Love What Matters

Love What Matters For sponsorship inquiries, email [email protected]

The premier platform for feel-good stories that remind us to Our pain. Successes.

OUR STORY

A resident of New York, Colin Balfe founded Love What Matters back in 2015 after his mother passed from ovarian cancer. Knowing he would have a difficult time with her death, his mother prompted him to find a way to use his grief, creativity, and sensitivity to create something beautiful to bring to the world. Amid his personal journey with grief, Colin developed a new perspective on li

fe and found he was not alone in his feelings of grief, loss, and heartache, or in his search for meaning. What started as just a page with extraordinary stories, Love What Matters grew into a destination media platform. We now operate across multiple platforms, site, newsletter, YouTube, podcast, print, and so much more. Here at Love What Matters, our mission is simple: to spread real stories by real people just like you far and wide that celebrate the love, compassion, kindness, and overcoming. In doing so, we hope to remind others that these things do not happen by default; they’re a daily choice.

➣ Visit our website: https://www.lovewhatmatters.com/

OUR MISSION

These stories are bigger than any one of us, yet they represent every one of us. Our vulnerabilities. Weaknesses. Flaws. Generosity. And, of course, our hopes and dreams about who we aspire to be. One of the first of its kind, we are a positive news movement that yearns to be the much-needed bright spot on your feed or device, balancing out the seemingly inescapable dark and heavy news we are struck with in our everyday lives. With our new and improved newsletter, Living Better, which has amassed over 210,000 readers to date, we aim to provide evidence-backed advice, actionable steps, and moving stories to inspire and rally you to live your most fulfilling life.

➣ Subscribe to our newsletter: https://www.lovewhatmatters.com/newsletter/

OUR EDITORIAL PROCESS

Subject matter:

Whether first-person stories or highly-researched articles, we cover a range of topics including love and relationships, kindness, grief healing, family, and parenting, all with one common denominator: to remind you what matters most in life. How we publish content:

At Love What Matters, you are our top priority. We want our editorial process and standards to be clear and transparent, so here are some important highlights on how it all works:

Small but mighty, our highly-skilled editorial team discovers, curates, edits, and publishes compelling first-person stories from first-time or recurring contributors, making sure they are grammatically sound, accurate, and up-to-date before our cursors hit the publish button. In addition to first-person stories, our outstanding and seasoned freelance team crafts articles that provide highly-researched and accurate tips, advice, and information pertaining to our audience-favorite topics. Submissions process:

In addition to the hidden gem stories our editorial team discovers, we accept first-person story submissions through our website’s submission portal for publishing consideration and development, no matter what stage you are in your draft. Once you submit your story to our submissions portal, our editorial team will get back to you as soon as possible via the email address you’ve provided with requests for additional details, photos, or crediting information as needed. Once all the necessary materials are obtained, we will begin building your story behind-the-scenes until it is fully edited, polished, and ready to go live on our site. We cordially invite domain experts and individuals with a powerful story to share to submit any time.

➣ Submit your story: https://www.lovewhatmatters.com/submissions/

Diversity pledge:

As an editorial team who specializes in publishing first-person storytelling, inclusivity is extremely important to us. We believe in the value and importance of sharing stories from all walks of life, and the power it has to foster a more empathetic and kind world. For this reason, we are deeply committed to elevating stories, voices, and perspectives from individuals across all races, sexes, gender identities, sexual orientations, religions, ages, body types, cultures, abilities, and experiences. HAVE FEEDBACK? We would love to hear from you! If you have a comment, suggestion, or question, please feel free to contact us any time at [email protected]. We will get back to you as soon as possible.

“We were presented with an opportunity. For some reason, we felt hesitation in our gut. 'Why wouldn't we do this?' Exact...
11/07/2025

“We were presented with an opportunity. For some reason, we felt hesitation in our gut. 'Why wouldn't we do this?' Exactly one year later, God birthed a new dream.”

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"Someone I love dearly timidly asked, ‘Did he do those things regularly?’ I considered keeping his secret. I chose not t...
11/07/2025

"Someone I love dearly timidly asked, ‘Did he do those things regularly?’ I considered keeping his secret. I chose not to disclose WHY he died. I told people, tight-lipped, ‘He died in his sleep.’ I held onto the shame and guilt. ‘I'll do this for you,’ I thought."

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"One girl who I really had a crush on made the 'c***k eyes' as a joke, so I played along, did the same thing. She said, ...
11/07/2025

"One girl who I really had a crush on made the 'c***k eyes' as a joke, so I played along, did the same thing. She said, 'You don't have to do that.' I went into the bathroom, looked in the mirror at my c***k eyes, and cried."

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“I’m crushed when other children ask her to play and she turns her back without a word. She may be a non-speaker, but sh...
11/07/2025

“I’m crushed when other children ask her to play and she turns her back without a word. She may be a non-speaker, but she gives the tightest hugs and the biggest belly laughs.”

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"'It’s OK, because you’re not one of THOSE,’ friends would say when racial slurs were used around me. I’m going to make ...
11/07/2025

"'It’s OK, because you’re not one of THOSE,’ friends would say when racial slurs were used around me. I’m going to make sure my daughter is PROUD of her heritage.”

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"For me, it's not just that one task, it's one less thing on my list, one less thing on my mind. So, the next time you p...
11/07/2025

"For me, it's not just that one task, it's one less thing on my list, one less thing on my mind. So, the next time you pull the last piece of paper off the roll, for once, please just think of me."

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“Yesterday he called. He wanted to come home. He even gave me the address where he was staying. I made the most difficul...
11/07/2025

“Yesterday he called. He wanted to come home. He even gave me the address where he was staying. I made the most difficult decision; I called the police to let them know where he was.”

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"Along the way, many people have asked, 'Why keep doing this? It’s painful.' They need to know they are enough. They nee...
11/07/2025

"Along the way, many people have asked, 'Why keep doing this? It’s painful.' They need to know they are enough. They need to know they are worthy of safety and love. For every child we have loved and lost, we would do it all over again, in a heartbeat."

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"I remember thinking, 'Why didn’t anyone tell me it would be like this?'"(Link Below)
11/07/2025

"I remember thinking, 'Why didn’t anyone tell me it would be like this?'"

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“I wish she understood, 'It's important to watch him sleep, even if it means staying up a few minutes more.' I wish I hu...
11/07/2025

“I wish she understood, 'It's important to watch him sleep, even if it means staying up a few minutes more.' I wish I hugged her, because the empty space she felt when he was gone would soon be regularly vacant.”

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“We stood in astonishment. Prior to this, he’d only known how to say one word: ‘Dog.’ My wife and I leaned in to tell hi...
11/07/2025

“We stood in astonishment. Prior to this, he’d only known how to say one word: ‘Dog.’ My wife and I leaned in to tell him we loved him. He looked up again and said, ‘I love you.’ We held his little hand, his little frail body in my arms, and begged him to visit us. I asked him to watch over his siblings. We put him in the black Suburban, and watched them drive away.”

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“I heard a noise from the bathroom where my daughter had been happily singing the ABC song, and had just shouted to me, ...
11/07/2025

“I heard a noise from the bathroom where my daughter had been happily singing the ABC song, and had just shouted to me, 'I almost done cleaning up, Mama.' I had left her in the empty bathtub to clean up her toys. Actions we've done a million times before. Something did not register right in the noise. Loud is always a good sign with kids. Quiet is not.”

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