08/14/2025
I want to tell you about a social media success story. And believe it or not, this is NOT one of our clients. We just love it when Social Media works!
Back in 2023, I was researching the Sapphire, NC area for a new client and came across the Charlie's Hot Buns Instagram account. The cinnamon rolls looked incredible (and I’m a sucker for good food), so I clicked through. I was instantly met with post after post of delicious cinnamon rolls, and I decided right then and there that I’d be visiting when I got to North Carolina a few months later. I didn’t know anything about Charlie or his business, this was purely because of his photos.
In November 2023, I brought my whole family to Charlie’s Hot Buns, and they did not disappoint. The food was amazing, and Charlie and his family were just as wonderful. We all left with cinnamon rolls, t-shirts, candles, and of course... started following him on social media. Fast forward to July 2025, we’re back in North Carolina and back at Charlie’s Hot Buns. Since that first visit, I’ve stayed connected with Charlie on social media, and two years later, we’re still loyal fans.
All because I saw one post on Instagram, Charlie gained a family of fans from across the country. The moral of the story? Social media matters. You never know who’s watching, or how far one post can take your business.