11/14/2025
founder turned a personal loss into a multimillion-dollar business – and a Mars acquisition. Featured in , Daniel shares how a real-life pain point inspired PrettyLitter’s color-changing formula, designed to help cat owners monitor their pets’ health at home. From winning an incubator program in 2015 to scaling a $1M seed round into a category-defining brand, his story highlights innovation born from empathy and smart, sustainable growth. Read more at the link in our bio.