Feel Good Video

06/10/2021

Milton Sznaider for Lenovo Small Business Series.

Lenovo Small Business Series. Milton: Technology allows me to run my 3 businesses efficiently. Between 2 restaurants and one large events business, technology allows me to effectively and efficiently organize all the chaos that is always going on. We use technology for scheduling, menu creation and editing, payroll, event organization, social media presence, and advertising. Technology has become a necessity for success. Katia Kostiukova

05/14/2021

Video #3 introduces Elvina Beck, the 35yo Founder of co-living company Podshare. Beck was born in Moscow, USSR in 1985. In 1990 Beck emigrated to Brooklyn, New York City with her parents. In 2012, recognizing the lack of available, short-term housing for transitioners and freelancers, Beck co-founded coliving company PodShare.

Enjoy!

05/13/2021

Next piece of our Lenovo campaign features Eric Ong, the founder of LA’s beloved Restaurants Humble Potato, Mee & Greet, and Most Valuable Playa. His father is Indo Chinese, his mother, Taiwanese, and his coming-of-age spans from Indonesia and Japan to LA’s own Palms neighborhood. The diversity in his restaurant’s food is as authentic as his own DNA.

Watch and share!

05/12/2021

Here is the story of 12 commercial films, 90 crazy days, a pandemic - and an Addy award with our client Lenovo.

We were set to shoot last March when the pandemic changed everything. We faced major unknowns. Can we shoot during a lockdown? How? And most importantly - how to protect the crew?

After a few remote shoot experiments that failed, LA authorities issued new guidance: crews limited to 10; mandatory tests, masks and 6ft distance; leading to the elimination of on-set makeup; etc.

Our scripted 40-people crew approach went out the window. Instead of actors, we found real small business owners who shared their real stories -- unscripted, raw, recorded in their work environments. (For one it was a swimming pool -- fun!)

Ten phenomenal entrepreneurs talked about how they used tech in their business every day. The stories were gripping, we were excited. And everything that could go wrong -- did so:
- Day one, neighbor complaints stopped the shoot
- Day two, one of the business owners reported they'd contracted Covid. It turned out to be a false-positive, but in the meantime, we had to shut everything down, get everyone retested, have dozens of heated conversations - "I'm sorry but I have to inform you that the crew that visited the locations, was exposed and I strongly advise you take a Covid test..."
- When we finally got ALL negative results and were ready to resume filming... LA got slammed with protests. Our art director was attacked at a bar protecting his friend's property from looters. Carrying around $500K equipment in a van was not an attractive option. We decided to wait again.

It was worth it. Our Lenovo video series tells amazing, human stories. Lenovo was happy, the videos saw 5M+ views and we won an SF Addy award.

Most importantly -- everyone had a blast.

HUGE THANKS to our crew who made it through.

I will post one video every day -- check them out and tell me what you think!!

Video #1 features Brett Stanley - an underwater photographer and podcast host, who loves creating dream-like sequences in the depths of his swimming pool.

Client: Lenovo
Agency: Position2
Production company: Feel Good Video
Executive Producer: Katia Kostiukova
Director: Anthony Pietromonaco
DP: Chris Hamilton
Line Producer: Alastair Ramsden
Gaffer: Jonathan Shryder
Grip: Zach Davis
1st AC: Tiffany Murray
Tech support: Brian Cardona
DIT Ben Crump
Art/Set Dresser: Jose Rojas
PA: Hunter Moranville
Postproduction: Michael Papavero

08/03/2020

Happening right now 😉 @ Malibu, California

10/24/2019

Looking for a scriptwriter with reality show and video game experience. Please reach out to [email protected] for details. Thanks!

07/16/2019

For big companies, is everything. Attracting and retaining the best people brings you to the top. And so recruitment (or Culture) videos is now one of the best ways of getting you there. Engaging new employees, showing Who we are and Who we are not, while driving traffic to company’s website + establishing solid presence at platforms like Glassdoor and . . .Ernest Packaging Solutions in the era of booming e-commerce has been growing like crazy. They needed better, cooler ways to attract more (great) people. First series of Not Hiring videos for Ernest was released in 2017, spiking the LinkedIn traffic by 300% and winning a bunch of awards (yay). .This year, we’ve worked on the new season of the Not Hiring videos, going beyond sheep and porcupines. This time, Vince is facing new candidates: Whacky Wolf, a cat and Air Dancer. Check them out in the profile!
Huge thanks to everyone:
Agency:
Production:
Director: Ilya Farfell
Producer: Katia Kostiukova
DP: Martin Moody
Gaffer: Derek Rittenhouse
1st AC: Lisa Richard
2nd AC: Andrea Gill
Key Grip: Sean Hunt
Swing: Phillip Woolridge
2nd Unit DP: Zachariah Dalton
2nd Unit Gaffer: Ara Thomas
Production Designer: Marvelli
Set Decorators: Ryan Hennerman, Laura Duran
VFX: Gloria FX
MUAH: .mua
Wardrobe Stylist: Stacey Dabney
BTS Camera: Pavel Fedorov
Key PA: Garnett
PA: Greg Vargo
Cast: , , Vince Vincent, Snowflake the Cat. .

07/16/2019

For big companies, is everything. Attracting and retaining the best people brings (and keeps) you to the top. And so recruitment (or Culture) videos is now one of the best ways of getting you there. Engaging new employees, showing Who we are and Who we are not, while driving traffic to company’s website + establishing solid presence at platforms like Glassdoor and . .
Ernest Packaging Solutions in the era of booming e-commerce has been growing like crazy. They needed better, cooler ways to attract more (great) people. First series of Not Hiring videos for Ernest was released in 2017, spiking the LinkedIn traffic by 300% and winning a bunch of awards (yay).
This year, we’ve worked on the new season of the Not Hiring videos, going beyond sheep and porcupines. This time, Vince is facing new candidates: Whacky Wolf, a cat and Air Dancer. Check them out: https://youtu.be/0gSSK7agthg
Huge thanks to everyone:
Agency:
Production:
Director: .farfell
Producer:
DP: Martin Moody
Gaffer: Derek Rittenhouse
1st AC: Lisa Richard
2nd AC: Andrea Gill
Key Grip: Sean Hunt
Swing: Phillip Woolridge
2nd Unit DP: Zachariah Dalton
2nd Unit Gaffer: Ara Thomas
Production Designer:
Set Decorators: Ryan Hennerman, Laura Duran
VFX: Gloria VFX
MUAH: .mua
Wardrobe Stylist: Stacey Dubney
BTS Camera:
Key PA:
PA:
Cast: , , Vince Vincent, Snowflake the Cat.
@ San Francisco, California

06/18/2019

Want to raise $2M on Indigogo? Get a Million Dollar video to support your campaign 🤘🏻

VAVA had a new awesome product to launch and asked us to help.

Crowdfunding videos are always fun.

You get to explore (and test!) innovative products, create a story around it and get immediate feedback: comments on the page + funding number.

This time, the challenge was to bring in a relatively expensive product ($3500/unit) to Indigogo. If we talk about luxury products, everything around them must correspond. We’ve decided to build a high-end loft within an Oakland studio and use postproduction tricks for a full immerse.

The results are astonishing: $1,323,262 funded with $20,000 goal.

Check out the video here:

Join the Conversation

06/12/2019

🔥🔥🔥

06/10/2019

That day I will remember as 15 hours of agony. What’s good about it? The hard hard (hard) work paid off: Video helped raise $1,050,000 so far on ! Amazing 😎 #🐻 #🚀 #🎞. Check out the video — link in the profile ♥️🔥 @ Emeryville, California