(1)
EXPERIENTIAL I VIRTUAL & AUGMENTED REALITY I MARKETING STRATEGY & IMPLEMENTATION While our focus is on content innovation, memorable brand experiences and marketing performance, we keep creative humble and expansive in simple but powerful messaging. We also run regular creative events and workshops for VR enthusiasts at any level and have a full 360VR production facility in Soho, New York & London, including; content strategy, creative direction, production, capture, stitch, edit, graphics, sound plus app/360player development. CLIENTS ABSOLUT • WESTFIELD WORLD TRADE CENTER • BEN SHERMAN • NEW BALANCE • MTV • NEW YORK TIMES • BBC • SONY • AEG • AUDI • LAND ROVER • THOMAS COOK TRAVEL • MASTERCARD • BRITISH RUGBY LEAGUE • NUSKIN COSMETICS
Mission: “Design is at the center of all creativity” WE ARE A ONE-STOP SHOP FOR IMMERSIVE CONTENT CREATION. Two goats is an immersive content creators studio, specialists in content, marketing and production for lifestyle brands and entertainment. Our award-winning team has worked with the biggest networks, producing hundreds shows, live events, and AR/VR/MR 360° experiences and branded content for the largest clients in the world. We’ve pioneered world’s-first experiences for: Lamborghini, Absolut Vodka, BBC, FIFA, AEG Entertainment, Mastercard, Toyota, Olympics, Viacom, A&E and NBCUniversal, among others. We also develop apps and WebVR platforms that can be licensed and white labelled for your VR 360 Content.
There are now nearly 400 million connected TV devices in U.S. TV households, up from 250 million in 2016.
Connected TV Devices in 80% of U.S. TV Homes
Numbers have shot up from just under a quarter in 2010
Retailers are investing heavily in AR so customers can accurately see what the item would look like in their environment before they order it.
How artificial intelligence and augmented reality can dent return rates
The current behavior associated with returns will continue and retailers need to take their returns-management processes seriously.
Brands are also seeing an uptick in consumers using #AugmentedReality to #virtually try on makeup or even clothes.
Why #Virtual Dresses And #Augmented Fashion Are A New Profitable Frontier For Brands
From haute virtual couture to avatar skins, the future of fashion looks bright for brands that adopt emerging technologies.
AR influenced shoppers’ attitudes toward the garment positively and improved purchase intention.
Cornell says augmented reality increases buying chances
A study carried out at Cornell University has revealed that an augmented reality (AR) tool which lets shoppers see an image of themselves in the garment increases the chances...
Augmented Reality is having its remote work moment. The fun and sometimes-bizarre thing about spatial computing analysis is how meta it can be.
AR’s Remote Work Moment: A Conversation with Spatial
AR is having its remote work moment, the fun and sometimes-bizarre thing about spatial computing analysis is how meta it can be.
With the AR and VR market expected to grow as much as 23% globally by the end of this year, teams have already been experimenting with these mixed-media technologies.
How AR and VR Will Enhance the Future of the Sports Arena Experience
As the design of stadiums evolves, so does the technology that accompanies it —with the help of Augmented and Virtual Reality.
As AR technology becomes ubiquitous and consumers demand ‘always-on’ marketing opportunities, OMM’s head of growth Tony Mohammed argues AR is about to radically change retail.
Always-on: AR is changing the game for retail https://buff.ly/3donPeZ
When it comes to #socialmedia apps like #Instagram & #Snapchat, more & more people are using #AugmentedReality filters to solve #entertainment and connectivity problems.
Quarantine Creates New Opportunity For Augmented Reality #Consumption & #Creation https://buff.ly/2T9gqIP
TikTok to launch a new ad feature to level the playing field with Snapchat and Instagram. “AR brand effect” will allow TikTok users to incorporate augmented reality advertisements in their videos.
TikToks new augmented reality ads seeks new audiences https://buff.ly/2zKP5WG
The biggest innovations are coming to online retail, home-furnishing brands IKEA and Wayfair had been using augmented reality (AR) before the pandemic
Recreating Retail For The Recovery Period
Online commerce has soared during the pandemic, prompting retailers of all types and sizes to leverage how they use digital channels to bring back customers.
Augmented reality is here to stay, the number of smartglasses that will become available in the next two years announce a decade of change regarding smartphones and tablets.
Smartglasses-As-A-Store: How The Next E-Commerce Clicks Will Happen In 'Bricks'
In times of COVID-19, the value of augmented reality try-on e-commerce is becoming a huge advantage for stores and users. How can it become a commodity?
To make up for the shortcomings of video conferencing, organizations have begun to explore the idea of holding meetings in VR
Simplifying remote work with VR
Can VR meetings eliminate video conferencing fatigue?
Quarantine boredom is driving people to become more creative with professional and recreational activities. Virtual Reality is a realistic alternative to activities prohibited due to stay-at-home orders.
How VR Will Transition to Mass Adoption
Quarantine boredom is driving people to become more creative with professional and recreational activities. Virtual Reality is a realistic alternative to activities prohibited due to stay-at-home orders.
Projection mapping projects are revitalising revenue streams and drawing new visitors to businesses and landmarks in Old Montreal and Toronto.
#ProjectionMapping revitalises Canadian attractions
Projection mapping projects are revitalising revenue streams and drawing new visitors to businesses and landmarks in Old Montreal and Toronto, thanks to Panasonic technology.
Since traditional #distribution channels have been disrupted, then what are the emerging options and solutions for showing work virtually?
Distributing #Immersive Stories at #Virtual #Festivals
For years, the film festival circuit has been an opportunity for immersive artists to experiment and explore the storytelling potential of…
AR dramatically increases dwell time (75 seconds on average), click-through rates (3-5% typically) and registrations (30-50%). AR, it turns out, is a persuasive means of spatial storytelling, delivering active learning through doing and higher levels of engagement, interaction, sign up and sell-through.
Augmented reality in retail in a Covid-19 world
Zappar discuss the importance of AR technology in providing shopping personalisation and experience in the post-Covid world.
Jim Heppelmann, CEO of industrial innovation technology specialist PTC, believes the way frontline workers have seamlessly adapted to the benefits of AR to continue to perform their roles during the pandemic has paved the way for greater adoption and a desire to tap into huge cost savings and greater productivity.
Pandemic places Augmented Reality at the heart of the ‘new working normal’
COVID-19 will accelerate the business world’s move to Augmented Reality (AR) and other IoT solutions, as companies across the UK look to adapt to a ‘new working normal’.
The demand for enhanced and engaging experiences has led to the adoption of high-end technologies like augmented reality
3 of the Most Effective Social Media Strategies You Should Use
A majority of people are obsessed with social media. You can see many of them around scrolling their Instagram feeds or reacting to posts on Facebook.
Many gamers recognize the video game ecosystem for what it is to many companies -- a business that can drive tons of ad revenue.
Advertising Enters Video Games At A New Angle Through Esports
We're used to seeing banner ads around sports arenas. Riot Games and League of Legends are replicating that model in-game -- the first time sponsorship advertising has entered video games in a traditional sports-esque manner, aside from Fortnite's customizable appearances.
Many marketers are already aware of the ripples in the pond that VR has caused. Like all other digital media, VR is a powerful marketing tool in the right hands.
13 Ways VR May Power Future Marketing https://buff.ly/2MlBIzi
A growing number of enterprises are leveraging technologies such as augmented reality & virtual reality to improve operational efficiency, lower costs & overcome skilled labor shortages
Alternative reality growing in popularity with enterprise customers
Alternative reality is set to become more popular with enterprise customers as immersive technologies open up more opportunities for businesses.
When done right, in-game advertising has many benefits for all sides involved: advertisers, game developers, and gamers.
4 most common myths of in-game advertising debunked
Brands are always looking for new opportunities to reach their audiences. And yet, even as digital advertising is set to overtake spending on traditional ads, gaming and its global audience of 2.7 billion remains largely untapped as an advertising channel.
Augmented reality & virtual reality are two examples of immersive technology, While that may sound too complex for your small business, they’re not.
Even Small Businesses Can Benefit From Immersive Technologies Like Virtual Reality and Augmented Reality
Immersive technology refers to tech which allows the replication of the physical world by creating a surrounding sensory feeling.
Google Play and the App Store offer us a multitude of applications and games that take advantage of the possibilities of #AR
Nine #AugmentedReality apps and games to have fun with kids on iOS and Android
Mobile - May 31, 2020 : If we think about him augmented reality combo + mobile phoneSurely one of the first things that comes to mind is that Google technology that allows us to
Magic Leap, the decade-old augmented reality (AR) startup is shifting from a consumer model to one focused on the business customers, as it starts to search for a new CEO.
After poor AR sales, Magic Leap shifts focus to enterprise
The augmented reality headset could make more sense in an office environment
Lots of the same great speakers who graced AWE will be bringing the same talks to the virtual Global Summit, at the Internet’s favorite price. Free.
This Week In XR: Magic Leap Founder Leaps, AWE Is In The Books, Up Next: VRARA Global Summit Online
The exit of the Magic Leap founder sucked the air out of the room.
If you can find new ways to deliver value and convenience, all at a distance, you’ll likely thrive as a business operating in the era of this pandemic.
How AR can help retailers win customers during COVID-19
If you can find new ways to deliver value and convenience, all at a distance, you’ll likely thrive as a business operating in the era of this pandemic.
Quench your virtual thirst with the ‘Boozy Liquid Shader.’
Half-Life: Alyx's Surprise Liquid Physics Update Looks Good Enough To Drink - VRScout
Share TweetQuench your virtual thirst with the ‘Boozy Liquid Shader.’ With a majority of the United States still under lockdown as a result of the ongoing COVID-19 outbreak, Matthew Wilde, Visual Effects Developer at Valve, has been using his newfound free time to develop brand new liquid physic...
New-and-improved hardware offers a no-compromise VR experience for $599.
The HP Reverb G2: 4K Resolution VR At A Killer Price - VRScout
Share TweetNew-and-improved hardware offers a no-compromise VR experience for $599. Today, HP made its official reveal of the Reverb G2, a new-and-improved follow-up to last years HP Reverb. HP worked closely with Valve and Microsoft to ensure that the headset would deliver a stellar VR experience u...
The VR/AR Association’s Global Summit is taking place from June 1 through June 3.
Looking Forward To XR Technology At The VRARA's VR/AR Global Summit | ARPost
The VR/AR Global Summit takes place from June 1 to June 3 and includes panelists, speakers, and presenters from the whole world of XR technology.
New technologies are starting to come together to enable the kind of lightweight capable devices necessary to make AR/VR/MR products go mainstream. Not surprisingly, one of them is 5G.
How 5G could make augmented reality and mixed reality more real
A number of important initiatives and new technologies are starting to come together to enable the kind of lightweight yet still impressively capable devices that most industry observers believe are necessary to make AR/VR/MR products go mainstream.
A new AR format planned by the streaming network that will be tentatively called the “AR Brand Effect” to add interactive visuals supplied by advertisers to their videos.
TikTok’s Augmented Reality Ad Format Has Potential To Disrupt Multiple Industries https://buff.ly/3ez7GDU
Many marketers are already aware of the ripples in the pond that VR has caused. Like all other digital media, VR is a powerful marketing tool in the right hands.
13 Ways VR May Power Future Marketing https://buff.ly/300PSOn
As retailers begin to move past the crisis stage during the COVID-19 pandemic, their focus is widening to include readiness for the future retail environment.
The Future Of Retail: Lessons Learned From Times Of Crisis https://buff.ly/2ZN1Lr2
Now, more than ever, companies need to virtualize their products and make them accessible from anywhere
In A Virtual World, The Future Of Marketing Is Now https://buff.ly/2B9hc2h
30 E. 23rd St
New York, NY
10010
Be the first to know and let us send you an email when Two Goats posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Two Goats:
Don't miss the Premiere of our new YouTube show "Goat Take" where we dive deep into the Immersive Media field, technologies and gear. Today at 3:30pm Click here: https://youtu.be/qoaIyfTsPnU Today we Unbox #Zapbox from Zappar #MR #MixedReality #AR #AugmentedReality
Thousands attended #AlienCon in #LA and Two Goats was there to showcase #BADGEBUDDIES, a new #AugmentedReality experience that unlocks a whole new layer of interactivity for #convention fans. BADGE BUDDIES Customizable #AR Assistant | #TwoGoats https://buff.ly/2LWiXmZ
We had such a great time showcasing our little green friend at AlienCon a couple of weeks ago, and we received such positive reactions. Today we want to share with you a video telling you all about our project BADGE BUDDIES. #AR #augmentedreality
We continue the July 4th Celebration this weekend with a quote from our first President. We hope everyone is enjoying the long weekend and recharging their batteries for Monday Morning Awesomeness! • • • #augmentedreality #virtualreality #AR #VR #XR #mixedreality #tech #technology #seek #MR #hololens #360video #experience #creative #design #techtrends #trends #techtrends #cooltech #virtual #immersive #media #contentcreator #emergingtech #july4th #4thofjuly #quote #motivationalquotes
This is what we do #TwoGoats #Immersive #Media #Marketing #TV Networks #Lifestyle #Brands #Entertainment
This is who we are #TwoGoats #Immersive #Media #Marketing #TV Networks #Lifestyle #Brands #Entertainment
This is who we love doing it for #Clients #TwoGoats #Immersive #Media #Marketing #TV Networks #Lifestyle #Brands #Entertainment
The Goats in Colombia working on super exciting 360 scripted production for NBCU/Google! Heading to Madrid today for second leg of shoot #TwoGoats #NBCU #Telemundo #Google #immersive #scripted #productionlife #innovation #cinematic #vr #entertainment #colombia #madrid #moretofollow #newprojects
Two Goats produced this showreel for Westfield (Shopping Mall) that highlights their latest innovation in OOH media display #Retail #OOH #TwoGoats #Production #Commercial #Advertising #Westfield #Oculus #Destination #Innovation #Display #creativestudio
Two Goats produced this showreel for Westfield (Shopping Mall) that highlights their latest innovation in OOH media display #Retail #OOH #TwoGoats #Production #Commercial #Advertising #Westfield #Oculus #Destination #Innovation #Display #creativestudio
We’re excited to join some of the most incredible leaders in the AR/MR/VR space: #AlanSmithson #JohnBuzzell #SamanthaGWolfe #CharlieFink #CortneyHarding #MiguelSanchez #JohannaSalazar #ReshSidhu #BrettLeonard #JohnZuur #PlattenNathan #Pettyjohn #LisaBuyer #RajPuran #JoannaPopper and many more amazing XR pros speaking at the #MixedRealityMarketingSummit #NY event. Nov 5th Times Square #twogoats @dickie_cumming
NB 009 sneaker launch Two Goats produced a series of 360 and 2d videos following local New York influencers; #SusyOludele (hairstylist), #Bengfang (Musician), #EvBravado & #VellBeck (Fashion Design). https://www.twogoats.us/project/new-balance-augmented-virtual-reality #AR #360 #VR #retail #twogoats #immersive #creators #fashion #NB #NB009 #NewYork #production #brooklyn #LES #sneakers #NewBalance
NB 009 sneaker launch Two Goats produced a series of 360 and 2d videos following local New York influencers; #SusyOludele (hairstylist), #Bengfang (Musician), #EvBravado & #VellBeck (Fashion Design). https://www.twogoats.us/project/new-balance-augmented-virtual-reality #AR #360 #VR #retail #twogoats #immersive #creators #fashion #NB #NB009 #NewYork #production #brooklyn #LES #sneakers #NewBalance
NB 009 sneaker launch Two Goats produced a series of 360 and 2d videos following local New York influencers; #SusyOludele (hairstylist), #Bengfang (Musician), #EvBravado & #VellBeck (Fashion Design). https://www.twogoats.us/project/new-balance-augmented-virtual-reality #AR #360 #VR #retail #twogoats #immersive #creators #fashion #NB #NB009 #NewYork #production #brooklyn #LES #sneakers #NewBalance
One reason why you should be thinking about AR --> $70B dollar industry by 2023 and growing. At Two Goats we're obsessed with figuring out ways to make AR scalable and figuring out the best ways to use it for engaging storytelling. Come visit us to learn more about the future of TV Programming, Shoppable AR and Retail. #TwoGoatsInc #TwoGoats #AR #ShoppableAR #Retail #Media
The Goats had a great time at the Latin American Music Awards. Check out our videos!
Check out this video from our Two Goats VR app in the App store!
Latin American Music Awards 2018
The Goats about to witness an incredible game at Kazan Arena. #kazan #goats #twogoats #worldcup #russia #futbol #futbolmode #colombia #poland
#Repost @santiago72 with @get_repost ・・・ About Yesterday. 😩⚽️🇦🇷#rusia2018 #argentina
Mexico vs. Germany What a game!!!! Go team Goats!!! #twogoats #productionlife #russia #worldcup #team #nbcu #telemundo #futbolmode #mexico #germany @mirala @santiago72 @julesfernan @rosaenidn @rafacore_gs @lauvelasquezm
Los hinchas de Argentina. Argentina Fans! Team Argentina! Go team Goats!!! #twogoats #productionlife #russia #worldcup #team #nbcu #telemundo #futbolmode #argentina @mirala
The dream job. Mariela was found after several weeks of casting thousands of super fans from around the country. She’s now in Russia with the team living her dream and sharing her journey with the world and fellow #soccer fans. Follow Mariela’s journey on @mirala and on @telemundodeportes as she lives the best dream ever of traveling to the World Cup and meeting her favorite athletes, players and watching her favorite teams play for a chance to win the #worldcup #Telemundo #twogoats #sprint #team #productionlife #hincha #russia @santiago72 @julesfernan @rafacore_gs @lauvelasquezm @rosaenidn #twogoatsinc #futbol #argentina
Know your audience before you adopt new technologies to speak to them. #smwnyc
“We live in an AI connected world, whether you work in product innovation, proximity display, distribution, retail, destination or transportation, the computers in our pockets and the technology in our lives is blurring the line between in-home and out of home media placement and how and where we connect with consumers.” Our Head of Innovation Richard Cumming discussed at the #DPAAOrg Members Summit last week Samsung 837
Panel Discussion, Q&A
Alissa Crevier, Global Head, Brand Partnerships, Littlstar
Rebecca Davis, Executive Director, MindLeaps
Colleen Fahey Rush, EVP, Chief Research Officer, Viacom
WE ARE A ONE-STOP SHOP FOR IMMERSIVE CONTENT CREATION.
Two goats is an immersive content creators studio, specialists in content, marketing and production for lifestyle brands and entertainment. Our award-winning team has worked with the biggest networks, producing hundreds of shows, live events, and AR/VR/MR 360° experiences and branded content for the largest clients in the world.
We also develop apps and WebVR platforms that can be licensed and white labelled for your VR 360 Content.
Services:
The Visit Europe Media Exchange - VEMEX
25 E 21st St
