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Nielsen

Nielsen Powering a better media future for all people. Nielsen is divided into two business units.

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to functi

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to functi

Operating as usual

We love these photos of our colleagues volunteering at a local horse shelter in Cologne, Germany.  ๐Ÿด
12/02/2022

We love these photos of our colleagues volunteering at a local horse shelter in Cologne, Germany. ๐Ÿด

11/29/2022

Are brands scoring a goal with consumers this holiday season? โšฝ

Samantha Lamberti, Nielsen Sports Managing Director, discusses the importance of brands seamlessly integrating into their holiday marketing mix.

More insights ๐Ÿ‘‰ http://nlsn.co/6185MCuFD

We're thankful for leaders, like our GM of Digital Audience Measurement Ameneh Atai, who bring our values of inclusion, ...
11/24/2022
Inclusion, Courage & Growth: Nielsenโ€™s Atai On Measuring Values By Action โ€“ Beet.TV

We're thankful for leaders, like our GM of Digital Audience Measurement Ameneh Atai, who bring our values of inclusion, courage and growth to life every day. ๐ŸŽ‰

Ameneh spoke with Beet.TV about our values, differences in viewing habits across platforms and how we're measuring co-viewing.

Listen into the conversation ๐Ÿ‘‡ http://nlsn.co/6187MNZaT

SANTA MONICA - Who's behind the glass?For anyone trying to measure viewing of contemporary streaming TV platforms, that is a strategic question.For Ameneh Atai, it i...

South Korea has a 43% chance of advancing to the Round of 16, according to Nielsen's Gracenote Data! ๐Ÿ‡ฐ๐Ÿ‡ท โšฝStay ahead of t...
11/24/2022
[์›”๋“œ์ปต] ๋ฏธ๊ตญ ๋ฐ์ดํ„ฐ ์—…์ฒด "๋ฒคํˆฌํ˜ธ 16๊ฐ• ๊ฐ€๋Šฅ์„ฑ 43๏ผ…โ€ฆ๊ฐ€๋‚˜๋Š” 14๏ผ…" | ์—ฐํ•ฉ๋‰ด์Šค

South Korea has a 43% chance of advancing to the Round of 16, according to Nielsen's Gracenote Data! ๐Ÿ‡ฐ๐Ÿ‡ท โšฝ

Stay ahead of the games with our FIFA World Cupโ„ข hub, where we capture and predict the outcomes of this yearโ€™s competitions with Gracenote analytics tools: http://nlsn.co/6186M4fhY

More by Yonhap๐Ÿ‘‡ http://nlsn.co/6184M4fhi

(์„œ์šธ=์—ฐํ•ฉ๋‰ด์Šค) ์ด์˜์ง„ ๊ธฐ์ž = 2022 ๊ตญ์ œ์ถ•๊ตฌ์—ฐ๋งน(FIFA) ์นดํƒ€๋ฅด ์›”๋“œ์ปต์— ๋‚˜์„  ๋ฒคํˆฌํ˜ธ์˜ 16๊ฐ• ์ง„์ถœ ๊ฐ€๋Šฅ์„ฑ์ด 43๏ผ… ์ •๋„๋ผ๋Š” ๋ฏธ๊ตญ ๋ฐ์ด...

11/22/2022
WorldFIFA World Cup 2022.mp4

Saudi Arabia's win (8.7% chance) is statistically the BIGGEST shock in World Cup history, according to Nielsen's Gracenote Data! โšฝ

Our very own Simon Gleave dives into more unpredictable moments at this year's games as we prepare for England vs. the USA. More ๐Ÿ‘‰ http://nlsn.co/6189M4Dah

In 1950 we measured our first TV ratings, building our mission to power a better media future for all people. ๐Ÿš€David Ken...
11/21/2022
Happy World Television Day

In 1950 we measured our first TV ratings, building our mission to power a better media future for all people. ๐Ÿš€

David Kenny, our CEO, reflects on the history of television in celebration of and the exciting digital-first future that awaits.

In 1996, the United Nations proclaimed November 21 World Television Day. Itโ€™s a time to celebrate the medium and encourage it to continue living up to its promise to educate, inform and be a storyteller for the world, to the benefit of us all.

Our new edition of The Gauge is live! ๐Ÿ”ฅDramas and sports drove nearly a 10% increase in Broadcast viewing, while streami...
11/17/2022

Our new edition of The Gauge is live! ๐Ÿ”ฅ

Dramas and sports drove nearly a 10% increase in Broadcast viewing, while streaming continued to increase its share of total TV usage in October.

Get the story behind the numbers ๐Ÿ‘‰ http://nlsn.co/6188MFVip

Shine bright like a... Nielsen ONE sign! ๐Ÿ’กOur associates were all smiles at this year's Advertising Week in New York. St...
11/16/2022

Shine bright like a... Nielsen ONE sign! ๐Ÿ’ก

Our associates were all smiles at this year's Advertising Week in New York. Stay updated with all things Nielsen ONE here: http://nlsn.co/6181M05lc

Bringing you the sights from the 2022 APAC Android TV Summit in Bangkok! ๐Ÿ“บOur team had a great time connecting with the ...
11/14/2022

Bringing you the sights from the 2022 APAC Android TV Summit in Bangkok! ๐Ÿ“บ

Our team had a great time connecting with the region's industry players across the ecosystem - and sharing a Nielsen cookie or two over conversations about the future of TV and content.

Thanks for the great event, Google!

11/09/2022
Clarity Is Coming

What does "Clarity Is Coming" mean to team Nielsen? ๐Ÿ”ฎ

We had the chance to catch up with our associates at to find out.

See what they had to say ๐Ÿ‘‡

We're proud to present our 2022 Black Diverse Intelligence Series.  ๐ŸŽ‰Our latest report explores how amplifying Black voi...
11/08/2022
Amplifying Black voices in media | Nielsen

We're proud to present our 2022 Black Diverse Intelligence Series. ๐ŸŽ‰

Our latest report explores how amplifying Black voices in media can create informed, thoughtful and authentic narratives.

Download the full report with more insights. http://nlsn.co/6181MveoS

This report explores ways that brands and advertisers can create connections within the Black community, and how they can engage Black talent from the ground up in order to create informed, thoughtful and authentic experiences for Black consumers.

Things are getting SPOOKY here! ๐Ÿ‘ป๐ŸŽƒNielsenites are in the Halloween spirit, including one of our team members who dressed...
10/31/2022

Things are getting SPOOKY here! ๐Ÿ‘ป๐ŸŽƒ

Nielsenites are in the Halloween spirit, including one of our team members who dressed up as our measurement outcome tool "Nielsen Compass."

We're honored to have been a sponsor at this year's Out for Undergrad marketing conference, helping LGBTQ+ undergraduate...
10/28/2022

We're honored to have been a sponsor at this year's Out for Undergrad marketing conference, helping LGBTQ+ undergraduate students discover new opportunities at Nielsen.

Thank you to our PRIDE BRG associates and friends for making this week so wonderful. ๐Ÿณ๏ธโ€๐ŸŒˆ

We're thrilled to share TelevisaUnivision has signed a multi-year deal to use Nielsen ONE for cross media measurement.  ...
10/25/2022
Nielsen's new measurement service strikes TelevisaUnivision deal

We're thrilled to share TelevisaUnivision has signed a multi-year deal to use Nielsen ONE for cross media measurement. ๐ŸŽ‰

TelevisaUnivision will leverage Nielsen ONE for advanced planning and measurement across national, local, digital and audio as well as streaming.

More from AdAge ๐Ÿ‘‡ http://nlsn.co/6187MoiVR

But Nielsen One won't be used as currency just yet.

10/25/2022
2022_06_30_esgint_jocelyn_azada.mp4

Powering a better media future also means creating a positive environmental and social impact for audiences worldwide. ๐ŸŒŽ

Find out how Jocelyn Azada, our director of supply chain sustainability, ESG, and supplier diversity, is helping to make Nielsen a more sustainable, equitable and inclusive company across our supply chain.

Learn more: http://nlsn.co/6181MoRMv

Wishing our friends and colleagues around the world celebrating the festival of lights a happy Diwali. โœจ We love these a...
10/24/2022

Wishing our friends and colleagues around the world celebrating the festival of lights a happy Diwali. โœจ

We love these amazing photos from our associates at the office in India celebrating happiness, prosperity, and peace.

Does the start of football season shift viewing patterns? ๐ŸˆThe newest Gauge report is LIVE. Streaming continues to incre...
10/20/2022

Does the start of football season shift viewing patterns? ๐Ÿˆ

The newest Gauge report is LIVE. Streaming continues to increase its share of total TV (+2%), while sports provides a lift to broadcast TV viewership in September.

Get the story behind the numbers ๐Ÿ‘‰http://nlsn.co/6188MmOPw

See how our team and  attendees have been using the Nielsen Lounge this week while sharing insights. ๐ŸคNot on site this w...
10/20/2022

See how our team and attendees have been using the Nielsen Lounge this week while sharing insights. ๐Ÿค

Not on site this week and want to come along for the ride? ๐Ÿš— Follow us on Instagram to go behind the scenes at our panels and more: ๐Ÿ‘‰ http://nlsn.co/6187MmGwZ

10/17/2022

We're bringing clarity to a complex world with Nielsen ONE. ๐Ÿ”ฎ

We'll be sharing insights from this week, where we're diving into how Nielsen ONE will power our mission to drive a better media future for all people.

Stay tuned for something special this Friday ๐Ÿ‘‡ http://nlsn.co/6187MYOPU

We're excited to work with Netflix on their newly announced ad-supported tier!๐ŸŽ‰As we move towards Nielsen ONE, the use o...
10/13/2022
Netflix reveals ad plan price, Nielsen partnership and more 'Basic with Ads' details

We're excited to work with Netflix on their newly announced ad-supported tier!๐ŸŽ‰

As we move towards Nielsen ONE, the use of our Digital Ad Ratings (DAR) will help advertisers understand how Netflix's ad-supported tier can help reach their target audience.

Read more about the announcement via Ad Age โฌ‡๏ธ
http://nlsn.co/6186Mir0Q

Netflix unveils its upcoming ad-supported tierโ€”launching next month.

42% of the most bingeable programs last year were directly influenced by Hispanic talent! ๐ŸŽฅOur analysis found that Hispa...
10/10/2022
Latino representation in video content drives bingeability | Nielsen

42% of the most bingeable programs last year were directly influenced by Hispanic talent! ๐ŸŽฅ

Our analysis found that Hispanic representation is correlated with bingeworthy programming on two dimensions: on-camera Hispanic representation and Hispanic talent.

Dig into the data ๐Ÿ‘‡ http://nlsn.co/6184MgXWQ

When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just what they came to watch.

We're proud to be recognized by the Dave Thomas Foundation for Adoption as one of the 100 Best Adoption-Friendly Workpla...
10/07/2022

We're proud to be recognized by the Dave Thomas Foundation for Adoption as one of the 100 Best Adoption-Friendly Workplaces. ๐ŸŽ‰

Adopting a child is a joyous occasion and offering our team members adoption assistance is a benefit that we are thrilled to provide.

More on this award http://nlsn.co/6189MeAfB

71% of consumers trust advertising, opinions and product placements from influencers. ๐ŸคณWith sports fans gearing up for t...
10/05/2022
Social currency: How much is a World Cup influencer worth? | Nielsen

71% of consumers trust advertising, opinions and product placements from influencers. ๐Ÿคณ

With sports fans gearing up for the World Cup, brands have an opportunity to build that trust into brand engagement.

Dive into our latest article analyzing the power of sports influencer marketing. ๐Ÿ‘‡ http://nlsn.co/6186MdvPO

With billions of fans following the World Cup on social media, brands that harness the power of rising football influencers will score big with fans-and with campaigns.

โ€œThe best days in the future will go to the media companies that serve the American population and ... this [inclusive c...
10/05/2022
Nielsen CEO David Kenny Wants Companies to Took Forward

โ€œThe best days in the future will go to the media companies that serve the American population and ... this [inclusive content] trend,โ€ says David Kenny, our CEO, at Lโ€™ATTITUDE. ๐ŸŽค

As we continue the road to Nielsen ONE, we're powering a better media future by ensuring the data is representative of actual people and the audiences consuming media.

More from The Wrap ๐Ÿ‘‡ http://nlsn.co/6186MdG0i

Nielsen CEO David Kenny hopes media companies "stop being nostalgic" and look forward with optimism that they can achieve past success.

We're thrilled to expand our work with Roku by deduplicating measurement across screens - traditional TV, connected TV, ...
09/29/2022
Roku and Nielsen Expand Partnership

We're thrilled to expand our work with Roku by deduplicating measurement across screens - traditional TV, connected TV, desktop and mobile. ๐ŸŽ‰

Kim Gilberti, our SVP of Product Management, shares โ€œmarketers can now better evaluate CTV inventoryโ€™s unique reach and frequency in conjunction with their entire Roku buy in a comparable and comprehensive manner, and advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices," in the lead up to Nielsen ONE.

More from Adweek ๐Ÿ‘‡ http://nlsn.co/6181MwOwS

Buyers running ads can compare reach on linear, mobile, computer and connected TV devices.

COMING IN HOT: Streaming grabs 35% share of U.S. TV viewership in August. ๐Ÿ”ฅFind out what content caused streaming to sur...
09/15/2022

COMING IN HOT: Streaming grabs 35% share of U.S. TV viewership in August. ๐Ÿ”ฅ

Find out what content caused streaming to surpass cable for the second time this year in our new edition of The Gauge: http://nlsn.co/6180MRocq

The 2022 International Broadcasting Convention was a success! ๐ŸŽ‰Our team enjoyed connecting and sharing streaming insight...
09/13/2022

The 2022 International Broadcasting Convention was a success! ๐ŸŽ‰

Our team enjoyed connecting and sharing streaming insights with attendees on site.

Don't forget to go outside and get some fresh air today. ๐ŸŒณWe love the views captured by our teams enjoying the outside d...
09/02/2022

Don't forget to go outside and get some fresh air today. ๐ŸŒณ

We love the views captured by our teams enjoying the outside during our Mental Health Day Away.

80% of fans browse social media or use an app during a game - are you one of them? ๐Ÿ“ฑAhead of the FIFA World Cup 2022โ„ข โšฝ,...
08/31/2022

80% of fans browse social media or use an app during a game - are you one of them? ๐Ÿ“ฑ

Ahead of the FIFA World Cup 2022โ„ข โšฝ, we're looking at how brands can interact with fans across multiple platforms during events: http://nlsn.co/6180M1F5O

Let's spread some paws-itivity today! ๐ŸพโœจWe love these awesome photos our teams at Nielsen captured for !
08/26/2022

Let's spread some paws-itivity today! ๐Ÿพโœจ

We love these awesome photos our teams at Nielsen captured for !

"This month and the next two to three months may be the most pivotal in the history of television in terms of all the me...
08/23/2022
Streaming wars: the duel of debuting medieval fantasies

"This month and the next two to three months may be the most pivotal in the history of television in terms of all the media companies and their strategies,โ€ Brian Fuhrer, our SVP of Product Strategy, shares with NBC News. ๐Ÿ‘

With streaming surpassing cable and broadcast viewership in this month's The Gauge, Brian shares what it means for the industry. Tune in ๐Ÿ‘‡

http://nlsn.co/6185MEP0v

A battle emerges across platforms as streaming services drop dueling medieval fantasies to win over viewers and record amounts of cash in the process. According to Deadline, the โ€œGame of Thronesโ€ prequel โ€œHouse of the Dragonโ€ has HBOโ€™s largest marketing push ever. Some industry experts bel...

NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July! ๐ŸšจFind out what ca...
08/18/2022

NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July! ๐Ÿšจ

Find out what caused the shift in our new edition of The Gauge: http://nlsn.co/6186MBclg

This month the NFL's "Thursday Night Football" kicks off on Prime Video, and we're measuring viewership across channels....
08/16/2022
Nielsen, Amazon Seal โ€˜Thursday Night Footballโ€™ Ratings Pact; Numbers To Include Out-Of-Home, Twitch And Local TV Viewing

This month the NFL's "Thursday Night Football" kicks off on Prime Video, and we're measuring viewership across channels. ๐Ÿˆ

Our comprehensive, comparable measurement will help advertisers understand the impact of their investments. Will you be tuning in?

More from Deadline ๐Ÿ‘‰ http://nlsn.co/6183M6Y5c

Nielsen and Amazon have reached a landmark deal for measuring the viewership of Thursday Night Football, which begins an unprecedented run next month as a streaming exclusive on Prime Video. Beginnโ€ฆ

We're thankful to have a Creative team that brings our visions to life! ๐ŸŽฌ Here is a behind-the-scenes look at our recent...
08/12/2022

We're thankful to have a Creative team that brings our visions to life! ๐ŸŽฌ

Here is a behind-the-scenes look at our recent video shoot with And/Or Studio. Can you guess what we're filming? ๐Ÿ‘€

We're thrilled to launch Gracenote ID Distribution System ๐ŸŽ‰In a streaming-first world, this release helps program owners...
08/09/2022

We're thrilled to launch Gracenote ID Distribution System ๐ŸŽ‰

In a streaming-first world, this release helps program owners and creators increase ROI by improving the visibility of TV shows and movies, making programs more discoverable.

Find out more: http://nlsn.co/6189zAojX

Gaming offers a safe space for members of the LGBTQ+ community to express themselves. ๐Ÿณ๏ธโ€๐ŸŒˆRead our latest article, "Gami...
08/05/2022

Gaming offers a safe space for members of the LGBTQ+ community to express themselves. ๐Ÿณ๏ธโ€๐ŸŒˆ

Read our latest article, "Gaming in the LGBTQ+ Community" for more insights: http://nlsn.co/6187z45Zx ๐ŸŽฎ

Taking time off together helps us recharge! ๐Ÿ”‹We love seeing how our people around the world spent their Mental Health Da...
08/03/2022

Taking time off together helps us recharge! ๐Ÿ”‹

We love seeing how our people around the world spent their Mental Health Day Away last week.

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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatโ€™s happening now, whatโ€™s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worldโ€™s population.

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We love these photos of our colleagues volunteering at a local horse shelter in Cologne, Germany. ๐Ÿด
Are brands scoring a goal with consumers this holiday season? โšฝ

Samantha Lamberti, Nielsen Sports Managing Director, discusses the importance of brands seamlessly integrating into their holiday marketing mix.

More insights ๐Ÿ‘‰ http://nlsn.co/6185MCuFD
We're thankful for leaders, like our GM of Digital Audience Measurement Ameneh Atai, who bring our values of inclusion, courage and growth to life every day. ๐ŸŽ‰

Ameneh spoke with Beet.TV about our values, differences in viewing habits across platforms and how we're measuring co-viewing.

Listen into the conversation ๐Ÿ‘‡ http://nlsn.co/6187MNZaT
South Korea has a 43% chance of advancing to the Round of 16, according to Nielsen's Gracenote Data! ๐Ÿ‡ฐ๐Ÿ‡ท โšฝ

Stay ahead of the games with our FIFA World Cupโ„ข hub, where we capture and predict the outcomes of this yearโ€™s competitions with Gracenote analytics tools: http://nlsn.co/6186M4fhY

More by Yonhap๐Ÿ‘‡ http://nlsn.co/6184M4fhi
Saudi Arabia's win (8.7% chance) is statistically the BIGGEST shock in World Cup history, according to Nielsen's Gracenote Data! โšฝ

Our very own Simon Gleave dives into more unpredictable moments at this year's games as we prepare for England vs. the USA. More ๐Ÿ‘‰ http://nlsn.co/6189M4Dah
In 1950 we measured our first TV ratings, building our mission to power a better media future for all people. ๐Ÿš€

David Kenny, our CEO, reflects on the history of television in celebration of and the exciting digital-first future that awaits.
Our new edition of The Gauge is live! ๐Ÿ”ฅ

Dramas and sports drove nearly a 10% increase in Broadcast viewing, while streaming continued to increase its share of total TV usage in October.

Get the story behind the numbers ๐Ÿ‘‰ http://nlsn.co/6188MFVip
Shine bright like a... Nielsen ONE sign! ๐Ÿ’ก

Our associates were all smiles at this year's Advertising Week in New York. Stay updated with all things Nielsen ONE here: http://nlsn.co/6181M05lc
Bringing you the sights from the 2022 APAC Android TV Summit in Bangkok! ๐Ÿ“บ

Our team had a great time connecting with the region's industry players across the ecosystem - and sharing a Nielsen cookie or two over conversations about the future of TV and content.

Thanks for the great event, Google!
What does "Clarity Is Coming" mean to team Nielsen? ๐Ÿ”ฎ

We had the chance to catch up with our associates at to find out.

See what they had to say ๐Ÿ‘‡
We're proud to present our 2022 Black Diverse Intelligence Series. ๐ŸŽ‰

Our latest report explores how amplifying Black voices in media can create informed, thoughtful and authentic narratives.

Download the full report with more insights. http://nlsn.co/6181MveoS
Things are getting SPOOKY here! ๐Ÿ‘ป๐ŸŽƒ

Nielsenites are in the Halloween spirit, including one of our team members who dressed up as our measurement outcome tool "Nielsen Compass."
We're honored to have been a sponsor at this year's Out for Undergrad marketing conference, helping LGBTQ+ undergraduate students discover new opportunities at Nielsen.

Thank you to our PRIDE BRG associates and friends for making this week so wonderful. ๐Ÿณ๏ธโ€๐ŸŒˆ
We're thrilled to share TelevisaUnivision has signed a multi-year deal to use Nielsen ONE for cross media measurement. ๐ŸŽ‰

TelevisaUnivision will leverage Nielsen ONE for advanced planning and measurement across national, local, digital and audio as well as streaming.

More from AdAge ๐Ÿ‘‡ http://nlsn.co/6187MoiVR
Powering a better media future also means creating a positive environmental and social impact for audiences worldwide. ๐ŸŒŽ

Find out how Jocelyn Azada, our director of supply chain sustainability, ESG, and supplier diversity, is helping to make Nielsen a more sustainable, equitable and inclusive company across our supply chain.

Learn more: http://nlsn.co/6181MoRMv
Wishing our friends and colleagues around the world celebrating the festival of lights a happy Diwali. โœจ

We love these amazing photos from our associates at the office in India celebrating happiness, prosperity, and peace.
x

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