Informa TechTarget

Informa TechTarget Informing, influencing and connecting the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI.

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies

’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com.

Planning your OpsStars 2026 schedule? Let's connect! 🤝Our team will be onsite October 5-6 to discuss how first-party int...
09/08/2026

Planning your OpsStars 2026 schedule? Let's connect! 🤝

Our team will be onsite October 5-6 to discuss how first-party intent data and GTM services can help you:
🎯 Understand buyer needs across the purchase process
🚀 Strategically engage and convert audiences
📈 Drive measurable GTM impact

Sign up to meet with us: https://events.informatechtarget.com/opsstars2026

See you in San Francisco! ✨

🚀 The fastest way to find in-market buyers?Informa TechTarget's Snapshots platform gives you real-time visibility into w...
08/27/2026

🚀 The fastest way to find in-market buyers?

Informa TechTarget's Snapshots platform gives you real-time visibility into who's actively researching solutions like yours across 19 targeted publications and 18M+ readers.

🎯 No guesswork. Just actionable data that builds pipeline.

See it in action ➡️
https://bit.ly/4wG64Rr

🚀 B2B marketing is evolving fast. Join us at Dubai for a day of real-world conversations and practical insights from m...
08/20/2026

🚀 B2B marketing is evolving fast.

Join us at Dubai for a day of real-world conversations and practical insights from marketers who are navigating today's biggest opportunities and challenges.

📅 15 September
📍 Dubai

Come ready to learn, connect, and leave with ideas you can apply immediately.

🎟️ Save your seat: https://www.informatechtarget.com/strata/dubai/

08/19/2026

Your webinar had great attendance. Solid content. Engaged audience.

So why isn't it showing up in your pipeline? 🤔

The truth? Most webinar platforms are built for features, not results. They give you breakout rooms and virtual lobbies when what you really need is audience access, lead intelligence, and sustained engagement.

We broke down what actually drives webinar pipeline in 2026 (hint: it's not more bells and whistles) 👇

https://www.informatechtarget.com/blog/why-your-webinar-platform-isnt-driving-pipeline-and-what-to-do-about-it/

Don't miss our speaking session at Forrester AI Summit Singapore 🎤 "How Palo Alto Networks Is Rethinking Marketing in an...
08/19/2026

Don't miss our speaking session at Forrester AI Summit Singapore 🎤

"How Palo Alto Networks Is Rethinking Marketing in an AI-Driven World"
📅 Thursday, August 20, 2026 | ⏰ 1:00 PM

Join Min Erh MAH, Senior Director of JAPAC Marketing at Palo Alto Networks, as she shares how to leverage AI with buyer insights, demand gen and ABM to optimize engagement and drive GTM alignment.

📍 Visit us at Booth #2 after the session!

👉 Register: https://lnkd.in/eJCNnFRk

🚀Connecting brand to demand in B2B tech? Here's how it's done.Dentsu B2B + Informa TechTarget delivered a full-funnel st...
08/12/2026

🚀Connecting brand to demand in B2B tech? Here's how it's done.

Dentsu B2B + Informa TechTarget delivered a full-funnel strategy with serious results:

✅ 3-5% brand awareness lift ✅ 10-15% engagement boost ✅ 1,000 high-quality leads in 3 months

The secret? Combining deep audience insights with always-on campaigns that target the right accounts at every stage of the funnel.

Read the full case study 👇
https://www.informatechtarget.com/customers/dentsu-b2b-partnering-to-drive-full-funnel-success-and-quality-pipeline/?utm_source=social&utm_campaign=dentsu-b2b-partnering-to-drive-full-funnel-success-and-quality-pipeline&utm_medium=UD&utm_term=linkedin

08/04/2026

🎯Generic campaigns weren't working. Red Hat needed to reach diverse EMEA audiences with content that mattered to each industry.

The fix? Partner with Informa TechTarget for a laser-focused ABM strategy:
✅ Focus – Right accounts, right time
✅ Relevance – Industry-specific content that hits home
✅ Smart Targeting – Data-driven insights that work

The payoff? 🏆 Red Hat's Olivia de Palleja won the 2026 Archer Award for Best Vertical Campaign. Want the playbook? Watch Heather Turner (Informa TechTarget) and Olivia break down exactly how they did it.

👉 Watch now: https://www.informatechtarget.com/webinar-event/how-red-hat-leverages-informa-techtargets-audience-and-insights-for-vertical-campaign-excellence/?utm_source=social&utm_campaign=how-red-hat-leverages-informa-techtargets-audience-and-insights-for-vertical-campaign-excellence&utm_medium=UD&utm_term=linkedin

The best ideas don't happen in isolation. They happen when marketers come together. On 15 September, Dubai brings toge...
08/03/2026

The best ideas don't happen in isolation. They happen when marketers come together.

On 15 September, Dubai brings together the MENA B2B marketing community for a day of practical insights, honest conversations, and meaningful connections.

Here's why you should join us:
💡 Learn from industry experts
🤝 Connect with fellow B2B marketers
🚀 Leave with ideas you can put into action

If you're ready to exchange ideas, grow your network, and be part of the conversation, we'll see you in Dubai.

🎟️ Register today: https://www.informatechtarget.com/strata/dubai/

Quick question: Are your demand gen programs influencing buyers early? 🤔Or are you burning resources by showing up after...
07/30/2026

Quick question: Are your demand gen programs influencing buyers early? 🤔

Or are you burning resources by showing up after they've already made their decision?

Here's what's changed:
• 🤖 71% of B2B buyers use AI chatbots for software research
• 🎯 68% already have a front-runner in mind at the START of their purchasing process
• 🏆 That front-runner wins 80% of the time

If buyers don't know you, trust you and associate you with authority before they start searching, you won't make the shortlist.

Unified Demand is the strategic answer. It brings content, brand and data together to build preference before demand surfaces and convert that preference into revenue when the time is right.

Ready to rethink your approach? Start here: https://www.informatechtarget.com/blog/unifying-demand-generation-the-path-to-more-revenue-in-the-ai-age/?utm_source=social&utm_campaign=unifying-demand-generation-the-path-to-more-revenue-in-the-ai-age&utm_medium=UD&utm_term=linkedin

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