Love What Matters

Love What Matters For sponsorship inquiries, email [email protected]

The premier platform for feel-good stories that remind us to Our pain. Successes.

OUR STORY

A resident of New York, Colin Balfe founded Love What Matters back in 2015 after his mother passed from ovarian cancer. Knowing he would have a difficult time with her death, his mother prompted him to find a way to use his grief, creativity, and sensitivity to create something beautiful to bring to the world. Amid his personal journey with grief, Colin developed a new perspective on li

fe and found he was not alone in his feelings of grief, loss, and heartache, or in his search for meaning. What started as just a page with extraordinary stories, Love What Matters grew into a destination media platform. We now operate across multiple platforms, site, newsletter, YouTube, podcast, print, and so much more. Here at Love What Matters, our mission is simple: to spread real stories by real people just like you far and wide that celebrate the love, compassion, kindness, and overcoming. In doing so, we hope to remind others that these things do not happen by default; they’re a daily choice.

➣ Visit our website: https://www.lovewhatmatters.com/

OUR MISSION

These stories are bigger than any one of us, yet they represent every one of us. Our vulnerabilities. Weaknesses. Flaws. Generosity. And, of course, our hopes and dreams about who we aspire to be. One of the first of its kind, we are a positive news movement that yearns to be the much-needed bright spot on your feed or device, balancing out the seemingly inescapable dark and heavy news we are struck with in our everyday lives. With our new and improved newsletter, Living Better, which has amassed over 210,000 readers to date, we aim to provide evidence-backed advice, actionable steps, and moving stories to inspire and rally you to live your most fulfilling life.

➣ Subscribe to our newsletter: https://www.lovewhatmatters.com/newsletter/

OUR EDITORIAL PROCESS

Subject matter:

Whether first-person stories or highly-researched articles, we cover a range of topics including love and relationships, kindness, grief healing, family, and parenting, all with one common denominator: to remind you what matters most in life. How we publish content:

At Love What Matters, you are our top priority. We want our editorial process and standards to be clear and transparent, so here are some important highlights on how it all works:

Small but mighty, our highly-skilled editorial team discovers, curates, edits, and publishes compelling first-person stories from first-time or recurring contributors, making sure they are grammatically sound, accurate, and up-to-date before our cursors hit the publish button. In addition to first-person stories, our outstanding and seasoned freelance team crafts articles that provide highly-researched and accurate tips, advice, and information pertaining to our audience-favorite topics. Submissions process:

In addition to the hidden gem stories our editorial team discovers, we accept first-person story submissions through our website’s submission portal for publishing consideration and development, no matter what stage you are in your draft. Once you submit your story to our submissions portal, our editorial team will get back to you as soon as possible via the email address you’ve provided with requests for additional details, photos, or crediting information as needed. Once all the necessary materials are obtained, we will begin building your story behind-the-scenes until it is fully edited, polished, and ready to go live on our site. We cordially invite domain experts and individuals with a powerful story to share to submit any time.

➣ Submit your story: https://www.lovewhatmatters.com/submissions/

Diversity pledge:

As an editorial team who specializes in publishing first-person storytelling, inclusivity is extremely important to us. We believe in the value and importance of sharing stories from all walks of life, and the power it has to foster a more empathetic and kind world. For this reason, we are deeply committed to elevating stories, voices, and perspectives from individuals across all races, sexes, gender identities, sexual orientations, religions, ages, body types, cultures, abilities, and experiences. HAVE FEEDBACK? We would love to hear from you! If you have a comment, suggestion, or question, please feel free to contact us any time at [email protected]. We will get back to you as soon as possible.

"He told me to cut my two closest friends out of my life. It felt amazing to wear my beautiful engagement ring, but I wa...
09/28/2025

"He told me to cut my two closest friends out of my life. It felt amazing to wear my beautiful engagement ring, but I was crumbling on the inside. The life I so desperately wanted to live was never going to exist. It took 4 years to realize it."

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“A car pulled up. I held my breath and watched as the 2-year-old, in an act of pure bravery, walked by herself up our st...
09/28/2025

“A car pulled up. I held my breath and watched as the 2-year-old, in an act of pure bravery, walked by herself up our steps. She was crying. I didn’t know what to do, so I just opened my arms.”

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"I tried to say to Luca that we calmly needed to go, ‘But you said we would go on the swings,’ was his response to me. I...
09/28/2025

"I tried to say to Luca that we calmly needed to go, ‘But you said we would go on the swings,’ was his response to me. I couldn’t even make it to the swings where I couldn’t stop crying. We were there for 10 minutes."

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"I'm often asked, 'Wasn't it hard bringing a teen into your home?' The hardest part was missing the first 16 years of he...
09/28/2025

"I'm often asked, 'Wasn't it hard bringing a teen into your home?' The hardest part was missing the first 16 years of her life. The hardest part is knowing I can't take away the pain she's endured. That in order for us to gain her, other people had to lose her. The universe has showed me this beautiful, brown-eyed girl was supposed to be with us."

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“I asked him for the hundredth time: ‘Do you ever go near the water without me?’ He shook his head adamantly and said: ‘...
09/28/2025

“I asked him for the hundredth time: ‘Do you ever go near the water without me?’ He shook his head adamantly and said: ‘No way, Mama. Then I wouldn’t see you again, and we would be so sad.’ I never imagined these words would come true.”

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"At 18, I'd miscarried 3 times. Here I was, at risk of losing another baby. My OB said, 'Your plan was to have a baby an...
09/28/2025

"At 18, I'd miscarried 3 times. Here I was, at risk of losing another baby. My OB said, 'Your plan was to have a baby and bring a baby home. I know you still want that.' Each month, I counted his kicks the way kids count raindrops on a car window. I texted my mom, 'I can't do this. What if I'm making a mistake?' It was go time. I closed my eyes as tight as I could, clenched my teeth, and pushed."

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“My son yelled from the back of our 12 passenger van, ‘So when does he move in?’ I was shocked. ‘Mom, he doesn’t have a ...
09/28/2025

“My son yelled from the back of our 12 passenger van, ‘So when does he move in?’ I was shocked. ‘Mom, he doesn’t have a family!’ It took one visit to decide.”

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“‘I have 'extra' appreciation for you today!’ He jokingly rolled his eyes towards me. I gave him a kiss, told him I love...
09/28/2025

“‘I have 'extra' appreciation for you today!’ He jokingly rolled his eyes towards me. I gave him a kiss, told him I loved him, and to be safe. Later, I texted Kev to see if he would be back at the house before me. He didn’t respond.”

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"The ultrasound tech made a funny face. ‘I'll be right back.' Moments later, she entered with another technician. ‘See t...
09/28/2025

"The ultrasound tech made a funny face. ‘I'll be right back.' Moments later, she entered with another technician. ‘See this?’ she said. ‘This is baby A, and this is baby B.' TWINS? From a one-night stand? I was 6 months pregnant when I came home from school to my dad wanting to talk. ‘Mom and I think you should give this child away.' I was angry, heartbroken, and completely beside myself. 13 days later, I found myself in a courtroom."

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“‘Morning mama. It’s adoption day.' Butterflies filled my stomach. The girls and I dolled ourselves up to reflect what w...
09/28/2025

“‘Morning mama. It’s adoption day.' Butterflies filled my stomach. The girls and I dolled ourselves up to reflect what was on the inside. Joy and beauty. We went to the courthouse. Then, my lawyer pulled me aside. There had been a miscommunication. My heart dropped.”

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"I decided I would talk to my OBGYN when I went for my next check up. Little did I know, I wouldn’t be able to make it u...
09/28/2025

"I decided I would talk to my OBGYN when I went for my next check up. Little did I know, I wouldn’t be able to make it until then. My mom was going to leave to go home and I begged her not to. I was terrified of what I would do."

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"My daughter who was just skipping about was now shouting, 'Please take me home!' I know her struggle because I, too, ha...
09/28/2025

"My daughter who was just skipping about was now shouting, 'Please take me home!' I know her struggle because I, too, had no hair. I wanted to make her feel beautiful, so I bought a pretty hair dye. She anxiously giggled as we waited for the big reveal. When I finished drying it, she gave me a look that said, ‘Thank you, Mama.’ I've never seen her smile so big."

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Address

129 West 29th Street
New York, NY
10001

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