The Build Experience

The Build Experience Transforming demonstration homes into immersive product showcases through real builds & real stories. Driven by experience. Powered by vision.

The Build Experience transforms demonstration homes into powerful brand showcases. We create personalized, high-impact media assets that connect products with people. Partner with us to build what’s next. 🏡✨

06/05/2026

Most people only see the finished home.

We’re taking you behind the walls, behind the products, and behind the decisions that bring it all together.

That’s what makes Build Experience different.

From the products being selected to the way they’re installed and integrated into the home, we’re giving you a front-row seat to the entire process alongside some incredible partners.

Curious who’s helping bring the Indy Home to life? Explore our growing partner lineup at BuildExperience.com.

06/02/2026

A little sneak peek into some of the details being built into the Indy Home 👀

Michael Mercho of Integra Builders walks through more renderings of the home- from evolving living room concepts to a primary bathroom design that’s going to make a serious statement.

And that recessed tub detail? Definitely one of the cooler features we’ve seen come together so far.

For more behind-the-scenes looks at the build and upcoming features, follow along at BuildExperience.com

05/28/2026

Ten-foot ceilings. Double islands. Recessed ceiling details mapped out before a single wall goes up.

Watching Adam Grubb and Michael Mercho experience the Indy Home through Walk Your Plans Indy really shows how much details like ceiling height and layout completely change the feeling of a space.

This house is going to feel BIG in the best way possible.

Watch the full Walk Your Plans experience on our You Tube channel for a deeper look at the Indy Home and everything still to come.
👉 https://youtu.be/PUeUmSCd7b8?si=4mFdXA8XHon9GMxI

SMEG USA

05/26/2026

A double-island kitchen, sauna, cold plunge, and we haven’t even started building yet 👀

Michael Mercho of Integra Builders is walking through more of the Indy Home renderings- giving a closer look at the spaces that are going to make this house feel completely next level.

And the kitchen? Featuring SMEG USA appliances and designed to be one of the standout spaces in the entire home.

This one’s going to be fun to watch come to life.

05/22/2026

We’ve given you a few hints about what’s coming in the kitchen… and this partnership is a big one.

Excited to officially welcome Smeg Appliances to the Build Experience Indy Home.

A lot of thought is going into how this space is going to look, feel, and function- and SMEG USA is going to be a major part of bringing that vision to life.

Learn more about Smeg and their role in the build at buildexperience.com/partner/smeg/

From Walk Your Plans and renderings to partner reveals, behind-the-scenes breakdowns, and now groundbreaking — the Build...
05/19/2026

From Walk Your Plans and renderings to partner reveals, behind-the-scenes breakdowns, and now groundbreaking — the Build Experience Indy Home is officially underway.

And we’re just getting started.

If you’ve missed any part of the journey so far, now’s a good time to catch up. We’re documenting the entire process — the products, the partners, the decisions, the installs, and everything happening behind the scenes as this home comes to life.

For a deeper look into the build and all the latest videos, follow along on YouTube → https://youtube.com/?si=FF4KNoGnp5_s1g3C

05/13/2026

🚧 Ground has officially been broken on the Build Experience Indy Home. 🚧

After months of planning and preparation, the project is officially moving from concept into construction.

With excavation now underway, Build Experience will document every phase of the process- from structural work and product integration to finishes, systems, and final ex*****on alongside Adam Grubb, Michael Mercho, and project partners throughout the build.

A major milestone for the project, and just the start of what’s ahead.

Follow the full build journey on YouTube for deeper project updates and behind-the-scenes coverage → https://youtube.com/?si=FF4KNoGnp5_s1g3C

05/11/2026

One of the biggest design statements in the Indy Home won’t be artwork or furniture- it’ll be the staircase.

Michael Mercho shares a closer look at the floating stair system set against an almost three-story glass wall, designed to become one of the defining architectural features of the home.

We’re also excited to feature Feeney Inc. Architectural Railings on this project, helping bring clean sightlines and modern detailing to exterior of the home.

What’s one feature that instantly elevates a home for you?

05/06/2026

Ever realize your furniture doesn’t fit… after it’s too late?

That’s part of what makes such a game changer.

As Adam Grubb and Michael Mercho walk through the Indy Home, they’re able to experience the scale, layout, sightlines, and flow of the space before a single wall is built- right down to how the furniture will actually fit and function in the home.

It’s one thing to look at a floor plan. It’s another to walk through it.

Would you want to experience your home this way before construction starts?

05/04/2026

The cleanest designs are the ones you don’t have to think about.

Feeney Architectural Railings is joining the Build Experience Indy Home- bringing a level of detail that quietly shapes how the space feels without taking away from it.

Explore Feeney Inc. products and how they’re being integrated into the home at https://buildexperience.com/partner/feeney/

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1020 Clinton Street, Suite #210
Noblesville, IN
46060

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