Elias World Media

Elias World Media Award-winning broadcast media and video production company; specialized in content creation and content distribution.

We partner with some of the world’s leading brands, companies, and agencies to tell their stories.

10/09/2025

Held in early summer, the JCK Jewelry Show in Las Vegas is the largest and most high-profile industry trade show, where designers and brands showcase their latest styles and forecast upcoming trends.

As the longtime media partner for Diamonds Do Good, a non-profit organization that highlights the positive impact of natural diamond mining on African communities, our strategy was partnering with JCK on a Video News Release that leveraged the show as a backdrop for a news segment about fall jewelry.

We created a package that wove in enticing shots of jewelry, featuring an industry expert who subtly integrated DDG’s core messaging: natural diamonds give back.

Here’s why it worked:

Exclusive information: JCK is a private show open only to the jewelry industry. The segment, therefore, offered an exclusive sneak peek for viewers who would not otherwise have access to the information.

A solid news hook: Filming during JCK made the segment timely. The trade show was an organic opportunity to discuss natural diamond mining.

Glamour: In addition to footage of DDG’s impact in Africa, the package also featured shots of oversized, colorful diamonds from the show, impressive jewelry which—let’s face it—are hard for anyone to resist.

The takeaway: A successful media campaign must offer viewers new and newsworthy information about a topic of universal interest (in this case, jewelry). The experts must be credible without overselling, and the footage must be enticing to watch.

10/08/2025

October is Eczema Awareness Month and a time for skincare brands to amplify their solutions to all kinds of skin problems like eczema, a condition that causes dry, flaky, inflamed skin that is not only uncomfortable but visibly embarrassing.

Our client Aveeno had the results of a new study showing the number of people diagnosed with eczema has increased by 55%, and research proving the effect skin conditions like eczema have on mental health. It showed that many suffer anxiety, depression, and lowered self-confidence so consuming that it affects their overall lifestyle.

It was an ideal opportunity to create a Lifestyle Video News Release around Aveeno’s campaign, which aimed to destigmatize skin conditions and empower consumers to share their experiences. After advising Aveeno on strategy, we determined the most effective way to build awareness while controlling the messaging would be a Video News Release. We then scripted, filmed on-site at J&J, and edited content featuring expertise from Sabrina Henry, Aveeno’s lead scientist, discussing the results of the study and encouraging viewers to submit videos for the chance to be featured on Aveeno’s social media.

Strategy is key in determining the type of content that will best serve the client. They need your guidance on maximizing brand recognition and fostering consumer engagement. By making this Video News Release available for the entire month, it was included in dozens of news segments nationwide.

10/06/2025

In celebration of World Smile Day, we’re resharing this Satellite Media Tour we produced for our client, Galderma. At the time, Galderma had conducted a study on how many consumers would consider fillers to enhance their smile. Our team identified the perfect opportunity - leveraging World Smile Day - to weave the study’s findings into a timely and authentic narrative.

World Smile Day happened to coincide with a major medical aesthetics conference, so we recommended hosting the SMT from their exhibit booth. This strategic choice heightened brand awareness and created a strong association between the conference, the day’s theme, and Galderma’s message.

We paired two respected authorities in their fields - cosmetic surgeon Dr. Jill Hessler and Sarah Eggenberger, New Beauty Editor-at-Large. Together, they spoke about the health benefits and visual appeal of smiling.

In this local NBC morning segment in Denver, anchors engaged Dr. Hessler and Sarah Eggenberger in a lively conversation about the benefits of smiling, the influence of social media on facial expressions, and how cosmetic treatments like Restylane (made by Galderma) can enhance smiles in subtle, natural ways.

With careful strategy, expert guidance, and thoughtful planning, we created a newsworthy story that connected a universal human expression - smiling - with Galderma’s brand in a meaningful way.

Because with any Satellite Media Tour, subtlety is key. If the audience feels like they’re watching a commercial, you lose them. The goal is to foster authentic discussion around a timely, relatable topic - where the brand’s message integrates naturally into the story.

Recently, our CEO, spoke at the Luxury Roundtable Summit, which brought together experts in luxury marketing, media, an...
10/03/2025

Recently, our CEO, spoke at the Luxury Roundtable Summit, which brought together experts in luxury marketing, media, and design, as well as top executives from prominent brands such as Rolls-Royce, Hyatt, Tiffany, and many others.

During her panel, “The New Face of Marketing and Tech,” she discussed how brands can differentiate themselves in today’s market, and how awareness isn’t just about visibility, it’s about resonance. True storytelling blends creativity, credibility, and purpose. Her advice for brands:

1️⃣ Define your narrative – Be clear on the story you want to be known for, and keep it consistent across every touchpoint.

2️⃣ Lead with emotion – Go beyond the product. Share the human story, the connection, the why.

3️⃣ Use video strategically – The most powerful awareness tool today. It doesn’t need to be costly - just high-quality and impactful.

4️⃣ Leverage credibility through media – Earned media remains the most trusted. Broadcast features and interviews establish you as a voice of authority.

5️⃣ Align with purpose – Today’s consumers, especially next-gen, want to see values in action: sustainability, philanthropy, community. Show how your work connects to something bigger.

For the past eight years, we have been the broadcast media partner for an organization that allows families to try bran...
09/19/2025

For the past eight years, we have been the broadcast media partner for an organization that allows families to try brand products—including snacks, diapers, household cleaners, and toys—and offer their reviews. They’re rewarded with points to redeem on products and the chance to enter giveaways.

We’re honored that our Parent Tested Parent Approved Satellite Media Tour holiday campaign won a Bronze Telly, an award given for the best television programming. The SMT featured over 30 interviews with the founder of Parent Tested, Parent Approved, who showcased the best holiday gifts for children of all ages. It cemented itself as the leading authority on family products while providing its brand partners with national exposure.

One of a parent’s biggest priorities is choosing the best products for their kids. Parent Tested Parent Approved is a fantastic way for brands to get their products in front of their immense target audience: parents. It’s also a way for them to win a coveted “Parent Seal of Approval” title, which can be invaluable to their marketing efforts.

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New York Fashion Week has us reminiscing about a defining moment from last year – one that underscores the strength, vis...
09/16/2025

New York Fashion Week has us reminiscing about a defining moment from last year – one that underscores the strength, vision, and legacy female founders bring to every stage. Our CEO, moderated an interview with the legendary Sybil Yurman, co-founder and designer at David Yurman, titled “Shaping Your Brand’s Legacy”. As a female founder herself, Monica is passionate about highlighting the work of pioneers and leaders like Sybil – to empower and inspire the next generation of female entrepreneurs.

The most important pieces of advice Sybil shared:
• Success only comes from authenticity and originality. The idea must align with your values, your vision, and, most importantly, your unique perspective and taste.
• The phrase “the river that runs through it” means staying consistent in your craft. Don’t be swayed by trends or influenced by others.
• It all comes down to storytelling. Your brand must tell your story and the things that touch and inspire you.

These takeaways were invaluable not only to established creatives but to aspiring ones looking to build a meaningful brand.

Luxury items are always worthy investments. They never go out of style and, in most cases, appreciate in value. They’re ...
09/12/2025

Luxury items are always worthy investments. They never go out of style and, in most cases, appreciate in value. They’re meaningful heirlooms meant to be passed down.

Our CEO will share her expertise on how to convey this to consumers in today’s uncertain market at the Luxury Roundtable’s State of Luxury Summit on September 25 in New York. On a panel entitled “Show and Tell: The New Face and Tech of Marketing,” she’ll be joined by fellow leaders in the luxury space to discuss how brands are repositioning themselves to preserve customer loyalty, maintain their trust, and boost demand.

While it may be a challenging time for the luxury market, it’s also one filled with exciting possibilities to discover new and innovative ways of reaching audiences and forging a path ahead.

For tickets and the full schedule click the link in bio.

We’re proud of our longstanding partnership with Diamonds Do Good (DDG), an organization dedicated to highlighting the p...
09/08/2025

We’re proud of our longstanding partnership with Diamonds Do Good (DDG), an organization dedicated to highlighting the positive impact of natural diamond mining worldwide. Over the past two years, we’ve collaborated with DDG to create a series of Video News Releases that bring these stories to life, even taking our CEO, Monica Elias, to Botswana to witness its breathtaking landscapes, observe the mining process, and hear directly from members of the local community. Their stories of access to education, healthcare, self-sufficiency, and career growth illustrate the vital role the natural diamond industry plays in supporting lives and futures.

Through thoughtfully curated themes, from engagement season to holiday gifting and jewelry trends, and a robust, ongoing broadcast media distribution program, we’ve ensured this content is available to both local and national TV news outlets, helping consumers everywhere understand the meaningful role natural diamonds play.

We’re honored that this initiative has been recognized with a Silver Telly Award for excellence in B2C broadcast media and campaign storytelling.

Join our CEO at the Luxury PR & Brand Communications Summit, the first executive summit dedicated exclusively to luxury...
06/26/2025

Join our CEO at the Luxury PR & Brand Communications Summit, the first executive summit dedicated exclusively to luxury public relations and brand/marketing communications. Monica will be speaking on the State of Luxury PR and Brand Communications and moderating a panel featuring leading editors and journalists, who will discuss topics of professional interest and explore best practices for engaging with media professionals to build and sustain a valued luxury brand through strategic PR. The event will also include a fireside chat with the Americas Head of Communications for Rolls-Royce Motor Cars, a case study presentation on Brunello Cucinelli, and a discussion about PR 3.0’s adoption of brand collaborations and partnerships, branded content, influencer marketing programs, experiential events, social media management, and more. Link in bio to register.

At JCK, our CEO spoke at JCK Talks on the panel of “How To Expand Your Network in person and Digitally.” Topics ranged ...
06/24/2025

At JCK, our CEO spoke at JCK Talks on the panel of “How To Expand Your Network in person and Digitally.” Topics ranged from top networking tips to how personal style and self-presentation play an important role in first impressions, along with tips for building meaningful connections and nurturing your network. Swipe to hear some of the advice Monica shared with the audience.

06/18/2025

For over a decade, our team has attended the JCK Show, working behind the camera and strategically collaborating with brands and designers to craft and film news stories about their jewelry collections, artistry, and legacies. This year, our CEO, Monica Elias, had the unique opportunity to go live in-studio and speak with CBS News to discuss JCK’s history, leadership, insights, and the latest trends revealed at the show. From bold gold to snake motifs, trending diamond shapes, colored stones, and pearls, these are the hottest trends consumers will see in their local jewelry store in the coming seasons. JCK Events JCK Magazine 8 News Now

In April, our CEO, , traveled to Africa with as a member of the national board, approaching the trip from both a produc...
06/17/2025

In April, our CEO, , traveled to Africa with as a member of the national board, approaching the trip from both a producer and journalist’s perspective. She witnessed firsthand the positive impact that natural diamonds have on the communities and people of Botswana. During her visit, she had the unique opportunity to experience the entire journey of a natural diamond—from the depths of the Jwaneng diamond mine to a cutting and polishing facility that employs local workers.
She observed thriving local businesses, met influential changemakers, explored Chobe National Park, and interviewed local officials and representatives to learn more about how diamond mining benefits the country. Stay tuned in the coming weeks as we share more about her experiences and the positive contributions of natural diamonds in Botswana.

Address

125 Park Avenue
New York, NY

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+12125204295

Website

https://instoremag.com/platinum-guild-international-usa-debuts-new-platinum-sales-train

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