01/04/2022
Want to write product descriptions that sell? 4 tips to remember are:
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ℹ️INFORM - Make sure that your product descriptions are thorough. This is the most basic part of your description and include features of your product, materials used, dimensions, functions, and of course cost.
As a consumer, when I shop, I want to know the size (how much am I getting?), color or scent, (is it available in one of my favs?), ingredients or fabric type, how many variations are there? Where does this product originate from? (I’m nit picky though lol.)
💡INSPIRE - Why should I buy this product? What does this company love so much about this product that may inspire me to love it too?
👥ENGAGE - What are the best scenarios you can draw up that would help me to be able to see myself using this product? What other feedback have you received about this product that has been answered.
Who is the target audience for this product (gender dynamic, lifestyle, age group, etc).
✅RESOLVE - What problem or challenge does your product solve? Is it sustainable? Will it help the environment? Will it send a message that will build community?
Have you tested this with others and have results or “case studies” you can share? What question(s) does this product answer?
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