WKBC-FM (97.3 FM) is a radio station broadcasting a Adult Contemporary format. Licensed to North Wilkesboro, North Carolina and owned by Wilkes Broadcasting Company, it features programing from IMG College, Jones Radio Networks and AP Radio. Due to its tower being located 2,600 feet above the surrounding terrain, the station can be heard as far south as Charlotte (providing city-grade coverage of
the city's northern suburbs) and as far east as Winston-Salem when it starts to interfere with WQMG of Greensboro. The transmitter is located about 5 miles south of North Wilkesboro atop a peak in the Brushy Mountains of southern Wilkes County. WKBC-FM's slogan is the "Your music, your station". The station is the radio flagship of nearby Appalachian State University's Football and Men's Basketball teams.