Nielsen

Nielsen Powering a better media future for all people. Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics.

Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6007JMfxB and connect with us on social media (Facebook, LinkedIn, Twitter and Instagram).

09/01/2026

The media landscape has never been louder. More platforms. More noise. More pressure to prove impact.

We’ve been building something at our New York Headquarters to address exactly that.

Introducing the Nielsen Media Intelligence Lab: a fully immersive space where noise becomes clarity, and clarity becomes action.

This is only the beginning.

Step inside here: https://www.nielsen.com/media-intelligence-lab?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-Nielsen-Media-Lab_nlsn_united-states&utm_content=__project-wow_2026

08/31/2026

What audience is nearly 3X more likely to game and more than 2X more likely to create content when compared to the general population?

Anime fans. And most brands are still overlooking them.

Still think anime is a niche? 45 billion minutes of anime was streamed in the U.S. last year. That's not a subculture, that's one of the most valuable, most overlooked audiences in media.

This fandom lives across mediums, not parked on one screen. And they've got the wallet and spending power to match. 3 in 5 are the chief income earner in their household. Among millennials, it's more than 2 in 3.

The takeaway for marketers: this fandom is everywhere. Your brand needs to be too. 📱🖥️📺

Full findings from Nielsen: https://www.nielsen.com/insights/2026/why-anime-fans-should-be-on-everyones-radar-april-2026/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-anime-fans__&utm_content=___

08/28/2026

More than 160 television programs. Over 25 networks and platforms. Since 2020 alone, audiences have spent 12.2 billion minutes with Dolly Parton’s films and series. That’s more than 23,000 years worth of watching.

Dolly Parton was a musical genius and anyone who ever heard her sing or play knew it. But as the world remembers the power of her voice, many audiences got to know her on screen.

She was on television weekly for eight years on The Porter Wagoner Show starting in 1967, 218 episodes deep. The iconic 9 to 5 carried her from theaters onto cable, where it has logged 784 million minutes of viewing since 2020.

Dolly stopped 19.1 million people midway on The Simpsons the night after the Super Bowl in 1999. Remember that?

She voiced a garden gnome for a new generation in Gnomeo & Juliet. She sang her way through Joyful Noise a year later. And on Netflix, Dolly Parton’s Heartstrings introduced her all over again.

Designing Women, Hannah Montana, or a Dallas Cowboys halftime show: every era of television had a place for Dolly Parton. Every generation over seven decades found something to love in her performances.

Today, we remember the songs. We also remember everything else she gave us, one screen at a time. What’s your favorite Dolly moment?

08/26/2026

Beyond measurement. Making an impact.

Nielsen doesn’t just measure the world. We have a responsibility to help make it better.

Our 2026 Responsibility & Sustainability Report highlights how we’re supporting our people, driving responsible innovation, taking action on sustainability, and contributing to communities.

Some of the highlights include:

• 82% of employees participated in our Voice Survey.
• 8,200+ learning activities completed by employees.
• 30% reduction in fleet-related emissions.
• 20,800+ volunteer hours contributed by employees.

Discover the people and actions behind the numbers.

Read the full 2026 Responsibility & Sustainability Report → https://www.nielsen.com/about-us/responsibility-and-sustainability/report/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-Sustainability-report_nlsn_global&utm_content=___2026

08/26/2026

🏀 30 seasons of the WNBA and the momentum isn’t slowing down. The first half of the 2026 season generated 3.8 billion minutes viewed, while nearly 50% more games attracted audiences of one million viewers or more.

But this growth goes beyond viewership.
Women's sports are reaching new audiences, building passionate fan communities and creating deeper connections between fans, athletes and leagues.

For brands and advertisers, that's creating new opportunities to engage highly invested audiences in meaningful ways.

Thirty seasons later, the fandom is only getting stronger.

Learn more in our latest Women & Sports Report.

https://www.nielsen.com/insights/2026/women-sports/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-women-sports-report_nlsn_united-states&utm_content=__social-post-for-women-and-sports_2026

08/24/2026

How rare is a billion-minute week?

Our Streaming Top 10 recently saw three titles each clearing a billion viewing minutes in the same interval.

🏡 Little House on the Prairie takes #1 on Netflix with 1.175 billion minutes
💥The Big Bang Theory hit 1.076 billion on HBOMax
🧽SpongeBoB SquarePants crossed 1.005 billion on Paramount with a 51% viewing spike fueled by the inaugural SpongeBob Day.

See the full Top 10 for who else made the cut this week.

https://www.nielsen.com/data-center/top-ten/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-StreamingTop10_nlsn_united-states&utm_content=__social-post-for-july-13-19-streaming-top-10_2026

Missing the World Cup already? ⚽Don't worry, club football is almost back.The Premier League returns today, bringing bac...
08/21/2026

Missing the World Cup already? ⚽

Don't worry, club football is almost back.

The Premier League returns today, bringing back the rivalries, unforgettable moments and stars fans can't wait to watch, including everyone's favorite Viking, Haaland.

Already the third most-watched soccer league in the U.S., the Premier League heads into the new season with plenty of momentum.

Could this season attract even more fans after all the excitement of the World Cup?

Explore our Get Ready With Media Intelligence report to see how soccer fandom continues long after the final whistle 👉 https://www.nielsen.com/insights/2026/your-2026-fifa-world-cup-strategy-starts-here/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-AM_ALL-Report-GRWM_nlsn_global&utm_content=__premier-league-returns-social-post_2026

08/20/2026

For more than a century, radio has helped people stay informed, connected and entertained.

From President Franklin D. Roosevelt's Fireside Chats to breaking news during the attack on Pearl Harbor and iconic cultural moments like Woodstock, radio has been there through history's defining events.

That role continues today.

📍 8 in 10 consumers say access to real-time traffic and local news in their vehicle is important.

📻 AM/FM radio still accounts for 55% of all in-car audio listening.

The technology may have changed, but radio's ability to connect audiences has stood the test of time.

Learn more: https://www.nielsen.com/insights/2026/tuned-in-why-removing-am-fm-radio-is-a-multi-billion-dollar-gamble-for-automakers/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-radio-automakers-article_nlsn_global&utm_content=radio-measurement___2026

08/20/2026

World Cup fever took over host cities across the U.S. ⚽

From the Tartan Army to Norway’s Viking Row, traveling fans lit up Boston, helping drive a 52% increase in local soccer fandom, the largest jump of any host city.

And Boston wasn’t alone. 👀

☕ Seattle: +19%
⭐ Dallas: +18%
🗽 New York: +14%
🌴 Los Angeles: +13%

It showed just how quickly soccer can bring people together and turn a major sporting moment into lasting fandom.

See the full host city effect and what drove World Cup fandom across the U.S. https://www.nielsen.com/insights/2026/nielsen-fifa-world-cup-2026-local-fandom-insights-report/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-world-cup-local-markets-report__&utm_content=___

We’re after the relentless pursuit of accuracy.Starting 31 August, seven major enhancements land across its Big Data + P...
08/19/2026

We’re after the relentless pursuit of accuracy.

Starting 31 August, seven major enhancements land across its Big Data + Panel measurement, built with client input and signed off by the Media Ratings Council.

Wearable tech that captures viewing passively. A demographic model that finally stops skewing older. A serious upgrade to how Hispanic households are measured. Sharper ACR accuracy across the board.

🔗 Full release: https://www.nielsen.com/news-center/2026/nielsen-incorporates-new-enhancements-to-improve-its-data-measurement-leading-into-the-new-fall-tv-season/?utm_source=facebook&utm_medium=organic-social&utm_campaign=2026-fall-tv-measurement__&utm_content=__social-post-for-fall-2026-tv-annoucement-_2026

Address

675 6th Avenue
New York, NY
10011

Website

Alerts

Be the first to know and let us send you an email when Nielsen posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category