Nielsen

Powering a better media future for all people. Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics.

Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6007JMfxB and connect with us on social media (Facebook, LinkedIn, Twitter and Instagram).

07/22/2024

Advertisers, are you looking for fan insights leading up to the 2024 Paris Olympics 🏅? Explore Nielsen’s insights hub now http://nlsn.co/61889fHws

07/22/2024

Reach more voters effectively! Nielsen's case study shows how adding local streaming to your schedule can increase reach by 12% vs linear TV alone. 📺 Get detailed insights to improve your political campaigns. Read the full study here: https://bit.ly/4d20fUd 📈

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences consume local media.

07/22/2024

Unlock the future of TV! 📺 Dive into insights from Alison Gensheimer, Nielsen's Head of Marketing, as she explores the convergence of linear and streaming TV. Understand what “watching TV” means today and optimize your media plans for maximum ROI. Read the full article now:

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.

07/21/2024

Women's sports are on the rise! 🏀✨ Advertisers, catch our on-demand webinar to learn the importance of investing in women's sports and how to track sponsorship success. Tune in here! http://nlsn.co/6182iI2kk

07/21/2024

📺 Media buyers, did you know millennials with kids, stream CTV content for hours? Understand how you can reach cross-generational viewers and tailor your ad strategy today:

See how different CTV trends vary across Gen Z, millennials and baby boomer generations.

07/20/2024

The NBA Finals on ABC captured the top five broadcast telecasts and drove a 26% increase in sports viewership on broadcast. 📺 Get the story behind the numbers in our latest edition of The Gauge™

Streaming surges past 40% of TV usage in June 2024 according to Nielsen's The Gauge.

07/19/2024

NEW: Over 25 million viewers 👤 tuned in for the final night of the 2024 Republican National Convention. The event was broadcasted live and carried on 14 television networks. Read more about the viewership

An estimated 35.38 million viewers watched the fourth and final night of the 2024 Republican National Convention on Thursday, July 18, according to Nielsen.

07/19/2024

🚀 Boost your political campaign's reach with Local TV! 📺 Nielsen discovered that adding local streaming to an ad schedule increased GRPs by 20% for key demo ages 25-54. See how these key findings can improve your advertising strategy.

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences consume local media.

07/19/2024

🏆 Unlock the secret to maximizing sponsorship ROI with Nielsen Sports' ROSI framework! Dive into our comprehensive metrics and discover how to optimize your brand's partnership value. Contact us to learn more! http://nlsn.co/6183jplAV

07/18/2024

The "Cowboy Carter Effect" 🤠 is real! Our interview with Charlene Polite Corley, VP of Diverse Insights & Partnerships at Nielsen, revealed that there has been a 40% 📈 rise in Black 18-34 year olds tuning into country music. Dive into the article for all the details http://nlsn.co/6182ioysy

07/18/2024

Throwback to Nielsen Terrace during Cannes Lions 2024! 📸
Relive the inspiring panels, engaging conversations, top-tier networking, delicious food, and lively music. The energy was all about creativity and collaboration.

A big thank you to every client and agency who joined us, and heartfelt appreciation to our outstanding on-ground team for making it all possible. 🩷

Visit our Nielsen insights page to catch all the conversations from Cannes: https://bit.ly/4bOLdjq

07/18/2024

Women’s sports fans are highly engaged, with 74% as chief income earners and 43% being male! 📊 The industry is set to break $1 billion in 2024. 🌍 Agencies, use Nielsen’s insights to tap into this dynamic market and create impactful campaigns for your clients. Learn more here: https://bit.ly/3Lndh2B

07/17/2024

📈 Want to amplify your brand's reach and impact? Our Annual Marketing Report gives insight into effective budget allocation tactics and ROI measurement strategies. Check it out now: http://nlsn.co/6188jNQbg

07/17/2024

Fans around the world are excited for 2024 Paris Olympic Games! Explore Nielsen’s newly launched insights hub to keep up with all fan insights, sponsorship trends and more. http://nlsn.co/61899fHXB

07/17/2024

Enhance your election campaign strategy! Nielsen identified the incremental reach potential of local streaming, which boosted voter engagement by 12% vs linear TV alone. Dive into our case study to see how this solution can elevate your media strategy. Learn more: http://nlsn.co/6188idgO4 📊📈

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences consume local media.

07/16/2024

🔐 Unlock the power of data with Nielsen Video Game Tracking! Our global coverage and customizable research options provide unparalleled insights into gamer behavior and preferences. Learn more! http://nlsn.co/6186jpliq

07/16/2024

NEW 🔥: Streaming share reaches an all-time high with 40.3% of TV, while the NBA Finals capture the top five broadcast telecasts. Get the story behind the numbers in our latest edition of the Gauge.

Streaming surges past 40% of TV usage in June 2024 according to Nielsen's The Gauge.

07/15/2024

Athletes are not just competitors; they're influencers ✨. Using our InfluenceScope data you can understand their impact and harness their potential for your campaigns. http://nlsn.co/61859fmoT

07/15/2024

The global women’s sports industry is set to break $1 billion! 📈 This surge in interest offers advertisers an exceptional chance to engage with passionate fans. Explore strategies to sustain and amplify this growth. Nielsen’s comprehensive analysis reveals what’s next for women’s sports and how you can be part of this exciting journey. Explore insights: http://nlsn.co/6187iu3hU

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders should prioritize.

07/12/2024

🤔 Curious about the impact of your sponsorship activations? Nielsen Sports has the answers. Our data-driven approach reveals the driving factors behind successful partnerships, empowering you to make informed decisions. Contact us to learn more! http://nlsn.co/6187jpmnD

07/11/2024

Advertisers, stay connected to the fans during the 2024 Olympics 🥇. Our data hub is your centralized place for fan engagement, influential athletes and sponsorship trends. Dive into the games now

Fan insights See how Olympics fandom shifts across the globe With Nielsen Fan Insights data, learn how the popularity of...

07/11/2024

Reaching audiences is only half the equation—your ads and content have to resonate, too. 💡 Check out our Authentic Affinity webinar and learn how to build brand loyalty with LGBTQ+ audiences.

LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.

07/11/2024

Women’s sports are gaining serious traction with diverse and engaged audiences. 👥 For agencies, this means a growing, enthusiastic fanbase eager for content and engagement. Discover how Nielsen’s insights on women’s sports can help you build better campaigns for your clients and keep the excitement alive. Check out the detailed insights:

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders should prioritize.

07/10/2024

Advertisers ✨, catch up on what’s reshaping the industry with Nielsen’s Conversations from Cannes 🎙️. We sat down with leaders across the sports world, media industry and advertising community, to bring you the key themes that emerged from Cannes Lions 2024. Watch now

Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are adapting.

07/10/2024

Unlock the keys to long-term success in marketing! Learn about data-driven insights from our Annual Marketing Report to inform your 2024 marketing decisions: http://nlsn.co/6188jNspO

07/10/2024

We’re thrilled to welcome Akhil Parekh as Nielsen’s new Chief Solutions Officer of Digital Product! 🎉 Akhil will drive the expansion of our digital products and enhance our value to the advertising ecosystem with his innovative vision. 🌐 Exciting advancements ahead! Read more about this announcement:

Nielsen announces Akhil Parekh will join Nielsen as its Chief Solutions Officer of Digital Product.

07/09/2024

Women’s sports are not just a moment—they’re a movement. 🌟 Discover how to maintain and grow this momentum with ’s insights on the future of women’s sports. Read more here:

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders should prioritize.

07/09/2024

Our Top Ten Streaming List is live 🎬! Your Honor topped the charts this week with over 1.5 billion minutes viewed across Netflix and Paramount+, while Disney + introduced its latest Star Wars installment with The Acolyte. View the full list ➡️

Discover what Americans are watching and playing.

07/09/2024

🎯 Hit your sponsorship targets with precision using Nielsen Sports' Sponsorship Targeting solutions. Our custom research identifies and showcases competitive advantages to the most viable brand partners. Learn more! http://nlsn.co/6187jplcL

07/09/2024

Advertisers, are you looking for fan insights leading up to the 2024 Paris Olympics? 🥇 Explore Nielsen’s insights hub now http://nlsn.co/61809UtQq

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Unlock the keys to long-term success in marketing! Learn about data-driven insights from our Annual Marketing Report to inform your 2024 marketing decisions: http://nlsn.co/6188jNspO

Uncover new opportunities and maximize value with Nielsen Sports' Sponsorship & Media Packaging expertise. Let us deconstruct data to determine your assets' perfect packaging and pricing strategies. Contact us to learn more! http://nlsn.co/6184jpmry

Level up your game strategy with Nielsen Video Game Tracking! From purchase intent to buyer personas, we've got you covered. Stay ahead of the competition with comprehensive insights. Learn more! http://nlsn.co/6184jpll2

We're celebrating Pride Month 🏳️‍🌈 worldwide by spotlighting inspiring stories from our PRIDE BRG members and allies. Check out our Authentic Affinity webinar to learn more about creating content that resonates with LGBTQ+ audiences. http://nlsn.co/6182gptDi

💡 Did you know? Long-term sales impact contributes to 47% of sponsorship ROI. Don't miss out on potential revenue growth! Learn how Nielsen's ROSI framework can help you quantify the full return on your sponsorship investments. Contact us to learn more! http://nlsn.co/6183jpmXl

Nielsen’s Authentic Affinity webinar featuring GLAAD ❤️ is now LIVE. Learn more about building brand loyalty with LGBTQ+ audiences to create content that resonates. http://nlsn.co/6187gptFx

It’s Juneteenth 🎉! Over the past decade, there have been major moments that truly shape the essence of this day. Join us as our Senior VP of Civic Engagement, Don Lowery, recaps a moment that stood out to him. #juneteenth

📈Stay ahead of the competition with Nielsen's Social Analytics capabilities! Gain valuable insights into sentiment, engagement, and exposure across your social channels, equipping you with the knowledge you need to drive success in the highly competitive world of Esports Marketing. Learn more here! http://nlsn.co/6181jplU3

Marketers, it's time to take control of your CTV investments! Don't let uncertainty stand in your way of measuring your ROI confidently —download our Annual Marketing Report now. http://nlsn.co/6187jZ2lW

Do your marketing tactics this year align with your top objectives? 📈 Explore actionable recs to help you build a bridge to maximum ROI from your campaigns. Invest in your future success story now! http://nlsn.co/6180jNtRA

🚀 Revolutionize your Esports strategy with our Fan Insights! Nielsen’s syndicated data offers a panoramic view of gaming and media behavior worldwide, providing invaluable insights into engagement and purchasing decisions. Stay ahead of the curve with data-driven decisions that resonate with Esports fans across the globe. Contact us to learn more! http://nlsn.co/6189jpm9S

Download Marketers' great balancing act

While the trend of prioritising performance marketing hints at a growing pragmatism among marketers, how will this impact long-term ROI goals in the region? We dive into this with our latest APAC report - read it now: https://www.nielsen.com/news-center/2024/the-collective-singapore/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2024-am-asia-event-the-collective_nlsn_asia&utm_content=___06-2024.

🚀Elevate your strategy with Nielsen’s research and Consulting services! From selecting the perfect sponsorship to activating it effectively, our custom solutions and insights are tailored to tackle your unique business challenges head-on. Let us equip you with actionable intelligence for success in the dynamic world of Esports. Contact us to learn more! http://nlsn.co/6181jpmYd

Confident in your paid media plan this year? 🤔 Explore Nielsen’s Annual Marketing report for the latest insights and actionable strategies to help you achieve maximum ROI. http://nlsn.co/6185jNSYS

Dive deep into the heart of Esports with our Nielsen Media Valuation expertise! 🔐 Using cutting-edge AI logo detection technology, we unlock the true worth of partnerships across streaming, social, and linear TV, reshaping how you perceive value in Esports collaborations. Contact us to learn more! http://nlsn.co/6183jpmW1

Nielsen_2024_InterviewSeries_Bing_2 (1).mp4

We had the honor of interviewing 🎤 Bing Chen, CEO & Co-Founder, Gold House about AANHPI representation and impact within the media industry. Check out our “Reaching Asian American Audiences” report for more insights. http://nlsn.co/6182eVNts

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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.