Grow with C - Social Media Manager

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STR & Hospitality Strategist๐Ÿ’ซ
turning content โ†’ trust โ†’ bookings ๐Ÿซต๐Ÿผ
sharing growth tips + real results โ˜•

โœ† letโ€™s work
โคฟhttps://calendly.com/crisletrndd/new-meeting

07/24/2026

The biggest red flag for me as a freelancer? ๐Ÿ‘ป Ghosting.

Not the horror movie kindโ€”the client kind.

Imagine waking up at an ungodly hour because of the time difference, showing up for the interview, answering every follow-up email, explaining your entire SMM process, sharing how you'd actually help grow their business...
..only to hear absolutely nothing after.

No "we decided to move forward with someone else."
No "you're not the right fit."
Not even a simple "thank you."

What's even funnier? They were the ones who reached out first. ๐Ÿ˜ฉ

We can handle rejection. Seriously. It's part of freelancing.

But silence after asking someone to invest their time, effort, and expertise? That one stings.

A simple update takes less than a minute, but it gives someone peace of mind and the chance to move on.

Freelancers aren't just portfolios or resumes. We're real people behind the screen, hoping for a reply.

Please normalize closing the loop. ๐Ÿค

#

Another thing to study as an SMM. ๐Ÿ“ŠAll red. ๐Ÿ˜ฉDoes that make me a bad Social Media Manager?No. Here's why.Social media is...
07/24/2026

Another thing to study as an SMM. ๐Ÿ“Š

All red. ๐Ÿ˜ฉ

Does that make me a bad Social Media Manager?

No. Here's why.

Social media isn't just about posting content and hoping it goes viral.

Every month is different.

Maybe the strategy that worked last month doesn't resonate this month.

Maybe the audience isn't actively looking for staycations right now.

Maybe we need stronger hooks, better storytelling, or a different content angle.

Or maybe... it's simply a seasonality issue.

That's why being an SMM isn't about chasing viral posts.

It's about testing, analyzing, adjusting, and improving.

Because behind every "red" metric is valuable.



One thing I've realized after almost 4 months of managing my client's Airbnb social media...We didn't have a content pro...
07/17/2026

One thing I've realized after almost 4 months of managing my client's Airbnb social media...

We didn't have a content problem.

We had a ๐˜„๐—ต๐—ผ-๐—ถ๐˜€-๐˜๐—ต๐—ถ๐˜€-๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜-๐—ฎ๐˜๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ป๐—ด problem. ๐Ÿ‘€

Here's what I mean.

๐—ง๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐Ÿฎ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ฎ๐˜๐—ฐ๐—ต๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜:

๐—ง๐—ต๐—ฒ ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฟ โ€“ "OMG this place is so pretty." *likes... scrolls.*

๐—ง๐—ต๐—ฒ ๐—•๐˜‚๐˜†๐—ฒ๐—ฟ โ€“ "Wait... how much is this per night?" *checks your profile... sends an inquiry.*

Both are important.

But if your goal is ๐—ฏ๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด๐˜€, you can't keep creating content that's only entertaining the relaters.

Our analytics humbled us. ๐Ÿ˜ญ

We had the reach.

But...

โ€ข 35.8% Hook Rate
โ€ข 8.3% Hold Rate

Translation?

People stopped.

Watched for a few seconds.

Then said, "cute," and kept scrolling.

Suddenly, it made sense why we had lots of views... but not the number of inquiries and bookings we were aiming for.

That was our biggest "wait a minute..." moment.

Because here's the truth:

๐—ฉ๐—ถ๐—ฒ๐˜„๐˜€ ๐—ฑ๐—ผ๐—ป'๐˜ ๐—ฝ๐—ฎ๐˜† ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—น๐—น๐˜€. ๐—•๐˜‚๐˜†๐—ฒ๐—ฟ๐˜€ ๐—ฑ๐—ผ.

So this August, we're switching things up.

Not by ignoring the relaters...

But by creating more content that speaks to people who are actually looking for a place to stay.

Less "this is aesthetic."

More "I need to book this."

Because at the end of the day...

I'd rather have ๐Ÿฌ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—ฏ๐—ผ๐—ผ๐—ธ than ๐Ÿญ๐Ÿฌ,๐Ÿฌ๐Ÿฌ๐Ÿฌ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜€๐—ฎ๐˜†๐—ถ๐—ป๐—ด "๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ป๐—ถ๐—ฐ๐—ฒ."๐Ÿคทโ€โ™€๏ธ

Your turn.

๐Ÿญ๐Ÿฌ,๐Ÿฌ๐Ÿฌ๐Ÿฌ ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ ๐—ผ๐—ฟ ๐Ÿญ๐Ÿฌ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฑ ๐—ถ๐—ป๐—พ๐˜‚๐—ถ๐—ฟ๐—ถ๐—ฒ๐˜€?๐Ÿ‘€







Behind every "inactive" business page is usually a busy business owner trying to do it all.If this carousel made you fee...
07/10/2026

Behind every "inactive" business page is usually a busy business owner trying to do it all.

If this carousel made you feel seen, it was written for you. ๐Ÿค

You don't need more hours in the day. You need the right support.

"You pay for Canva?"Babe... I run an entire content system there. ๐Ÿ˜ญFrom reels to carousels, presentations, proposals, th...
07/09/2026

"You pay for Canva?"

Babe... I run an entire content system there. ๐Ÿ˜ญ

From reels to carousels, presentations, proposals, thumbnails, and even client content calendars...

One subscription saves me HOURS every single week.

It's not an expense.
It's one of the best investments I've made as an SMM.

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New York, NY

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