09/30/2026
🥞 Is The Big Biscuit near you? This popular Midwest restaurant chain is growing fast, and its mission centers on creating great experiences through dependable hospitality and consistent quality.
Before Rockbot, The Big Biscuit was using music channels from local cable providers. This meant the corporate team couldn’t control what played in dining rooms brand-wide, and they couldn't filter out inconsistent or inappropriate content.
As they’ve grown from 1 to 30 locations, Rockbot’s licensed music solution has become a brand standard, with audio for new locations up and running in roughly 10 minutes.
As IT Manager Ryan Donica explains, the team has also added Rockbot digital signage for select locations. With this solution, venues can spotlight menu items like the Brunch Burger and localize marketing to their specific customer base – all centralized and easy to manage from HQ.
The results:
📻 Fully licensed, centrally managed music, with a consistent sound across every location
⚡ New locations up and running in as little as 10 minutes
📺 Digital signage rolled out to promote menu items and LTOs, market by market
⏱ Just 1–3 hours/month of corporate time required to run music and signage brand-wide
Read the full story: https://rockbot.com/case-study/big-biscuit