Buzz Generation, LLC

Buzz Generation, LLC Buzz Generation, LLC: Marketing and Communications Solutions for the live event and entertainment design industries. Founded by Adrienne Gurman ✍🏻🎭🎶

Content Creation, Social Media Management and Copywriting for Broadway, Theatre and Concert Touring. Our many years of expertise in marketing, social media and advertising sales will help you maintain and grow your brand’s online presence through fresh, fun and relevant content. Whether we're creating a large-scale marketing and social media plan or managing your online accounts, your company’s culture and personality will always be reflected throughout all media platforms.

Such a thrill to see my quote/review used in the promo for The Picture of Dorian Gray! 💚💜
06/27/2025

Such a thrill to see my quote/review used in the promo for The Picture of Dorian Gray! 💚💜

🎶 I’ve always been a fan of a great story, so when I had the opportunity to interview Joe Ellis of JEM Productions for t...
06/03/2025

🎶 I’ve always been a fan of a great story, so when I had the opportunity to interview Joe Ellis of JEM Productions for the June 2025 issue of Projection, Lights & Staging News, I was amazed to discover that his live production company in Madison, WI, began quite unexpectedly! It’s fascinating how sometimes the best ventures arise from the most surprising circumstances. By Adrienne Gurman

❝ I always say that this whole company is a wonderful accident. I had a 15-year career as an airline pilot, a dream I had nurtured since I was seven. But in 2012, I developed vertigo, and that ended my flying career. I have always been a musician, as a hobby, and even before I knew that my flying career was over permanently, I decided to play live music. That is when I found that the sound at some clubs was inconsistent and did not translate the hard work my band and I did to prepare a good show. So, I bought a small PA to make sure the audio would be consistent. Soon, other bands in the area started asking, “Hey, could you run sound for us with your system?” When it became clear that I would never fly again, I decided to start my own business. I totally loved it when I started and it’s that same passion that drives my business today. It started with doing audio, but it has grown to lighting and video as well as trucking, coaches and rehearsal spaces.❞

📖 Read all about Joe and his team of Road Warriors in this month’s Company Spotlight - 🔗 https://www.mydigitalpublication.com/article/Company+Spotlights/4988135/847218/article.html?search=JEM

“With every show, whether we are talking to a client or an artist, it’s fascinating how different creatives approach the...
05/05/2025

“With every show, whether we are talking to a client or an artist, it’s fascinating how different creatives approach the ethos of their live performance. Our usual goal is to ask why we are doing something and what the purpose behind it is. We aim to achieve a final product that reflects the essence of the album—whether it’s the artwork, the mood, or the creative process. Touring often mirrors an album cycle, so our design stems from that,” Sam Krause, Kowboy.

Check out the extraordinary behind-the-scenes story of Faye Webster’s Underdressed at the Symphony Tour in my interview for the May 2025 issue of PLSN. I enjoyed chatting with John Foresman and Sam Krause, the talented designers making waves in concert touring. You won’t want to miss their insights! .co Overall Tour Creative Design / Production: Luke Webster
Tour Production Manager: Kessiah Fumizuki Gordon
Lighting Techs: Matt Mekonen and Erin Peters
Tour Production Assistants: Hailey Mendoza and Carisa Krause

📣 It is a great honor to be a regular writer 👩🏻‍💻 for PRG, and my latest article on Empire, The Musical, has been a proj...
09/30/2024

📣 It is a great honor to be a regular writer 👩🏻‍💻 for PRG, and my latest article on Empire, The Musical, has been a project of immense personal significance. Interviewing the creative team, including Set Designer Walt Spangler and Lighting Designer Jamie Roderick, has given me a unique and profound insight into the complexities of designing a large-scale Off-Broadway musical. I am truly delighted to see the article featured on the Live Design & LDI Tradeshow website! 😊 🎭

Empire: The Musical, which had its premiere at New World Stages this summer, tells the incredible true story about the construction of New York’s iconic Empire State Building. | Empire: The Musical tells the incredible true story about the construction of New York’s iconic Empire State Building.

We love to see Buzz Generation, LLC colors lighting up the NYC sky!
03/01/2024

We love to see Buzz Generation, LLC colors lighting up the NYC sky!

Address

New York, NY
10128

Opening Hours

Monday 8am - 8pm
Tuesday 8am - 8pm
Wednesday 8am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm

Telephone

+19175921615

Website

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You focus on your biz, we create the buzz!

Buzz Generation, LLC provides social media and digital marketing solutions for small business. Our definition of success is continually surrounding ourselves with the people who bring out the best in us, both personally and professionally. We set out to find beauty, grace and style in everything we do.

Adrienne Gurman, Founder and CEO of Buzz Generation, LLC has maintained a leadership role in managing top-level client relationships, social networking, brand awareness and public relations for more than two decades. She has extensive media sales and marketing experience in b2b publishing, including print and digital advertising, for outlets covering the global architectural and entertainment lighting industry.

Growing up in New York City in a family of business-owners, Adrienne Gurman was born with entrepreneurship in her DNA. Throughout her career in advertising sales and publishing, the desire to own and nurture her own business never faded. In the summer of 2017, she launched Buzz Generation, LLC a New York City-based firm providing social media and marketing solutions to small to medium-sized businesses. Her clients are an eclectic mix of custom manufacturers, artists, designers, restaurant owners, pet and healthcare professionals, and business consultants. She flourishes while working on an independent level to generate original ideas, but she’s at her best when collaborating with her team to bring those concepts to fruition.