05/03/2026
Like clockwork, every month, New Yorkers can count on a crowd of men swarming Washington Square Park, lining up for the title of the newest look-alike contest winner. If they aren’t the “man of the month” themselves, look-alikes often step in as perfect substitutes. The internet even has a name for it: “boy shopping.” From coast to coast, people are seizing the opportunity to find their very own Timothée Chalamet or Paul Mescal, because honestly, who doesn’t want the chance to date their celebrity crush lookalike? However, these contests extend beyond simple recreation; they serve as an outlet for men to experiment with and construct their own identities and relationships with fashion, while still maintaining traditional ideals of masculinity.
In February, the announcement of the John F. Kennedy Jr. look-alike contest spread like wildfire across social media amid the public’s frenzy over Hulu’s “Love Story,” which follows the romance between JFK Jr. and Carolyne Bessette, from their meet-cute to their tragic passing. The show sparked renewed appreciation for ’90s pop culture, particularly among Gen Z audiences, from the resurgence of songs featured in the show like Sade’s “No Ordinary Love” to a growing desire to bring back the era’s iconic fashion.
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Written by: Dove Ajmani
Photo by: Lucien Fischer