03/28/2026
The Countershade logo is a mix of physical media and digital, as is most things I do these days let’s be real. designed the gorgeous jay partly based off a photo I took in 2022, and I did some sumi-e circles and final squishing it all together. It was a mad capture of textures, fonts, and feelings until the right bird came into focus. Steller’s Jays (Cyanocitta stelleri) are my all time favorite birds. They’re complete as****es, but in a cunning way that reminds me of the Velociraptors I grew up idolizing. We wanted to make a Steller’s Jay with some fantastical element, to bring in that bit of speculative fiction to the logo. The magpie, a close relative of jays, seemed a great fit - and unlike Steller’s Jays, magpies have much more obvious countershading in my opinion. Then my favorite part: coloring the jay in like stained glass, and then making a dozen-ish variations for different marketing purposes - which I’m not going to show here you’ll just have to keep an eye out and see. Only after I finished it did a friend see the inverted version and ask: “Is that bird sh*t?” Which I thought was HILARIOUS. And I dunno, maybe it is. Or maybe it’s something worse. But I love this logo, it secretly mixes in so many things I love: Steller’s Jays, cyanotype blue, physical art, an air of the fantastic.