Red Thread

Red Thread Red Thread is an agency for modern brands and entertainment companies.

Red Thread is a unique branded content and entertainment agency built on a foundation of collaboration. Our experience in branding, marketing, and communication strategy has led to the production of award-winning digital media including film & video, interactive design, web & new media, presentations, and live events. The connection every human being has to every other human being is signified by the ancient Asian symbol of The Red Thread. In practical terms, The Red Thread is about the connections you make in your life that so often seem to be about destiny. For Red Thread Productions, the symbolism in our name reflects an awareness that we are bound to our clients and to the people we work with on the most basic level: as people. In honor of The Red Thread we are committed to bringing the highest level of dedication and diligence to every project to which we are connected. As a creative services agency, we pride ourselves on understanding the current creative atmosphere while producing commanding results. With decades of collective experience, our creative directors, writers, designers, editors, and production teams are aligned to bring our clients the best in creative, strategy, and innovation. As a production company, Red Thread has created original content for broadcast and theatrical release. The current slate of projects developed for film and television includes fiction and documentary work that explore diverse perspectives.

04/07/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/07/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/07/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/06/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/06/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/06/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/05/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/05/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/05/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

04/05/2018

Women's Media Summit: The Women’s Media Summit includes movie-makers, academics, lawmakers, business professionals and supporters to build strategies that end gender inequity in American film and television. The Summit documents gender disparities in media. Although 50% of film school graduates are women only 7% of the 250 top-grossing American films in 2016 were directed by women. Few women hold power positions in film or television; women protagonists are under-represented; and female characters seen in Hollywood films are often stereotyped. In pursuit of gender equality, in 2017 the Summit identified seven ways to end discrimination, and the Women’s Media Action Coalition (WeMAC) was created to implement action plans. The 2018 Summit will focus on these action plans created last year to fight employment discrimination in Hollywood.

Check out our film on Showtime. DIRECTED by Phil Allocco.http://www.sho.com/titles/3456527/the-truth-about-liesPREMIERIN...
02/27/2018
The Truth About Lies | SHOWTIME

Check out our film on Showtime. DIRECTED by Phil Allocco.
http://www.sho.com/titles/3456527/the-truth-about-lies
PREMIERING THURSDAY MARCH 1 8PM ET

The Truth About Lies | SHOWTIME
The Truth About Lies on SHOWTIME - A guy meets a girl who he thinks will help get his life back on track.
SHO.COM

The Truth About Lies on SHOWTIME - A guy meets a girl who he thinks will help get his life back on track.

So proud of Director Phil Allocco and the cast and crew of The Truth About Lies. @truthliesmovie is now in select theatr...
10/30/2017

So proud of Director Phil Allocco and the cast and crew of The Truth About Lies. @truthliesmovie is now in select theatres & On Demand! Download on @amazonvideo NOW: http://amzn.to/2zU48sq

The Truth About Lies
10/11/2017
The Truth About Lies

The Truth About Lies

TODAY! The Truth About Lies is NOW AVAILABLE for pre-order on @itunes! Click the link to pre-order and be the first to watch on October 27th when #TheTruthAboutLies opens in select theatres, online, and On Demand. http://apple.co/2yG1N7i

The Truth About Lies
10/11/2017
The Truth About Lies

The Truth About Lies

Thirty-something Gilby finds himself in a tangled web of lies when the truth proves to be too much to admit and even harder to accept

We are proud to announce Red Thread has been named Provincetown's Tourism Communications Agency!
06/21/2017
Red Thread Named Provincetown’s Tourism Communications Agency

We are proud to announce Red Thread has been named Provincetown's Tourism Communications Agency!

NEW YORK, NY (PRWEB) June 21, 2017 -- The Town of Provincetown, Massachusetts named New York-based agency Red Thread a strategic partner for Provincetown.

Red Thread team member, Jeff Ertz, shares his thoughts on technological efficiency and how to leverage the latest in pos...
04/19/2017
At Red Thread Creative Starts At The End | Red Thread Productions

Red Thread team member, Jeff Ertz, shares his thoughts on technological efficiency and how to leverage the latest in post production technology. Read more below!

As a video and audio generalist and post production czar at Red Thread, I’m always looking to leverage the latest or most proven technologies to tell a story. Storytelling is most effective when it elicits an emotional response from its intended audience and spawns some level of engagement. There ar...

Big congrats again to Red Thread Director Phil Allocco on winning the Bronze Telly for Branded Content History Roots and...
03/10/2017
Red Thread selected a winner in the 38th Annual Telly Awards

Big congrats again to Red Thread Director Phil Allocco on winning the Bronze Telly for Branded Content History Roots and 23andMe! http://www.prweb.com/releases/2017/03/prweb14133532.htm -

New York, NY (PRWEB) March 10, 2017 -- The Telly Awards has named Red Thread as a Bronze winner in the 38th Annual Telly Awards for its piece titled "History Roots and 23andMe" in both the Branded Content/Entertainment and Promotional Pieces categories.

Proud to kick off the new year and share our digital white paper on Designing the Right Content Strategy for B-B Events!...
01/10/2017
DESIGNING THE RIGHT CONTENT STRATEGY FOR B-TO-B EVENTS

Proud to kick off the new year and share our digital white paper on Designing the Right Content Strategy for B-B Events! Check it out at http://interactive.eventmarketer.com/designing-the-right-content-strategy-for-b-to-b-events/ Great collaboration with Event Marketer!

It wasn’t that long ago that most conference attendees experienced a live event one way—live. But now, thanks to the ubiquity of personal devices and a growing population of attendees known for their voracious appetites for digital content, smart marketers are designing live event experiences with c...

Happy Holidays from the Red Thread team!
12/20/2016

Happy Holidays from the Red Thread team!

The Last One
12/01/2016

The Last One

World AIDS Day 2016. Along with displays of the AIDS Memorial Quilt, ‘The Last One’ will be screened nationwide at community centers, including the Metropolitan Community Church of the Palm Beaches (FL), Access Care of Coastal Texas, Oregon Health Authority, and FACT - Fighting AIDS Continuously Together (PA). Hope, Healing and Love! #WorldAIDSDay

11/30/2016
General Session Day 1

Red Thread team is live from London! Check out the latest on HPE from our Broadcast Studio and the General Session. https://www.youtube.com/watch?v=HwbKxR8IY6M

At Tuesday’s opening General Session, hear from Hewlett Packard Enterprise President and Chief Executive Officer, Meg Whitman, as well as Hewlett Packard Ent...

11/28/2016

Today in Rome! Red Thread Director Phil Allocco's romantic comedy 'The Truth About Lies' is screening at the Rome Independent Film Festival: http://www.riff.it/en/?p=15535

Red Thread was very honored to present at Event Marketer's conference #eventtechlive today!
11/16/2016

Red Thread was very honored to present at Event Marketer's conference #eventtechlive today!

The Last One
10/19/2016

The Last One

We’re ramping up our HIV/AIDS National Youth Outreach Campaign with screenings of The Last One on Tuesday, October 25th for NYC-area alumni of Middlebury Institute of International Studies at Monterey (http://www.miis.edu/) and AIDS Support Group of Cape Cod in Provincetown on (http://asgcc.org/) December 1st. More schools and community groups are signing up for this important education and prevention campaign!

We were so honored to introduce the incredible True Colors Fund to the LGBT community in Provincetown this weekend. A sp...
10/17/2016

We were so honored to introduce the incredible True Colors Fund to the LGBT community in Provincetown this weekend. A special thank you to Gregory Lewis, Executive Director and CEO of True Colors Fund and to all that helped make this weekend so special!

Red Thread's cover photo
10/17/2016

Red Thread's cover photo

Red Thread
09/27/2016

Red Thread

08/11/2016

Red Thread is proud to announce the launch of our Fall 2016 HIV/AIDS Youth Education Program with the NAMES Project Foundation!

The program combines the time-tested strength of The AIDS Memorial Quilt National Display Program with the compelling feature-length film, 'The Last One.' Together, fabric and film will travel the Nation to inform, inspire and ultimately usher in a new era in HIV/AIDS awareness and advocacy.

Congrats to Red Thread director Phil Allocco for his latest accolade!
08/09/2016

Congrats to Red Thread director Phil Allocco for his latest accolade!

Congrats to Phil Allocco. His film, The Truth About Lies was selected Best Feature Film at SBE's 8th Annual HIFF.

Sidemen - Long Road To Glory
06/07/2016

Sidemen - Long Road To Glory

We are happy to announce Sidemen - Long Road To Glory narrated by Marc Maron has won best documentary at this past week's South Bay Film Festival in Los Angeles. Next stops include this Saturday's screening at Bonnaroo Music and Arts Festival - June 16th in Clarksdale, Mississippi and June 22 & 25 at Glastonbury Festival (official) More announcements soon www.sidemenfilm.com

For the reintroduction of the epic mini-series and novel, ‘Roots,’ on History this Memorial Day weekend, Red Thread ...
05/27/2016
Roots Cast & Characters | History

For the reintroduction of the epic mini-series and novel, ‘Roots,’ on History this Memorial Day weekend, Red Thread director Phil Allocco produced a series of branded content spots for History and 23andMe’s partnership sweepstakes, ‘Know Your Roots.’ Please visit http://roots.history.com/identity to check them out. Great work team!

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