Digiday

06/10/2026

The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data. https://buff.ly/NjkFNxi

06/10/2026

LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem. https://buff.ly/bP7eDIJ

06/10/2026

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses. https://buff.ly/51MUHlH

06/10/2026

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. https://buff.ly/rcoezRL

06/10/2026

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution. https://buff.ly/dcDfjN1

06/10/2026

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey. https://buff.ly/rxg0UGb

06/10/2026

Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access. https://buff.ly/e6bTTyN

06/10/2026

The winning move for advertisers isn’t to chase every new rights deal; it’s to find ways to aggregate across them. Partner insights from DIRECTV Advertising.

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of attention is increasingly rare in modern media, and it is precisely why adv...

06/09/2026

As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance. https://buff.ly/95WMyPz