10/03/2025
Ever since the Irish Land League organized community members in County Mayo to band together and refuse to serve, work for, trade with, or even deliver mail to the English land agent, Captain Charles Boycott, the boycott has become a staple in activists’ toolkit. And nearly 160 years since Captain Boycott was effectively ostracized—as US President Donald Trump and his cronies assail American democracy and send troops into our cities and masked goons onto our streets—it's a tool that’s gaining a renewed prominence once again.
After Target dropped its diversity, equity, and inclusion (DEI) targets in February, Black faith leaders, including Pastor Jamal Bryant, called for a boycott of the company. “What we learned from the Montgomery bus boycott is that racist America doesn’t respond to speeches, it responds to dollars,” Pastor Bryant told his parishioners at his 10,000-member megachurch in Atlanta.
In the months that followed, Target’s sales, foot traffic, and stock price tanked. By August, Forbes was announcing that the boycott had cost the Target CEO his job and the company’s investors $12 billion.
After Elon Musk started his attempts to destroy the US government earlier this year, including bragging about putting USAID into the woodchipper, an act that may have killed half-a-million people so far, thousands committed to boycotting Tesla as part of the movement.
If a company like T-Mobile believes that there are no economic consequences to siding with authoritarianism, they are much more likely to do it.
In the midst of the boycott, Tesla sales collapsed, the stock price cratered, and before long Musk was out of the government and engaging in a very public bitching session about President Trump.More recently, after Disney suspended Jimmy Kimmel for comments following the tragic murder of Charlie Kirk, a boycott of Disney grew so rapidly, with tens of thousands of cancellations of Disney, Hulu, and ESPN, that it forced the company into reinstating the comedian.
Attempting to build on this, the labor union, the Communication Workers of America, the Tesla Takedown campaign, and the climate coalition I held lead, Stop the Money Pipeline, have launched the T-Mobile Boycott.
In the fight to save democracy, T-Mobile has chosen the wrong side: It’s hosting Trump Mobile on its network, despite the conflicts of interest being so great they may amount to corruption. T-Mobile is also partnering with Elon Musk’s Starlink, pouring billions into the far-right extremist’s pockets, and it lobbied in favor of Trump’s deadly budget bill, which will strip healthcare from millions of Americans. T-Mobile has also engaged in years of union busting so vicious it recently became the first telecommunications company to be added to the AFL-CIO’s boycott list.
We’ve set a goal of 10,000 T-Mobile customers canceling their contracts between November 14-16. In the process, we hope to build on the energy of the Target, Tesla, and Disney boycotts and make it clear not just to T-Mobile but all of corporate America: There are costs to siding with this authoritarian government.
If you’re a T-Mobile customer, you can take the pledge to hang up on T-Mobile here:
https://actionnetwork.org/forms/hang-up-on-t-mobile/
Even if you’re not a customer, we encourage you to take the pledge to boycott T-Mobile. The boycott is happening right before the holiday season, when a lot of people switch carriers—tens of thousands of people pledging to never switch to T-Mobile at this time of year is an important part of the campaign.
But I also want to be honest with you, I don’t know if this campaign will work. While we’re urging people to cancel en masse next month, I recently completed a test run and canceled my contract with T-Mobile and switched to Visible (saving more than $60 on my monthly cell phone bill in the process).
As economically advantageous as it was however, it took me about 45 minutes to switch from T-Mobile, including a call to the company to get a “port out pin.” In the grand scheme of things, 45 minutes isn’t an eternity, but it’s also not nothing. It took me less than four minutes to cancel my Disney+ subscription after Kimmel’s suspension.
I have no idea if we can get 10,000 people to do something that might take them nearly 45 minutes, even if we can convince them it is a small but important act in the fight to save democracy.
But I do know this, in On Tyranny: Twenty Lessons from the 20th Century, Timothy Snyder’s first lesson was, “Do not obey in advance.” And not only is T-Mobile obeying in advance, it's actively courting the administration, even as the horrors pile up: the attacks on free speech, the naked threats against political opponents, the vanishing of countless human beings into a gulag in El Salvador.
If a company like T-Mobile believes that there are no economic consequences to siding with authoritarianism, they are much more likely to do it. But as the recent campaigns against Target, Tesla, and Disney have shown, boycotts can be an incredibly effective way to hold the powerful to account, just as was the case in Ireland in the 1870s,
So, in this time of grave peril for this country and the world, let us use our money to build the world we want to see.
From Target to Tesla to T-Mobile, let us boycott the collaborators.
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Alec Connon is the coordinator of the Stop the Money Pipeline coalition, a coalition of over 160 organizations working to stop the flow of money from Wall Street to the fossil fuel industry. He is also a writer. His first novel, The Activist, was published in 2016.
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