04/09/2025
: Tariffs and the Sole Truth: Why Nike Shoes Are Getting More Expensive. Once a $70 staple, now starts at $110 and it’s not just about hype. From Dunks to and , sneaker prices are creeping up, and one reason is hiding in plain sight.
What are tariffs?
Tariffs are taxes on imported goods. Most Nike shoes are made overseas , , and . When the U.S. slaps tariffs on those imports, brands have to pay more to get shoes into stores. And guess who ends up covering that cost? We do.
During the U.S. China , tariffs reached up to 15% on footwear. Even if the shoes aren’t made in China, parts like rubber and leather might be which still makes them taxable.
Nike and other brands have tried shifting production, but global supply chains are complex and slow to change. Meanwhile, retail prices keep rising:
• Dunks: from $85 to $115+
• Air Max 90s: from $100 to $130+
• Jordans: from $160 to over $200
Luxury sneakers and apparel from brands like , & also face tariffs, especially if they’re produced or use materials sourced from countries under trade restrictions. But here’s the difference:
• Luxury brands already have high markups, so they often have more cushion to absorb tariffs without dramatically raising prices at least at first.
It’s not just fashion driving up the cost it’s policy. Until tariffs ease up or brands find cheaper routes, your favorite kicks will keep getting pricier.
In today’s economy, even your shoes are feeling the pressure.