Nielsen

02/07/2026

Bad Bunny is bringing reggaeton to an estimated 100+ million viewers at halftime. 🎤

This isn’t just a performance. It’s a cultural moment for brands and viewers:

🎵 Latin music fans are 34% more likely to be sports fans, and 78% tune in to major live events as they happen.

📺They don’t just watch on TV—they’re 31% more likely to engage on social media.

And they convert. 40% of Latin music fans who are also sports fans frequently purchase based on broadcast TV ads.

From Gloria Estefan to Bad Bunny, halftime is where culture, commerce, and community collide.

We’re proud to provide the relevant insights that help brands understand these audiences with Nielsen One. The brands that show up authentically? They win beyond game day.

➡️ Play through for more insights before kickoff.

02/05/2026

1967: A 30-second game time ad cost over $37,000.

That same spot today? Over 8 million 💰

The big game is a moment that people don’t watch alone. That’s why this year we’re launching a co-viewing pilot with —using wearable devices to capture every viewer, not just every screen. As viewing behavior evolves, so does our measurement.

For 60 seasons, Nielsen has measured every play, every halftime show, every moment that broke the internet. We’ve tracked the shift from broadcast to streaming, when halftime became bigger than the game, and when ads became the main event.

As we count down to the big game, we’ll share insights from all the moments we’ve been tuning in to. When you’ve been watching this long, you see patterns no one else can.

See you on the field. 🏈

 

01/29/2026

The 2025 ARTEY Awards are here. 🏆

This year, a cartoon dog ruled the charts for kids and adults alike. A 1958 Western added “binge-worthy” to its vocabulary. And Happy Gilmore 2 set a new single-week streaming movie record.

These are the titles that commanded the most viewership in 2025. The moments that kept audiences coming back.

Gunsmoke ThePitt RunningPoint

01/28/2026

We are honored to present with our inaugural Streaming Icon of the Year .

His catalog of TV series and films generated over 60 billion viewing minutes across streaming platforms.

Congratulations, Seth!

11/05/2025

11/05/2025

Nielsen's latest data shows a massive 6.9 billion minutes of live sports viewing during the 2025 Sports Equinox! Our advanced measurement, combining Big Data + Panel with out of home viewing, captured every thrilling moment across 5 leagues.

11/05/2025

At the IAB Podcast Upfront, we caught up with Prashant Nayar from VaynerMedia. He shares how the availability of podcast data in Nielsen's planning tools helps them drive better business outcomes for their clients by connecting with the right audiences. Learn More: https://bit.ly/4oklMxl

11/05/2025

Stop scrolling! 🚨 Here are the horror titles that are a must-watch this Halloween season. Our data confirms October viewing is exploding! Get the list of chart-toppers, from Nielsen Horror Top10 including : https://bit.ly/49qmQeq

Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?

11/05/2025

Want to attract more ad dollars? Show brands you understand their local audience like never before! New Nielsen article reveals how regional insights, not national trends, drive results. Read now and get a competitive edge:

Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.

11/05/2025

Are you throwing money at ads without a clear ROI strategy? Stop the waste and maximize your ad spend with Nielsen's cross-media advertising intelligence. Learn how:

Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.

11/04/2025

The Record Q3 2025 is out! 📊 Fueled by Nielsen & Edison Research, this report is essential for understanding today's complex audio landscape. Get the full insights you need: https://bit.ly/4hzKNSR

11/04/2025

Measurement is evolving, and the most effective marketers are shifting their focus. Don't get left behind. Download "The Marketing ROI Blueprint" to understand this change and gain a competitive edge. Learn More: http://bit.ly/3LpDctN