Moss Appeal

08/08/2025

Jim McKelvey, co-founder of Block (aka Square!), founder of Invisibly, author of , is one of those rare people who defies categorization. He's got art in MoMA and the Smithsonian, served on the Federal Reserve, flies planes, and is currently working on solving one of the world's biggest environmental problems: plastic diapers that take 1,000 years to decompose. Jim credits wanting to solve unsolvable problems as one of his biggest motivators as an inventor. (Hear how his glass art led to mobile payments!)

But apropos this podcast about media and marketing, Jim shares details on his free AI tool PwrScore for measuring brand compatibility. (Link in show notes.) He explains how Anheuser-Busch might have averted a Bud Lite disaster – and how other brands can find the perfect alliances -- just tapping into this remarkable gift of tech.
Equally fascinating? How he predicted major business challenges (including Southwest Airlines) and also prevailed against Amazon.com when Square was a startup.

Even more remarkable? His commitment to helping the planet (think DIAPERS!) and to giving away his entire fortune.

Jim is one of the FOLIO: Eddie & Ozzie Award winners who will be inducted into their Hall of Fame in October, that I had a chance to profile. Lucky for me a few kept talking and let me extend these intercepts into Insider Interviews episodes. (Stay tuned for conversations with Neil Vogel, David Adler and others who have reinvented themselves and/or their businesses.)

Whether you're an entrepreneur, marketer, or just fascinated by innovative thinking, this episode is packed with insights you won't find anywhere else.
Watch on YouTube or listen anywhere or: bit.ly/Insider-JimMcKelvey Here's a sample clip:

06/29/2025

Had a great (and interesting!) time at PopCon:
- My Insider Interviews with E.B. Moss WON Indie Podcast of the Year award for the Business category…
- Led a panel with impressive lineup of podcasters, producers and reps ( l-r Brittany Bigelow, Dawn Michelle, Vergie Rodriguez and James Starace (with Ti King in the house on camera!)…
- Represented The Podcast Academy during the show,
-(Found the perfect person to match our blue logo really well - and emblematic of a lot of the attendees!)

06/27/2025

There's more to say about what we've all been hearing...and seeing, thanks to . My latest thoughts and experiences via "Moss Hysteria" - my Substack newsletter.
Please subscribe?! I welcome your comments and shares either way....

Using AI in Creative Productions

05/14/2025

04/27/2025

My thoughts on needing ( ) therapy:

In a one-two punch of a newsletter*, Horizonai shared two different articles on that actually have a human connection point: and talent. First, they shared their own infographic (aka: "digestible") of a Harvard Business Review (aka: "brainiac") study on changes in top uses of AI

04/23/2025

Between stolen manuscripts and misplaced ashes, you never know what you'll find in the UWS! https://www.ilovetheupperwestside.com/cremated-remains-of-science-writer-willy-ley-found-in-uws-basement/

Upper West Side News

04/21/2025

See you at in Miami? Capturing some POVs from brand marketers and agency folks for press and podcast while there! Let's connect!

04/17/2025

Catch this one minute of Rishad Tobaccowala, Author, Chief Strategist for Publicis Media for 35+ years, and Futurist, about the future of work and and you'll want to hear the other 47 minutes in this episode of Insider Interviews with E.B. Moss !
YouTube: bit.ly/Insider-Rishad-YT
Apple Podcasts: https://apple.co/4juqcz4
Spotify : https://spoti.fi/42dGMgU
Or on any of your favorite apps! (Comment/follow this week, and I'll send SOMEONE a copy of his new book: Rethinking Work)

03/20/2025

Yes we still need to amplify diverse or underrepresented voices. YES, there's still a . YES these women in media are inspiring. YES I loved being able to conduct this inspiring interview with leaders from Hallmark Channel Outfront Media and Optimum, with thanks to MediaVillage for keeping the inclusion light shining! https://www.mediavillage.com/article/empowering-women-in-media-insights-from-industry-leaders-video/

03/07/2025

In one week (3/12-13) the biggest names in (oh, and me) are heading to to talk , measurement, and media. Want to join? I'll be covering all the takeaways for Cynopsis Media but also conduct a brief roundtable on advertising in CTV. Here's a discount code if you want to join:

Use code INVITEYOU for 15% OFF →

Join respected media brands for a two-day event bringing together over 500 decision-decision-makers from across the entire Connected TV ecosystem.

01/30/2025

Catch up on my January episodes of Insider Interviews with E.B. Moss about and : First, a brief bonus episode captured during with two brilliant agency folks on in your news stream and your advertising -- from Publicis Media and :
bit.ly/Insider-CES2025 ...

Fresh from the floor of CES 2025, I grabbed about 10 minutes each with two brilliant minds in technology and innovation who shared fascinating insights about where we're headed in this AI-driven world for a fast but powerful bonus episode. Andrew Klein, who leads creative technology and innovation a...

01/01/2025

Thanks to my Insider Interviews with E.B. Moss guests who made us all a little wiser in 2024. We had conversations on crafting and marketing podcasts, on local advertising and streaming TV, on the importance of retaining the personal touch in creative even when tapping into tech, on the evolution of OOH and media, what's new in News... even best practices in marketing men's suits, Olympic sports and airlines!

I added a sponsorable segment called "The Inside Scoop" and produced executive profiles on some guests in various trade publications.

I was interviewed on other shows (thank you Heather Osgood, Ruth Stevens, Mathew Passey, Cynthia Nelson and others!) and moderated panels and onsite interviews at various conferences.

Overall, it has been a great CONTENT MARKETING year!
And... wait til you hear who's up next for in Q1!

Here's to another year of learning, listening and love of a great industry. I hope you'll reach out with your content marketing needs so we can make great content together in 2025!