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06/10/2026

The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data. https://buff.ly/NjkFNxi

LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosys...
06/10/2026

LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem. https://buff.ly/bP7eDIJ

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesse...
06/10/2026

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses. https://buff.ly/51MUHlH

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. ...
06/10/2026

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. https://buff.ly/rcoezRL

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be ...
06/10/2026

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution. https://buff.ly/dcDfjN1

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technol...
06/10/2026

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey. https://buff.ly/rxg0UGb

Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access. htt...
06/10/2026

Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access. https://buff.ly/e6bTTyN

The winning move for advertisers isn’t to chase every new rights deal; it’s to find ways to aggregate across them. Partn...
06/10/2026

The winning move for advertisers isn’t to chase every new rights deal; it’s to find ways to aggregate across them. Partner insights from DIRECTV Advertising.

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why adv...

As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new ...
06/09/2026

As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance. https://buff.ly/95WMyPz

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