Paperback Expert

01/16/2026

In this episode, Shawn Boehme talk about how PanTerra Networks replaces patchwork tools (phones, Zoom, Slack, file-sharing, texting) with a single, cloud-based platform that keeps your team connected, professional, and responsive from anywhere. Lean more about Shawn at his website.

In this episode, Shawn Boehme talk about how PanTerra Networks replaces patchwork tools (phones, Zoom, Slack, file-sharing, texting) with a single, cloud-bas...

01/09/2026

Mark Hayward knows podcast guesting isn’t about chasing downloads or going “viral”—it’s about building deep relationships, stacking credibility, and creating evergreen content that keeps working long after the recording ends. In this conversation, Michael DeLon and Mark Hayward break down how business owners can use podcast guesting strategically to refine their message, generate leads, and build trust at scale without starting their own show. Learn more about Mark at his website.

Mark Hayward knows podcast guesting isn’t about chasing downloads or going “viral”—it’s about building deep relationships, stacking credibility, and creating...

01/02/2026

In this episode, Kira Shishkin, CEO of informed.now, explains how growing up in Ukraine and Israel, and later moving to the U.S., shaped a global perspective—and an obsession with protecting human attention. She and Michael unpack why today’s media environment feels toxic and polarized, and how informed.now is built to give everyday people direct access to facts without clickbait, outrage, or hidden agendas. Learn more about Kira at his website.

In this episode, Kira Shishkin, CEO of informed.now, explains how growing up in Ukraine and Israel, and later moving to the U.S., shaped a global perspective...

12/28/2025

Chasing trends wears you out. Some things pay quietly. Most people think influence is constant effort. A book proves that one solid move can keep giving returns over and over.

12/28/2025

Most people think publishing a book is the finish line.

It isn’t. A book sitting on a shelf doesn’t bring clients, it’s what you do with it afterward that counts.

There’s a simple way to turn your book into a client-generating machine, without extra ads or complicated funnels.

Watch this, you’ll see why a book alone isn’t enough.

12/27/2025

Social media forgets. Books don’t. Posts vanish in a feed, but a book keeps showing up, quietly building authority over time. Visibility isn’t temporary, it can last for years.

12/27/2025

Everyone wants to be famous. Most people think that’s the fast track to success.

The truth? Being well-known doesn’t pay the bills, being trusted does. Credibility, not clout, turns strangers into paying clients.

There’s a simple tool that positions you as the obvious expert without any viral posts or hype. Few people notice it, but it changes everything.

Watch this, your next client might be waiting.

12/26/2025

Talking gets attention. Writing gets remembered. People forget conversations almost immediately, but words on a page linger. A book lets your ideas outlast the room.

12/26/2025

Most authors post about their book once and then go quiet. That’s where they lose.

A book isn’t just a product, it’s a content machine. Every chapter can fuel posts, videos, and podcasts without starting from scratch.

There’s a simple way to stretch one book into months of marketing that keeps you in front of the right people.

Watch this, you need to hear this.

12/25/2025

Most people think content only works online. A book doesn’t disappear in a feed. It lands on desks, gets shared, and keeps your name alive long after a post is gone.

12/25/2025

Most people think a book’s for selling copies. They’re wrong.

A book isn’t the end, it’s the first step in turning strangers into clients. The real work happens after they’ve read it.

There’s a simple way to turn your book into a system that actually brings people to you, without chasing leads.

Watch this, you need to hear this.

12/24/2025

Most people think leads only come from chasing. A book doesn’t just sit on a shelf, it quietly pulls people toward you, even when you’re offline.