SD EYES

Providing quality eyewear for ECP’s through its brands Rip Curl,
C-Zone, Hackett Eyewear, and Pepe Jeans.

In 1982, SD EYES was created out of a need for quality eyewear and the promise of excellent customer service. Through the work of our top-quality customer service team and offering one-of-a-kind frames based on customer feedback, SD EYES has grown into an industry leader in the market segment. We believe between our nine in house collections and our licensed brands that we offer some of the most q

uality value products in the optical industry. We are always listening to our customers and watching for trends in the market to provide the best frames for customers of all ages, backgrounds, and lifestyles.

10/30/2025

Gizmo Kids is now available at SD EYES!

Gizmo Kids is a vibrant and playful collection designed for active kids. The collection offers a variety of shapes and colors for both boys and girls. These durable frames feature adjustable ear locks and attachable elastic headbands for an accurate fit and exciting color combinations.

View the Gizmo Kids Collection at https://sdeyewear.com/gizmo-kids-collection/

09/22/2025

Thank you to everyone who visited the Mondottica USA/SD EYES booth at Vision Expo West!

If you missed us, view the latest styles and collections from SD EYES at www.sdeyewear.com

09/19/2025

We are here at Vision Expo West with Mondottica USA at booth P17033.
Visit us to see the latest styles and preview the new ReForm Eyewear Collection.

Stop by and say hello!

09/17/2025

In a world that never stops moving, ReForm was born from a simple yet radical idea: eyewear should adapt to life, not the other way around.

ReForm Eyewear is made with a bio-based polyamide to minimize environmental impact and engineered to ReForm to their original shape effortlessly, no matter the twists and turns of your day.

Don't miss the first look at ReForm at the Mondottica USA/SD EYES booth, P17033.

09/10/2025

Join us at Vision Expo West in one week!

Visit our booth, P17033, for an exclusive preview of ReForm, our upcoming eyewear collection. ReForm Eyewear features flexible frames that return to their original shape after bending or twisting, designed with cutting-edge materials and patented technology.

Stop by to see ReForm Eyewear, along with the latest styles from Pepe Jeans, Rip Curl, Hackett, and SD EYES Collections.

View our Exhibitor Details at https://west.visionexpo.com/en-us/expo-hall/exhibitor-list/exhibitor-details.mondottica%20usa%20%20sd%20eyes.org-3c48e77f-c15d-4da5-8d98-d97f005e92e3.html #/

08/15/2025

Back to School season is here.

The NRG Collection is designed for young adults and teens, offering on-trend styles to help them express their individuality. These styles are a perfect way to refresh your boards for the season.

Explore the NRG Collection at https://sdeyewear.com/nrg-collection/

Address

155 Corporate Drive
Oneonta, NY
13820

Telephone

800-962-3200

Website

https://linktr.ee/sdeyewear, https://sdeyewear.com/

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Our Story

SD EYES was founded in 1982 on the promise of service and value designed to meet the needs of every American wearing frames. Over the past 35 years, our purpose has been to disrupt the belief that good design, quality materials and customer service must all come at a premium.