Tractenberg & Co.

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New York, NY
Tractenberg & Co.

Tractenberg & Co. prides itself on creating custom-designed, strategically focused campaigns that are individually tailored to each client’s need.

Full-service, boutique style communications agency delivering in-depth, high-quality public relations, influencer marketing and social media to beauty, fashion, and lifestyle clients. Founded in 1999 in New York City by leading Public Relations Executive Jacquie Tractenberg, Tractenberg & Co is a full-service, boutique style communications agency that delivers in-depth, high-quality influencer mar

keting, public relations and social media to beauty, fashion, and lifestyle clients worldwide. From traditional media outreach to cutting-edge new media services, event production to cause-related marketing campaigns, influencer relations, multi-cultural marketing aid, and strategic social media—Tractenberg & Co. takes a multifaceted approach to tell compelling brand stories across all platforms. www.tractenbergandco.com

01/15/2026

To celebrate the launch of Bubble’s new Soft Swerve Barrier Restore Balm, our experiential division worked to bring the brand’s vision to life with a transportive dinner in NYC. High-profile editors, makeup artists, and dermatologists received a firsthand look at the new innovation, and were immersed in its cushion-y, silky, skin-restorative benefits.

01/14/2026

When a brand is professional-only, credibility and aspiration are at the core of our strategy.

For , our approach centers on aligning with today’s most influential stylists - showing both the salon community and the consumer why Great Lengths remains the gold standard in extensions.

Our recent alignment with delivered exactly that: a headline-worthy look on Kourt K that immediately dominated culture and coverage.

From Instagram to top-tier beauty, fashion, and entertainment press - this is what happens when expert authority meets real-time storytelling.

01/10/2026

When it comes to the expert community, no one does it like we do.

Our agency connects brands with the industry’s most trusted pros to turn expert trust into authentic brand love.

To celebrate the rebrand, our experiential division worked with our talent team to create a Stock Your Kit moment in LA, strategically planned ahead of Golden Globes weekend - when top stylists are in town. The result? A beautifully curated event with high-profile stylists in attendance and product placed directly into pro hands.

This is how credibility is built.

01/07/2026

STRIP WITH US 🖤

What started as a simple insight - Pore Strips are more fun together - became a multi-year content strategy redefining how people engage with skincare.

By leaning into “edutainment,” culturally relevant creators, and the joy of comparing your pore strip gunk, we worked hand-in-hand with Bioré to turn Pore Strips into a shared ritual - not just a routine.

The latest collab our talent division secured in this campaign is with the Nader Sisters. The viral content is driving multi-platform buzz and has resulted in commerce-driven coverage across top entertainment outlets.

12/15/2025

Color Wow Founder & CEO Gail Federici is honored in the as one of the year’s biggest changemakers in fashion and beauty ✨ A true visionary whose innovation, leadership, and impact continue to shape the industry.

11/19/2025

THE STUDIO is back and we’re celebrating the holidays with a few of our friends 🎁 Stay tuned for more.

11/18/2025

Luminous décor, refined sparkle, and the timeless elegance of Molton Brown’s seasonal collection. ✨

11/11/2025

Good (gut) vibes only 💚

We had a blast hosting Juice Plus+’s SUPER-BIOME ROADSHOW in LA, featuring and sharing the science and soul of wellness. 🌱

10/30/2025

First, they gave us “No Makeup Makeup.” Now, Victoria Jackson & Kim Wileman are redefining scent with “No Fragrance Fragrance.”

Thank you for spotlighting this new “fragrance essence” - made to adapt to you and protect your skin’s natural balance.

09/30/2025

Still dreaming about the cozy night we hosted with to celebrate their new Hair Routine Collection. 🌙

PJs, dinner, a movie, and a little hair magic - the perfect recipe for effortless overnight glam. ✨

09/29/2025

✨ A night to remember in NYC! ✨
Dr. Whitney Bowe Beauty hosted an exclusive Masterclass where Founder & Board-Certified Dermatologist, Dr. Whitney Bowe, unveiled the science and inspiration behind her latest innovation: P46.

From expert insights to glowing skin moments, guests got a first look at the breakthrough formula set to redefine skincare.

09/18/2025

BIG WIN 🧡 Our client Bubble just dropped their new era collab with Leighton Meester -and it’s already sparking JOY in + .

Radical Joy, real results, major press.

Address

116 E 16th Street
New York, NY
10003

Telephone

+12129297979

Website

http://www.tractenbergandco.com/

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