Volan Media

05/15/2026

It's hard to beat showing your product in action, in a way people can quickly digest and understand.

This is where animation earns its place in a content and GTM strategy. The performance case for video in general is hard to argue with. Viewers retain around 95% of a message delivered through video compared to roughly 10% through text alone. For SaaS companies trying to drive signups, shorten sales cycles, and reduce the "I need to think about it" responses — that gap can make a real difference.

A well produced animated explainer doesn't just describe your product. It makes the value immediately visible. It shows the problem, demonstrates the solution, and communicates the outcome in a way that clicks for a non-technical audience without dumbing it down for a technical one. And it does all of that in under two minutes.

Motion graphics and animation can work great for SaaS when:
•You have solved a complex problem and you want to show how simple your solution is
•You need to quickly explain and show off key functionalities
•Showing off what you built creates credibility
•You need consistent messaging that can be used in a variety of marketing channels

→If your product is strong but your messaging isn't doing it justice, creating a video to show it off might be the clearest and fastest fix available to you.

04/23/2026

Most businesses are producing content but few have an actual plan behind it.
There's a big difference between staying active on your channels and building a content strategy that connects every piece you create to a real business goal.
We put together a quick step by step guide on how to build a content marketing plan that actually works. Starting from defining goals and understanding your audience, to distribution, measurement, and building content that compounds over time instead of disappearing after you hit publish. check it out below!

Here's a quick look at creating a easy content marketing plan

04/16/2026

B2B content can be a massive opportunity for brands when created as part of an overall marketing strategy.

When the technology is cutting-edge, the content has to match. We worked to craft a product focused video that clearly communicates what Lynx does and why it matters — built for decision-makers, not just viewers.

This is what we love doing: turning complex products into compelling stories.

03/17/2026

Super excited to launch this digital video ad campaign!
Awesome client to work with that makes some truly amazing products! Used a mix of live action and motion graphics to bring these to life!

03/13/2026

Ever uploaded a photo to Instagram and watched it get cropped in a way you didn't expect?

The square grid is gone. There's a new 3:4 format. And if you're still designing content the old way, the platform is cropping your message before anyone even sees it.

We put together a full breakdown of every aspect ratio you need to know in 2026 — feed posts, Stories, Reels, carousels, ads, and profile photos.

Learn the correct instagram aspect ratios for 2026. Hint the square grid in gone!

03/10/2026

Video ads can help drive significant improvements in engagement and conversion metrics in digital ad campaigns. Often 50%+ compared with static ads. Typically we'd suggest running tests initially with a mix of static + a limited number of video ads then scale what works, building out more video ads as the campaign assumptions are validated.

This is an example of a single video ad in a set of several, following succesful testing done using a number of statics to iterate on messaging/targeting before building out the video side of the campaign.

03/06/2026

We've worked with a lot of startups lately, everything from AI, fintech, healthcare, SaaS, and one thing we see constantly is how difficult it can be to clearly and quickly explain the "why us" and establish product market fit.

Most startups are solving complicated problems, often quite technical. The challenge isn’t showcasing features, it’s communicating a problem --> Solution --> Why Us sequence, quickly.

That’s where a good startup demo video comes in.

A strong demo video can turn something highly technical into a clear, visual story. It helps investors understand the vision, helps potential customers grasp the value, and often becomes one of the most important pieces of content on an early landing page.

In the post below we walk through how we approach creating startup demo videos — from structuring the story, to showing the product in action, to deciding between 2D animation, motion graphics, or 3D.

If you’re building a startup and trying to figure out how to explain your product in under two minutes, this might be helpful.

Businesses should focus on building foundational video assets that establish authority, trust, and emotional connection. From brand story films and founder videos to client testimonials, SaaS explainer videos, and process-driven demos, the right content infrastructure ensures your marketing works ha...

02/24/2026

Sometimes you have to have a little fun, and go a bit over the top with local/regional TV, CTV, Digital video campaigns to break through. In the automotive world, offers coming from manufacturers change about every month, so the regional level marketing ALWAYS is changing. So... why not have some fun and play off current holidays! Hence of course the February ads are Valentine's Day Themed!

We end up spending a significant amount of time building out the 3d "scenes" for many of our greenscreen ads!

02/17/2026

content marketing is often your brand’s first touchpoint.
Clarity. Credibility. A fast, compelling “why" is critical.
That’s what moves buyers forward and generates real traction.

This motion-driven explainer for a B2B software firm was built to simplify the message, clarify the value, and accelerate traction across web, trade shows, and social.

02/10/2026

campaigns can be hugely effective boost social channels and regularly will perfect significantly better than static ads in paid placements.

02/06/2026

Salesforce’s Super Bowl ad with MrBeast shows how influencer and viral marketing can outperform traditional celebrity advertising!

Salesforce’s Super Bowl ad with MrBeast shows how influencer and viral marketing can outperform traditional celebrity advertising. By giving a creator real creative control and focusing on audience participation, the campaign highlights why creator-led video advertising drives higher engagement, s...