Founded by CEO Monalisa Johnson, Sierra Productions is a full service marketing and advertising agency, specializing in digital marketing, commercials, media buying, and audio/video production.
Operating as usual
10/27/2021
At the beginning of this month we suggested 5 fall-themed marketing ideas for your business! What tactic worked best for your company? What are you hoping to strengthen for November?
At the beginning of this month we suggested 5 fall-themed marketing ideas for your business! What tactic worked best for your company? What are you hoping to strengthen for November?
You’ve likely heard the term digital transformation. Perhaps you've heard it along with the phrase digital disruption. We often call the first to succeed with a big transformation in an industry, the disruptor. It may come from a small startup or from an idea developed at a large firm. Either way, each industry today is constantly disrupted and transformed thanks to our digital, globally connected world.
So what does that mean for you? How can you possibly keep up with or get ahead of the constant flux in your industry? In our latest blog, we tell you how 👉 http://ow.ly/Irqy50Gmu8Q
#Marketing #Blog #Businesstips
Create a customer experience to lead in digital transformation Leave a Comment / Social Media / By sierraproductions Create a customer experience to lead in digital transformation You’ve likely heard the term digital transformation. Perhaps you hear it along with the phrase digital disruption. We ...
10/22/2021
Did you know that 77% of Internet users regularly read blogs? Blogs give you the opportunity to provide your consumers helpful advice, build trust and familiarity with your brand, and help you sneak in promotional content. With the optimal blog post being between 1,500+, it can be a time consuming task, so why not have someone else to write them for you? Our team of professional content writers will take on the voice of your brand so you can sit back and watch the leads role in! Contact us 👉 https://www.sierraproductions1.com/contact/
#Blogwriting #Blogger #Contentcreation #Marketing
Did you know that 77% of Internet users regularly read blogs? Blogs give you the opportunity to provide your consumers helpful advice, build trust and familiarity with your brand, and help you sneak in promotional content. With the optimal blog post being between 1,500+, it can be a time consuming task, so why not have someone else to write them for you? Our team of professional content writers will take on the voice of your brand so you can sit back and watch the leads role in! Contact us 👉 https://www.sierraproductions1.com/contact/
#Blogwriting #Blogger #Contentcreation #Marketing
10/20/2021
Rereading "Renegades Write the Rules" by Amy Jo Martin. Highly recommend picking this book up for innovative social media ideas. What business-related books should we read next?
Rereading "Renegades Write the Rules" by Amy Jo Martin. Highly recommend picking this book up for innovative social media ideas. What business-related books should we read next?
Watch the best men & women ballers in the East dominate the paint at Royal Farms Arena from February 22nd through Feb 26th. Experience Charm City culture and create new legacies. Get your tickets early, for 24 nail-biting games, star-studded half-time performances, free Fanfest and surprises. Don’t miss out! Get your tickets now at CIAAtournament.org.
We are so excited to be working with the CIAA again this year! If you like this commercial, contact us and let's get your next spot produced 👉 www.sierraproductions1.com/contact/
10/18/2021
The ho-ho holidays are upon us! Whether or not you're excited to see stores break out their Christmas items out already or you're on the bandwagon of waiting until after Thanksgiving, your business should be planning your holiday strategy. Ecommerce, especially due to the pandemic, has driven online shopping to an all time high. If you aren't taking advantage of advertising on social platforms such as Facebook, Instagram, and Youtube you're missing out! Social media is the top most used channel to reach holiday shoppers and delivers the most ROI.
The ho-ho holidays are upon us! Whether or not you're excited to see stores break out their Christmas items out already or you're on the bandwagon of waiting until after Thanksgiving, your business should be planning your holiday strategy. Ecommerce, especially due to the pandemic, has driven online shopping to an all time high. If you aren't taking advantage of advertising on social platforms such as Facebook, Instagram, and Youtube you're missing out! Social media is the top most used channel to reach holiday shoppers and delivers the most ROI.
92% of Americans above age 12 listen to the radio each week. This means that radio reaches over 240 million people in our country! Interested in integrating radio ads into your marketing strategy? We can help you not only create your commercial, but also place it in the top markets your audience is in. Contact us 👉 https://www.sierraproductions1.com/contact/
#radio #radioads #advertising #ads #marketing
92% of Americans above age 12 listen to the radio each week. This means that radio reaches over 240 million people in our country! Interested in integrating radio ads into your marketing strategy? We can help you not only create your commercial, but also place it in the top markets your audience is in. Contact us 👉 https://www.sierraproductions1.com/contact/
#radio #radioads #advertising #ads #marketing
10/13/2021
If you're using Pinterest for your business then you've probably seen the popularity behind seasonal Pins. But did you know that Pins with content specific to season life or everyday moments drive 10X higher aided awareness and 22% higher online sales? That's right! So post your pumpkin recipes, fall outfits, seasonal locations to visit and watch your engagements rise!
If you're using Pinterest for your business then you've probably seen the popularity behind seasonal Pins. But did you know that Pins with content specific to season life or everyday moments drive 10X higher aided awareness and 22% higher online sales? That's right! So post your pumpkin recipes, fall outfits, seasonal locations to visit and watch your engagements rise!
Want to hang out with our CEO, Monalisa Johnson personally? Well... she has an exciting TRAVEL project in the works! We would love for you to take a short, two minute survey about traveling in 2022! https://www.surveymonkey.com/r/2BTHZLB
Want to hang out with our CEO, Monalisa Johnson personally? Well... she has an exciting TRAVEL project in the works! We would love for you to take a short, two minute survey about traveling in 2022! https://www.surveymonkey.com/r/2BTHZLB
Want to hang out with our CEO, Monalisa Johnson personally? Well... she has an exciting TRAVEL project in the works! We would love for you to take a short, two minute survey about traveling in 2022! https://www.surveymonkey.com/r/2BTHZLB
Take this survey powered by surveymonkey.com. Create your own surveys for free.
10/11/2021
It's no surprise that 62% of US shoppers say they shop online more now than pre-COVID. Online shopping was already on the rise, but now more than ever businesses should be utilizing digital marketing to reach their audiences. If you're looking to increase your ROI through digital marketing, contact us 👉 https://www.sierraproductions1.com/contact/
It's no surprise that 62% of US shoppers say they shop online more now than pre-COVID. Online shopping was already on the rise, but now more than ever businesses should be utilizing digital marketing to reach their audiences. If you're looking to increase your ROI through digital marketing, contact us 👉 https://www.sierraproductions1.com/contact/
It's impossible to ignore the effectiveness of email marketing. Did you know that every $1 you spend on email marketing averages a return of $44? Numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business online.
It's impossible to ignore the effectiveness of email marketing. Did you know that every $1 you spend on email marketing averages a return of $44? Numbers like that are why focusing your digital marketing efforts on email marketing is a must for running a successful business online.
Process your grief and rediscover yourself in Paula Meyer's international best-selling book "Great Loss, Greater Love: The Art & Heart of Navigating Grief," and be sure to join her FREE Navigating Grief event this Saturday!
Paula is more than a client - she is a friend who shares the same healing journey as me. Grief happens to us all but JOY is the ultimate end goal! #JoylineJourneys Great Loss, Greater Love
10/07/2021
Process your grief and rediscover yourself in Paula Meyer's international best-selling book "Great Loss, Greater Love: The Art & Heart of Navigating Grief," and be sure to join her FREE Navigating Grief event this Saturday!
Paula is more than a client - she is a friend who shares the same healing journey as me. Grief happens to us all but JOY is the ultimate end goal! #JoylineJourneys Great Loss, Greater Love
Is your business utilizing the right social media platforms to reach your target audience? Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. So in our latest blog, we put together a little cheat sheet to help you choose the right social media platforms and how to use them properly. http://ow.ly/VdXS50GkxBO
#Marketing #Businesstips #Blog
Picking the right social media platform for your company Leave a Comment / Social Media / By sierraproductions Picking the right social media platform for your company Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here’s a little...
10/05/2021
Hello October! In celebration of the season, we thought we'd give you some fun fall-themed marketing ideas for your business. Let us know which is your favorite or if your business has any other fun ideas planned.
🍁 Fall-Specific Content Marketing - Create helpful blog posts/or videos that appeal to your key demographic!
🍎 Fall Contests and Giveaways - Engage your audience! Host a fall-themed event (In accordance with CDC guidelines) and let your customers get to know you. Or try doing a fall-themed raffle that donates a portion of the proceeds to local charity.
🎃 Get your Business in the Fall Spirit - Have fun with your storefront and decorate with festive decorations. If you have an online presence, update your website with fall-themed banners or creating fall branded merch!
👻 Create Limited-Time Fall Products or Services - Put the scarcity principle to work! Customers are more likely to be attracted to items that are only available in limited quantities.
🧛🏻♀️ Fall-Themed Direct Marketing - We talk a lot about the power of email marketing, so you know we recommend fall-themed email campaigns! Add a coupon or promote a fall sale you may be having. A 2018 RetailMeNot survey found that 67% of consumers have made unplanned purchases simply because they found a discount.
#marketing #fall #October #businesstips
Hello October! In celebration of the season, we thought we'd give you some fun fall-themed marketing ideas for your business. Let us know which is your favorite or if your business has any other fun ideas planned.
🍁 Fall-Specific Content Marketing - Create helpful blog posts/or videos that appeal to your key demographic!
🍎 Fall Contests and Giveaways - Engage your audience! Host a fall-themed event (In accordance with CDC guidelines) and let your customers get to know you. Or try doing a fall-themed raffle that donates a portion of the proceeds to local charity.
🎃 Get your Business in the Fall Spirit - Have fun with your storefront and decorate with festive decorations. If you have an online presence, update your website with fall-themed banners or creating fall branded merch!
👻 Create Limited-Time Fall Products or Services - Put the scarcity principle to work! Customers are more likely to be attracted to items that are only available in limited quantities.
🧛🏻♀️ Fall-Themed Direct Marketing - We talk a lot about the power of email marketing, so you know we recommend fall-themed email campaigns! Add a coupon or promote a fall sale you may be having. A 2018 RetailMeNot survey found that 67% of consumers have made unplanned purchases simply because they found a discount.
#marketing #fall #October #businesstips
09/29/2021
Happy National Coffee Day! Who else can't survive without their morning cup of joe? 😅
#NationalCoffeeDay #Coffeecommunity #Coffeeislove
Happy National Coffee Day! Who else can't survive without their morning cup of joe? 😅
#NationalCoffeeDay #Coffeecommunity #Coffeeislove
09/22/2021
One of the most important goals in marketing and advertising is to drive consumer recall. You want your consumers to remember you and think of you while they're shopping, but what are some creative ways you can achieve this? One of our favorite ways is through jingles. Jingles are timeless and are perfect brand assets that, if done correctly, consumers can recall for years.
We LOVE creating jingles and audio commercials! Check out this jingle we did for our client Chip Forstall infused with New Orleans flare! Let's create your next hit👉 https://www.sierraproductions1.com/contact/
#Jingles #Ads #NewOrleans
09/20/2021
The average person spends 88% more time on a website that contains video. This means that video is critical to your content strategy. When you create your videos, keep in mind they should be bite-sized, memorable, and measurable.
The average person spends 88% more time on a website that contains video. This means that video is critical to your content strategy. When you create your videos, keep in mind they should be bite-sized, memorable, and measurable.
Social media users, which let's be honest, is most of us, expect quick responses from businesses. So in our latest blog, we share important facts you should be aware of when considering the effectiveness of your customer service strategy. http://ow.ly/ekk250G2r6P
#Customerservice #Businesstips #Marketing
Social media users, which let's be honest, is most of us, expect quick responses from businesses. So in our latest blog, we share important facts you should be aware of when considering the effectiveness of your customer service strategy. http://ow.ly/ekk250G2r6P
Media planning
Facebook / IG Ads
YouTube Ads
Digital Ads
Streaming Ads
TV Commercials
Videos
Web Videos
Explainer Videos
Sales Videos
Documentaries
Event Videos
Whiteboard Videos
Training Videos
Speaker Promotional Videos
Sizzle Reels
Animation 2D & 3D
Filming
Editing
Script Writing
Storyboarding
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Jingles
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Promote your business with quality video ads
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VIDEO MARKETING WORKS!
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here is 1 reason why you should use video marketing right now.
1. Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And the Sierra Productions team has made it sure that video works well regardless of the category in which it is deployed.
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Contact us today ... message or email [email protected]
Animated Videos by Sierra Productions, Inc.
What industry experts say about video!
The basis of content on the Internet is now shifting from text to video. This allows advertisers to take advantage of the kind of branding advertising they are used to on television.
#sierraproductions1
#digitalmarketing
#televisionadvertising
#onlineadvertising
Sierra Productions, Inc. was opened in 1993 in New Orleans on the world famous Canal Street and in 2012 relocated to New York City! We opened because there was a strong need to have a business that offered Urban Advertising strategies that didn’t hit the pocket book so hard like the large ad agencies with all their unnecessary fees. So we cut out the middle man (Ad Agencies) and created a full service Advertising and Production house that serviced not only the local NOLA market but sought to service the entire nation. After all the Urban Dollar was being spent so the big question was how to get companies to see the need to customize their advertising to become more inclusive?
There was a lot left on the table back in the day from traditional advertisers who might not have known the power of the Urban dollar. We prepared strategies to reach the Urban consumer thru custom designed TV and Radio Spots as well as print and outdoor campaigns. that included people of color. Before long, Sierra became the leader in delivering the Urban audience to national & local advertisers like Burger King, BP, McDonald's, Johnson & Johnson, City of New Orleans, Attorney Chip Forstall, Bishop Paul & Debra Morton and so many others.
Hurricane Katrina was no joke and due to the complete devastation the city experienced, not to mention the fact that every person working at Sierra Productions during that time lost everything they owned we decided to move the operation to Atlanta, GA temporarily until we could re-define how to continue doing business having lost over 60% of our clientele. While in Atlanta a great opportunity opened up to do business in both New York as well, so we quickly began moving up the East Coast. In 2012 we moved our entire operation to New York to dive into the idea of TV programming as well as gain access to more national and international clients.
Now that we are based in New York City just blocks away from the world famous Times Square and the Empire State Bldg we decided that the time had come for the natural progression of a business to take place especially since we had been around since 1993. So we added to its list of services TV Programming and Social Media Advertising. The world kept changing so we needed to do the same. While still providing effective ad campaigns, we Co-produced our first TV show called “ART ATTACK”. Simultaneously the CEO and Founder Monalisa Johnson went from behind the camera to in front of the camera to be seen on a NATIONAL TV SHOW on A&E called “60 DAYS IN”. Needless to say the doors began to swing wide open for this self made woman and her company.
Sierra Productions still remains dedicated to its clients and continues to diversify to meet the ever changing ways to advertise for its clients by raising the standards. Still with the same mission to ensure that Urban Advertising and Programming remains relevant. Most important that our clients remain happy, satisfied and fully engaged in success!
What a great time I had with Susie Carder and the tribe for her Make it Rain Summit. I talked about 5 things to know before advertising on any platform. Good stuff if I must say so myself. 🤓
Notify NYC: Starting today, 3 free meals will be available for ALL New Yorkers in more than 400 Meal Hubs, Mon-Fri:
MENTAL HEALTH CHECK-IN
💚 I’m doing great
💙 I am okay
💛 I’m okay-ish
💜 Things are tough
🧡 I’m struggling
❤ I’m having a hard time and wouldn’t mind if someone reached out to me
🖤 I’m in a bad place right now
Drop your heart color and let me know how you are doing!!
This is a great repost, keep it going and. Let’s keep checking in our family and friends.
My personal Profit Coach Susie Carder has an amazing, juicy, incredibly valuable event coming near you soon… and it’s only for a select few (are you one of them?).
This is perfect for people that are:
⭐ Rock-solid serious about building their business, with a desire to create more success quickly.
⭐ Passionate about helping people, confident they have something special to offer, and ready to put it out there and test it in front of real audiences.
⭐ Ready to quit the “staying small” game and put their fear aside for good.
It’s coming to sunny San Diego this June, and this is it.
This event helps people get clear on their customer avatar, fine-tune their message, and find the secret sauce that’s hidden inside their business waiting to be discovered.
There are limited seats, so if this sounds interesting, check it out below:
#TravelingProducer
#ClientsaroundtheUSA
Monalisa is FEELING GOOD about the last few weeks and now traveling again to work with more clients across the country!!
If you’ve wanted to work with Sierra Productions, Inc. but you didn’t think it was possible because we’re based in New York, then this may be your time!
Feb 26 - March 1 - Charlotte, NC
March 5-8 - Dover, Delaware
March 18th thru 20th - Atlanta, GA
April 12–5 - Cleveland, Ohio
Schedule a Discovery Call to explore if we’re a good fit to work on your next Ad campaign, digital video ads, or live events — we only have a few open spots available!!
SCHEDULE A QUICK CALL WITH ME HERE:
https://calendly.com/meetmonalisa
