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Digiday Digiday is a next-generation digital media company that covers the modernization of media and marketing with honesty and authority.

An increasing number of brands are featuring store associates on their social media platforms — or, in some cases, incen...
07/25/2025

An increasing number of brands are featuring store associates on their social media platforms — or, in some cases, incentivizing them to create brand content for their own platforms.

After all, who knows the product they are selling better? And who can talk about it with more authority?

JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy cen...
07/25/2025

JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on absurd, cringey humor designed to make student scrollers watch twice.

JansSport is looking to become “part of the cultural scroll” and not just interrupt the videos its target audience is watching.

Any seller with linear TV inventory needed to use sports to lead the way in pulling in dollars, but they’re feeling the ...
07/25/2025

Any seller with linear TV inventory needed to use sports to lead the way in pulling in dollars, but they’re feeling the heat from streaming, which has secured a far greater amount of sports rights than even two years ago.

In today's red-hot sports marketplace, David Levy and Chris Weil are crafting new ad opportunities with secondary and tertiary sports.

Marketing messages are taking longer to craft as they wait for approval from corporate comms teams. And allowlists and b...
07/25/2025

Marketing messages are taking longer to craft as they wait for approval from corporate comms teams. And allowlists and blocklists — including some to avoid raising ire from the Trump administration — are getting longer and campaigns are taking a “softer” approach, according to two brand strategists Digiday spoke with for this story.

The escalation of the current culture wars have placed brand marketers in a very delicate position in terms of their messaging.

With the influencer sector now reaching maturity, marketers across the board are prioritizing accountability and control...
07/24/2025

With the influencer sector now reaching maturity, marketers across the board are prioritizing accountability and control in their approach to creator marketing. One symptom of that shift is advertisers launching or expanding affiliate creator programs.

Marketers want more rigor from their creator investments and to do that they're driving more investment in affiliate schemes.

Newly-created, AI-focused executive roles at publications like The Washington Post and Forbes reflect how news organizat...
07/24/2025

Newly-created, AI-focused executive roles at publications like The Washington Post and Forbes reflect how news organizations are making the new technology a core part of their business infrastructures, and centralizing oversight of AI strategy and partnerships.

New promotions to AI-focused roles at The Washington Post and Forbes signal a turning point in how publishers view and operationalize AI.

Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billi...
07/24/2025

Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest sign of how quickly Google is redrawing the map of online discovery — and with it, the economics of who gets traffic and who gets paid.

Adding half a billion users in a single quarter shows how quickly AI Overviews is changing search behavior.

Creators have noticed that paid content tanks their posts' performance — and they're taking action, some by charging a p...
07/24/2025

Creators have noticed that paid content tanks their posts' performance — and they're taking action, some by charging a premium and others by eschewing disclosures entirely. Marketers are increasingly concerned.

As brands spend more on influencer marketing, creators' undisclosed partnerships are drawing the attention of both watchdogs and the FTC.

There’s still some volatility in search referrals and rankings, even after Google’s core update has completed. Some publ...
07/24/2025

There’s still some volatility in search referrals and rankings, even after Google’s core update has completed. Some publishers are having a hard time figuring out just how much of an effect any of these changes are having.

Several publishers told Digiday that unlike the March Google core update, the latest one was the more typical nail-biting rollercoaster.

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. Bu...
07/24/2025

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting.

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era.

Engaged readers yield higher conversion rates and brand loyalty. Publishers who deliver those audiences increase cross-s...
07/23/2025

Engaged readers yield higher conversion rates and brand loyalty. Publishers who deliver those audiences increase cross-selling opportunities. Sponsored by Marigold.

Discover how publishers are modernizing monetization strategies using AI, personalization and smarter data collection across channels.

Brand safety and media spend is evolving as part of a pendulum swing. Five years ago, brands shied away from advertising...
07/23/2025

Brand safety and media spend is evolving as part of a pendulum swing. Five years ago, brands shied away from advertising in conservative media channels, fearful of backlash. But there’s a new status quo: agency partners are navigating partnerships and ad spend with faith-based media.

Agencies and brands are carefully exploring conservative media buys and partnerships as traditional brand safety concerns evolve.

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