Informa TechTarget

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Informa TechTarget

Informing, influencing and connecting the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI.

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies

’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com.

01/06/2026

In today’s AI era, trust is the ultimate strategic differentiator for B2B marketers 🔑

Recently, Gary Nugent explored the evolving dynamics of B2B decision-making in an AI-driven landscape with 💥 Katie Martell.

"There has always been this sort of perception that B2B buying is an incredibly disciplined, rational, objective process and that things like brand and trust didn't play as large a part in the process. And I think we're all really beginning to understand that that's simply not true."

As AI accelerates research and decision-making, trust remains the cornerstone of emotional and subjective elements in the buyer journey.

👉 Catch the full conversation here: https://bit.ly/44hmmEc

12/29/2025

Customer spotlight: Real stories, real impact 💥

Check out how Angel Angelov from Palo Alto Networks uses the Informa TechTarget Portal in his daily sales workflow.

With the Informa TechTarget Portal, sellers get a clearer picture of who deserves their attention and how to break through. With direct access to the most promising accounts and the people actually doing buying research in a given territory, your teams will spend less time on creating more meetings and better opportunities.

Learn more: https://www.informatechtarget.com/products/portal/

12/23/2025

Happy holidays from our Informa TechTarget family to yours ❄️ ✨

12/17/2025

Last week, our amazing teammates in Penang came together for a beach cleanup day 🌴 Together, they were able to collect and remove 440 pounds of garbage!

It’s efforts like these that inspire us to keep making a real impact in our community. Huge thanks to everyone who took part!

12/17/2025

🚀 Ready to dominate 2026? Leave outdated strategies behind and embrace a bold, cohesive approach to content marketing and demand generation.

Our expert panelist Jane Qin Medeiros, Robert Rose, Lauren Smith are here to reveal the results of our annual predictions survey, packed with insights from hundreds of marketing leaders on AI-driven efficiency, budget trends, channel shifts, and more.

💡 Plus, get your burning questions answered in a live Q&A!
📅 Date: January 28, 2026
⏰ Time: 10:00 AM MST

Don’t miss this chance to stay ahead of the curve and tackle 2026 with confidence.

👉 Register now: https://bit.ly/3Ko5DII

12/15/2025

The secret to closing more deals? It’s all in the early work 🔑

Today’s B2B buying isn’t about convincing one person—it’s about navigating complex buying groups with diverse priorities. Recently, Steve Niemiec, CRO at Informa TechTarget, shared with Demand Gen Report how sales teams can win by working smarter, not harder.

🔥 Key Insights:

- Stop chasing bad leads: Use intent data to identify real buying signals from the whole group.
- Team up to win: Marketing, SDRs, and Sales must collaborate to engage buying groups early.
- Build better meetings: Focus on multi-stakeholder conversations that drive consensus.

👉 Read the full article here: https://bit.ly/4q290Uz

12/12/2025

Break down silos. Build unified strategies. Accelerate ROI.

The Informa TechTarget Portal centralizes intelligence for all GTM teams in one location—streamlining ex*****on and aligning strategies across your organization.

With faster delivery and deeper visibility into real buyer behavior, teams make smarter decisions at every stage from R&D to revenue.

Discover how unified intelligence transforms your go-to-market approach: https://bit.ly/4nB1M8r

12/09/2025

💥 What an amazing week it's already been!

Make sure to visit our booth to meet our team, experience a live demo, witness exclusive product previews and score some exclusive Informa TechTarget swag💥

Tomorrow don't miss out on "Transforming the Tech Stack: Unlocking Velocity and Intelligence for Marketing and Selling Cybersecurity"🎤 Featuring panelists Annie Matthews, Rory Brown (Kluster), and Mansour Salame (FrontSpin ), Glenn Haertel.

12/05/2025

✅ Good news: The Informa TechTarget delivers purpose-built modules for each go-to-market function, from strategic insights for your C-suite to actionable intelligence for your sales team.

Unified GTM intelligence. From R&D to ROI📈

Check out our video to learn more: https://lnkd.in/gdJ4pc3P

12/04/2025

🚨 Exciting News! Informa TechTarget is proud to be a sponsor at CyberMarketingCon 2025, happening December 7-10 in Austin, TX!

Don’t miss our sessions:
📅 Dec 9, 2:00-2:25 PM: "Cybersecurity Analyst Insider: Real Intelligence & Marketing Strategies That Win" – featuring top analysts from Omdia by Informa TechTarget, moderated by Annie Matthews.
📅 Dec 10: Annie Matthews joins the CyberSales Summit panel to share how GTM teams are using data, AI, and automation to engage cybersecurity decision-makers.

Visit us at Booth O to discover how we help cybersecurity companies turn data into intelligent growth!

Learn more and connect with us at CyberMarketingCon: https://bit.ly/4rByolQ

12/03/2025

🚀 It's almost time for and we can't wait to see you there, December 7-10 in Austin, TX!

Join us for an action-packed agenda featuring:
✅ 50+ expert speakers sharing cutting-edge insights
✅ Tracks on Product Marketing, Exec Leadership, Demand Gen & MORE!
✅ 10+ hands-on workshops to level up your skills
✅ Networking with 500+ industry pros to share, learn, and grow!

🎟️ Get your ticket now: https://lnkd.in/ezR4n2-7
Cybersecurity Marketing Society

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About Us

We are helping technology marketers chart a course to better ROI with real purchase intent

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.

Informa TechTarget

01/06/2026

12/29/2025

12/23/2025

12/17/2025

12/17/2025

12/15/2025

12/12/2025

12/09/2025

12/05/2025

12/04/2025

12/03/2025

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About Us

We are helping technology marketers chart a course to better ROI with real purchase intent

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