Nielsen

Nielsen Powering a better media future for all people. Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics.

Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6007JMfxB and connect with us on social media (Facebook, LinkedIn, Twitter and Instagram).

13/08/2025

¿Te imaginas planificar tus campañas en una sola plataforma, con datos deduplicados de canales digitales y lineales que realmente importan? Con Nielsen ONE Planning, esto ya es una realidad en México. Desde la optimización de inversiones hasta la conexión con audiencias específicas, esta solución está diseñada para impulsar tus resultados.

Si eres parte del buy side o del sell side, te invitamos a dar el siguiente paso. Queremos mostrarte cómo esta novedad te empodera para tomar decisiones más inteligentes y estratégicas.

No esperes más para llevar tu estrategia al siguiente nivel. ¡Haz clic aquí y solicita tu demo personalizada para conocer todos los detalles! http://nlsn.co/6185fqy6t

⏰ Only 1 week until our webinar, "Marketing with Precision"! Learn how to leverage advanced audience data to build high-...
13/08/2025

⏰ Only 1 week until our webinar, "Marketing with Precision"! Learn how to leverage advanced audience data to build high-impact campaigns. Don't miss out on these exclusive insights. Sign up today!

Discover how you can unlock advanced audience data to power media campaigns from planning to measurement

79% of APAC marketers are shifting their spending to digital channels, a strategic move to leverage widespread internet ...
13/08/2025

79% of APAC marketers are shifting their spending to digital channels, a strategic move to leverage widespread internet and mobile usage for maximum reach and engagement. Read more in Nielsen's latest article on local marketers' media allocation strategies and how you can leverage these trends: https://bit.ly/4ll0OML

Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and measure success to stay ahead.

Did you know? In Q2 2025, ad-supported audio accounted for 64% of all listening! The latest edition of The Record, power...
12/08/2025

Did you know? In Q2 2025, ad-supported audio accounted for 64% of all listening! The latest edition of The Record, powered by Nielsen and Edison Research , breaks down how Americans are spending their time with audio. Get the full scoop: https://bit.ly/4l63eyo

Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q2 2025.

🗓️ Save the date! Join us on August 20th for our live webinar, "Marketing with Precision." Learn how to build custom aud...
11/08/2025

🗓️ Save the date! Join us on August 20th for our live webinar, "Marketing with Precision." Learn how to build custom audiences beyond traditional demographics and plan campaigns that truly resonate. Our experts, Charlene Polite Corley and Eleanor Pryor, will show you how to maximize your marketing impact. Register now to secure your spot!

Discover how you can unlock advanced audience data to power media campaigns from planning to measurement

Netflix's Ginny & Georgia was the number one show among 6-17 year-olds in June, driven by teens (12-17) who accounted fo...
11/08/2025

Netflix's Ginny & Georgia was the number one show among 6-17 year-olds in June, driven by teens (12-17) who accounted for 74% of its total viewing minutes. Take a closer look at Kids TV viewing habits during summer breaks in Nielsen's latest article: https://bit.ly/4mmDhM4

As schools let out and summer starts, kids in the U.S. are tuning into television—especially streaming programs.

Did you know Nielsen can segment TV viewership down to households with cats? To celebrate , we’re letting the cat out o...
08/08/2025

Did you know Nielsen can segment TV viewership down to households with cats? To celebrate , we’re letting the cat out of the bag with the Top 10 shows cat owners love to watch based on viewership data. 🐱


Happy 🐾 Did you know Cat TV is a booming trend, with some YouTube channels racking up over 160 million views? 📺Swipe t...
08/08/2025

Happy 🐾 Did you know Cat TV is a booming trend, with some YouTube channels racking up over 160 million views? 📺
Swipe through to see how our furry companions are becoming a surprisingly serious (and adorable) audience.

Happy International Cat Day! 🐾 Today, we're celebrating the legendary cats of the small screen. From classic cartoons to...
08/08/2025

Happy International Cat Day! 🐾 Today, we're celebrating the legendary cats of the small screen. From classic cartoons to modern sci-fi, these felines have stolen the show. React to vote for your favorite TV cat! ☺️ See another TV cat that's a purr-fect fit? Let us know who in the comments below! 👇🏻

NEW 📺: Love Island USA ranks NO.1 on the Nielsen Streaming Top 10 List this week and marks the first ever #1 Overall fo...
07/08/2025

NEW 📺: Love Island USA ranks NO.1 on the Nielsen Streaming Top 10 List this week and marks the first ever #1 Overall for . During the course of its six-week run, generated an impressive 8.8 billion minutes of viewing.

Asia Pacific marketers are leading the way in 2025 by focusing on brand awareness and revenue growth. In Nielsen’s lates...
07/08/2025

Asia Pacific marketers are leading the way in 2025 by focusing on brand awareness and revenue growth. In Nielsen’s latest article, discover how local marketers are balancing their market presence with strong financial performance, and learn how these strategies can benefit your brand: https://bit.ly/4ll0OML

Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and measure success to stay ahead.

06/08/2025

No universo digital, onde a atenção é um ativo estratégico, nós da Nielsen observamos que os podcasts oferecem um engajamento incomparável. ✨

Sabe aquela sensação de que, quando você começa a ouvir um podcast, o mundo todo some? Uma pesquisa que realizamos com o Advertising revelou que essa imersão é real: mais de 8 em cada 10 ouvintes permanecem super concentrados ao consumir conteúdo nesse formato. Essa capacidade de capturar e manter a atenção de forma qualificada abre um caminho incrível para as marcas se conectarem de forma profunda. Saiba mais aqui: http://nlsn.co/6180fR6LK

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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.