05/07/2026
Ama () is a bit of an enigma online.
Despite the London singer-songwriter amassing over 40 million views on YouTube across her music and music videos, there are but a mere two interviews with her on the platform. So who is Ama?
A year ago, she decided to change her longtime alias, Ama Lou, after she realized it no longer spoke to who she was. “With this album, it’s the first time I’ve ever written 100% from my own perspective. I haven’t really revealed anything about myself in the past, so I’m stepping to the plate. I’m closing the loop to be one continuous person rather than having shields to hide behind,” she says.
Hit the link in bio for more on her forthcoming record, signing with ’s imprint, , losing her ability to write, and finding it again.
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