MusicPromoToday

12/30/2025

Every result reflects strategy, structure, and belief in what lasts.

Thank you to the artists, partners, and team who aligned with the vision and helped advance it.

Onward.
Wishing you a strong and successful New Year. See you in 2026.

MPT Agency

12/25/2025

Merry Christmas from all of us at MPT Agency 🎄
Sending warm holiday wishes to our global music community.

12/18/2025

From the US, Japan, South Korea, Kosovo, Russia, Ukraine, France, Italy, the Dominican Republic and beyond — from emerging voices to established names.

75+ artists trusted us with their vision in 2025.
Different genres. Different levels. Different time zones.

Music doesn’t have borders and neither do we.
Next year, we’re expanding the map. 🌍

We’re opening the door to new artists next.

12/03/2025

The music industry has officially entered the creator era.

It’s no longer enough to write great songs. Artists today are building careers through content, storytelling, and digital identity. The ones who win aren’t just performers… they’re creators who know how to turn moments into momentum.

From TikTok clips to YouTube vlogs to behind-the-scenes studio snapshots, the path from studio to screen is redefining what artist growth looks like. And when creative direction, branding, and data collide, the results can be massive; just like Bruklin’s rise from viral cover to charting artist.

If you want to understand the new creator revolution and how artists are turning visibility into real impact, full breakdown is here:

🔗 Read the full article:

In 2025, being an artist means being a creator. Artists who fail to create, connect, and communicate online risk being drowned out in a crowded industry. That’s the reality of the modern hybrid artist economy, where streaming numbers, social content, and storytelling collide. MPT Agency bridges th...

12/01/2025

Holiday season = the BEST time to boost fan engagement.
From limited-edition merch to creative giveaways, the end of the year gives artists a powerful opportunity to connect, grow, and build loyalty that lasts long after December.

We just published a new article covering holiday merch ideas, fan-focused giveaway strategies, and how to blend everything into one high-impact campaign.

If you’re planning ANY holiday push this year, you’ll want to read this 👇
🔗 Full article:

Learn how to boost fan engagement this holiday season with creative merch drops, giveaways, and authentic content ideas. Take the opportunity!

11/29/2025

Most of your fans will never comment, but they’re still your biggest supporters.

That video with 20K views and only 10 comments? Totally normal. In fact, around 90% of your audience watches silently; they consume everything you post without ever interacting publicly.

These are the people who replay your music, binge your stories, show up to your shows, and even buy tickets… all without saying a word online.

Understanding this silent fan majority is one of the most important parts of growing as a creator.

If you want to learn why silence doesn’t mean disinterest and how to actually engage the 90% who never comment, full breakdown is here 👇

Discover why the silent fan majority matters, how to engage the 90% who never comment, and how analytics can guide your content strategy.

11/28/2025

Every major artist starts somewhere and it’s usually not under stadium lights.
Small venues, intimate rooms, and community stages are where real artistry is born. They’re where artists learn who they are, connect with fans face-to-face, and build the foundation that carries them to bigger stages.

From developing stage presence to creating loyal early supporters, these small spaces have a massive impact on long-term growth. Tina Karol’s journey is a perfect example; local stages eventually led her to international recognition and millions of new listeners.

If you’re growing your career or supporting an emerging artist, this breakdown shows why small venues matter more than ever.
🔗 Full article:

Today, when the music industry may seem focused on spotlight moments, viral hits, and massive tours, the power of small venues is more relevant than ever.

11/27/2025

The busiest music season of the year is here, and if you’re an artist, the holidays can make or break your release. From Halloween to Christmas, streams surge, playlists form early, and nostalgia drives massive engagement.

We put together a full guide on how to stand out, plan your timing, build a holiday-ready campaign, and keep momentum all season long.

If you’re releasing music before the year ends, this is the strategy you need. 👇
🔗 Read the full article:

Learn how to plan your holiday release strategies from Halloween to Christmas, with tips on timing, playlists, visuals, and engagement.

11/12/2025

In the age of algorithms, strategy wins. ⚡️

In today’s music industry, 80% of Billboard hits go viral before they chart.
That’s not luck, it’s strategy.

For over a decade, MusicPromoToday has been at the forefront of this evolution, helping artists cut through the noise, master the algorithm, and build legacies that last.

We don’t chase trends. We build systems that connect artistic credibility with global reach, turning moments into movements.

Thank you for spotlighting how we’re redefining the future of music promotion, PR, and artist growth in the digital era.

🚀 Read the full feature — link in bio.

11/11/2025

MusicPromoToday Understands The Artist: Mastering The Music Promotion Algorithms 🚀

The music industry has never been louder and never more algorithm-driven.
80% of Billboard Hot 100 hits now gain traction on social media before they chart.
In this world, speed, precision, and vision define who wins.

That’s where MusicPromoToday steps in.

For over a decade, MPT has been the silent engine behind global artist success, mastering data, storytelling, and strategy to turn moments into movements.

We don’t chase hype. We build legacy.
Our blueprint combines credibility with cultural power, bridging artistic merit with mainstream impact.

“True global dominance means uniting two forces: critical respect and cultural cachet.” — Raffi Keuhnelian, CEO

“We connect artistic vision to tangible monetization.” — Anto Dotcom, COO

Thank you, Magnetic Magazine, for spotlighting how we continue to redefine modern music PR and artist development.

👉 Read the full feature:

This is where MusicPromoToday (MPT Agency) excels. For over a decade, MPT Agency has been the secret force behind major global careers. They don't simply

11/11/2025

Year-End Exposure: Why December Is Crucial for Music PR 🎶

December isn’t just about lights, gifts, and year-end recaps. It’s one of the most powerful months for music PR.

Streams spike. Brands spend their budgets. Audiences get nostalgic.
It’s the season when emotion and opportunity collide, and smart artists use it to their advantage.

💡 Here’s what happens in December:
• Streaming rises as fans seek feel-good music and holiday energy.
• Brands look for last-minute collabs and campaign tie-ins.
• Audiences are more active online, sharing playlists and tagging artists.

Just look at Mariah Carey. Every November 1st, she flips the switch from Halloween to Holiday icon, turning “All I Want for Christmas Is You” into a global case study in consistency and timing.

The lesson? 🎯
✨ Start early.
✨ Build emotional content.
✨ Collaborate with brands.
✨ Turn your holiday spirit into strategy.

December gives artists the stage; it’s up to you to make it sparkle.

👉 Read the full article:

In December, brands collaborate, and artists have a rare chance to turn nostalgia and celebration into engagement and revenue.

11/05/2025

Playlist Domination: Why Black Friday Weekend Matters For Streaming 🎧

Black Friday isn’t just for shopping carts; it’s for streaming charts.
This weekend marks the start of playlist season, when algorithms get reactive, audiences get active, and discovery goes into overdrive.

💡 Here’s what the data says:
• Nearly 20% of yearly music sales happen between Black Friday and Christmas.
• Listeners are browsing, buying, and binge-streaming more than ever.
• Major playlists on Spotify, Apple Music, and YouTube start refreshing right now.

Artists who plan early and push hard during this window can dominate playlists all the way through the holidays.

🎯 Start strong. Promote smart. Win the season.

👉 Read the full article:

Learn why Black Friday weekend is crucial for streaming success and how to use it to dominate holiday playlists and boost long-term visibility.