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IAB's inaugural Creatorfronts sought to smooth-over some creator economy bumps to help get more CFOs on board. https://b...
09/16/2026

IAB's inaugural Creatorfronts sought to smooth-over some creator economy bumps to help get more CFOs on board. https://buff.ly/IelluPV

Ad tech partners, media-buyers and publishers can now use 'CrUX' to understand how web space is evaluated. https://buff....
09/16/2026

Ad tech partners, media-buyers and publishers can now use 'CrUX' to understand how web space is evaluated. https://buff.ly/3qlzjDW

The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advert...
09/15/2026

The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets. https://buff.ly/QyEmKOJ

Why advertising’s AI boom favors Google, Meta and Amazon, even if marketers are uneasy. https://buff.ly/w5CK5g7
09/15/2026

Why advertising’s AI boom favors Google, Meta and Amazon, even if marketers are uneasy. https://buff.ly/w5CK5g7

Ads now invade fridges, dashboards and AI search, testing consumers’ tolerance and the value exchange. https://buff.ly/J...
09/15/2026

Ads now invade fridges, dashboards and AI search, testing consumers’ tolerance and the value exchange. https://buff.ly/JtsLV9K

09/15/2026

Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release. https://buff.ly/WI1VVXs

Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is...
09/15/2026

Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works. https://buff.ly/aiadU8N

Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behavior...
09/15/2026

Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They're using that concern to make their case for more media dollars. https://buff.ly/yJzvk2C

This State of the Industry report, sponsored by Arc XP, explores how publishers are adapting their audience acquisition,...
09/14/2026

This State of the Industry report, sponsored by Arc XP, explores how publishers are adapting their audience acquisition, AI search and creator economy strategies as zero-click search becomes the norm. The rise of AI-powered search is changing the way audiences discover and engage with content, and that fundamental shift is requiring publishers to adapt their […] https://buff.ly/XYS9wnJ

Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less...
09/14/2026

Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. https://buff.ly/g3iKQjZ

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