Digiday

09/25/2025

Brands like Nike and H&M are using AI tools to elevate storytelling in ways that are creative, emotional and purpose-driven. Partner insights from DMEXCO.

Explore how marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels.

09/25/2025

By implementing in-game item sales, Epic Games is taking cues from Roblox, where in-game sales represent a huge source of business for both creators and the brands that integrate into their experiences and items.

The rollout of Fortnite in-game items has sparked excitement among both creators and advertisers within the platform's ecosystem.

09/24/2025

With EV sales facing headwinds, Volvo is turning to hyperlocal, offline marketing to grow its U.S. presence and build its premium electric brand—one state at a time.

With EV sales facing headwinds, Volvo is turning to hyperlocal, offline marketing to grow its U.S. presence and EV brand.

09/24/2025

This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products.

09/24/2025

Sports moments like the Open don’t become influencer flytraps overnight. Craig Tiley, CEO of the Australian Open, has been chipping away at the task for a decade.

Sports moments like the Open don't become influencer flytraps overnight. Craig Tiley, CEO of the Australian Open, has been chipping away at the task for a decade.

09/24/2025

Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds.

Sponsored Snaps placement was rolled in October 2024, but Snap is hoping the incentives will drive more adoption.

09/24/2025

Earlier this month, the European Commission – the European Union’s executive arm – hit Google with a €2.95 billion fine for abusing its control over how ads are bought and sold in a market it also happens to run. But that was just the start.

The European Commission last month hit Google with a €2.95 billion fine for abusing its control over how ads are bought and sold.

09/24/2025

While fragmentation continues to challenge local advertisers, the industry is rallying around smarter, more scalable solutions. Partner insights from Amazon Ads.

Explore how local advertisers are overcoming fragmented media with AI, automation and streaming strategies to drive measurable growth.

09/23/2025

The New York Times’ product recommendation site Wirecutter – like other commerce-based publishers that rely on driving audiences to their sites to make money from affiliate links – is finding new ways to tweak SEO strategy, package content and expand coverage areas to continue growing revenue.

The New York Times’ Wirecutter is finding new ways to tweak SEO strategy, package content and expand coverage to continue growing revenue.

09/23/2025

After a viewership boom earlier this year, some LinkedIn creators say their video impressions have slumped in the second half of 2025 — a drop the platform attributes to changes in how it prioritizes video.

With LinkedIn video impressions decreasing in the second half of 2025, creators and advertisers are adjusting their approach to the platform.

09/23/2025

The boom times may not be back, but deal-flow is ebbing and flowing, with lingering hopes that an IPO window may remerge.

Dreams of ad tech M&A deals may not be dashed, but expectations are certainly tempered, despite environmental changes.

09/23/2025

Chief AI officer is among the newest job titles in the media industry — and for obvious reasons. Seemingly every publisher is working to determine how to adapt to the era of AI Overviews.

The news publisher’s chief AI officer detailed his new position and how the Post is using AI to power its subscription paywall in a Digiday Podcast live recording during the Digiday Publishing Summit.