Jennifer Bett Communications

Jennifer Bett Communications www.jenniferbett.com
A new, creative, and mutli-dimensional approach to overall consumer awareness.

JBC is a 10-year-old media-relations agency that provides a uniquely strategic approach to build brands - from new-to-market to well-established - and increase overall consumer awareness.

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03/27/2025

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Raising capital has become even more challenging for female founders, but a new playbook is helping women navigate the l...
03/27/2025

Raising capital has become even more challenging for female founders, but a new playbook is helping women navigate the landscape. .bornstein secured $50M for by drawing on her extensive experience to instill investor confidence, while of successfully raised $3.4M by strategically building relationships and showcasing the brand’s growth potential. With DEI rollbacks and economic uncertainty, women entrepreneurs are refining their approach—proving scalability, targeting the right investors and adapting to shifting market dynamics. Head to for the full story.

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03/27/2025

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is debuting its limited-edition Paracord Capsule with for 24 hours. The collection combines sporty nylon with lab-grow...
03/26/2025

is debuting its limited-edition Paracord Capsule with for 24 hours. The collection combines sporty nylon with lab-grown gemstones in adjustable chokers featuring hues like olive green, onyx, and marine blue. A fresh take on modern luxury, this capsule redefines timeless elegance with a blend of sport and sophistication. Read more and shop the launch now at the link in our bio.

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03/26/2025

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Gen Alpha’s love for bold, vibrant beauty shapes the industry, and is leading the way. When developing its new fragranc...
03/25/2025

Gen Alpha’s love for bold, vibrant beauty shapes the industry, and is leading the way. When developing its new fragrance mists, the brand turned to its most enthusiastic customers—tweens—gathering unfiltered feedback through focus groups (and plenty of pizza). The result is three scents—Darling, Main Character and Supernova—blending fruity and gourmand notes and packaged in striking orange, green and purple bottles. With Gen Alpha embracing a kaleidoscope of colors, these new launches are designed to stand out. Read more via at the link in our bio.

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03/20/2025

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is redefining tween beauty, filling the gap left by Bonne Bell with age-appropriate products designed just for Gen Alph...
03/20/2025

is redefining tween beauty, filling the gap left by Bonne Bell with age-appropriate products designed just for Gen Alpha. Its latest fragrance mists, developed with input from 200 tweens, offer a fresh alternative to adult-marketed brands like Sol de Janeiro. With clean formulations and a focus on self-expression, the brand is giving tweens a beauty experience made just for them. Check out at the link in our bio for more details.

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03/20/2025

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Twelve years ago, a mutual friend introduced me to two ambitious women who wanted to “pick my brain about PR” at a café....
03/19/2025

Twelve years ago, a mutual friend introduced me to two ambitious women who wanted to “pick my brain about PR” at a café. A well-known celebrity was nearby, and one of these young women boldly approached him, asking him to sign up for her small newsletter. He looked slightly uncomfortable but smiled and recognized it. “theSkimm?” he said, and complimented the name.

Since then, I’ve been on this journey with — as an advisor, “big sister,” and publicist. When we launched our businesses, we ended up in the same building, sharing tiny offices and an even tinier bathroom. It was here that they grew from a small newsletter into a media phenomenon.

During this time, a prestigious publication wanted to feature theSkimm on their cover, but only had room for one co-founder. I emphasized how important this would be for their brand, yet Carly and Danielle firmly believed the brand required both of them, so they declined. As their publicist, I was frustrated; as their friend, I was inspired.

Years later, after much “subtle begging,” JBC became theSkimm’s agency of record, strengthening our partnership. Led by , , and , the collaboration has resulted in significant press moments in and , showcasing powerful campaigns like and their free ’tWait tool for medical appointment.

All of us at JBC are incredibly proud of Carly, Danielle, and the entire theSkimm team. It’s an honor to be part of this journey with you.

🤍,

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03/18/2025

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proves that clothing rentals can be both a sustainable choice and a profitable business model. Ranked No. 38 on ’s list...
03/18/2025

proves that clothing rentals can be both a sustainable choice and a profitable business model. Ranked No. 38 on ’s list of the World’s 50 Most Innovative Companies of 2025, the brand has unlocked the formula for success with a $98 monthly subscription that gives customers access to over 400 fashion brands. By keeping key operations in-house—from logistics to automation—it has streamlined processes, fueling 51% year-over-year subscriber growth and achieving its first full year of operating profit.

and also earned spots on this year’s list—one for redefining Gen Z skincare through community-driven innovation and the other for expanding access to menopause care with virtual, insurance-covered treatment.

Head to the link in our bio to read more and see the complete list of honorees.

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03/17/2025

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You know Goodwin as the visionary CEO behind , one of the fastest-growing beverage companies in all of U.S. history. An...
03/13/2025

You know Goodwin as the visionary CEO behind , one of the fastest-growing beverage companies in all of U.S. history. And in the latest episode of ’s The CEO Series, he discusses why he started the business, the challenges of the beverage industry, and why he thinks the company has been so successful. Head to the link in our bio to watch the full interview!

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03/13/2025

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’ latest collection, The Molly Collection, captures the beauty of antique rugs with intricate, timeworn designs—at a mo...
03/12/2025

’ latest collection, The Molly Collection, captures the beauty of antique rugs with intricate, timeworn designs—at a more accessible price. Crafted for durability and OEKO-TEX certified, this nine-piece collection blends style and practicality, adding warmth and character with rich textures and faded motifs. Now available at , Amazon, Wayfair, Rugs Direct, and more, this collection offers an effortless way to bring timeless design into any space. Head to the link in our bio for the full feature.

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03/12/2025

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’s Female Founders 500 recognizes the women reshaping industries, solving global challenges, and leading with innovation...
03/11/2025

’s Female Founders 500 recognizes the women reshaping industries, solving global challenges, and leading with innovation and resilience. Selected through a rigorous three-round judging process, these founders are driving real impact—and we’re thrilled to celebrate the powerhouse women we work with who earned a spot on this year’s list:

✨ Shai Eisenman, Founder & CEO of
✨ Samantha Miller , Founder of
✨ Laura Low Ah Kee () & , Co-Founders of
✨ Jessica Schaefer (), Founder & CEO of
✨ & , Co-Founders of
✨ , Founder & CEO of

Congratulations to all the inspiring women who were recognized this year! Their vision and leadership continue to shape the future of business. Head to the link in our bio for the complete list of honorees.

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37 West 20th Street
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Videos

Press rewind ⏪ Celebrating the wins that made 2024 unforgettable

NYC holiday party recap part 1 🎄🎁✨

Yesterday’s Thanksgiving Potluck in the NYC office 🦃🍁

Here’s why we’re voting at JBC! 🇺🇸❤️ Make sure you get out and cast your vote!

Yesterday, for World Mental Health Day, our team shared how they prioritize mental health in life, at work, and beyond. 💚✨

This perfect collection✨ @loloirugs x @amberinteriors

Summer hits recap!🎯 Check out the top press moments that made waves. #jbcclients

A little Target run❤️ #jbcclients

Pool party recap!👙🍉🍦 To many more parties, ice cream, margaritas and more. (Not videoed - the incredible taco bar.) And, this wouldn’t have been possible without @jennybett and @maduren - thank you❤️

A night in with @officialwondermind to close out #mentalhealthawarenessweek 🤍

🤠 @tecovas

Come along with the JBC interns to get piercings at @studs 💛

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