
Our review of The Yes — the personalized online shopping platform

"The mission of The Yes is to make shopping personalized, smarter, easier and more fun,” Taylor Tomasi Hill, the brand’s creative and fashion director, shared with the New York Post. Read about how THE YES is revolutionizing retail:

https://nypost.com/2021/09/21/our-review-of-the-yes-the-personalized-online-shopping-platform/

The coming-of-age shopping platform provides a customized approach to shopping for your favorite looks and brands.

Famed journalist, author, and TV host Elaine Welteroth has joined Feals as a celebrity ambassador! To celebrate the part...
09/20/2021
Project Runway’s Elaine Welteroth On CBD: ‘A Welcome Gearshift Out Of Work-Mode, Into Self-Care’

Famed journalist, author, and TV host Elaine Welteroth has joined Feals as a celebrity ambassador! To celebrate the partnership, Feals launched CBD-infused Mints made with just 9 thoughtful ingredients. Thank you to Forbes' Javier Hasse for covering:

https://www.forbes.com/sites/javierhasse/2021/09/19/elaine-welteroth-on-cbd-a-welcome-gearshift-to-transition-out-of-work-mode-into-self-care/?sh=5d4726f63c64

The Project Runway judge and former Teen Vogue editor has joined the CBD industry, becoming a celebrity ambassador for wellness brand Feals.

Thank you to Fortune's Alyssa Newcomb for featuring Alexis Ohanian on "Why I Invested," a series featuring famous invest...
09/17/2021
Why Alexis Ohanian gave a second chance and funding to plant-based meat startup Simulate

Thank you to Fortune's Alyssa Newcomb for featuring Alexis Ohanian on "Why I Invested," a series featuring famous investors from different backgrounds and industries. Read more about Alexis' investment in SIMULATE:

https://fortune.com/2021/09/12/why-alexis-ohanian-gave-a-second-chance-and-funding-to-plant-based-meat-startup-simulate/

Ohanian wasn’t impressed when he tried the first iteration of Nuggs, the company’s plant-based chicken nuggets.

"This has truly been a personal need. Since I was diagnosed Type-1 diabetic, I've spent my entire life looking for sugar...
09/17/2021
Swoon Makes a Miraculous Simple Syrup Without Sugar

"This has truly been a personal need. Since I was diagnosed Type-1 diabetic, I've spent my entire life looking for sugar-free options that actually taste good," Jennifer Ross, co-founder of Swoon, shared with Thrillist's Jess Mayhugh. Jennifer and her business school classmate and friend, Cristina Ros Blankfein, created Swoon's line of cocktail mixers, lemonade, iced tea, and simple syrup using monk fruit as a natural sweetener that contains zero artificial or natural sugars. Read more:

https://www.thrillist.com/drink/nation/swoon-founders-simple-syrup-zero-sugar

Cristina Ros Blankfein and Jennifer Ross use monk fruit to sweeten lemonade, iced tea, and cocktail mixers.

Parachute Home is now your one-stop spot for all things sleep-related, including — as of today — bed frames! Parachute's...
09/17/2021
If You Love Parachute, You Need to See Their First-Ever Furniture Collection of Super Stylish Bed Frames

Parachute Home is now your one-stop spot for all things sleep-related, including — as of today — bed frames! Parachute's first foray into furniture includes three frames: The Canyon, Dune, and Horizon. Thank you to Apartment Therapy's Blair Donovan for this feature! Read more:

https://www.apartmenttherapy.com/new-parachute-bed-frames-36976010

Hear ye, hear ye, Parachute fans: The editor-favorite home store is now officially your one-stop spot for all things sleep-related, including — as of today — bed frames. Parachute’s first foray into furniture, the newly-launched line of ultra-modern pieces couldn’t feel (or look) more on bra...

immi announced Tuesday that it raised $3.8 million in seed funding led by Siddhi Capital. Melissa Facchina, general part...
09/14/2021
Immi takes in $3.8M to cook up plant-based instant ramen – TechCrunch

immi announced Tuesday that it raised $3.8 million in seed funding led by Siddhi Capital. Melissa Facchina, general partner at Siddhi Capital, shared with TechCrunch's Christine Hall, "we were blown away by them." Read about Immi's plant-based ramen:

https://techcrunch.com/2021/09/14/immi-takes-in-3-8m-to-cook-up-plant-based-instant-ramen/

The funding raise comes as Immi releases a reformulation of their product this year aimed at replicating traditional instant ramen in broth taste, mouthfeel, texture and slurp ability.

"There has been a clear and sharp increase in children's anxiety and depressive symptoms [during the pandemic], probably...
09/13/2021
Signs That Your Child Needs a 'Mental Health Day' (and How to Give Them One)

"There has been a clear and sharp increase in children's anxiety and depressive symptoms [during the pandemic], probably about as high as 30 percent," Dr. Helen Egger, co-founder and Chief Medical Officer at Little Otter, shared with Lifehacker. Read Dr. Helen's advice on mental health days:

https://lifehacker.com/signs-that-your-child-needs-a-mental-health-day-and-ho-1847644034

Sometimes kids need a break to care for their mental health.

Thank you to The Zoe Report for this feature on South African decor brand, Mo's Crib! Founded by sisters Mo and Michelle...
09/10/2021
This South African Decor Brand Is Bringing Its Reclaimed-Plastic Baskets To Crate & Barrel

Thank you to The Zoe Report for this feature on South African decor brand, Mo's Crib! Founded by sisters Mo and Michelle Mokone, the brand is focused on reducing waste and reusing and recycling resources in the making of its products. Read more:

https://www.thezoereport.com/living/mos-crib-crate-barrel-basket-collection

South African decor brand Mo's Crib teamed up with Crate & Barrel for a collection of sustainable baskets. See the line, here.

"I needed a product where I could sleep under it for eight hours," Kathrin Hamm, founder and CEO of Bearaby, shared with...
09/08/2021
Good Company: Bearaby’s Transformational Weighted Blankets

"I needed a product where I could sleep under it for eight hours," Kathrin Hamm, founder and CEO of Bearaby, shared with Barron's. After knitting together bolts of yarn made from layers of cotton, Kathrin created the prototype for Bearaby's bestselling Cotton Napper. Read more:

https://www.barrons.com/articles/good-company-bearabys-transformational-weighted-blankets-01630600938

The sustainably made products are shown to help reduce anxiety and improve sleep quality

It's our second-to-last episode of the season, and we're chatting with real-life married couple Jacqueline and Scot Tate...
09/01/2021
‎The Partner Ship Podcast: Jacqueline and Scot Tatelman: STATE Bags Co-Founders on Apple Podcasts

It's our second-to-last episode of the season, and we're chatting with real-life married couple Jacqueline and Scot Tatelman, who launched STATE Bags with a business model balancing profit and giving back in 2013. 🎒Enjoy!
https://podcasts.apple.com/us/podcast/jacqueline-and-scot-tatelman-state-bags-co-founders/id1509238049?i=1000533946278

‎Show The Partner Ship Podcast, Ep Jacqueline and Scot Tatelman: STATE Bags Co-Founders - Aug 31, 2021

Carla Dunham, Foxtrot CMO, joined the Modern Retail podcast to discuss the company's big ambitions, including the launch...
09/01/2021
Foxtrot CMO Carla Dunham on the convenience store startup's ambitious expansion

Carla Dunham, Foxtrot CMO, joined the Modern Retail podcast to discuss the company's big ambitions, including the launch of Foxtrot Anywhere, a national delivery program. Foxtrot has also been actively building out its own private label. Read more:

https://www.modernretail.co/retailers/foxtrot-cmo-carla-dunham-on-the-convenience-store-startups-ambitious-expansion/

While Foxtrot is positioned as a quasi-convenience store, it tries to highlight the quality of its products and fast delivery.

Parachute Home has been leading the charge in the men's loungewear space, creating comfortable yet elevated pieces. The ...
09/01/2021
Parachute now has men's linen loungewear — and it's not just for laid-back days on the couch

Parachute Home has been leading the charge in the men's loungewear space, creating comfortable yet elevated pieces. The Linen Loungewear collection features the Men's Linen Top and Linen Pant made from 100% linen European Flax. Thank you to In The Know's Moriba Cummings!

https://www.aol.com/parachute-now-men-linen-loungewear-185844987.html

These new men's loungewear pieces are luxe enough to wear while sitting at home or beyond your front door.

"We've had a really captive audience of people sitting in their biggest asset and not spending on travel and other discr...
08/30/2021
Compass CEO Robert Reffkin Mentors Fast-Growth Real-Estate Founder Liz Young As She Looks Ahead to an IPO

"We've had a really captive audience of people sitting in their biggest asset and not spending on travel and other discretionary expenses," Liz Young, founder of Realm shares with Inc. Magazine. Read about Liz's conversation with mentor Robert Reffkin:

https://www.inc.com/magazine/202109/graham-winfrey/robert-reffkin-compass-liz-young-realm-real-estate-mentor.html

To move from hot startup to the public markets, Realm founder Liz Young tapped industry veteran and Compass founder and CEO Robert Reffkin for advice.

July is the "one-stop-shop" for all things stylish luggage, according to Travel + Leisure's Madeline Diamond. The Austra...
08/25/2021
This Stylish Australian Luggage Brand Just Landed in the U.S. — and Travelers Should Know About It

July is the "one-stop-shop" for all things stylish luggage, according to Travel + Leisure's Madeline Diamond. The Australian brand makes a variety of suitcases and travel gear, including carry-ons and checked bags. Read more:

https://www.travelandleisure.com/style/shopping/july-luggage

July is an Australian luggage and travel gear brand that just launched in the U.S. You can now shop a variety of suitcases, weekender bags, backpacks, and more that will give your travel wardrobe a sleek upgrade. These bags are stylish, functional, and sure to become popular.

Nuuly Thrift, a marketplace for secondhand goods, is launching as an iPhone app this fall. "Our job is to grow," David H...
08/25/2021
WSJ News Exclusive | Urban Outfitters to Take On Poshmark With Its Own Thrift Store App

Nuuly Thrift, a marketplace for secondhand goods, is launching as an iPhone app this fall. "Our job is to grow," David Hayne, president of nuuly, shared with The Wall Street Journal. "These secondhand experiences are happening whether we're playing in them or not."

https://www.wsj.com/articles/urban-outfitters-to-take-on-poshmark-with-its-own-thrift-store-app-11629802800?ltclid=1d457659-5102-4697-816e-cdf7fa3fc9a1

The retailer plans to create Nuuly Thrift marketplace to compete for secondhand sales.

"Realm has a feature that lets people plug in comparable houses in the area to assess their condition and what the poten...
08/19/2021
5 Signs the Home You’re Trying to Buy Is Overpriced

"Realm has a feature that lets people plug in comparable houses in the area to assess their condition and what the potential cost of renovations would be, giving them a better sense of the homes’ value" — Candace Davison in PureWowow. Read more about Realm:

https://www.purewow.com/home/signs-home-overpriced?ltclid=ca79b3cd-83a3-44c5-a3a1-9814bea14ba9

Home values keep skyrocketing, so how do you know the house you want to buy is priced fairly? We chatted with Realm, real estate agents and scoured sales data to uncover the top signs a home is overpriced, so you can shop smarter.

Tune in to our latest conversation with Red Antler's Emily Heyward and JB Osborne, who have spent the last 14 years buil...
08/18/2021
‎The Partner Ship Podcast: Emily Heyward and JB Osborne: Red Antler Co-Founders on Apple Podcasts

Tune in to our latest conversation with Red Antler's Emily Heyward and JB Osborne, who have spent the last 14 years building the go-to brand-building company for startups and scale-ups!

https://podcasts.apple.com/us/podcast/emily-heyward-and-jb-osborne-red-antler-co-founders/id1509238049?i=1000532340920

‎Show The Partner Ship Podcast, Ep Emily Heyward and JB Osborne: Red Antler Co-Founders - Aug 17, 2021

"The successful startup did not reinvent refrigeration, though. They found the most efficient compressor, added a more e...
08/18/2021
Interview: Windmill Smart Air Conditioner CEO + Co-Founder Mike Mayer

"The successful startup did not reinvent refrigeration, though. They found the most efficient compressor, added a more eco-responsible refrigerant and optimized efficiency through airflow" — David Graver on Windmill Air for Cool Hunting. Read more:

https://coolhunting.com/tech/windmill-air-conditioner-founder-mike-mayer/?ltclid=434a756a-40f8-434c-b15b-0d978079ac23

Whether through an industrial design lens or by a technical innovation angle, not much had happened regarding window air conditioning units until Windmill launched in 2020. In contrast to most AC b…

"We took an internal survey after implementing our co-working hours and the level of anxiety dropped and people could fi...
08/18/2021
These 3 Brands Offer Innovative Solutions To Sleep-Deprived Americans, In A Market Worth $37 Billion

"We took an internal survey after implementing our co-working hours and the level of anxiety dropped and people could finally sleep through the night. It was a no-brainer for us,"
Kathrin Hamm, founder of Bearaby, shared with Forbes. Read more:

https://www.forbes.com/sites/pamdanziger/2021/08/15/3-brands-offering-innovative-solutions-to-sleep-deprived-americans-a-market-worth-37-billion/?sh=356d87955668

Profiling the rapidly growing sleep market through the lens of 3 companies — Bearaby, Luxome and Eight Sleep — whose innovative approach delivers more than promises.

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Huge appreciation to Melissa Duren Connor and Libby Baker Baumgarten for hosting my New York Institute of Technology (NYIT) students! They came away from the lively and informative living room style conversation filled with more direction about how to develop their integrated communications plans (ICPs) for their real-world client, Digital Grandparents -- and more insight into how PR pros give their best thinking to clients every day! And, Shontal Hogan has to be the best meeting coordinator -- ever! The students & I look forward to ongoing collaboration with Jennifer Bett Communications -- and hope to see you in May, when the students will pitch their ICPs to their client! Thanks, indeed, for helping to grow the next generation of communications professionals! p.s. Looks like I can't post our fab photo with Melissa, Libby,& the students -- but you get the picture! Much gratitude.