Chelsea Rhane

25/07/2025

WBA SUMMER COLLEGE BASEBALL CHAMPIONSHIP

🧢
📸

14/07/2025

07.01 SD BOMBERS AT OC RIPTIDE


📸

12/07/2025

🏆WBA NL All Stars

📸

28/05/2024

HOW BORING.

The top 4 coffee shops' feeds all look the same.
Why should I follow? To see a hand holding a drink. No, thanks.

Each brand has its unique thing, so why not capitalize on that?

Starbucks:
• Consumers live for the unofficial, secret menus created by their peers. Share UGC and trending drinks.

• There are a lot of tagged posts with dogs - while pup cups aren't a bottom line driver, it's what consumers are interested in and like to see - your feed shouldn't be 100% promotional.

Dunkin'​:
• Embrace nostalgia - it's trendy, plus Dunkin' has been around for decades, is a cultural icon and represents tradition.
• While you can't get Dunkin' everywhere, tagged content shows everywhere people like to take it. This is very different from other brands' tagged content. There's something to this.

Peet's Coffee:
• Tagged content leans heavily on at-home content, not on-premise. Share home brewing tips and recipe ideas.

Caribou Coffee:
• A lot of their tagged content includes books. Promote reading culture. Create book-themed promos (BookIt, anyone?). What about trendy book and drink pairings?

C'mon, it's so easy - it's right there.

19/02/2024

Giveaways? More like, give me metrics.

📧Wednesday.
Get on the list: https://thesaltyshell.ck.page

14/02/2024

It's not about you. Today, and every day, you need to 💋KISS your content.

Share this with the world and make the internet a better place 🩵

Mr. Mathieson, my eighth-grade science teacher, told (yelled) us on one of the first days of class: KEEP IT SIMPLE, STUPID!

11/02/2024

As a young marketer, I brought my laptop to Super Bowl parties to live tweet the commercials. Truly the good ol' days of the bird app.

I did it because I don't care about football; it kept me busy, and I thought I had to because everyone else was.

Last year, I didn't watch a single commercial before, during, or after, AND MY CAREER WAS FINE.

Duh, I knew it would be, but I wanted to see if I felt FOMO or if any of the gazillion comments on social made me want to watch a commercial to see what it was about. Nope - still haven't seen one.

Advertising in the digital age is so saturated, boring, and desperate.

Before the internet, brands spent focused time, strategy, and ex*****on for ONE ad in a newspaper, magazine, or OOH, and the message was SIMPLE.

Everything must have a narrative, elaborate and ridiculous creative, and wordy copy. 🤢

🧠 Are you making noise or impact?

17/01/2024

Anyone can set boundaries. The real challenge is enforcing them. 👩🏻‍⚖️

When you do, you will:
• Protect your time and energy
• Enhance productivity
• Improve mental health
• Strengthen relationships
• Foster respect
• Prevent overcommitment
• Encourage self-care
• Boost confidence
• Aid goal achievement
• Treat others how to treat you

⤵ Read How to Own Your Boundaries

Welcome to The Salty Shell: your dive into candid social currents and navigating success. Was this forwarded to you? Anchor your spot here to sail with me every week.