SD EYES

Providing quality eyewear for ECP’s through its brands Rip Curl,
C-Zone, Hackett Eyewear, and Pepe Jeans.

In 1982, SD EYES was created out of a need for quality eyewear and the promise of excellent customer service. Through the work of our top-quality customer service team and offering one-of-a-kind frames based on customer feedback, SD EYES has grown into an industry leader in the market segment. We believe between our nine in house collections and our licensed brands that we offer some of the most q

uality value products in the optical industry. We are always listening to our customers and watching for trends in the market to provide the best frames for customers of all ages, backgrounds, and lifestyles.

07/16/2025

Explore the latest styles and colors for Summer 2025!

The Summer 2025 Catalogs for Hackett, Pepe Jeans, SD EYES, and Rip Curl are now available to view and download at https://sdeyewear.com/

07/04/2025

Happy Fourth of July from SD EYES!

06/27/2025

Happy National Sunglasses Day!

A reminder that sunglasses aren't just about fashion but also protect our eyes from harmful UV rays.

View our current sunwear styles at https://sdeyewear.com/rip-curl-sun/

06/20/2025

Summer is here!
As the new season begins, it's the perfect time to refresh your boards with sunwear and optical styles your patients will love.

View our latest summer style releases at https://sdeyewear.com/new-releases/

06/06/2025

Happy National Eyewear Day!
Eyewear is not just about fashion but plays an important role in protecting eye health and helping people see clearly every day.

Explore our latest eyewear styles at www.sdeyewear.com

05/26/2025

On this day, we honor and remember the brave heroes who have made the ultimate sacrifice for our country. Happy Memorial Day from everyone here at SD EYES!

05/15/2025

The Hackett Eyewear Collection reflects the brand's roots in British tailoring and craftsmanship. The Collection combines a modern take on classic British styles with the latest materials and construction to create eyewear with Hackett's signature fit, feel, and finish.

Explore the Hackett Eyewear Collection at https://sdeyewear.com/hackett/

05/02/2025

We are here at the Vision Source Exchange Annual Meeting!

Stop by the SD EYES booth to explore our eyewear collections and see what's new.

04/15/2025

The Pepe Jeans Optical Collection features over 50 styles with fashionable shapes, modern finishes, and denim-inspired details like stitching and rivets. Each frame includes a polarized magnetic sunglass clip.

View the Pepe Jeans Optical Collection at https://sdeyewear.com/pepe-jeans/

03/21/2025

Spring is finally here, and brighter days are ahead.
Each Pepe Jeans Optical frame includes a polarized magnetic clip-on, offering both function and style for sunny days.

Explore the Pepe Jeans Optical Collection at https://sdeyewear.com/pepe-jeans/

03/10/2025

Rip Curl RC2105 was featured in the latest issue of 20/20 Magazine
RC2105 is a men's rectangular acetate style with a brown/blue striated front.

View the RC2105 at https://sdeyewear.com/product/rc2105/

Classic Styles for Him from TURA INC., Zyloware Eyewear & SD EYES.

See more: https://tinyurl.com/37ap9bce

02/27/2025

The Hackett Eyewear Collection brings the brand's refined British style to eyewear, combining quality materials and attention to detail. The collection offers acetate and metal frames in regular and extended-fit sizes, with each design reflecting Hackett's craftsmanship and timeless style.

View the Hackett Eyewear Collection at: https://sdeyewear.com/hackett/

Address

Oneonta, NY

Telephone

800-962-3200

Website

https://linktr.ee/sdeyewear, https://sdeyewear.com/

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Our Story

SD EYES was founded in 1982 on the promise of service and value designed to meet the needs of every American wearing frames. Over the past 35 years, our purpose has been to disrupt the belief that good design, quality materials and customer service must all come at a premium.