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MusicPromoToday

MusicPromoToday is a full service marketing and branding agency for both professional and aspiring artists.

It’s not just about creating buzz — it’s about cutting through the noise. At MusicPromoToday, we have over a decade of experience in digital marketing and we have learned much from our successes. Perhaps the most important thing we have discovered is there isn’t ever a right way of doing things. That is why each of our digital marketing online campaigns is bespoke. Among the digital marketing serv

ices MusicPromoToday offers are:

Social media and community management
Strategy and planning
Generating revenue or presence
Merchandise and product lines
Advertising and PR
Media and influencer relations
Tour marketing

03/22/2024

Innovation in the music industry isn’t about playing it safe; it’s about defying convention and embracing versatility. Dive into the world of indie artists crossing boundaries and redefining success, as explored in Anto Dotcom’s latest Rolling Stone article

👉 Polyhedric: Weaving The Arts - Emily De Nando () seamlessly blends music and fashion, crafting a brand that resonates across auditory and visual realms.

📺 Television to Music Community - Lisa Ramey’s () journey from “The Voice” to music stardom highlights the power of community engagement and strategic exposure.

🎶 Bridging EDM and Rap as a Label Owner - Sunny Jorge () breaks genre barriers, showcasing the importance of flexibility and collaboration in today’s music landscape.

The future of music belongs to the bold, the versatile, and the innovative. As says, “Success demands more than dedication; it demands vision, versatility, and the audacity to prove you can be the best.” 🚀

02/27/2024

Let's raise a toast to the incredible captain of our ship, steering with unparalleled vision and dedication – our exceptional CEO, Raffi!

Your leadership is a constant source of inspiration, guiding us through challenges and celebrating triumphs. Your unwavering dedication and innovative mindset have propelled our team to new heights. Through strategic insights and a forward-thinking approach, you've transformed challenges into opportunities and milestones into stepping stones for continuous growth.

As we commemorate your birthday, Raffi, let's take a moment to recognize the profound impact of your role in shaping our collective narrative. Your commitment to excellence inspires us to reach for the stars, and your ability to foster a sense of belonging fills us with pride to be part of this journey.

May the year ahead bring you boundless fulfillment, joy, and the realization of every goal you've set.

Here's to you, , and the extraordinary journey that lies ahead – Happy Birthday! 🎉

02/22/2024

Maximizing Brand Impact: The Essential Role of Radio Campaigns and Music Sales – Insights from ¥$

Dive into the dynamic world of music marketing with Kanye West & Ty Dolla $ign's latest masterpiece, 'Vultures 1' under the moniker '¥$'. 🚀

From chart-topping success to viral memes, discover the secrets of their multifaceted approach to commercial dominance. 🌐💽

Want to delve even deeper into the strategies behind 'Vultures 1'? Read more on our blog and uncover the untold stories shaping the music industry!

https://musicpromotoday.com/maximizing-brand-impact-the-essential-role-of-radio-campaigns-and-music-sales-insights-from-%c2%a5/

02/02/2024

The silence echoes as Universal Music Group and TikTok part ways!

Amidst licensing disputes, UMG's iconic catalog fades from TikTok, leaving creators without chart-topping soundtracks.

On Thursday, TikTok videos featuring tracks by some of the world’s biggest superstars like Harry Styles, Taylor Swift, Olivia Rodrigo, and Ariana Grande started to get muted.

The clash centers on artist compensation, AI concerns, and online safety. As the battle unfolds, artists, influencers, and fans navigate the void created by this music industry rift.

As we reflect on this evolving saga, the broader question emerges: What does this mean for the future of music on social media? The intersection of artistic expression, business negotiations, and the dynamics of digital platforms is at the forefront. Will this dispute pave the way for new models of collaboration, or will it signal a transformation in the way music is shared and celebrated online?

Share your thoughts! 🤔

01/29/2024

Art meets activism. 🎨✊

But respect is key. 🗝️

Throwing soup? Not the way. 🍵❌

Taylor Swift, topping Spotify. Hate? That's a hard pass. 🌟🎶

Voice your cause, but make it count. 📣💡

For change, not chaos. 🔄🕊️

Your thoughts? Let's engage. 💭👥

Art and activism, a duo that commands attention, driving forward change with the raw force of emotion. Yet, this power demands respect—towards the icons that inspire us and the voices that seek change. Flinging soup at the Mona Lisa? It's a headline grabber, sure, but it overshadows the need to respect art. Let's direct our energy towards actions that uplift and honor the sanctity of artistic expression. It's about elevating our collective voice for the environment, while preserving the integrity of all forms of art that inspires and moves us. Together, we cultivate a space where art and activism harmonize, each respecting the value and impact of the other.

11/06/2023

Introducing our newest addition to the MPT Agency roster, the incredibly talented ! ✨

From the vibrant streets of Chillán to the bustling music scene in Santiago, Diego's journey has been nothing short of extraordinary.

Diego's impressive journey is marked by significant milestones, including his prominent role in the acclaimed Netflix series "La firma," captivating performances at the renowned Movistar Arena, and a successful debut Chilean tour. His story serves as a powerful testament to the enchanting influence of music and the happiness it spreads worldwide.

We're thrilled to join forces with Diego to take his career to new heights. With our deep industry knowledge and a worldwide network at our fingertips, the opportunities are limitless. 🤝🌐🚀

10/18/2023

At MPT Agency, we take pride in being the best in the game when it comes to music Marketing & PR. 🚀🚀

Our clients don't just make music; they make headlines on top outlets like Billboard, Rolling Stone, Wonderland, Earmilk, Flaunt, Sweet N Sour, iHeart, Lyrical Lemonade, American Top 40, Pitchfork, and more!

Our secret? We curate custom campaigns and services that are meticulously designed to help you reach your career goals. No extras, no random add-ons - just strategically selected elements that elevate your music career to new heights. Whether you're an emerging artist looking to build your fan base or an established artist aiming to expand your reach, MPT will craft a unique plan to help you climb to the top.

Let's make your music the headline of the next big story! 📰💥

10/11/2023

Matuê: Making Music History Across the Americas! 🎶🌍

We are incredibly proud of the unstoppable journey of , who's redefining the American music landscape. From the heart of Brazil to the heart of the U.S., Matuê's story is a testament to the magic of music, marketing, and the power of collaboration. At MPT Agency, we've been privileged to work closely with this exceptional talent.

🤝 We extend our deepest thanks to Sony Music Brasil for believing in MPT's expertise and vision. We're excited to take this partnership to new heights and look forward to an incredible journey with their outstanding roster in 2024.

Stay tuned for more music history in the making!

09/27/2023

A Journey of Music Excellence 🌍

Explore the transformative odyssey of MPT Agency's co-founders Raffi Keuhnelian and Anto Dotcom. With a blend of creativity and strategy, they've propelled artists from obscurity to stardom, rewriting the music industry playbook. 📖🎤

https://www.billboard.com/business/business-news/raffi-keuhnelian-and-anto-dotcom-built-mpt-agency-1235411119/

09/26/2023

Meet the architects of our musical journey! 🎶 😎

Our co-founders, Raffi Keuhnelian () and Anto Dotcom (), have redefined the music industry's landscape. With a relentless passion for innovation and an unwavering commitment to artists, they've ignited careers worldwide. 🌎

Join us in honoring their 15 years of excellence and discover how they're shaping the future of music marketing.

https://www.billboard.com/business/business-news/raffi-keuhnelian-and-anto-dotcom-built-mpt-agency-1235411119/

09/15/2023

Your Music, Our Expertise!

Our dedicated team of specialists covers every facet of your musical journey, ensuring personalized strategies for your unique goals. From Spotify campaigns and social media marketing to album design and everything in between, we've got your back.

Get ready to level up with MPT Agency! 🚀🚀🚀

📩 DM us today to start your music evolution!

08/23/2023

🚫🌍 Attention MPT Community Worldwide! 🌍🚫

An important update 📜 from our CEO, Raffi Keuhnelian, concerning our operations in Japan 🇯🇵 and our esteemed collaborations. Please take a moment to read, stay informed, and share within your circles. 🔄

08/22/2023

🚀 Redefining Music Promotion 🎵✨

In a rapidly evolving music landscape, the competition is fierce and the challenges are real. At MPT Agency, we're not just adapting – we're leading the way. As we've always believed and as said 'With a string of acquisitions in our iron sight, our capacity to grow both big and small acts is about to be multiplied.' 💿

From our cutting-edge AI platform, Virtual Publicist, to building vibrant niche communities, we're empowering artists for a more equitable exposure journey. 🌐🎶

Join us as we shape the future of music marketing! 💫🎤
Check out the full article here:

https://www.digitalmusicnews.com/2023/07/24/music-promotion-mpt-agency/

04/25/2023

DON'T post YouTube videos without these game-changing tips! 🚨

👉Start strong with a hook, amp up visuals, keep it interesting, and cut out the fluff. Watch your watch time soar and your channel grow! 🚀🎥

04/18/2023

As a musician, your ultimate goal is to get your music heard by as many people as possible. 🎶💥 But with so much competition out there, how can you stand out and get noticed on Spotify? 🤔

SWIPE to find out the answers!

🚀 So what are you waiting for? Submit your music today and let's help you create a killer Spotify strategy, build you a loyal fan base, and take your music to the top of the charts! 🎶💥

04/12/2023

💡 One essential tool that many successful musicians use is email marketing. With its ability to reach targeted audiences and build relationships with fans, email marketing can be a game-changer for your music career. 📧

🚀 From announcing new releases to offering exclusive merch, email campaigns give you the power to connect with your audience in a personal and impactful way. 🎶

📝 Want to learn more about how email marketing can help take your music career to the next level? Head over to our blog for expert tips and strategies!

🎵📩

04/07/2023

Are you an up-and-coming musician looking to get your latest track in front of more people? 🚨

Facebook and Instagram ads can be a powerful tool to help you reach a wider audience and grow your fan base. With targeted ad campaigns, you can reach music lovers who are most likely to enjoy your style of music and convert them into loyal fans.

Don't let your music remain unheard. Head to our website and explore our music marketing services that can help you amplify your brand and reach the right audience, today. 🎶 🚀

03/29/2023

Don't underestimate the power of a well-crafted EPK in today's music industry - it's often the key to unlocking new opportunities and reaching your audience. Discover insider tips and tricks to make your EPK stand out and attract the attention of industry pros. 👀 👉

Let us help you create a professional and polished EPK that showcases your unique sound and talent. Contact us today let's make it happen! 🚀🎶

03/16/2023

As a professional musician, understanding your fan base is key to shaping your career trajectory. 🎢

Spotify metrics provide valuable insights into audience engagement, allowing you to make data-driven decisions that will help you grow your fan base and expand your reach.

With these powerful tools at your fingertips, you can unlock new opportunities and take your music career to the next level. 🎶 🚀

Get your music heard! Contact us now to reach your audience.

03/09/2023

We're breaking down one of the most asked questions: How does music promotion work? 🤔

From playlist placements to radio airplay, social media marketing to collaborations, there are endless opportunities to showcase your talent. Join us as we dive into the world of music promotion and discover the strategies that work best for you. 🎶💡

03/06/2023

As a musician, choosing the right music marketing platforms can make all the difference in promoting your music and growing your fanbase. With so many options out there, it's essential to find the ones that work best for you and your music. 🎵

Whether you're just starting out or you're a seasoned artist, there are several factors to consider when choosing a music marketing platform. For example, you'll want to think about:

🎧 The platform's audience: Does it attract the kind of listeners you're targeting?
🚀 The platform's features: Does it offer tools to help you promote your music, connect with fans, and track your success?
💰 The platform's cost: Is it affordable and worth the investment?

By taking these factors into account, you can narrow down your options and find the music marketing platforms that are the best fit for your goals and your music. 🎶💯

02/27/2023

Building a fanbase on YouTube isn't just about the music. It's also about making connections and building meaningful relationships. 🤝

By collaborating with other musicians and influencers, you can reach more people and build a strong community around your music. 🎵

Ready to take your fanbase to the next level? DM us to learn how we can help you grow your presence on YouTube and beyond! 📩📈

02/23/2023

Struggling to get your music heard by new audiences? 🤔🎶 's new Discovery Mode feature is here to help! 🙌🎉

Spotify’s Discovery Mode is an excellent tool for artists who want to increase their exposure and gain more listeners. By opting in eligible songs, artists can gain access to more radio playlists and prioritize their songs within the autoplay feature.🎧💯

Read more on our blog 👆

02/20/2023

Want to take your YouTube channel to the next level? 💥

We're sharing all the secrets for building a loyal fanbase as a musician, from creating killer content to using social media to your advantage. Let's grow together! 🎵👥

Save this post and stay tuned for more tips & tricks! 👀

02/15/2023

Want to boost your Spotify streams and grow your audience? 🚀

Try using the following tips: collaborate with other artists in your genre, promote your music on social media, and take advantage of Spotify's playlist and algorithmic recommendation features. 🎵

Send us a DM with the word 'Spotify' and we'll hook you up with our latest deals! 🎧

02/10/2023

Take control of your music career. 🎶

Spotify playlists allow you to build a fanbase based on your music genre and the mood of your track. While it's beneficial to get as much Spotify playlist exposure as possible, artists have to make sure they properly target music genres and music moods to benefit from the algorithmic Spotify plays that depend on these two factors.

👉Follow these simple steps to increase your chances of getting on Spotify's Editorial playlists.

02/06/2023

Congratulations Queen Bey! 🎉

From her humble beginnings to her global superstardom, Beyoncé has been a force of nature and a role model for millions. Her incredible achievements have earned her countless awards, accolades, and admiration. 🏆

02/03/2023

Raising the beat on your music marketing game 🎶

Check out these marketing tips to help you stand out and reach new fans 🎶

01/27/2023

A new study discovered that the majority of artists have extremely few monthly listeners. Approximately 80% of Spotify artists have fewer than 50 monthly listeners! 🤯

This is even more impressive when compared to the top 1% of artists with over 500,000 monthly listeners. It demonstrates the significant disparity in popularity between Spotify's most and least popular artists.

This trend has a significant influence on independent artists in particular. These musicians are having difficulty gaining traction on the platform.

So, how can you attract people to play your songs on Spotify? 👇

The idea is to have a strategy and a plan. You must understand who your target audience is and what they are looking for. With that information in hand, you can begin promoting your music and getting it in front of the correct people. 🚀

01/19/2023

Today we celebrate the life and legacy of Mac Miller on what would have been his 31st birthday. His music continues to inspire and touch the hearts of many. Rest in peace, Mac. 🕊️

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Videos

Introducing our newest addition to the MPT Agency roster, the incredibly talented @diegosmithl! ✨ From the vibrant streets of Chillán to the bustling music scene in Santiago, Diego's journey has been nothing short of extraordinary. Diego's impressive journey is marked by significant milestones, including his prominent role in the acclaimed Netflix series "La firma," captivating performances at the renowned Movistar Arena, and a successful debut Chilean tour. His story serves as a powerful testament to the enchanting influence of music and the happiness it spreads worldwide. We're thrilled to join forces with Diego to take his career to new heights. With our deep industry knowledge and a worldwide network at our fingertips, the opportunities are limitless. 🤝🌐🚀 #MPTAgency #MusicPromo #MusicMarketing #DiegoSmith

Rick Rubin: The Musical Alchemist 🎵✨ From barefoot vibes to mind-expanding questions, this guru of sound turns whispers of inspiration into sonic masterpieces. 🎸🔮 Embrace the magic of transformation as you channel your inner musical alchemist. Just like Rick Rubin, let your creative energy flow boundlessly, and let it shape the world through your melodies. 🌟🎶 His mystical approach and universal energy bring artists like Johnny Cash, Kanye West, and Slayer to uncharted creative realms. 🌌🎤 Remember, it's the unafraid explorers of sound who shape the future of music. Let your passion guide you to unexplored territories of sonic brilliance. Let Rick's journey remind us that every note, every beat, and every emotion woven into our music has the power to resonate beyond boundaries, touching hearts and souls across the world. 🎶🌍🚀 #RickRubin #rickrubinquotes #rickrubininterview #motivatedbyrickrubin

Love and respect on full display! 💙🔥 @lilyachty's bond with Drake has flourished over the past year, captivating the world. The unwavering support from @champagnepapi for Yachty's musical journey speaks volumes. But it doesn't stop there - Lil Yachty's influence shines through on Drake's latest project, 'Her Loss,' where he not only lent his production skills but also brought the energy with his adlibs. 🎶✨ The journey from being a fan to a collaborator is a testament to Yachty's unwavering dedication. We can't wait to see more of this epic bromance! 🚀👏 #LilYachty #Drake #AllBlurTour

🎵🚀 Big News Alert! 🚀🎵 Our artists are setting the music world on fire! 🔥🔥 Five of our incredibly talented artists got their brand-new tracks featured on not just one, but TWO Spotify Editorial Playlists! 🎉📈 If you're ready to elevate your music career and get your tracks on the map, let's work! Hit us up today and let's make magic happen! 📩🎶 #MPTAgency #MusicMarketing #MusicPromotion #musicpromo

We're excited to announce the newest addition to the MPT Agency family! 🎉 Join us in giving a warm welcome to the legendary Japanese artist, Kenshi Yonezu, aka Hachi! 🎶✨ With an illustrious career spanning many years as a musician, singer-songwriter, record producer, and illustrator, Kenshi has captured the hearts of international crowds with captivating melodies, thought-provoking lyrics, and a one-of-a-kind style. We couldn't be more thrilled to embark on this incredible journey together, presenting his most recent collaboration with Final Fantasy XVI! Stay tuned for an electrifying collaboration of talents! 🎤🔥 #MPTAgency #MusicMarketingAgency #Hachi #KenshiYonezu #FinalFantasyXVI #FinalFantasy

Celebrating yet another MPT Agency success story! 😎🎵 ✅ +1 Million YouTube Views We proudly announce that MAR's sensational music video ‘Taking Back Your Heart’ blazed a trail, amassing a staggering 1 million views in just 7 days! 🚀✨ Join us in celebrating this remarkable milestone and the remarkable journey MAR has embarked upon. Let her journey inspire and guide you toward your own extraordinary success story! 🎵💫 Stay tuned for more sensational collaborations and groundbreaking achievements! 🌟🎶 #MusicMarketingAgency #MPTagency

As DJ Khaled would say, ANOTHER ONE ☝️ ✅ 7 Spotify Editorial Playlists ✅ +1 Million Spotify Streams Did you know that optimizing your music marketing strategy within the first 7 days can increase your chances of getting authentic, true, targeted, quality, farm-free hits from Spotify Algorithmic Playlists by a whopping 95%? 🎶 Are you ready to join our HALL OF FAME? Submit your song today and witness the power of targeted music promotion! #MusicMarketing #MusicPromotion #MusicPromo #MusicMarketingAgency #Spotify #SpotifyEditorial

Chad Focus drops a bombshell revealing the hidden truth behind streaming bots, unveiling how even the biggest artists like J. Cole unknowingly benefit from them! 💥 Don't miss this eye-opening revelation as we delve into the murky world of music streaming. 🕵️‍♂️🔎 #StreamingSecrets #UnveilingTheTruth #SpotifyStreams #ChadFocus #MichaelWilliams #Spotify

Embracing the Uniqueness: Journeying Through Rhythms, Concepts, and Self 🚀💃 From her enchanting vocals to her magnetic performances, Janelle Monáe always leaves a trail of awe-inspiring art in her wake. With her latest masterpiece, 'The Age of Pleasure', Janelle Monáe takes us on a profound journey of self-acceptance and embracing the present moment. 🌟🌈 #JanelleMonae #TheAgeOfPleasure #EmbraceYourUniqueness

Embracing the musical renaissance alongside legendary producer Rick Rubin! 🎶 Kesha's collaboration with him was a transformative experience that rekindled her creative fire. Together, they crafted songs that encapsulate pure emotions, reminding her of the deep love she holds for the art form. ✨💫 #Kesha #MusicalEpiphany #RickRubinMagic #RickRubin #gagorderkesha

Don't just release music, make a statement! 💥 MUSICIANS 🚨 Make Sure To Do This Before Releasing a Song! 👇 1- Finalize your recording 2- Choose a release date 3- Choose your streaming services 4- Create artwork 5- Register with a music distributor 6- Plan your marketing and promotion 7- Build your press kit #musicmarketing #musicmarketinghacks #songrelease

The legendary maestro, Nile Rodgers, reminds us that music is the truest mirror of our culture. 🎶 From disco to funk, he has witnessed firsthand how melodies, rhythms, and lyrics evolve alongside societal shifts. Join us as we delve into the profound connection between music and culture, and let Nile's wisdom inspire you to embrace the power of sonic storytelling. 💫 #NileRodgers #MusicCulture

🚀 Revolutionize your content creation process with these AI tools! 🤖 As AI aficionados, we've handpicked the best tools to help you streamline your content creation process. 🎨 From image editing to copywriting, these recommendations will help streamline your workflow and boost your creativity. ⏰ #AITools #ContentCreation #aitools2023 #AIAdvantage #SocialMediaStrategy

The legendary @therealswizz is back with his latest masterpiece, "Hip Hop 50: Vol.2"! 🔥 🎵 The new EP is an absolute game-changer, featuring seven incredible tracks fully produced by Swizz and a star-studded list of guest contributors including @nas, @liltunechi, @jayz, @jadakiss, @getbenny, Scar Lip, @fivioforeign_, @bandmanrill, @lildurk, @artisthbtl and @jayelectronica. Each track is packed with punchy beats, electrifying rhymes, and a sound that's truly one-of-a-kind. Get ready to turn up the volume and let Swizz's beats take over! 🔊🎧 #NewMusicAlert #SwizzBeatz #HipHop50Vol2

MUSICIANS - believing in yourself is one of the pillars of success. Step 1: Clarify and define your vision. Step 2: BELIEVE! Don't let self-doubt hold you back from chasing your dreams! 🔥 #jcole #believeinyourself #motivationalvideos #jcolequotes

Ready to start earning money from your YouTube content? 🤑🎥 Contact us today and let's help you monetize your YouTube channel and take your content to the next level. Visit our website now to learn more. Link in Bio 🔝 #YouTubeMonetization #independentartist #youtubegrowth

Writing a new record as a well-known band can be challenging because you have an established sound and fan base that may have certain expectations. It's important to remember that growth and evolution are essential in the creative process. So, embrace the challenge and use it as an opportunity to push yourself and your artistry to new heights. 🚀 To all the rising bands out there, remember that the journey to success is never easy, but it's worth it. Believe in yourself, trust your instincts, and stay true to your vision. Keep working hard, honing your craft, and creating the music you love. 🎶 ❤️ #Paramore #bandlife

"The golden era of techno was a time when the music was pure and raw, untainted by commercialization or mainstream popularity." - Nina Kraviz 🎧 Kraviz believes that this era saw the birth of many of the classic techno tracks that continue to influence the genre today. Her deep understanding and appreciation of the golden era of #techno is evident in her own music, which often pays homage to the sounds and styles of that time. #ninakraviz

Want to boost your content's visibility in today's algorithm? Make your content work smarter, not harder - use hacks like alt texts, topics, and keywords to give it a boost. 👀📈 #Instagramhacks #instagramhacksforgrowth

Unleash the power of music 🎶 marketing with these 10 commandments for 2023. From building a loyal fanbase to utilizing social media, discover the secrets to elevating your music career to the next level. 🚀 🚀 Read more on our blog. #musicmarketing #MPTAgency #Musicpromo #musicmarketingagency

Shortcuts

MusicPromoToday Chats with The Source Magazine

We recently chatted with The Source Magazine, a leader and major influence in the music industry with a key focus on urban music, news and artists. Check it out here. 👉🏼👉🏼👉🏼 https://thesource.com/2020/02/14/musicpromotoday-leads-digital-transition-from-viral-to-virtual/

Important music marketing trends to look out for in 2020. Our chat with Magnetic Magazine!

The above is a screenshot. You can read the full story here on Magnetic Magazine.

While it’s been a pleasure collaborating with some of the biggest artists in the world, we look forward to the New Year! Inquire to see if your artist or act is a good fit for us.