Informing, influencing and connecting the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies
’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com.
06/24/2025
Attention Salesloft users: Level up your sales game with the new Informa TechTarget + Salesloft integration! 🚀
Informa TechTarget is thrilled to announce a strategic partnership with Salesloft! Now, seamlessly connect Informa TechTarget's active prospect insights directly into your Salesloft cadences with just one click.
Learn more about how our partnership delivers a powerful integration designed to accelerate your sales pipeline and boost opportunity creation💡
We can't wait to see you next Tuesday 🗓️ Join us at ROI Summit EMEA: Navigating the Future of B2B Marketing on Tuesday, June 24th 2025 at 8:30am ✨
This one-day event brings together 150+ B2B marketing leaders from across EMEA to explore how data-driven strategies are reshaping go-to-market success.
Here’s what’s in store:
💡 Learn from top B2B marketers sharing real, data-backed strategies
📊 Discover proven GTM tactics that drive pipeline and revenue
🤝 Connect with peers who are tackling the same challenges as you
We're excited to see you today at Outreach 🎉 Make sure to visit our booth to connect with our team and hear more about our new game changing partnership with Outreach ✨
Mutual customers can now add Informa TechTarget Active Prospects directly into sequences, capitalizing on prospect-level interests and engagements to improve outreach quality and drive faster engagement and closed deals.
We're proud to be a sponsor at and we can't wait to see you there 👋
Outreach Unleash will be June 9-11 and provides the opportunity to arm and empower your revenue teams for high-stakes selling, while celebrating the best parts of the sales community ✅
During the event you'll have the chance to grow personally and professionally with energizing keynotes, inspiring workshops, rich community, and exclusive experiences 🔑
In today’s fast-paced B2B landscape, understanding your buyer's behavior isn’t just a luxury—it’s a necessity.
Informa TechTarget gives you unmatched access to unique behavioral insights on our expansive permissioned audiences, powered by first-party data, to provide you with a distinct competitive edge in shaping your strategy.
By leveraging buyer intent and behavior to guide your approach, you can pinpoint exactly where and how to engage across the buying cycle —ensuring your content isn’t just seen, but truly resonates with the right audience at the right time ⏰
AI is the sixth man, and it’s ready to come off the bench. Will it make a big impact or get kicked to the sidelines?
In her conversation with Katie Martell, Dara Such painted a vivid picture of AI’s growing role in the B2B buying process. AI isn’t replacing sales teams, but it is fundamentally altering how buyers interact with brands and make decisions ✅
Here’s what you need to know: 87% of B2B buyers used AI tools (like generative AI) in the past year to aid their buying decisions. The rise of AI could lead to a 20–40% reduction in direct vendor traffic as buyers increasingly rely on AI-driven recommendations. But AI isn’t perfect, buyers still crave human-edited content and third-party credibility to make informed decisions.
So, what’s the takeaway?
AI is here to stay, but it’s your job to ensure that your content is optimized for both human and AI-driven searches. If you’re not adjusting your strategy to this new reality, you could be missing out.
Get the full conversation with Dara and Katie and read more in our latest blog post: https://bit.ly/3Z1CYNu
05/05/2025
Long live the MQL! So long as it’s not the single ingredient in your recipe 🔑
Dara Such kept it real while breaking bread with 💥 Katie Martell recapping Forrester’s B2B Summit, and it’s one that B2B marketers need to hear loud and clear: relying on MQLs to measure success is a shortsighted, vendor-centric approach. It’s time to shift the focus back to buyer enablement ⏰
Katie Martell highlighted some staggering numbers: 81% of buyers feel dissatisfied with their choice of vendor. Marketers often make promises in the pre-sale process but fail to deliver post-sale. Buyers now expect value before and after the purchase, not just during the decision phase 💥
It’s time to rethink how we measure success. Instead of focusing on what works for us (MQLs), we need to focus on what helps the buyer make an informed decision, and on how we continue to support them throughout the process.
Want to learn more about shifting from assumptions to enablement? Check out Dara and Katie’s full conversation and our blog for the full breakdown: https://bit.ly/3Z1CYNu
05/02/2025
Join Informa TechTarget at Mastering Account-Based Advertising, a two hour virtual event with top B2B marketers and industry experts 💡 📌
Don't miss this virtual event as we explore how marketers can build a data-driven account selection process using in-market signals, intent data, and predictive insights to prioritize high-potential accounts 🌐
During the live event, we’ll discuss how a precision-driven approach boosts ROI, learn strategies on cutting through digital noise to reach key decision-makers at the right time, and gain insights from analysts and industry leaders at Informa TechTarget, eMarketer, and IronHorse.
If you’re focused on optimizing your ad spend and driving pipeline growth with smarter account-based advertising, register now: https://bit.ly/43av1rJ
Demandbase, Iron Horse, EMARKETER
05/01/2025
We're still soaring about Informa TechTarget’s strategic partnership with Demandbase!
By combining our precise account- and contact-level intent data and permissioned contacts with Demandbase One’s robust ABM capabilities, this collaboration empowers go-to-market teams to prioritize and engage the most relevant accounts earlier in the buyer’s journey.
🚨 The countdown to RSA Conference 2025 is on! Informa TechTarget's Cybersecurity team will be on the ground, bringing you expert insights, breaking stories, and exclusive coverage from the heart of the action.
Let’s connect at and talk all things cyber. See you in San Francisco April 28th-May 1st 👋 🎉
04/25/2025
Last chance to register⏳ The Summit 2025 kicks off April 29 — this is one you won't want to miss!
Join 20+ top Partner Marketing leaders as they share how to drive real growth, boost visibility, and lead in a partner-first world.
💡 Big ideas
🎯 Tactical takeaways
📣 Voices from Cisco, Dynatrace, Qlik & more
Be the first to know and let us send you an email when Informa TechTarget posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
We are helping technology marketers chart a course to better ROI with real purchase intent
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.
Insights-driven innovation for marketing impact
TechTarget end-to-end
Over 18 million serious technology buyers researching needs and solutions
Original, independent, targeted content continuously enriching more than 140 technology-specific web communities
Global marketing solutions, services and advice from a network of locations in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney
High-impact brand consideration, demand generation and social media engagement programs optimized via our unmatched Activity Intelligence™ purchase intent insight infrastructure
For more information, visit techtarget.com and follow us on Twitter @TechTarget.
