Jump 450

02/23/2021

Demystifying Google App Campaigns for Performance Marketers

Don't forget to register for the co-hosted Google and Jump 450 Media Webinar about what Google App Campaigns can do for your business! Happening tomorrow, February 24th, 2021 at 2:00 pm EST | 11:00 am PST. Details below!

Do you know what Google App Campaigns can do for your business? Find out here! Join Christine Wang, Partner Development Manager at Google and Ben Sporn, Chief Revenue Officer at Jump 450 on February 24th in a co-hosted Google and Jump 450 Media Webinar, where we will walk through step-by-step how to make App Campaigns work for performance advertisers.
Get details and register at https://lnkd.in/gpDAwrD

App Campaigns (formerly UAC) can appear daunting due to the lack of targeting and relatively new terminology but it is the key to driving diversified marketing performance for app marketers. Join Ben Sporn, Chief Revenue Officer at Jump 450, as he demystifies App Campaigns with insightful media tact...

02/22/2021

Demystifying Google App Campaigns for Performance Marketers

If you are curious about what Google App Campaigns can do for your business make sure to tune into a co-hosted Google and Jump 450 Media Webinar! Details below!

Do you know what Google App Campaigns can do for your business? Find out here! Join Christine Wang, Partner Development Manager at Google and Ben Sporn, Chief Revenue Officer at Jump 450 on February 24th in a co-hosted Google and Jump 450 Media Webinar, where we will walk through step-by-step how to make App Campaigns work for performance advertisers.
Get details and register at https://lnkd.in/gpDAwrD

App Campaigns (formerly UAC) can appear daunting due to the lack of targeting and relatively new terminology but it is the key to driving diversified marketing performance for app marketers. Join Ben Sporn, Chief Revenue Officer at Jump 450, as he demystifies App Campaigns with insightful media tact...

02/18/2021

Demystifying Google App Campaigns for Performance Marketers

Do you know what Google App Campaigns can do for your business? Find out here! Join Christine Wang, Partner Development Manager at Google and Ben Sporn, Chief Revenue Officer at Jump 450 on February 24th in a co-hosted Google and Jump 450 Media Webinar, where we will walk through step-by-step how to make App Campaigns work for performance advertisers.

Get details and register at https://lnkd.in/gpDAwrD

App Campaigns (formerly UAC) can appear daunting due to the lack of targeting and relatively new terminology but it is the key to driving diversified marketing performance for app marketers. Join Ben Sporn, Chief Revenue Officer at Jump 450, as he demystifies App Campaigns with insightful media tact...

02/01/2021

The Major iOS 14 Question: Should Brands Stop Advertising on iOS 14 Due to Lack of Visibility?

Check out our new blog post!
The Major iOS 14 Question: Should Brands Stop Advertising on iOS 14 Due to Lack of Visibility?
By, Tom Murray, Managing Direction

By Tom Murray | Managing Director Something that I have seen from mobile app advertisers in the past has been to forego campaigns that are unable to be measured properly. For example, when Google announced that they would no longer support iOS campaigns on the Universal App Campaigns (UAC) where the...

01/27/2021

The Quid Pro Quo of Automation In Google Display Ads

Check out the new Jump blog post!
The Quid Pro Quo of Automation In Google Display Ads
By Ben Sporn, Chief Revenue Officer

By Ben Sporn | Chief Revenue Officer The Google Display Network and its vast trove of web placements has long daunted ordinary marketers. Its breadth and depth of placements and targeting capabilities creates confusion — and in turn, lackluster performance. Here at Jump450, we have found numerous ...

01/22/2021

Facebook Resolutions Brands And Marketers Should Adopt for 2021

Check out our new blog post:
Facebook Resolutions Brands And Marketers Should Adopt for 2021
By Tom Murray, Managing Director

By Tom Murray | Managing Director New year, new Facebook campaigns, but chances are you are using the same old types of setups and ways of structuring them. Let’s make 2021 the year we finally all move towards focusing only on business objectives instead of bright shiny object syndrome &

01/15/2021

Reporting Resolutions Everyone Should Adopt for 2021

Start the year off right and check out our new blog post: Reporting Resolutions Everyone Should Adopt for 2021
by, Tom Murray, Managing Director

By: Tom Murray | Managing Director While we are all making New Year’s Resolutions, can we all please adopt some for reporting dashboards in 2021? It’s time for everyone to make the jump and optimize their dashboards, and here are a few helpful things to think about to get

01/14/2021

Facebook Rising Cost Problem & the Need for Diversification

Check out our new blog post!
Facebook Rising Cost Problem & the Need for Diversification
by Tom Murray, Managing Director

By: Tom Murray | Managing Director Check out the chart below. Any guesses what it is showing specifically? Based on the article title, you might have been able to guess that it is a chart of Facebook’s CPM prices by week from July 2020 through mid December 2020. From it’

12/23/2020

Happy Holidays!

12/22/2020

Facebook Announces Major Changes to its Platform, Signaling Defeat to Apple and the Ongoing iOS 14 Battle

Facebook Announces Major Changes to its Platform!

By: Tom Murray | Managing Director Facebook recently announced some sweeping changes to its platform for 2021 in advance of the iOS 14 release. If you’ve missed the information on this, you can check out our previous articles around the changes that Apple announced over the summer and Facebook &am...

12/21/2020

Facebook & Apple’s iOS 14 Feud: The Battle Continues

Check out our new Jump blog post!
Facebook & Apple’s iOS 14 Feud: The Battle Continues
by Tom Murray, Managing Director

By: Tom Murray | Managing Director Back in the summer of 2020, Apple ruffled the entire marketing industry’s feathers by announcing that iOS 14 was going to have some big changes coming to it. For a full refresher on those changes, they can be found here. For those looking for

11/24/2020

The Impact on Facebook Ads Due to the 2020 Election (and Other External Factors)

The election certainly has had big impacts on Facebook CPMs over the past couple of months, but was it the only reason for the price increases? Definitely not!

Check out our new blog post!

#facebookads #facebookadvertising #Q4 #Election2020

By Tom Murray | Managing Director For the past few weeks and months, all eyes were on the Presidential election. There were changes to the way the candidates could promote their ads, and some platforms even banned political ads. But one of the platforms that let pretty much anything go was

08/12/2020

‪We're excited to announce that @Jump450Media made the 2020 #Inc5000 list! See our rank and the full list here: inc.com/inc5000‬

07/29/2020

Honored to announce that we’ve been named one of @FastCompany’s 100 Best Workplaces for Innovators 2020! See the full list here: https://www.fastcompany.com/best-workplaces-for-innovators/2020 #FCBestWorkplaces

04/14/2020

Shaun Sheikh Executed Marketing Campaigns in College

Check out this article that Adweek’s Erick Oster wrote about our CEO and Co-Founder Shaun Sheikh!

The Jump 450 Media co-founder got his start in SEO optimization.

04/09/2020

Are you overspending on retargeting? The answer is almost always YES!

Check out our new blog post by our Managing Director, Tom Murray! "Are you overspending on retargeting? The answer is almost always YES!"

By: Tom Murray | Managing Director Retargeting is one of the best forms of direct response advertising from an efficiency perspective. It tends to drive the best return-on-ad-spend (ROAS) and the lowest cost-per-acquisition (CPA). Because of this, most advertisers pump as much money as they can into...

03/26/2020

Custom Metrics in Facebook are FINALLY Here!

Check out our new blog post by our Managing Director, Tom Murray!

Custom Metrics in Facebook are Finally Here!

Click Below!

By: Tom Murray | Managing Director One of the most requested features in Facebook was the ability to create custom metrics and columns inside of Ads Manager. Well, it is finally here! You can now create custom metrics in the form of custom expressions right inside Facebook on various metrics such

03/18/2020

What are Brand Lift Surveys on Facebook, and Why Should Everyone Be Running Them

Check out our new blog post by our Managing Director, Tom Murray! "What are Brand Lift Surveys on Facebook, and Why Should Everyone Be Running Them"

By: Tom Murray | Managing Director Facebook is often hailed for its ability to drive direct response, but it’s easy to forget that it can also be used for mass awareness and reach, as the largest social network with over 2.5 Billion people worldwide. And with over 85% of

03/12/2020

3 Things to Keep in Mind When Scaling Your Business to New Levels

Check out our new blog post by our Managing Director, Tom Murray!

By: Tom Murray | Managing Director At Jump, we specialize in hyperscaling companies revenues by marrying the art of storytelling with the science of media buying. Over the past few years, we’ve seen the good, the bad, and the ugly of business trying to scale to new heights. We’ve

03/09/2020

To combine or not combine lookalikes on Facebook ? That is the question.

Check out our new blog post by our Managing Director, Tom Murray!

By: Tom Murray | Managing Director Over the past 3 years, I’ve audited at least 100 different Facebook accounts for both active and prospective clients, and one of the most common mistakes that I see is around lookalikes. Lookalikes are some of the strongest targeting options for finding new custo...

03/04/2020

Thank you to @agency_spotter for naming Jump as one of the Top 20 NYC Digital Agencies for March 2020!

02/28/2020

Happy 3 Year Anniversary at Jump to our Managing Director, Operations Tom Murray!

02/19/2020

It’s a big week for birthdays here at Jump! Happy Birthday to our Jumpers Arielle and Sean! @ Jump 450

02/13/2020

Earnings Report for Google and Facebook Are In: What Does it Mean for the Future of Each Platform?

Check out our new blog post by our Managing Director, Tom Murray:
Earnings Report for Google and Facebook Are In: What Does it Mean for the Future of Each Platform?

By: Tom Murray | Managing Director Facebook and Google are the juggernauts of the advertising industry, and each earnings report from them allow us to look under the hood at how well they are doing, but also potential strategy shifts in the future. Let’s take a deeper dive. Facebook: The

02/12/2020

Now You Know Your Customer Lifetime Value, But How Should You Act On It?

Check out our new blog post by our Managing Director, Tom Murray, Now You Know Your Customer Lifetime Value, But How Should You Act On It?

By: Tom Murray | Managing Director In one of our previous posts, we talked about what customer lifetime value (LTV) is, and how to calculate it. But after you have the number, now what? How can you act on the findings? Here are five ways you can use your LTV analysis

02/10/2020

Jump 2019 In Review!

Check out our new Blog Post: Jump 2019 Year in Review! By our Managing Director, Tom Murray.

By: Tom Murray | Managing Director 2019 was a monumental time in Jump’s history. Our clients continued to see great success throughout the year. Across our clients, our marketing efforts delivered: Here are some of the other major updates from last year, just to name a few! We moved into

02/07/2020

Thank you Welnys for organizing today’s Aromatherapy Session!

02/06/2020

Happy 2nd Anniversary at Jump to our Managing Director, Agency Ben Sporn!

01/13/2020

Jump 450's cover photo

01/13/2020

Jump 450's cover photo

11/04/2019

Jump 450's cover photo

11/04/2019

Jump 450

11/04/2019

Jump 450's cover photo

08/22/2019

Thank you to CV Magazine for naming Jump 450 Media The Best Social Media Marketing Agency for their 2019 Media Innovator Awards!

07/03/2019

How an NYC Agency Beats the Competition with Automation

Learn how we help clients win over 20 million users by using automation to process over 1,000 tasks per week!

https://www.copper.com/blog/jump-450-agency-crm-case-study

Learn how an NYC agency uses Copper CRM to automate 1000+ tasks per week, get more time for creative work & help its clients win 20mil users + subscribers.