Elias World Media

12/11/2025

Earlier this season, members from our attended the 2025 Global Beauty & Fashion AI Forum in New York - a powerful opportunity to immerse ourselves in the innovations shaping the future of consumer engagement. Staying ahead of trends, technology, and industry insights is essential to the work we do, and forums like this deepen our expertise as we create branded content that helps clients reach consumers across broadcast and digital platforms.

Panel discussions such as “Beyond the Mirror: AI’s Role in the Future of Skin Health & Aesthetic Treatments” and “From Catwalk to Cart: How Fashion Brands Are Using Tech to Drive Sales” showcased how AI is transforming the beauty and fashion landscape. From analyzing hair texture, skin tone, facial structure, and body measurements to predicting how a treatment or fashion style will look on an individual, the technology is extraordinary—and rapidly evolving.

As we continue partnering with fashion, beauty, and medical aesthetic brands, our goal remains the same: to help consumers make more informed, confident decisions. Understanding tools like virtual try-on technology allows us to create storytelling and media strategies rooted in clarity, relevance, and trust. When brands can offer personalized, intuitive experiences, they not only strengthen consumer relationships—they inspire long-term loyalty.

12/10/2025

11/26/2025

One of our favorite annual highlights pre-holiday season is producing the Parent Tested Parent Approved holiday gift list reveal Satellite Media Tour with our longtime client .

This year, PTPA Founder Sharon Vinderine completed an incredible 32 broadcast interviews, sharing which toys, gadgets, and tech picks earned the Parent Tested Parent Approved seal for 2025. From cyber-safe tech to brilliant smart gifts, cozy mom-and-kid favorites, and imaginative sensory toys, this year’s list had something for everyone.

Here’s a behind-the-scenes glimpse of EWM and PTPA in action on set.

11/25/2025

Our founder, Monica Elias is dedicated to uplifting fellow female founders and had the pleasure of joining Jenna Guarneri founder of JMG Public Relations , and her co-host, Alexandra Anastasio on their podcast Call Your Publicist. Their conversation centered on trusting your instincts, leaving a comfortable role, and building a company that reflects your work ethic and personal values. The full podcast airs on December 8. We’ll share more highlights when it’s live!

Here’s a sneak peek!

Highlights of their discussion included:
* Reaching that “aha” moment that inspires you to take the leap
* What every founder should know about successfully scaling a business
* How to focus on the differentiators: what do you offer that no one else can?
* The specific challenges female founders face and how to navigate them

11/24/2025

Esthetician, sun-safety advocate, and social media personality Ian Michael Crumm recently launched a professional male members’ collective for those in the skincare, beauty, wellness, and aesthetics industries. The mission is to build deeper industry relationships, cultivate emerging talent, and empower men across creative fields.

Our CEO, Monica Elias , was invited to serve on its advisory board — an all-female panel by design, composed of high-level executives spanning fashion, beauty, media, finance, tech, and beyond.

The private pre-launch event was hosted by Maison Sisley in their stunning New York City location, where industry leaders and insiders gathered. Congratulations to for forging fresh, innovative approaches that elevate, inspire, and unite the beauty industry in ways that create meaningful impact.

11/17/2025

Each year, the National Association of Broadcasters (NAB) brings together leaders in broadcast, media, entertainment, and technology to network and share the latest products, industry issues at hand, and the tools needed to stay one step ahead.

This year, the EWM production and creative teams were on the ground once again learning, exploring, and immersing themselves in the latest innovations and technology, and of course, capturing the behind-the-scenes excitement.

Unsurprisingly, the impact of AI on journalism was widely discussed, including data showing that Americans are increasingly concerned about being fed AI-generated misinformation. Legislators are working to prevent this, but maintaining trust in the news is something we should all be fighting for and making proactive decisions to protect. AI is ubiquitous, but we must ensure it never replaces the essential skills human beings bring to delivering accurate, informed content.

At EWM, trust is essential. Clients trust us to strategize and forecast the best way to platform their messaging without relying on AI. Broadcast stations trust us to deliver content based on well-researched information that’s not AI-generated. When both are done correctly, it opens the door to consumer trust.

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11/13/2025

At the heart of great B2B marketing is powerful video storytelling, crafted to inspire, educate, and empower retailers to connect with consumers on a deeper, more relatable level.

Together with our longtime client we developed a fresh approach to training jewelry retail sales professionals to better connect with Gen Z, now America’s largest consumer group, by hearing directly from Gen Z themselves.

The training series garnered significant attention within the jewelry trade and received a Telly Award in the Video Series – Education & Training category. In each episode of this B2B online video series, a Gen Z consumer shared insights into how their generation perceives platinum jewelry, and what they want retail professionals to communicate when considering a platinum purchase. To keep the segments light, informative, and engaging, we incorporated custom graphics and animation throughout.

To maximize ROI, we produced the series to be evergreen and reusable, enabling Platinum Guild International to repurpose the content across B2B outreach, newsletters, and other industry channels.

We’re thrilled by the campaign’s success, another meaningful collaboration with a valued, longtime client that effectively delivered their message and advanced their goals.

11/12/2025

The “Have a Heart” x Diamonds Do Good collaboration celebrates the meaningful global impact that natural diamonds create. MUSE’s latest partnership with (DDG) introduces a new capsule collection of exclusive charms adorned with natural diamonds — created by eight celebrated fine jewelry designers.

Our team was on-site capturing video at the launch event, continuing our storytelling mission to showcase how the jewelry industry can drive positive change through meaningful collaborations. Held at Muse’s Nordstrom NYC flagship, the event brought together designers, Flaviana Matata, and Diamonds Do Good’s leadership to celebrate this purpose-driven partnership.

The capsule features 26 charms designed by Beck, Castro Smith, Julia Chafé, Khepri, Mark Davis, Stephanie Gottlieb, Ten Thousand Things, Vice Versa, and Violette Joaillerie—each piece symbolizing creativity, individuality, and purpose. Ten percent of each purchase from this collection will be donated to the Flaviana Matata Foundation, which empowers young women in Tanzania through education and opportunity.

Diamonds Do Good’s mission is to showcase how natural diamonds help build stronger communities. This collaboration beautifully embodies that vision, uniting artistry, philanthropy, and storytelling.

11/11/2025

News producers want stories with timely hooks. For many clients, that hook is often a live, on-the-ground Satellite Media Tour during an industry conference or trade show. It’s a practice that lets clients showcase their expertise on a subject that also strengthens their relationship with the host organization by offering the event free visibility.

Not many have heard of the National Association of Convenience Stores, including this ABC15 lifestyle correspondent in Arizona, which added a little fun to the start of the segment. But the NACS annual trade show was the perfect setting for our client, Canopy Growth, to discuss research showing that of the 165 million Americans who shop at a convenience store every day, an increasing number are turning to them for health and wellness solutions, including CBD products.

As the client pointed out in the segment, the key to consumer loyalty is trust. When consumers see a wellness item stocked on a store shelf, they often assume it’s reliable and scientifically safe.

Each interview of this tour achieved two important goals: enhancing Canopy Growth’s brand awareness and establishing its products as credible and high-quality.

The most successful way to make a segment attractive to producers is finding a hook that makes it newsworthy—an approach we take with every client and every brand campaign.

11/10/2025

We’re honored to share that Elias World Media and have been recognized with two Telly Awards — a Silver for Directing and a Bronze for Short-Form Documentary — for the film we produced commemorating the 10-year anniversary of EvolveMKD.

Commissioned to celebrate this milestone, the piece highlights EvolveMKD’s remarkable decade of growth and the vision of its founder, Megan Driscoll. Personally directed and produced by our CEO, Monica Elias, she worked closely with the EWM team to guide the project from concept through final edit, shaping a narrative that authentically documents the agency’s evolution, culture, and defining achievements.

This collaboration holds special significance. Elias World Media and EvolveMKD launched within months of each other, sharing the journey of building female-founded, independently grown companies. Over the years, Evolve has entrusted us with some of their earliest and most meaningful client projects, making them one of our longest-standing and most valued partners.

These honors celebrate not only creative excellence but also a decade-long relationship built on trust, collaboration, and a shared commitment between two female-owned businesses.

10/09/2025

Held in early summer, the JCK Jewelry Show in Las Vegas is the largest and most high-profile industry trade show, where designers and brands showcase their latest styles and forecast upcoming trends.

As the longtime media partner for Diamonds Do Good, a non-profit organization that highlights the positive impact of natural diamond mining on African communities, our strategy was partnering with JCK on a Video News Release that leveraged the show as a backdrop for a news segment about fall jewelry.

We created a package that wove in enticing shots of jewelry, featuring an industry expert who subtly integrated DDG’s core messaging: natural diamonds give back.

Here’s why it worked:

Exclusive information: JCK is a private show open only to the jewelry industry. The segment, therefore, offered an exclusive sneak peek for viewers who would not otherwise have access to the information.

A solid news hook: Filming during JCK made the segment timely. The trade show was an organic opportunity to discuss natural diamond mining.

Glamour: In addition to footage of DDG’s impact in Africa, the package also featured shots of oversized, colorful diamonds from the show, impressive jewelry which—let’s face it—are hard for anyone to resist.

The takeaway: A successful media campaign must offer viewers new and newsworthy information about a topic of universal interest (in this case, jewelry). The experts must be credible without overselling, and the footage must be enticing to watch.

10/08/2025

October is Eczema Awareness Month and a time for skincare brands to amplify their solutions to all kinds of skin problems like eczema, a condition that causes dry, flaky, inflamed skin that is not only uncomfortable but visibly embarrassing.

Our client Aveeno had the results of a new study showing the number of people diagnosed with eczema has increased by 55%, and research proving the effect skin conditions like eczema have on mental health. It showed that many suffer anxiety, depression, and lowered self-confidence so consuming that it affects their overall lifestyle.

It was an ideal opportunity to create a Lifestyle Video News Release around Aveeno’s campaign, which aimed to destigmatize skin conditions and empower consumers to share their experiences. After advising Aveeno on strategy, we determined the most effective way to build awareness while controlling the messaging would be a Video News Release. We then scripted, filmed on-site at J&J, and edited content featuring expertise from Sabrina Henry, Aveeno’s lead scientist, discussing the results of the study and encouraging viewers to submit videos for the chance to be featured on Aveeno’s social media.

Strategy is key in determining the type of content that will best serve the client. They need your guidance on maximizing brand recognition and fostering consumer engagement. By making this Video News Release available for the entire month, it was included in dozens of news segments nationwide.