05/18/2026
In the United States, there’s a version of mahjong being sold right now that costs $400 a set, comes with a $1,300 teacher certification, and gets photographed in soft light on a pastel paisley mat next to a charcuterie board and glasses of Champagne. Then there’s a version that’s been played at loud family parties, in Chinatown back rooms, and at new year’s festival tables for generations. As the game grows, how will these divergent mahjong cultures relate to each other?
We asked Nicole Wong, AKA , to make sense of it all. What she found is less a culture war (though it does seem like it sometimes) and more like disorientation as she watches something that felt private and familial become a profitable lifestyle brand in real time.
Mahjong is for everyone, she says, and she means it. But that’s not really the whole story. Read her take on coyotemedia.org or at the link in our bio.
📸: and