10/05/2021
๐ ๐๐๐ซ๐๐ฅ๐ฒ ๐๐จ๐ฌ๐ญ.
Why? Well simply - because I donโt have to.
I am not currently accepting new clients - unless in one specific niche and package. In addition to my business, I have a family. A passion for horses. And a life. I usually invest whatever excess time I have, into these vital aspects of my life.
However I am extremely passionate about my clients - I meld myself into their businesses, becoming a part of their struggles - and a piece of their triumphs.
Recently I have seen countless โMarketing companiesโ pop up claiming that they have exactly what YOU need to bring your business to the next level of success. They. All. Claim. The. Same. Thing.
If it was that easy - I guarantee you, businesses would simply hire within or learn to do it themselves.
Recently because of my lack of knowledge on specific SEO & Backlink tasks outside of my realm of expertise, I looked to vet and outsource for a client. We contacted the supposed โexpertsโ in this specific industry - requesting their proposals of how exactly they would do - what we needed. And many proposals we did indeed receive. Beautiful, well put together slides - a little research here and there and giant costs attached to all.
For all of them I had two simple questions.
๐. ๐๐๐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฉ๐ฅ๐๐ง ๐ญ๐จ ๐๐จ ๐ญ๐ก๐ข๐ฌโฆ
๐. ๐๐ง๐ ๐๐๐ง ๐ฒ๐จ๐ฎ ๐ฌ๐ก๐จ๐ฐ ๐ฆ๐ ๐ฉ๐ซ๐จ๐จ๐ ๐ญ๐ก๐๐ญ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ?
Crickets. Sidesteps. Stutters. Statements that they would have to contact their supervisor to see if they are allowed to share such data. ๐คฆ๐ปโโ๏ธ ๐คฏ
Want to know how I closed 9 out of 10 clients I ever presented a proposal too?
DATA. I explained to them what I did - why I did it - why it worked - and showed evidence of it working. If my clients were not comfortable with their name being shared, I blurred it out. I then showed them Exactly HOW I did it.
That last piece was key. If they then took that information and ran with it to attempt on their own - then more power to them. But, they didnโt. They signed on with me. And for the highest package I have available.
Usually a company needing tools such as Social Media Marketing, Content Writing, SEO, Backlinks, Digital Ads, Print Ads, Online Ticketing Platforms, Website Designs, Funnels, Email Marketing, Graphic Design, Wholesaling etc - Well usually, they are not going to want to do it themselves. They have a business to run - and they want it done correctly, efficiently and with someone who can show the proof in the pudding. They not only want to outsource it, they NEED to.
So I implore you. As a digital marketing โexpert.โ Show your potential clients the proof. The Steps. The Why. This will establish trust - clarity, and belief in you before they even sign on.
And as a potential client - ask the right questions! Nearly every client I have - had prior marketing companies working for them that emptied their pockets, leaving them frustrated, without scaling their business - and even at times with broken websites now needing to be repaired by a new business.
๐ ๐๐ฌ๐ค ๐๐จ๐ซ ๐๐๐๐ฅ ๐๐๐ญ๐ ๐จ๐ง ๐๐๐๐ฅ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐จ๐ซ ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ
๐พ ๐๐ฌ๐ค ๐ฐ๐ก๐ฒ ๐ญ๐ก๐๐ฒ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ฒ ๐๐ซ๐ ๐ ๐ ๐จ๐จ๐ ๐๐ข๐ญ? ๐๐จ ๐ญ๐ก๐๐ฒ ๐ก๐๐ฏ๐ ๐ฌ๐ข๐ฆ๐ข๐ฅ๐๐ซ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐ฅ๐ซ๐๐๐๐ฒ ๐ฌ๐๐๐ข๐ง๐ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ? ๐๐๐ฆ๐๐ฆ๐๐๐ซ - ๐๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐ ๐ข๐ง ๐๐จ๐ฎ๐ซ ๐๐ข๐๐ก๐ ๐๐๐ญ๐ญ๐๐ซ๐ฌ.
๐ต๏ธโโ๏ธ ๐๐ฌ๐ค ๐ญ๐ก๐๐ฆ ๐๐จ๐ฐ. ๐๐ก๐๐ญ. ๐๐ก๐ฒ. ๐๐ก๐๐ง.
How do they do it - What applications do they use - Why does it work. How long will it take?
If they are not fully open and willing to discuss this with you, run!
๐ Take notes. Then google those notes. Find out if what they say works - actually works. For often times what they say will sound so clever, and yet be completely inapplicable or a poor outdated idea to invest in.
Sincerely, the frustrated for others marketer. โ๏ธ
๐ผ Art credit to Carla Pelican.
