05/01/2022
Make the Most of the Collab Feature
it provides broad value across the board as a meaningful tool to maximize the impact of collaborations with other users and tap into new audiences more directly.
With the Collab feature, each collaborator is shown as a co-author of a single post and it gives each collaborator the option to share the same post immediately. Where before, two separate posts would be required to highlight such a partnership, the feature allows each collaborator to have the same post in their feed, along with the same likes and comments. This results in an uninterrupted path to your collaborator’s followers and an increase in legitimacy by association. The immediate use cases include influencer collaborations, brand partnerships and special announcements.
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