316 Strategy Group

316 Strategy Group 316 Strategy Group is a full-service digital strategy group dedicated to managing startups, non-profi

316 Strategy Group is a full-service digital strategy group dedicated to managing startups, non-profits, and brands across all digital platforms. Drawing from over 50 years of business ownership and executive-level experience in non-profits, technology, media, and business, our Digital Managers enable our clients to effectively navigate the digital space and exponentially increase their digital re

ach and influence to their targeted demographic.

316 Strategy Group connects your brand to a diverse and engaged audience of through the power of our extensive digital network. With over 125,000 followers in the Omaha metro, 316's substantial social reach can be invaluable to brands attempting to target specific demographics online. By harnessing the influence of other like-minded businesses, your brand gains access to a leading cross-platform digital media network specifically designed for your business. Whatever Omaha audience a brand is looking for – 316 reaches them. Vigorous social media engagement, fresh video, and editorial content, as well as vast social reach, make 316 an excellent opportunity for local Omaha businesses looking to go to the next level.

316 Strategy Group has operations in Omaha, Grand Island, Des Moines, Kansas City, and Nashville. For more information, please contact 316 Strategy Group at 402-881-2811.

Important Google Update for Business Owners: On May 21, Google officially released its May 2026 Core Update.And if histo...
06/03/2026

Important Google Update for Business Owners:

On May 21, Google officially released its May 2026 Core Update.

And if history repeats itself, many sites will likely see significant volatility over the next few weeks.

Core updates are becoming increasingly tied to:

Content quality
Authority signals
User intent alignment
AI search behavior
Brand trust and entity strength

This is especially important right now because Google’s AI-driven search experiences continue expanding alongside traditional rankings.

That means visibility shifts may not always look like simple ranking drops anymore.

You may see changes in:

Organic traffic quality
AI Overview visibility
CTR behavior
Branded search demand
Conversion patterns

The biggest mistake companies make during core updates? Reacting too quickly with aggressive changes before the rollout finishes.

We help our clients navigate these changes all of the time, and the results speak for themself.

If you want help evaluating how this update impacts your SEO and AI visibility strategy…reach out to us.

Two years ago, we adopted the median at 114th & Center.At the time, it was one of the most overlooked spots in the neigh...
06/03/2026

Two years ago, we adopted the median at 114th & Center.

At the time, it was one of the most overlooked spots in the neighborhood. We removed a truckload of trash, pruned trees, cleared volunteer growth, planted flowers, and started the long process of bringing it back to life.

Like most worthwhile projects, progress hasn't been perfectly linear.

For every flower that blooms, someone tosses a cigarette. For every area we clean up, a bottle, sign, fast-food wrapper, or some other surprise appears a few days later. It's often two steps forward and one step back.

But over the last two weeks, our team has spent more time working on the island, and it's finally starting to take shape.

The roses are thriving. The wildflowers are coming back. The trees are healthier. And what was once an eyesore is slowly becoming something the neighborhood can be proud of.

We share it because small improvements matter. Communities get better when people decide to take ownership of the spaces around them.

If you're stopped at the light at 114th & Center, take a look. It's still a work in progress, but we're proud of how far it's come.

🌹 Omaha deserves more flowers and fewer Fireball bottles.

One of these photos has generated 20,622,190 views.What do these photos have in common?Every single one of them has gene...
06/02/2026

One of these photos has generated 20,622,190 views.

What do these photos have in common?

Every single one of them has generated more than 1,000,000 views on Google.

And every single one was photographed and uploaded to Google Business Profiles by our team at 316 Strategy Group.

The biggest surprise?

Most business owners still treat their Google Business Profile like a digital phone book listing. In 2026, it's much more than that.

Google, AI Overviews, ChatGPT, Gemini, Perplexity, and other large language models are constantly looking for signals that a business is active, relevant, trustworthy, and current. Fresh photos, updated content, reviews, and engagement all contribute to that digital footprint.

One photo we uploaded for a local business has now exceeded 20 million views. Think about that for a moment.

20 million opportunities for someone to discover a business.

If your Google Business Profile hasn't been updated in months, you're missing one of the most powerful local marketing assets you already own.

The businesses winning today aren't just optimizing for search.

They're optimizing for discovery.

📍 Google Maps
📍 AI Overviews
📍 ChatGPT
📍 Gemini
📍 Perplexity
📍 Local Search Results

Your next customer may never visit your website first.

They may discover you through a photo.

The ice cream was melting faster than we could film it 🍦What seems like a simple video idea often comes with a few chall...
06/01/2026

The ice cream was melting faster than we could film it 🍦

What seems like a simple video idea often comes with a few challenges behind the scenes. Between the summer heat, melting ice cream, and trying to get every shot before it disappeared, this one kept us moving.

We had a fun afternoon creating content and making the most of a hot day ☀️

Where customers discover Omaha brands. For years, businesses focused almost exclusively on Google.And to be clear... Goo...
05/30/2026

Where customers discover Omaha brands.

For years, businesses focused almost exclusively on Google.

And to be clear... Google still matters. A lot.

But today's customers aren't discovering Omaha businesses in just one place anymore. They're finding brands on ChatGPT, YouTube, Instagram, TikTok, Reddit, podcasts, newsletters, and dozens of other channels before they ever visit a website.

The reality is that attention is scattered.

That's why the businesses winning today aren't putting all their eggs in one basket. They're showing up wherever their customers spend time.

SEO is still important.
Social media is important.
AI visibility is important.
Video is important.
Email is important.

The businesses that continue to grow are the ones creating multiple paths for customers to find them.

That's the power of an omnichannel marketing strategy.

Meet your customers where they are, not where they used to be.

Behind every food photo is someone standing on a chair trying to get the perfect shot 😂📸Content days with our restaurant...
05/28/2026

Behind every food photo is someone standing on a chair trying to get the perfect shot 😂📸

Content days with our restaurant clients usually involve:
shooting photos, filming reels, moving plates around for lighting… and making sure we “sample” everything for quality control, of course.

Honestly, that might be the best part 🤝🍜

Map Pack Visibility? Are you tracking yours? Most businesses obsess over websites and social media……but ignore one of th...
05/27/2026

Map Pack Visibility? Are you tracking yours?

Most businesses obsess over websites and social media…

…but ignore one of the most important digital assets they own:

Their Google Business Profile.

According to research shared by Neil Patel, 59% of businesses are NOT actively tracking their Map Pack visibility.

That means many businesses have no idea:
• where they rank locally
• how competitors compare
• when rankings drop
• how many opportunities they’re missing

The reality?

If you’re not showing up in the Map Pack, your competitors probably are.

At 316 Strategy Group, we help businesses:
✔ Track local visibility
✔ Improve Google Business Profile performance
✔ Monitor Map Pack rankings
✔ Increase local search visibility
✔ Prepare for the future of AI-driven search

You can’t optimize what you don’t measure.

The lake was the office today ☀️Spent the day at the lake capturing content for Get Your Cove On. Shoots like this help ...
05/26/2026

The lake was the office today ☀️

Spent the day at the lake capturing content for Get Your Cove On. Shoots like this help bring the product, the brand, and the experience all together in a real way.

Just the product, the experience, and real moments that actually connect with an audience.

This Memorial Day, we pause to honor and remember the brave men and women who made the ultimate sacrifice in service to ...
05/25/2026

This Memorial Day, we pause to honor and remember the brave men and women who made the ultimate sacrifice in service to our country.

As a veteran-owned company, this day carries deep meaning for our team. We are grateful for the courage, service, and sacrifice of those who gave their lives protecting the freedoms we enjoy every day.

Today, we remember and honor our nation’s fallen heroes and the lasting impact of their sacrifice.

From everyone at 316 Strategy Group, we wish you a meaningful and reflective Memorial Day 🇺🇸

A few moments from our team lunch this week before heading into the weekend 🍔What’s your go-to grill out food? 🔥
05/22/2026

A few moments from our team lunch this week before heading into the weekend 🍔

What’s your go-to grill out food? 🔥

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1402 Jones Street, Suite 229
Omaha, NE
68102

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