Truescope North America

Truescope North America Truescope delivers the most complete media monitoring and insights in North America. Nationwide news monitoring and media analysis since 1908.

Find us on:

Twitter - bit.ly/universaltwitter
YouTube - bit.ly/universalvid

For those travelling to Tempe today for the PRSA Public Affairs and Government Section Summit and need something to read...
06/10/2025

For those travelling to Tempe today for the PRSA Public Affairs and Government Section Summit and need something to read between flights, our media monitoring team has prepared this short post. Truescope VP of Media Intelligence, Sean Cleveland, will be onsite with you to answer any questions you have related to simplifying deeper media monitoring and response actions.

Whether addressing policy developments, public campaigns, or crisis management, professionals in this arena must have timely insights to effectively shape narratives and drive public understanding.

Our media intelligence team is loaded and ready for the Public Relations Society of America (PRSA) Public Affairs & Gove...
06/09/2025

Our media intelligence team is loaded and ready for the Public Relations Society of America (PRSA) Public Affairs & Government Summit in Tempe, AZ. Sean Cleveland will be there showing how Truescope is enabling local, state, and federal agencies with deeper news monitoring and insights. As a Public Relations Society of America (PRSA) sponsor, we love providing special opportunities to our users.

With our AI-Agents able to evaluate your media exposure, or any media exposure of interest to your public affairs effort, Truescope is able to do in moments what used to take clients days to create. Stop by our booth to learn more, or reach out for details.

With Public Relations Society of America (PRSA) – I just got recognized as one of their top fans! 🎉
06/09/2025

With Public Relations Society of America (PRSA) – I just got recognized as one of their top fans! 🎉

Sean Cleveland reports that Truescope had a great time showing the new Truescope AI tools to the attendees at Public Rel...
06/05/2025

Sean Cleveland reports that Truescope had a great time showing the new Truescope AI tools to the attendees at Public Relations Society of America (PRSA) Travel & Tourism Conference in Tampa. Our news monitoring and media insights platform is the first to fully integrate AI-agents into the workflow of PR Pros. Thanks to all the interested PRSA Travel guests in Tampa! We look forward to working with you.

While the  conference continues today, yesterday   received this timely comment from one of our CVB/DMO clients. Our med...
06/04/2025

While the conference continues today, yesterday received this timely comment from one of our CVB/DMO clients.

Our media monitoring and insights team really understands the needs of the tourism industry! cc

The future of travel and tourism public relations lies in the seamless integration of AI-driven intelligence with human ...
05/29/2025

The future of travel and tourism public relations lies in the seamless integration of AI-driven intelligence with human creativity. The tech stack for the DMO or CVB leveraging public relations and engagement shouldn't be growing, but adapting.

Our VP of Media Intelligence, Sean Cleveland, will be in Tampa, Florida next week for the PRSA Travel & Tourism Section Conference. He'll be focused on sharing how Truescope is making this integration much easier for PR professionals. Check out this short primer, then check in with Sean if you are attending. PRSA Travel

https://www.truescope.com/post/better-tourism-pr-with-ai-insight

Traditional methods of media monitoring, while useful, often leave PR experts reacting to yesterday's news. Today, Truescope’s delivering cutting-edge artificial intelligence agents that are redefining what's possible, enabling professionals to stay proactively ahead of trends and effectively enga...

As our Truescope media monitoring and analysis team continues to exercise our new AI-Agents for media analysis, I genera...
04/30/2025

As our Truescope media monitoring and analysis team continues to exercise our new AI-Agents for media analysis, I generated a test report based on the Drake Relays.

The Drake Relays are a decades long tradition for track and field at the college level. Click through the slides to see just how much earned media exposure, and social engagement, this delivers for a midsized private University in Des Moines, Iowa. Truescope tracks and analyzes media exposure for many higher education institutions like Drake. cc Drake Relays Drake University

Let me know if you have questions about how we do this work or if you'd like to see a sample specific to your interests.
hashtag

On a slightly quiet day after Easter, I decided to work with the new AI-Agents Truescope has built into our media monito...
04/21/2025

On a slightly quiet day after Easter, I decided to work with the new AI-Agents Truescope has built into our media monitoring platform. WHOA!

Just to give my local friends what I was able to generate in 60 seconds, here's a National review of news about Omaha and Nebraska over the past 14 days. When I started drilling through some of the media for our clients, my jaw literally dropped.

Our AI-Agents are changing media monitoring.

Omaha and Nebraska Organizations in National Media: Last 14 Days
After analyzing recent national media coverage, I've identified several Nebraska and Omaha-based organizations that have received attention in TV, radio, and news outlets over the past two weeks.

Educational Institutions
University of Nebraska System
The University of Nebraska system has received significant coverage across multiple campuses:

University of Nebraska at Omaha (UNO)

Mentioned in connection with a Trump administration investigation for alleged "race exclusionary practices" in graduate student scholarships, despite closing its DEI office in February[1]
The College of Communication, Fine Arts, and Media (CFAM) is celebrating its 20th anniversary[2]
Featured in a survey by the Greater Omaha Chamber showing that better transit options are needed to curb "brain drain"[3]
University of Nebraska-Lincoln (UNL)

Hosted the 38th annual New Venture Competition where 64 student teams competed for $82,500 in prizes[4]
UNL student Luke McDermott earned the prestigious Truman Scholarship for his public service work[5]
The College of Education and Human Sciences was highlighted for its early childhood development programs[6]
University of Nebraska Medical Center (UNMC)

Researchers published findings on SARS-CoV-2 genomic surveillance using self-collected saliva specimens[7]
Featured in research on gene therapy and pancreatic cancer detection methods[8]
Mentioned for its College of Nursing programs and emergency care provider certification[9]
Other Educational Institutions

Hastings College announced its inaugural class of Jackson Scholars program[10]
Creighton University was noted for its campus beauty in a feature about attractive college campuses[11]
Business Organizations
Tech and Business Development
Tech Nebraska

The founding director, Laurel Oetken, stepped down from the organization, which is affiliated with the Nebraska Chamber of Commerce & Industry[12]
The organization was noted for launching the Annual Tech Nebraska Summit and building partnerships with businesses and policymakers[13]
Greater Omaha Chamber of Commerce

Released survey results showing that better pay, transit, and housing options are key to curbing "brain drain" in the region[14]
Working with the University of Nebraska at Omaha's Center for Public Affairs Research to address talent retention[15]
Financial and Distribution Companies
AMCON Distributing Company

The Omaha-based convenience distributor reported quarterly financial results[16]
Noted as the third largest Convenience Distributor in the United States measured by territory covered[17]
Applied Underwriters

Completed the spin-off of United Risk as an independent, stand-alone operating company[18]
Mentioned that its operational headquarters is in Omaha, Nebraska[19]
Healthcare Organizations
Nebraska Cancer Specialists

Featured in radio advertisements highlighting their patient care approach[20]
Healing Ribbons

This nonprofit serving the Native American community opened a new space in Omaha[21]
The organization aims to heal generational trauma through cultural practices[22]
Agricultural Organizations
Nebraska Cattlemen

The organization opposed a bill to ban cultivated meat, preferring labeling rules instead[23]
Mentioned in legislative discussions about food labeling and consumer choice[24]
Western Nebraska Human Resource Management Association

Announced scholarship winners for students pursuing business-related degrees[25]
Legal and Professional Organizations
Omaha Tenants United

Accused of unauthorized practice of law in their work helping tenants organize against landlords[26]
Baird Holm, LLP

The Omaha-based law firm was mentioned in legal notices for business formations[27]
Various Legal and Accounting Firms

Multiple Omaha-based firms including Fitzgerald Schorr Barmettler & Brennan, Koley Jessen, and McGrath North were mentioned in legal notices for business formations[28]
Sports Organizations
Omaha Supernovas

The professional volleyball team was mentioned in coverage of their match against the Atlanta Vibe[29]
Nebraska Baseball Team

Coverage of their doubleheader sweep against Northwestern[30]
Conclusion
The media coverage over the past two weeks shows that Nebraska and Omaha organizations are receiving national attention across multiple sectors, with particular emphasis on higher education institutions, business development initiatives, and healthcare organizations. The University of Nebraska system appears most frequently, highlighting its significant role in research, education, and community development across the state.

💡 Follow up questions
Can you provide more details about the investigation into UNO's alleged 'race exclusionary practices' and what this means for the university?
What specific initiatives is the Greater Omaha Chamber implementing to address the 'brain drain' issue mentioned in their survey?
How has Tech Nebraska's work influenced the technology sector in Nebraska since its founding in 2023?
What are the top Nebraska businesses or organizations receiving positive media coverage nationally in the past month?
Can you analyze the media coverage of Nebraska's agricultural organizations and their policy positions over the past quarter?

This morning the Western Hemisphere woke up to the sad news that Pope Francis had passed away at the age of 88. As Trues...
04/21/2025

This morning the Western Hemisphere woke up to the sad news that Pope Francis had passed away at the age of 88. As Truescope's President in North America, I wanted to see how this news was received globally, and how quickly I could derive insights from this global reaction.

The article attached here used Truescope's AI Agents to generate some insights... in less than five minutes. The use case of Truescope's AI agent integration doesn't always have to be applied to a public relations effort, but this technology now lets our clients explore broad topics that are important to their audience.

Yes, there are a multitude of ways Truescope enables our clients to more quickly connect with and understand their audience. This is just one example of how fast any topic can be found and anlayzed with our AI Agents, even an event as somber and sad as the passing of a well respected religious leader.

I share in the grief much of the world is feeling today.

Consumer Sentiment Trends: How Media Monitoring Can Help Brands Stay Relevant in 2025With Truescope sponsoring the Publi...
03/31/2025

Consumer Sentiment Trends: How Media Monitoring Can Help Brands Stay Relevant in 2025

With Truescope sponsoring the Public Relations Society of America (PRSA) Counselors Academy in Charleston this week, we wanted to share a pertinent post. Not that we encourage reading during conference sessions, but if your mind does wander... at least this post may help you professionally.

PRSA Counselors Academy 2025

Consumer trends and fads shift rapidly, and retail brands must stay connected to evolving public sentiment to remain competitive. Whether facing a PR crisis, changing shopping behaviors, or increased competition, companies that fail to track real-time media trends risk losing relevance and revenue.

Address

1901 Howard Street, #310
Omaha, NE
68102

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14023423178

Alerts

Be the first to know and let us send you an email when Truescope North America posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Truescope North America:

Share