Digiday

01/14/2026

Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.

Super Bowl ad war: Celebrities for eyeballs and mass appeal, creators for engagement and Gen Z. Which is the smarter $8M bet?

01/13/2026

Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”

Last week's CES press announcements saw ad tech companies set out their stall for 2026, how many will be there next year?

01/13/2026

Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.

01/13/2026

CES 2026 was all about agentic AI, but Digiday’s Seb Joseph shares why media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.

CES 2026 was all about agentic AI, but media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.

01/13/2026

Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself.

Silence from the brand that built an empire on exhortations to just do it -- and in this case, very deliberately didn’t.

01/13/2026

A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.

In his telling, AI has yet to graduate from pilot programs to anything that meaningfully reshapes how marketing departments structured.

01/13/2026

The claim comes as X is embroiled in latest scandal that involves it’s AI chatbot Grok creating sexualized images of women and minors.

Claim comes as X is embroiled in latest scandal that involves it's AI chatbot Grok creating sexualized images of women and minors.

01/12/2026

How customization, control and accountability are reshaping the way advertisers think about context. Partner insights from Channel Factory.

Discover how brand suitability is evolving as advertisers seek customization, stronger controls and better accountability across platforms.

01/12/2026

Anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025.

Surveys conducted in the lead up to Black Friday 2025 found from 33% to 83% of respondents used AI to do their holiday shopping.

01/12/2026

With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.

01/12/2026

Matt Rogerson, Financial Times’ director of global public policy and platform strategy, believes 2026 will bring a kind of reset as big tech companies alter their stance on AI licensing to avoid future legal risk.

2026 will bring a kind of reset as big tech companies alter their stance on AI licensing to avoid future legal risk.

01/12/2026

The gap between Publicis, which ended up the year $9.5 billion in the positive, and second place Dentsu with $1.7 billion, is cavernous.