Nielsen

Nielsen Powering a better media future for all people. Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics.

Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6007JMfxB and connect with us on social media (Facebook, LinkedIn, Twitter and Instagram).

11/05/2025
11/05/2025

Nielsen's latest data shows a massive 6.9 billion minutes of live sports viewing during the 2025 Sports Equinox! Our advanced measurement, combining Big Data + Panel with out of home viewing, captured every thrilling moment across 5 leagues.

11/05/2025

At the IAB Podcast Upfront, we caught up with Prashant Nayar from VaynerMedia. He shares how the availability of podcast data in Nielsen's planning tools helps them drive better business outcomes for their clients by connecting with the right audiences. Learn More: https://bit.ly/4oklMxl

Stop scrolling! 🚨 Here are the horror titles that are a must-watch this Halloween season. Our data confirms October view...
11/05/2025

Stop scrolling! 🚨 Here are the horror titles that are a must-watch this Halloween season. Our data confirms October viewing is exploding! Get the list of chart-toppers, from Nielsen Horror Top10 including : https://bit.ly/49qmQeq

Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?

Want to attract more ad dollars? Show brands you understand their local audience like never before! New Nielsen article ...
11/05/2025

Want to attract more ad dollars? Show brands you understand their local audience like never before! New Nielsen article reveals how regional insights, not national trends, drive results. Read now and get a competitive edge:

Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.

Are you throwing money at ads without a clear ROI strategy? Stop the waste and maximize your ad spend with Nielsen's cro...
11/05/2025

Are you throwing money at ads without a clear ROI strategy? Stop the waste and maximize your ad spend with Nielsen's cross-media advertising intelligence. Learn how:

Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.

11/04/2025

The Record Q3 2025 is out! 📊 Fueled by Nielsen & Edison Research, this report is essential for understanding today's complex audio landscape. Get the full insights you need: https://bit.ly/4hzKNSR

11/04/2025

Measurement is evolving, and the most effective marketers are shifting their focus. Don't get left behind. Download "The Marketing ROI Blueprint" to understand this change and gain a competitive edge. Learn More: http://bit.ly/3LpDctN

Deconstruct your competitors’ creatives to identify new strategies to stand out in the market. Nielsen Ad Intel gives yo...
11/04/2025

Deconstruct your competitors’ creatives to identify new strategies to stand out in the market. Nielsen Ad Intel gives you the insights that matter. Learn more here: http://nlsn.co/618378NhV.

Don't miss the latest Nielsen Top10! 👑 dominates the chart with 1.53B mins! 🔪 Netflix clenches the top spots with an...
11/02/2025

Don't miss the latest Nielsen Top10! 👑 dominates the chart with 1.53B mins! 🔪 Netflix clenches the top spots with and . Plus, on seizes the #1 movie title. See what other titles made the list this week: http://nlsn.co/61827yyRA

10/31/2025

Alabama is the most watched college football team in the nation, according to Nielsen.

New! Nielsen & Edison Research's The Record Q3 2025 is here. 🎙️ Radio & podcasts capture 82% of ad-supported audio time....
10/31/2025

New! Nielsen & Edison Research's The Record Q3 2025 is here. 🎙️ Radio & podcasts capture 82% of ad-supported audio time. Dive into the data to better understand listener habits. Read the full report: https://bit.ly/3JmYZ4X

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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.