
10/30/2024
✅ Facebook reguires you get 50 conversions per week per ad set to get out of the learning phase.
The problem is…
❌ That means if you have 3 ad sets running on Facebook AND they are even all in the same campaign then you still need 50 conversions on each of the 3 ad sets to get out of learning.
If you do NOT hit that threshold of conversions and exit learning this is the advice you will get from nearly everyone…
“Why don’t you optimize for a higher funnel event.”
That means instead of optimizing for purchases you would instead optimize for add to carts or content views.
And in doing that you will get your 50 events. The problem is you will be teaching facebook the wrong thing.