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Sierra Productions, Inc.

Sierra Productions, Inc. Founded by CEO Monalisa Johnson, Sierra Productions is a full service marketing and advertising agency, specializing in digital marketing, commercials, media buying, and audio/video production.

Operating as usual

Celebrating one man, one cross, one Friday. Happy Resurrection Sunday!
04/17/2022

Celebrating one man, one cross, one Friday. Happy Resurrection Sunday!

When you're growing a business, time is a very precious commodity. You can’t be expected to know and do everything all o...
04/13/2022
7 Reasons Why Hiring a Marketing Agency is Worth It – Sierra Productions

When you're growing a business, time is a very precious commodity. You can’t be expected to know and do everything all on your own. Marketing is a complex field that requires knowledge and expertise that most business owners just don’t have.

If you want to grow your business, but you don’t have the time or expertise to do it, then hiring a marketing agency, like Sierra Productions, is a wise investment. A professional, full-service marketing company will be able to provide you with all of the services that are needed for modern-day digital marketing: website design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.

There are many reasons why hiring a marketing agency is worth it. In our latest blog, we'll cover what a marketing agency is, as well as the seven of the most important reasons you need one to grow your business. Read the blog here 👉 https://sierraproductions1.com/7-reasons-why-hiring-a-marketing-agency-is-worth-it/

#Marketingagency #Businesstips #Businesshelp #Businessgrowth

7 Reasons Why Hiring a Marketing Agency is Worth It Leave a Comment / Social Media / By sierraproductions 7 Reasons Why Hiring a Marketing Agency is Worth It When you’re growing a business, time is a very precious commodity. You can’t be expected to know and do everything all on your own. Market...

If you’re a business owner, then you know the importance of SEO in your marketing strategy. But understanding SEO isn’t ...
04/11/2022
3 Important Tips to Keep In Mind with SEO – Sierra Productions

If you’re a business owner, then you know the importance of SEO in your marketing strategy. But understanding SEO isn’t always easy and you may have even hired someone who specializes in this area to help you navigate the in's and out's. In our latest blog, we offer three tips to keep in mind when working with a team on your SEO strategy. Read the blog 👉 https://sierraproductions1.com/3-important-tips-to-keep-in-mind-with-seo/

#SEO #SEOstrategy #Marketing

3 Important Tips to Keep In Mind with SEO Leave a Comment / Social Media / By sierraproductions 3 Important Tips to Keep In Mind with SEO If you’re a business owner, then you know the importance of SEO in your marketing strategy. But understanding SEO isn’t always easy and you may have even hire...

04/08/2022

We are excited to introduce our newest client, MYLE. MYLE - Make Your Life Entertaining is the next generation in entertainment software where you can curate your entertainment experience with just a few taps. It’s free, easy-to-use and when you’re looking for things to do, places to go and food to eat, “Just MYLE It!"

*Creative done by Myle*

MYLE - Make Your Life Entertaining

Have you wondered what the benefits are in investing in digital marketing? Here are three reasons why your company shoul...
04/06/2022
Sierra Productions, Inc

Have you wondered what the benefits are in investing in digital marketing? Here are three reasons why your company should be utilizing it's power.

💰 Cost Efficiency - Digital marketing allows your business to reach a larger audience at a lower cost than traditional advertising. It also has the capabilities to target your specific target audience, ensuring that only potential customers see your message.

📊 Quantifiable Results - With digital marketing, we have the software to track the success of your campaign, allowing you to see the total number of conversions. We can also see which ad performs the best, letting us optimize the campaign accordingly to fit what resonates best with your audience.

🤝 Connection With Customers - Digital marketing opens the door for two-way communication - letting you engage with your customers in real-time. As your customers interact with your content, they become active participants in your brand's story, creating a sense of brand loyalty.

If you're ready to invest in digital marketing and boost your ROI, schedule a time to chat 👉 https://sierraproductions.as.me/Monalisa

#Digitalmarketing #Businessgrowth #ROI

Schedule your appointment online Sierra Productions, Inc

Time management. Nothing about these two words sounds fun. Instead, they sound like something that seems impossible. We ...
04/04/2022
5 Tips to Help You Manage Your Time - Book Monalisa

Time management. Nothing about these two words sounds fun. Instead, they sound like something that seems impossible. We hear these words a lot but is time management really achievable? Can we manage our time better in order to get more accomplished throughout the day? The answer is yes.

The problem is. It does take a little work. Most of us can struggle to adapt to time management tips and tricks. But, the good news is, we don’t have to be perfect, and we can make these changes little by little. We just need to keep our eyes on the prize — finding more time in our day by managing it better.

Read our CEO Monalisa Johnson's latest blog to learn five tips to help you manage your time better 👉 https://bookmonalisa.com/5-tips-to-help-you-manage-your-time/

#Timemanagement #Selfimprovement #Worklife #Productivity

Time management. Nothing about these two words sounds fun. Instead, they sound like something that seems impossible. We hear these words a lot but is time management really achievable? Can we manage our time better in order to get more accomplished throughout the day? The answer is yes.

04/01/2022

The average person spends 88% more time on a website that contains video. This means that video is critical to your content strategy. When you create your videos, keep in mind they should be bite-sized, memorable, and measurable.

We've been in the production industry since 1993, so we know a few things about video content. Let us help you with your content strategy 👉 https://www.sierraproductions1.com/contact/

#Videocontent #Contentstrategy #Marketing #Businesstips #Videoproduction

So many of us love our caffeine and why wouldn’t we when “it is estimated that sleep-related problems affect 50 to 70 mi...
03/29/2022
If caffeine isn’t cutting it, it’s time to catch more Zs! - Book Monalisa

So many of us love our caffeine and why wouldn’t we when “it is estimated that sleep-related problems affect 50 to 70 million Americans of all ages and socioeconomic classes.” In fact, “70% of adults” suffer from “at least one night a month” of poor sleep, and “11% report insufficient sleep every night.”

But caffeine gives us that charge we need. It gets us revved up, focused and ready to go. The issue is, it’s only treating the symptoms of poor sleep. When we rely on caffeine to keep us energized, we’re not fixing the root cause of the problem (poor sleep quality).

So why is it so important that we focus on getting a better night’s sleep? Read our CEO Monalisa Johnson's latest blog post to learn why it's so important to commit to better sleep and how to fix the problem. https://bookmonalisa.com/if-caffeine-isnt-cutting-it-its-time-to-catch-more-zs/

#Caffeine #Sleephabits #Blog #Selfcare

So many of us love our caffeine and why wouldn't we when "it is estimated that sleep-related problems affect 50 to 70 million Americans of all ages and socioeconomic classes." In fact, "70% of adults" suffer from "at least one night a month" of poor...

03/23/2022

What's the one thing your business needs right now? You guessed it - more customers! Video is proven to get more attention and engagement than any other form of marketing. Take advantage of our special offer and finish off Q1 strong!

Check out our portfolio 👉https://sierraproductions1.com/porfolio/
Contact us 👉 https://sierraproductions1.com/contact/

#Videocontent #Marketing #Advertising #Contentmarketing

03/23/2022

Your brand is a reflection of your corporate personality: the first impression that your clients have with your company. From advertising, to marketing, to social media and so on, your creative strategy is the route in which your voice connects with your audience. Creating a consistent visual for your business that makes it stand out is crucial when thinking about your creative strategy.

If you need help with your creative strategy we can help! Schedule a time to chat with us https://sierraproductions.as.me/Monalisa

#Creativestrategy #Branding #Businesstips

What can I say other than congratulations to Liquid Soul for the amazing growth and fantastic work they continue to do! ...
03/21/2022
LIQUID SOUL Celebrates 20th Anniversary, Names Hamilton Brown As President

What can I say other than congratulations to Liquid Soul for the amazing growth and fantastic work they continue to do! Happy to be an extended part of this team! #growth #teamappreciation

Liquid Soul Media

https://www.blackenterprise.com/liquid-soul-celebrates-20th-anniversary-promotes-hamilton-brown/amp/

LIQUID SOUL celebrates its 20th year anniversary. The a culturally driven, full-service marketing agency promotes Hamilton Brown to president.

Happy St. Patrick's Day! May you enjoy many Irish blessings!#StPatricksDay #St.PattysDay
03/17/2022

Happy St. Patrick's Day! May you enjoy many Irish blessings!

#StPatricksDay #St.PattysDay

Spring has sprung and you may have started spring cleaning around your home. But have you thought about spring cleaning ...
03/16/2022
Spring cleaning for your website – Sierra Productions

Spring has sprung and you may have started spring cleaning around your home. But have you thought about spring cleaning for your website?

Your website is no different from your car, your house or your business: it needs the occasional bit of spring cleaning to keep it fresh, functional and serving you the way you want it to. After some time it can get cluttered and difficult to use if you don’t do some housekeeping. That's why in our latest blog, we give you an easy to use cleaning checklist for your site. Read the blog here https://sierraproductions1.com/spring-cleaning-for-your-website/

#Businesstips #Websitetips #Blog #Marketing

Spring cleaning for your website Leave a Comment / Social Media / By sierraproductions Spring cleaning for your website Your website is no different from your car, your house or your business: it needs the occasional bit of spring cleaning to keep it fresh, functional and serving you the way you wan...

For the majority of us, saying no isn’t the easiest thing to do. That’s especially true if you have to say it to someone...
03/14/2022
Learning to say ‘no’ is good for you and your relationships – Book Monalisa

For the majority of us, saying no isn’t the easiest thing to do. That’s especially true if you have to say it to someone in your inner circle. In our CEO Monalisa Johnson's latest blog post, she offers her tips on how to say no in a graceful manner. Read the blog here 👉 https://bookmonalisa.com/learning-to-say-no-is-good-for-you-and-your-relationships/

#Wellness #Mindset #Selfcare #blog

Self Care Learning to say ‘no’ is good for you and your relationships Post By sierraproductions February 10, 2022 No Comments For the majority of us, saying no isn’t the easiest thing to do. That’s especially true if you have to say it to someone in your inner circle. We want to please our l...

Happy birthday to our Marketing Manager, Melanie Randall! Wishing you the best on your birthday and everything good in t...
03/11/2022

Happy birthday to our Marketing Manager, Melanie Randall! Wishing you the best on your birthday and everything good in the year ahead.

03/09/2022

62 million people make up the Hispanic population in the U.S. Creating advertisements and messaging that resonates and recognizes this audience is important to your business strategy. We write and produce Spanish commercials, so if you are looking to reach your Spanish speaking audience, contact us 👉 https://www.sierraproductions1.com/contact/

#Spanishads #Marketing #Videoproduction #Videomarketing

03/07/2022

Is your company's brand strong? Have you carved out your market enough to stand out against your competitors? Proper branding goes beyond your name, logo, slogan and color palette. Your brand defines what you stand for, conveys your commitment to your customers and your personality. Your strategies and messaging across all platforms should reflect your brand in every aspect.

Need help with your brand strategy? Our team is committed to helping you position your company exactly where you want it to be! Contact us 👉 https://www.sierraproductions1.com/contact/

Can you believe it's already March? It seems like just yesterday we were toasting to another year. March is a festive mo...
03/04/2022

Can you believe it's already March? It seems like just yesterday we were toasting to another year. March is a festive month and we're here to share some marketing tips for St. Patty's Day.

According to the National Retail Federation’s Annual St. Patrick’s Day Spending Survey, 56% of Americans plan on celebrating this year, and that jumps to 73% in the 18-34 year old demographic. If that age group is part of your target audience, don’t skip this holiday! Here are a few tips to get your business ready for the holiday.

💚Consider adding green elements to your website or store front
🌈 Make the most of email marketing with special offers
☘️ Host a giveaway and give your customers a chance to get lucky

#StPattysDay #StPatricksDay #Marketingtips

Millennials and Gen Z have tons of buying power, but they are known for being difficult to reach. There are countless fa...
03/02/2022
Attract newer audiences on social media – Sierra Productions

Millennials and Gen Z have tons of buying power, but they are known for being difficult to reach. There are countless failed attempts of companies trying to reach these younger demographics. Unfortunately, these groups can smell an artificial sales pitch a mile away. In our latest blog post, we offer new strategies to reach and attract this younger audience. Read the blog here 👉 https://sierraproductions1.com/attract-newer-audiences-on-social-media/

#Blog #Businesstips #Advertising #Marketing

Attract newer audiences on social media Leave a Comment / Social Media / By sierraproductions Attract newer audiences on social media Millennials and Gen Z have tons of buying power, but they are known for being difficult to reach. There are countless failed attempts of companies trying to reach the...

March is Women’s History Month! During this month especially, we pay special recognition to women’s contributions to his...
03/01/2022

March is Women’s History Month! During this month especially, we pay special recognition to women’s contributions to history, culture and society.

As Sierra Productions started as a video and radio production company, we'd like to pay homage to our roots and recognize Dorothy Brunson, the first African-American woman to own her own radio station. Dorothy bought Baltimore’s WEBB-AM in 1979 and later added station in Atlanta and Wilmington to her lineup. In 1990, she sold her stations so she could start in television. She established WGTW-TV in Burlington, New Jersey and became the first African-American woman to start a television station. Brunson was a pioneer in African-American women’s broadcasting, paving the way for future generations.

#Women'sHistoryMonth #Women'sDay #WomanPower

Want to increase your energy levels,  feel less stressed, and encourage general wellness? In our CEO Monalisa Johnson's ...
02/25/2022
Take steps today to be healthier and happier – Book Monalisa

Want to increase your energy levels, feel less stressed, and encourage general wellness? In our CEO Monalisa Johnson's latest blog post, she gives you tips to be healthier and happier. Read the blog here 👉 https://bookmonalisa.com/take-steps-today-to-be-healthier-and-happier/

Monalisa Johnson #Newyeargoals #Health #Wellness #Blog

Personal Development, Positivity Take steps today to be healthier and happier Post By sierraproductions January 27, 2022 No Comments So many of us go on fad diets this time of year. We think that dieting will make us healthier and happier. We make all kinds of goals to feel better about ourselves. T...

Can you believe March is right around the corner?! That means spring campaigns are underway. Whether you're trying to re...
02/23/2022

Can you believe March is right around the corner?! That means spring campaigns are underway. Whether you're trying to reach the younger crowd for spring break or an older demographic looking to revitalize after the winter season, Sierra Productions can help you reach them! Our media buying experts can reach any audience through radio, TV (streaming platforms included), social media, billboards, email and more. Let us help you spring into the second quarter strong! Shoot us a message and let's chat 👉 https://www.sierraproductions1.com/contact/

Monalisa Johnson #Spring #Marketing #Advertising #Mediabuying

Address

469 Fashion Ave, Fl 12th
New York, NY
10018

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+12123599497

Products

Media planning
Facebook / IG Ads
YouTube Ads
Digital Ads
Streaming Ads
TV Commercials
Videos
Web Videos
Explainer Videos
Sales Videos
Documentaries
Event Videos
Whiteboard Videos
Training Videos
Speaker Promotional Videos
Sizzle Reels
Animation 2D & 3D
Filming
Editing
Script Writing
Storyboarding
Radio Commercials
Jingles
Marketing plans

Alerts

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OUR STORY

Sierra Productions, Inc. was opened in 1993 in New Orleans on the world famous Canal Street and in 2012 relocated to New York City! We opened because there was a strong need to have a business that offered Urban Advertising strategies that didn’t hit the pocket book so hard like the large ad agencies with all their unnecessary fees. So we cut out the middle man (Ad Agencies) and created a full service Advertising and Production house that serviced not only the local NOLA market but sought to service the entire nation. After all the Urban Dollar was being spent so the big question was how to get companies to see the need to customize their advertising to become more inclusive?

There was a lot left on the table back in the day from traditional advertisers who might not have known the power of the Urban dollar. We prepared strategies to reach the Urban consumer thru custom designed TV and Radio Spots as well as print and outdoor campaigns. that included people of color. Before long, Sierra became the leader in delivering the Urban audience to national & local advertisers like Burger King, BP, McDonald's, Johnson & Johnson, City of New Orleans, Attorney Chip Forstall, Bishop Paul & Debra Morton and so many others.

Hurricane Katrina was no joke and due to the complete devastation the city experienced, not to mention the fact that every person working at Sierra Productions during that time lost everything they owned we decided to move the operation to Atlanta, GA temporarily until we could re-define how to continue doing business having lost over 60% of our clientele. While in Atlanta a great opportunity opened up to do business in both New York as well, so we quickly began moving up the East Coast. In 2012 we moved our entire operation to New York to dive into the idea of TV programming as well as gain access to more national and international clients.

Now that we are based in New York City just blocks away from the world famous Times Square and the Empire State Bldg we decided that the time had come for the natural progression of a business to take place especially since we had been around since 1993. So we added to its list of services TV Programming and Social Media Advertising. The world kept changing so we needed to do the same. While still providing effective ad campaigns, we Co-produced our first TV show called “ART ATTACK”. Simultaneously the CEO and Founder Monalisa Johnson went from behind the camera to in front of the camera to be seen on a NATIONAL TV SHOW on A&E called “60 DAYS IN”. Needless to say the doors began to swing wide open for this self made woman and her company.

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Comments

What a great time I had with Susie Carder and the tribe for her Make it Rain Summit. I talked about 5 things to know before advertising on any platform. Good stuff if I must say so myself. 🤓
Notify NYC: Starting today, 3 free meals will be available for ALL New Yorkers in more than 400 Meal Hubs, Mon-Fri:
MENTAL HEALTH CHECK-IN 💚 I’m doing great 💙 I am okay 💛 I’m okay-ish 💜 Things are tough 🧡 I’m struggling ❤ I’m having a hard time and wouldn’t mind if someone reached out to me 🖤 I’m in a bad place right now Drop your heart color and let me know how you are doing!! This is a great repost, keep it going and. Let’s keep checking in our family and friends.
My personal Profit Coach Susie Carder has an amazing, juicy, incredibly valuable event coming near you soon… and it’s only for a select few (are you one of them?). This is perfect for people that are: ⭐ Rock-solid serious about building their business, with a desire to create more success quickly. ⭐ Passionate about helping people, confident they have something special to offer, and ready to put it out there and test it in front of real audiences. ⭐ Ready to quit the “staying small” game and put their fear aside for good. It’s coming to sunny San Diego this June, and this is it. This event helps people get clear on their customer avatar, fine-tune their message, and find the secret sauce that’s hidden inside their business waiting to be discovered. There are limited seats, so if this sounds interesting, check it out below:
#TravelingProducer #ClientsaroundtheUSA Monalisa is FEELING GOOD about the last few weeks and now traveling again to work with more clients across the country!! If you’ve wanted to work with Sierra Productions, Inc. but you didn’t think it was possible because we’re based in New York, then this may be your time! Feb 26 - March 1 - Charlotte, NC March 5-8 - Dover, Delaware March 18th thru 20th - Atlanta, GA April 12–5 - Cleveland, Ohio Schedule a Discovery Call to explore if we’re a good fit to work on your next Ad campaign, digital video ads, or live events — we only have a few open spots available!! SCHEDULE A QUICK CALL WITH ME HERE: https://calendly.com/meetmonalisa